Achieving Business Sustainability (Environmental Focus)
by Rina Dakanay
A growing number of businesses and organizations are making changes, shifting long held paradigms, and introducing new processes to achieve a sustainable enterprise. Their bottom line: to create lasting value for customers, investors, and the environment.
In a recent study by the consulting group SustainAbility, “Model Behavior: 20 Business Model Innovations for Sustainability” describes how companies are executing certain models aiming to improve collaboration, innovation and technology. Not only are they making financial and environmental gains with these processes—they are also broadening their social appeal and impact.
In the spirit of Earth Day next month, we’re highlighting 3 business models and practices that are making lasting *positive* impact for businesses and the environment.
1.) Closed Loop Production: All materials used in manufacturing products are recycled through a continual process in a Closed Loop Production model. This reduces the amount of waste produced, requiring less materials in the process. Additionally, this model allows the company to engage with customers if a take back program is implemented.
2.) Physical to Virtual: We live in a mobile, connected world and consumers are more accustomed to making their purchases online. Therefore it is no longer necessary to erect a brick and mortar store to establish a brand or to sell products. Setting up a business online not only requires less resources and funds—it has also become a convenience.
Ex. Warby Parker
3.) Produce on Demand: In this model, a company will produce an item or product based on the consumers’ demands. Online platforms are enabling customers to create and design their own apparel items, while others are inviting their followers to vote on specific items – with the most popular items going into production.
Are you working towards a sustainable business? What are you implementing to create a greener enterprise?
How creative can you get with a Mason Jar? There are hundreds of different ways to adorn, hack, and utilize these jars of goodness. From storage purposes to lighting and decor, these guys are a go-to item for crafters alike.
We hope we get you inspired to come up with your own projects. We’re featuring 5 of our favorites below—