The Bizz by AnyPromo.com

Business & marketing advice, news and features, design inspiration, and the art of gifting.

Connecting the Dots 1.9.14
by Rina Dakanay

These are the stories that we’re focused on this week (featuring some of my favorite gamechangers (pictured!) and the ideals and practices that drive them toward success):
1) Apple’s newly appointed Chief of Retail and former Burberry CEO Angela Ahrendt on the greatest creator of energy— EMPATHY. [photo via Fast Company]
2) NPR’s Creative Director Liz Danzico discusses how she draws inspiration from and for her various projects. [via Fast Company]
3) Under the leadership of their CEO, Marissa Mayer, Yahoo! launches their latest venture into online magazines.
4) This year’s Forbes 30 Under 30 - my generation’s cream of the crop.
5) A Tribute to Failure by Marcelo Gleiser and Failure’s relationship to one of the above.

Connecting the Dots 1.9.14

by Rina Dakanay

These are the stories that we’re focused on this week (featuring some of my favorite gamechangers (pictured!) and the ideals and practices that drive them toward success):

1) Apple’s newly appointed Chief of Retail and former Burberry CEO Angela Ahrendt on the greatest creator of energy— EMPATHY. [photo via Fast Company]

2) NPR’s Creative Director Liz Danzico discusses how she draws inspiration from and for her various projects. [via Fast Company]

3) Under the leadership of their CEO, Marissa Mayer, Yahoo! launches their latest venture into online magazines.

4) This year’s Forbes 30 Under 30 - my generation’s cream of the crop.

5) A Tribute to Failure by Marcelo Gleiser and Failure’s relationship to one of the above.

(Source: fastcompany)

marketr:

Introducing Tumblr Sponsored Posts Powered by Yahoo Advertising: Creative Storytelling Meets Leading Technology
We’re kicking off 2014 with a major upgrade to our advertising platform: Tumblr Sponsored Posts Powered by Yahoo Advertising. That’s right, now the things you promote on Tumblr can take advantage of the marketing finesse that Yahoo technology has to offer.
The big deal:
Tailor your audience: Use gender and location to deliver your content with accuracy. 
Only pay for engagement: You’re only charged for Reblogs, Likes, follows, or clicks made directly from the Sponsored Post itself. 
Remove the guesswork: Try out different creative approaches, and we’ll narrow your campaign down to the one that performs best.
Measure the results: Our analytics tools now report demographic data. 
The power of a Sponsored Post:
60% of users who’ve seen Sponsored Posts find the content fun, engaging, and high quality.
70% of consumers perceive a brand more favorably after seeing a Sponsored Post.
50% of users who saw Sponsored Posts researched the sponsor afterward.
We’re excited to introduce these enhanced capabilities to the striking creative work and native advertising experience that define sponsorships on Tumblr. This is where advertising is actually fun, and we plan on keeping it that way.
Ready to get started? Visit www.tumblr.com/business.
<3
Source: Nielsen/Tumblr Brand Tracker, 2013

marketr:

Introducing Tumblr Sponsored Posts Powered by Yahoo Advertising: Creative Storytelling Meets Leading Technology

We’re kicking off 2014 with a major upgrade to our advertising platform: Tumblr Sponsored Posts Powered by Yahoo Advertising. That’s right, now the things you promote on Tumblr can take advantage of the marketing finesse that Yahoo technology has to offer.

The big deal:

  • Tailor your audience: Use gender and location to deliver your content with accuracy. 
  • Only pay for engagement: You’re only charged for Reblogs, Likes, follows, or clicks made directly from the Sponsored Post itself. 
  • Remove the guesswork: Try out different creative approaches, and we’ll narrow your campaign down to the one that performs best.
  • Measure the results: Our analytics tools now report demographic data. 

The power of a Sponsored Post:

  • 60% of users who’ve seen Sponsored Posts find the content fun, engaging, and high quality.
  • 70% of consumers perceive a brand more favorably after seeing a Sponsored Post.
  • 50% of users who saw Sponsored Posts researched the sponsor afterward.

We’re excited to introduce these enhanced capabilities to the striking creative work and native advertising experience that define sponsorships on Tumblr. This is where advertising is actually fun, and we plan on keeping it that way.

Ready to get started? Visit www.tumblr.com/business.

