If you’re looking for an item to boost your brand presence or to have your impressions carry over—promotional tote bags are worth considering.
According to the recent ASI Ad Impressions Study:
Logoed bags tie with writing instruments as having the lowest cost per impression of any promotional item in the US.
Bags generate more impressions in the US than any other promotional item.
31% of US consumers own a promotional bag.
But how do you choose the right bag for you?
With the variety of types and materials available – it’s easy to get overwhelmed. Narrow down your choices by budget, intended use, and whether or not you have a preference in materials.
We’ll start with the most popular option, Polypropylene (used nationwide as an eco-friendly alternative to grocery bags). Essentially a recyclable plastic fabric, Polypropylene is strong and lightweight and measured in GSM (grams per square meter). Its nonwoven form is undoubtedly the most cost efficient.
Between the two, Nylon is denser than Polyester. Both are measured by Denier (a measure of linear density expressed in terms of grams per 9,000 meters) and Thread Count (a total amount of threads in a square inch). The higher the Denier and Thread Count measurement, the more durable and stronger it is when comparing the same material.
While we are more familiar with Cotton for apparel items, cotton is a high quality choice for tote bags—although it might run a little bit higher in price because of its greater durability. Made from 100% all natural cotton, this material is measured in ounces and can be easily washed.
Paper and Plastic, materials in wide distribution, round out this brief review of materials. Similar to Polypropylene, Paper items are measured in GSMs, the higher the number or measurement, the thicker the paper bag will be. In comparison, plastic materials can be differentiated by mil (a measurement of one thousand of an inch).
Interested in promoting your business or organization on bags and apparel? We’ve got thousands of products to choose from: www.anypromo.com.
Top 3 Models for Achieving Business Sustainability (Environmental Focus)
by Rina Dakanay
A growing number of businesses and organizations are making changes, shifting long held paradigms, and introducing new processes to achieve a sustainable enterprise. Their bottom line: to create lasting value for customers, investors, and the environment.
In a recent study by the consulting group, SustainAbility, called: “Model Behavior: 20 Business Model Innovations for Sustainability”, they describe how companies are executing certain procedures aiming to improve collaboration, innovation and technology. Not only are they making financial and environmental gains with these processes—they are also broadening their social appeal and impact.
In the spirit of Earth Day next month (April 22), we’re highlighting 3 models and practices that are making lasting *positive* impact for businesses and the environment.
1.) Closed Loop Production: All materials used in manufacturing products are recycled through an ongoing process. This reduces the amount of waste produced, requiring less materials in the cycle. Additionally, this model allows the company to engage with customers if a take-back program is implemented.
Ex. Novelis (an aluminum company that produces beverage cans, architectural structures, and consumer electronics)
2.) Physical to Virtual: We live in a mobile, connected world and consumers are more accustomed to making their purchases online. Therefore it is no longer necessary to erect a brick and mortar store to establish a brand or to sell products. Setting up a business online/virtually not only requires less resources and funds—it has also become a convenience.
Ex. FreshDirect (a grocery delivery company)
3.) Produce on Demand: Some companies will only produce items based on the consumers’ demands. For example, Threadless, an online t-shirt company encourages artists to create designs- which others can vote on, and the most popular items will go on to production. These companies will provide further incentives aside from recognition. Monetary compensation can also be rewarded.
Ex. Lay’s (National Potato Chip Contest called “Do Us A Flavor” – consumers are encouraged to create their own flavor, the top 3 voted flavors will be produced and distributed)
Are you working towards a sustainable business? What are you implementing to create a greener enterprise?
Let us know on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, DIY and more. Brought to you by AnyPromo.com.
How creative can you get with a Mason Jar? There are hundreds of different ways to adorn, hack, and utilize these jars of goodness. From storage purposes to lighting and decor, these guys are a go-to item for crafters alike.
We hope we get you inspired to come up with your own projects. We’re featuring 5 of our favorites below—