The Bizz by AnyPromo.com

Business & marketing advice, news and features, design inspiration, and the art of gifting.

DIY Promotional Giveaway: Chocolate Bouquet

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By Fausto Mendez

    If you’re a fan of DIY crafts for personalized gifts and promotional giveaways, you should consider adding a personal touch to your next promotional gift with a homemade chocolate bouquet.

    This DIY giveaway is perfect for courting leads that happen to be recent grads - especially masters and PHDs - since they might be moving up the corporate ladder soon. You might also send one to your clients’ kids if you’re close enough and not creepy about it. Top it off with some relevant promotional giveaways, such as a pen set or an iPad case, to add some brand boosting power to your gift. Don’t forget that the point of a promotional gift is to raise awareness of your brand in your target audience.

    Furthermore, you can adjust the design to fit a variety of themes, holidays and events. You are only limited by your creativity. Now, let’s make a chocolate bouquet.

    First, you should do some basic research to determine the best type of chocolate to buy. Some people really prefer dark over milk, and others love white chocolate. Some people love caramel while others prefer (or have allergies to) certain nuts. A little bit of homework goes a long way.

Step 0 - Gather Your Cooking Materials

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+ Mini Reese’s peanut butter cups or a similarly shaped chocolate candy.

+ Square-shaped (not cubed) chocolate candies or candy melts (that you melt and reshape into a square). Reshaped candy melts work best.

+ Lollipop sticks

+ Mini M&Ms

+ Colored candy decorating pen

+ Flower pot

+ Styrofoam cylinder (that fits inside the flower pot)

Step 1 - Prepare the Cups

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+ Insert each stick into the top of the peanut butter cup. You might need to make a hole with a toothpick before inserting the lollipop stick. This helps to keep the cup intact as you insert the stick.

+ Most likely, your hands are too warm for the peanut butter cups, so they are starting to melt. Place each of peanut butter cup right side up on a plate. Stick them in the refrigerator for ten minutes to help them solidify. 

Step 2 - Assemble the Hats

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+ Use the candy pen as adhesive to stick the square chocolate onto the bottom of the peanut butter cup. Do not penetrate the square chocolate with the stick.

+ Sit the hats upside down for about ten minutes to allow the adhesive to set.

+ Create the graduation cap tassel with the candy pen, and use an M&M to create the button that holds the tassel onto the hat.

+ Arrange the caps within the flower pot by using the Styrofoam to hold them in place.

Step 3 -  Dress it Up

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+ Use tissue paper (preferably cut into thin, long strands) to add some flare and hide the Styrofoam. 

+ Decorate the flower pot with a message or art.

Step 4 - Add Promotional Products that Raise Brand Awareness

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+ If you’re using this concept as a promotional gift, you’ll need to add some customized promotional products with your brand logo on it. We have a number of suggestions below, but can also browse the AnyPromo No-Minimum section for products that don’t have to be ordered in bulk. Don’t forget to add your brand’s logo to any of these products.

+ Many grads have a laptop, and have developed some level of addiction to it. A promotional messenger bag for 11-inch or 13-inch notebooks would be a useful and long-lasting gift.

+ Some grads might enjoy a custom flag or vinyl banner customized with a band or sports team’s logo. 

+ If your target is a drinker, he or she might enjoy a corkscrew / coaster gift setWriters or heavy note takers might prefer the leather notebook version.

+ Targets with business cards may enjoy a custom sculpture shaped out of their business cards and then placed inside a glass bottle. It’s a new take on the boat-in-a-bottle concept. From 18 wheelers to aircraft carriers, there’s definitely a sculpture that will appeal to your target.There’s even a sculpture of business man behind a desk!

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com. Thanks to Chica Circle for the pictures.

  • 10 April 2013
  • 5

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