The Bizz by AnyPromo.com

Business & marketing advice, news and features, design inspiration, and the art of gifting.

Creative Advertising Gone Wild: Corona Beer for Day of the Dead


Ads are a dime a dozen, but great ads are rare. This week, we profile Corona’s 2013 Day of the Dead Campaign.


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By Fausto Mendez

   Above, we posted the full-size version  of one of the print ads for Corona’s Day of the Dead campaign, which you might see in magazines, on billboards, at bus stops and other places on the street. Below, is more of a web presentation of the same idea, though I can easily see this appearing on the side of a bus. 

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Is this the most disgusting marketing strategy ever? Probably.


The Atlantic has a fascinating piece on a new marketing strategy that cosmetic companies and other businesses in the beauty industry are seizing; however, the world is probably better off without it.


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By Fausto Mendez

    The new marketing strategy - a product of modern tech and social media - seems rather predatory but certainly effective. 

theatlantic:

Is This The Grossest Advertising Strategy of All Time?

Most of the time, targeted ads are pretty harmless. You searched for a flight to Denver? Here are some hotels in Denver. You looked for new running sneakers? Here are a few options.

But a new “study” from marketing firm PHD recommends a strategy that crosses the line from merely targeted to outright predatory, explicitly advising brands to seize on the times of the day and week when women feel the most insecure about their bodies and overall appearance in order to sell beauty products and other goods.

Women, the study claims to have found, feel less attractive on Mondays, especially in the morning. Thus, as the release explains, “Monday becomes the day to encourage the beauty product consumer to get going and feel beautiful again, so marketing messages should focus on feeling smart, instant beauty/fashion fixes, and getting things planned and done.  Concentrate media during prime vulnerability moments, aligning with content involving tips and tricks, instant beauty rescues, dressing for the success, getting organized for the week and empowering stories.” Yuck.

Read more.

    It’s hard for me to disagree with such effective marketing, but at the same time, I don’t think it’s morally correct. What do you think?


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What is graphic design?
Don’t know who’s responsible for this beauty. I’d love to credit the creator, so if that’s you, let me know!
Design is not some buttons in my Photoshop?

How to Photoshop Like a Pro: Hand-Drawn Graphics Tutorial

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By Fausto Mendez

There’s more than one way to produce hand-drawn-style graphics with a computer, and you may know one or two techniques yourself. But it’s not always as simple as it seems, as you probably know. Here’s a breakdown of a really useful and versatile technique, perfected by a humble artist turned turned web celeb.

    Lauren Nicole Hom - the passionate graphic designer behind the famous Tumblr Daily Dishonesty - is known for the utilization of a Photoshop technique that starts with a traditional on-paper sketch. Hom received several requests for tips on creating hand-drawn-style graphics, and she happily answered their requests with a helpful tutorial. We break down the basics below:

Step 1 - Draw It

+ Start with a pencil sketch on paper. Hom prefers grid paper.

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+ Fill in the sketch with a fine pen.

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Step 2 - Scan It into Photoshop

+ Scan the drawing into Photoshop. Use a 600 DPI resolution. Higher resolutions should work just as well.

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Step 3 - Lift It off the Paper

+ Adjust the levels to quickly erase any background patterns on the paper. This is pretty easy with line paper and grid paper. The effect should also darken the blacks to produce solid, dark letters against a solid, white background.

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 Make sure layering isn’t locked down. Next, select the whites with the Color Select tool. Delete the whites. This should produce isolated letters

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Step 4 - Finalize Digitization

+ Add a new solid-white layer behind the type layer. Pixel lock the type layer.

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    Since you now have solid letters on top of a solid-white background, you’re done importing your hand sketch into the digital realm. It’s now ready for some good-ol’-fashioned Photoshopping. If you want to learn how Hom refined her “Self Medicate with Chocolate” piece using color and additional enhancements, we suggest you check out the rest of the tutorial at Daily Dishonesty. Here’s the finished piece:

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