<3

Source: Nielsen/Tumblr Brand Tracker, 2013

Some finished work this morning: screenprinted hoodies for El Campeon Ranch. Their Team&#8217;s sure to be warm in this record setting winter season!
January Holiday Roundup
by Rina Dakanay

There are a few occasions we&#8217;ll be celebrating this month&#8212; a few birthdays, a winter wedding, and recently added to the list&#8212; some random national holidays that we may or may not be throwing parties for at the office this month.
The following are some of our favorites.  (Let us know if you&#8217;ll be celebrating any of these &#8220;nationally&#8221; celebrated holidays or any others!):
13th - Rubber Ducky Day
15th - Hat Day
19th - Popcorn Day
21st - Hugging Day
23rd - Handwriting Day
27th - Chocolate Cake Day
29th - Puzzle Day

Believe it or not, we&#8217;ve got these individual items available for you to be customized &#8212; with the exception of handwriting/pensmanship (but we can help you out with pens!), and don&#8217;t worry, we&#8217;ll send virtual hugs your way&#8212; courtesy of our Customer Service team (:
More on our website: http://www.anypromo.com/
Image created by AnyPromo

January Holiday Roundup

by Rina Dakanay

There are a few occasions we’ll be celebrating this month— a few birthdays, a winter wedding, and recently added to the list— some random national holidays that we may or may not be throwing parties for at the office this month.

The following are some of our favorites.  (Let us know if you’ll be celebrating any of these “nationally” celebrated holidays or any others!):

13th - Rubber Ducky Day

15th - Hat Day

19th - Popcorn Day

21st - Hugging Day

23rd - Handwriting Day

27th - Chocolate Cake Day

29th - Puzzle Day

Believe it or not, we’ve got these individual items available for you to be customized — with the exception of handwriting/pensmanship (but we can help you out with pens!), and don’t worry, we’ll send virtual hugs your way— courtesy of our Customer Service team (:

More on our website: http://www.anypromo.com/

Image created by AnyPromo

On this Monday morning at the AnyPromo office: Coffee and some words of inspiration:"Your big opportunity may be right where you are now." - Napoleon Hill
2014 Apparel Trends
by Rina Dakanay

Which of these popular apparel trends will be a part of your promotional campaigns in 2014?
We&#8217;re seeing a lot of clothing/accessories trends from 2013 that will continue to be at play this year.  So whether you&#8217;re a budding fashionista, a small business owner, or a marketing specialist, keep the following items in mind when it&#8217;s time to order any promo items&#8212;
Tartan Plaid
Camouflage
Vibrant Colors
Performance Wear

The photoset above features some of our promotional items.  Details below (click on the desired item&#8217;s number for a direct link):
1. alo Ladies&#8217; Quarter Zip Lightweight Pullover | 2. Port Authority Ladies Concept Shrug | 3. Nike Golf Dri-Fit  1/2 Zip Cover-up | 4.  District Juniors 1x1 Rib Crewneck Tee | 5. Hickory Run Throw | 6. Stromberg Brand for Leeds Highlander Auto 42&#8221; Folding Umbrella | 7. Camo Drawstring Backpack | 8. Anvil Adult Camouflage T-Shirt
*Did you know?  The Pantone Color of the Year is Radiant Orchid? Let it spark your imagination and inspire your creative pursuits this year!
Photos courtesy of AnyPromo.com &amp; Pantone.com

2014 Apparel Trends

by Rina Dakanay

Which of these popular apparel trends will be a part of your promotional campaigns in 2014?

We’re seeing a lot of clothing/accessories trends from 2013 that will continue to be at play this year.  So whether you’re a budding fashionista, a small business owner, or a marketing specialist, keep the following items in mind when it’s time to order any promo items—

  • Tartan Plaid
  • Camouflage
  • Vibrant Colors
  • Performance Wear

The photoset above features some of our promotional items.  Details below (click on the desired item’s number for a direct link):

1. alo Ladies’ Quarter Zip Lightweight Pullover | 2. Port Authority Ladies Concept Shrug | 3. Nike Golf Dri-Fit  1/2 Zip Cover-up | 4.  District Juniors 1x1 Rib Crewneck Tee | 5. Hickory Run Throw | 6. Stromberg Brand for Leeds Highlander Auto 42” Folding Umbrella | 7. Camo Drawstring Backpack | 8. Anvil Adult Camouflage T-Shirt

*Did you know?  The Pantone Color of the Year is Radiant Orchid? Let it spark your imagination and inspire your creative pursuits this year!

