A trade show promotional item given away at your booth can help draw traffic, create recall after the show, and provide contact information in a unique, memorable way to prospects.

At first glance, an event’s crowded exhibition hall seems like a treasure trove for prospecting, generating viable new leads and driving product sales for your organization.

Yet, thinking about all the distractions of the show and your competition in the industry vying for the attention of conference attendees, interest-grabbers in the kind of unique tradeshow giveaways and significant promotional items can help draw more people to your display booth.

With increased booth traffic, you will have the opportunity to meet and pre-qualify more prospects.

And with a greater prospect pool, you will likely yield a greater number of viable leads and new customers.

According to Income Center for Trade Show Research and Sales Training, event attendees are 52% more likely to stop by your exhibit if you have appealing promotional items to give them.

As a result, awareness and interest in your exhibit and product line increase — and you improve potential for greater sales performance.