The Bizz by AnyPromo.com

Business & marketing advice, news and features, design inspiration, and the art of gifting.

Moleskine + Paper App = Future of Notebooks? Kind of… It’s an amazing marketing campaign either way.


Moleskine’s new marketing campaign with Paper positions itself as a fun and artistic way of keeping in touch with loved ones.


By Fausto Mendez

    I’m rather impressed with this new, beautiful and brilliant way to keep in touch with loved ones that are far away. Actually, this service can do much more than that, allowing you to print a high-quality Moleskine of any saved “notebooks” in your iPad’s Paper app.

    The idea of sketching a book of the sights you’ve seen on your trip is certainly a much more artistic and touching way of saying “hello” than a simple postcard, and positioning the ad to focus on this scenario really gives the marketing campaign the kind of “wow” factor that it needs to spread virally over the Web.


    Join us on FacebookPinterestGoogle+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

#DIY Promotional Giveaway: Gorgeous Greeting Cards

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By Fausto Mendez

    If you’re a fan of #DIY crafts for personalized gifts, promotional giveaways and event supplies, you should consider adding a personal touch to your next gift, giveaway or event with gorgeous homemade greeting cards.

    Sometimes, the best (and most affordable) way to say thanks is with a homemade gift, and a #DIY greeting card is perhaps one of the more fun, easier ways to express your creativity in appreciation of a great client.

    This week’s #DIY post isn’t so much a tutorial as it is a source of inspiration. It’s pretty easy to figure out how each of the below cards are made. The key is layering and having plenty of gorgeous materials to work with, including colored paper, colored poster board, foam paper, buttons, cloth, ribbons, printed graphics, pens, plastic pearls, beads, colored pencils, lots of glue and whatever else you can think of. 

    We encourage you to use these designs as a starting point for your own original creations, and if you’re using these as promotional giveaways to thank your business’s clients, sneak in your logo in a tasteful and classy way. For example, a great spot is the inside cover because it allows you to dedicate the other page to your message, and the logo won’t disrupt or distract from the cover.

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    If you’re feeling extra thankful, you might even include some custom candies or custom lip balm, which feature your logo and artwork on the wrapper.

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    Thanks to Causeway Crafts for the images of the greeting cards and, of course, the creativity behind the card designs. Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

#DIY Promotional Giveaway: Two-Tone Concrete Letters

By Fausto Mendez

    If you’re a fan of #DIY crafts for personalized gifts, promotional giveaways and event supplies, you should consider adding a personal touch to your next gift, giveaway or event with two-tone concrete letters.

    While browsing the Web for interesting fonts this morning, we stumbled upon a handy DIY guide for two-tone concrete letters. Wit And Whistle has the full guide, but we break it down to the essential steps below.

Step 0 - Hit the Shops for Some Essential Ingredients

+ Hollow Cardboard Letter(s), found at many craft shops

+ Box Cutter

+ Breathing Mask

+ Disposable Gloves

+ Two Plastic Spoons

+ Two Disposable Plastic Bowls

+ One Disposable Cup

+ Concrete Mix

+ Cement Color

+ Water

Step 1 - Hollow Out the Letter

+ Cut the back of the cardboard letter off. This will serve as your concrete mold.

+ Remove any filler material from the inside of the letter.

Step 2 - Prepare the Concrete and Letter’s Interior

 If this filler is simply cardboard strips, you can use it to create the divider for the two tones. Otherwise, you’ll have to find another solution. 

+ Mix two separate batches of concrete using your gloves and mask. You don’t want to breathe in any toxic dust. Don’t forget to add some color to at least one of your concrete mixes; the goal is two achieve a two-tone look. 

Step 3 - Add the Concrete

+ Fill in the letter interior.

+ Once you’ve filled in the interior as much as you can, remove the divider and add any concrete to any holes or gaps that are left. Don’t forget to check the sides for gaps too. 

Step 4 - Remove the Mold

+ Wait 24 hours for the concrete to dry.

+ Finally, cut away the mold to revel the letter.

    If you’re going to use the letter as a promotional gift (that raises brand awareness) to a special client, lead or partner, I recommend bundling it with other promotional giveaways that actually show the name and logo of your brand. Check out AnyPromo’s no-minimum page for promotional products that can be ordered in smaller quantities, such as iPad Cases, iPad Cases with built-in keyboardsBuilt Messenger Bags, leather shoulder bags and high-end  portfolio / writing pads - all of which feature your own logo, name and message. 