Photos courtesy of AnyPromo.com & Pantone.com

How-To Be A Trade Show Success in 2014by Rina Dakanay

I&#8217;ve attended my share of Trade Shows and conventions &#8212; as a consumer and as a Team member in promotion of an organization and product, and at the conclusion of every successful one I could only hope, pray, and wish for a few days off for recovery. Considering all the preparation, strategy, travel, the show itself and its numerous social functions, conquering the Trade Show is no easy fare, but we&#8217;re here to help you dominate your next event.
What are the steps you need to take before attending your next Trade Show?  How can you engage with your potential customers and make a lasting impression?
1. Before the Show: Prepare
First things first, set your goals and objectives and know the answers to the following questions&#8212;
What do you want to accomplish at this particular show? Who are the folks you want to target and do business with?
By identifying the big guns and doing your research, you&#8217;ll know how to market yourself and your company to create the right, positive impressions.
Train your Staff&#8212; everyone on your Team needs to be on the same page.  Throughout the course of these few days, you&#8217;ll (hopefully) be vibing off each others&#8217; energies as you switch from one customer to another, pitching the same important dream.  [Teamwork makes the dream work!]
Ensure traffic to your booth during the Show by creating some buzz prior to it.  Blast some emails out, share your booth info/# on Facebook &amp; Twitter, Instagram a sneak peek of your booth or freebies.  It doesn&#8217;t hurt to get the word out.
2. During the Show: Engagement is Key
Your booth is a reflection of your company and its products, and its appearance and your presentation is vital.  Even on a limited budget, be creative.  Your goal is to make a lasting impression.  You&#8217;ll be able to stand out if you make customer engagement your priority.
We suggest the following:
-Giveaways and freebies that serve a purpose [Shameless Plug: AnyPromo has a wide variety of these items!].  *Bags emblazoned with your company name and logo are the best walking ads!  
-Demos are great.  Demos of your new featured products are even better, and if you don’t have a physical demo just yet, demos on iPads and tablets can even be more clutch.
-Take notes!  You’ll have an edge when you’re following up with a potential customer and you include a personal (but not creepy!) life/story detail.
-Work that booth&#8212; be genuine, and approachable.  Make sure you keep your energy up even through the final day, final hour.
-Don’t miss out on cocktail hour—people go to Trade Shows to mingle, exchange ideas, and trade contact info.  You’ll never know who you’ll meet over that first round of beers/mixed drinks (depending on your preference).  Imagine all the possibilities, all the Social Media campaigns you can create and run with potential new partners.
3. After the Show: Maintain Relationships
The fun and work begin once you go home and return back to the office.  Don’t slack off now.  Continue these conversations.  Send an email or note a few days following the Show.  Remember, personal details can help you out here, but make sure it’s appropriate.
The next email should be a call to action – whether it’s finalizing a few product orders or a proposal for a marketing campaign.  You’ve created this relationship, thus, you have no excuse not to maintain it!

 Need some ideas for your next Trade Show giveaways or freebies?  Visit our website for these items and many more: http://www.anypromo.com/event/conference-tradeshow

How-To Be A Trade Show Success in 2014
by 
Rina Dakanay

I’ve attended my share of Trade Shows and conventions — as a consumer and as a Team member in promotion of an organization and product, and at the conclusion of every successful one I could only hope, pray, and wish for a few days off for recovery. Considering all the preparation, strategy, travel, the show itself and its numerous social functions, conquering the Trade Show is no easy fare, but we’re here to help you dominate your next event.

What are the steps you need to take before attending your next Trade Show?  How can you engage with your potential customers and make a lasting impression?

1. Before the Show: Prepare

First things first, set your goals and objectives and know the answers to the following questions—

What do you want to accomplish at this particular show? Who are the folks you want to target and do business with?

By identifying the big guns and doing your research, you’ll know how to market yourself and your company to create the right, positive impressions.

Train your Staff— everyone on your Team needs to be on the same page.  Throughout the course of these few days, you’ll (hopefully) be vibing off each others’ energies as you switch from one customer to another, pitching the same important dream.  [Teamwork makes the dream work!]

Ensure traffic to your booth during the Show by creating some buzz prior to it.  Blast some emails out, share your booth info/# on Facebook & Twitter, Instagram a sneak peek of your booth or freebies.  It doesn’t hurt to get the word out.

2. During the Show: Engagement is Key

Your booth is a reflection of your company and its products, and its appearance and your presentation is vital.  Even on a limited budget, be creative.  Your goal is to make a lasting impression.  You’ll be able to stand out if you make customer engagement your priority.

We suggest the following:

-Giveaways and freebies that serve a purpose [Shameless Plug: AnyPromo has a wide variety of these items!].  *Bags emblazoned with your company name and logo are the best walking ads!  

-Demos are great.  Demos of your new featured products are even better, and if you don’t have a physical demo just yet, demos on iPads and tablets can even be more clutch.

-Take notes!  You’ll have an edge when you’re following up with a potential customer and you include a personal (but not creepy!) life/story detail.

-Work that booth— be genuine, and approachable.  Make sure you keep your energy up even through the final day, final hour.

-Don’t miss out on cocktail hour—people go to Trade Shows to mingle, exchange ideas, and trade contact info.  You’ll never know who you’ll meet over that first round of beers/mixed drinks (depending on your preference).  Imagine all the possibilities, all the Social Media campaigns you can create and run with potential new partners.

3. After the Show: Maintain Relationships

The fun and work begin once you go home and return back to the office.  Don’t slack off now.  Continue these conversations.  Send an email or note a few days following the Show.  Remember, personal details can help you out here, but make sure it’s appropriate.

The next email should be a call to action – whether it’s finalizing a few product orders or a proposal for a marketing campaign.  You’ve created this relationship, thus, you have no excuse not to maintain it!

 Need some ideas for your next Trade Show giveaways or freebies?  Visit our website for these items and many more: http://www.anypromo.com/event/conference-tradeshow

On this final Monday of 2013, let&#8217;s be inspired for the new week and new year!
AnyPromo&#8217;s 2014 Fitness/Health Wishlist 
by Rina Dakanay

Whatever your fitness or health goals are for the coming year&#8212; whether they&#8217;re personal or you&#8217;ve joined a collective effort, you&#8217;ve got our support.
We&#8217;ve also got you covered if you need some specific items and gear along the way.  Here, we&#8217;ve handpicked some of our favorite must-haves (all available at AnyPromo.com):
1. 25 oz. Fruit Fusion Bottle | 2. Salad To Go | 3. Go Go Rally Towel | 4. Wood &amp; Nylon Jump Rope | 5. Prime Solid Color Hand Grip Exercise | 6. Clearview Pedometer | 7. Brookstone Cool Vibes Mini Speaker - Black | 8. Everlast Fitness &amp; Exercise Pilates Aerobic Bands | 9. Mini Basketball Hoop Set 

AnyPromo’s 2014 Fitness/Health Wishlist 

by Rina Dakanay

Whatever your fitness or health goals are for the coming year— whether they’re personal or you’ve joined a collective effort, you’ve got our support.

We’ve also got you covered if you need some specific items and gear along the way.  Here, we’ve handpicked some of our favorite must-haves (all available at AnyPromo.com):

1. 25 oz. Fruit Fusion Bottle | 2. Salad To Go | 3. Go Go Rally Towel | 4. Wood & Nylon Jump Rope | 5. Prime Solid Color Hand Grip Exercise | 6. Clearview Pedometer | 7. Brookstone Cool Vibes Mini Speaker - Black | 8. Everlast Fitness & Exercise Pilates Aerobic Bands | 9. Mini Basketball Hoop Set 

We&#8217;re gearing up for 2014 here at AnyPromo and for the next few weeks, we&#8217;ll be sharing the best trends and what to look out for in the coming year!Thank you for a memorable 2013 and we look forward to working with you in 2014!*All items pictured and more are available onhttp://www.anypromo.com/!**Don&#8217;t miss out on our Winter Sale! Up to 40% off promotional items!
Please take note, we will be closed tomorrow, Christmas Day. From all of us at AnyPromo &#8212; we wish you all a very Merry Christmas and Happy Holidays!

Please take note, we will be closed tomorrow, Christmas Day. From all of us at AnyPromo — we wish you all a very Merry Christmas and Happy Holidays!

Monday inspirations from the AnyPromo office: "A day without laughter is a day wasted."&#8212;Who said it?

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