    The letters can also make for some very interesting, custom supplies for events and parties. For example, you might assign guests a letter or number, and they would then sit at the table that features the letter or number. You can also make a whole name or sign from several letters, such as “happy birthday”. You might also use the letters to make an attention-attracting sign for your booth at the next trade show.

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

#DIY Promotional Giveaway: “Thanks for your Commit-Mint” Gift Bag / Gift Basket

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By Fausto Mendez

    If you’re a fan of #DIY crafts for personalized gifts and promotional giveaways, you should consider adding a personal touch to your next giveaway with a “thank you” gift bag / gift basket that plays on the word “mint”.

    This project is an inexpensive bag or basket of mint candies and perhaps other goodies and gifts. The goal is to find some relevant words that end with “ment” or “mint”, such as: commitment, encouragement, involvement, investment, enjoyment, environment, development, meant, etc. The words should be related to the effort that the gift receiver did for you or with you.

    After you assemble your bag or basket of mint candies, you attach a note that plays on the word “mint”.

    For example, if you’d like to thank a client for being such a dedicated and pleasant customer, your note might say, “Thank you for your relentless commit-mint. I hope your involve-mint and invest-mint in our firm continues tomorrow and long into the future.” The more often you throw “mint” into the mix, the better the note.

    Beneath my Heart developed the concept with an excellent example of a thank you note that plays on the word “mint”; we suggest you check it out if you have an extra few minutes to spare.

    If you’re offering this gift within a business context, you can also use the opportunity as a promotion for your brand, product or organization. Depending on your situation, you should include product samples and/or a handful of promotional giveaways, customized with your logo and message. AnyPromo is the Web’s low-price leader for promotional products, and with a catalog of over 40,000 products, you WILL find the right product for your promotional campaign. From custom iPad cases to custom travel mugs, there’s a custom giveaway to fit fit any price point. 

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis.

#DIY Promotional Giveaway: Super-Easy Themed Envelopes / Note Holders

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By Fausto Mendez

    If you’re a fan of #DIY crafts for personalized gifts and promotional giveaways, you should consider adding a personal touch to your next promotional gift with a super easy-to-make themed envelope or note holder. 

    This DIY project is so easy, it’s hard to write at any length on the concept. In fact, Sweet Tidings managed to explain the whole project with a simple photo (seen above) and the following caption: “cookie-cutter cut-out note holder.” Basically, you use cookie cutters to cut folded, colored paper. The key is to cut right at the folded edge so that it folds open like a greeting card. The fold also enables it to stand upright, which is a pretty cool feature if you’re trying to make someone feel special or appreciated. 

    You can use the same process (with bigger cookie cutters) to make a larger version, though I’d hesitate to call it a note holder at that size. It’s more like a greeting card. 

    If you’re planning a promotional giveaway or promotional gift basket, I highly recommend mixing in a DIY gift, such as this one, to further impress your target. Promotional gifts are very common in the realm of business, but few individuals think about adding a personal touch to a promo. In this case, you can use the note holder as a way to deliver a fun, appreciative note, or you might just use it to identify the recipient. I’m sure there are more interesting ways to mix these into your promos; you’re only limited by your creativity.

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

DIY Promotional Giveaway: The Wine Cork Bulletin Board & Gift Basket

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By Fausto Mendez

    If you’re a fan of #DIY crafts for personalized gifts and promotional giveaways, you should consider adding a personal touch to your next gift basket with a bulletin board made of real wine corks. This concept is perfect for any wine-loving lead at the targeted company of your choice, and you’ll have to down a few bottles to make it happen. It turns out you’ll finally have an excuse to drink on the job!

    When courting leads with promotional gifts, you’ll need to up your game if you want your gift to make a memorable impact. Stress balls and mugs are great, but they can only go so far. Attract leads with a high-end or DIY promotional giveaway as the main course, and add in some stress balls and mugs (with your logo) on the side. That’s how it’s done. 

    In this case, we’ll put together a wine-cork bulletin board, but because it’s often difficult to add your brand’s logo in a tasteful way to a DIY gift, we’ll bundle it with traditional promotional giveaways to add some brand-boosting power to the package. 

    The wine-cork bulletin board is a pretty basic project. You don’t need much, and you can easily finish it in less than 24 hours.

Step 0 - Gather Your Materials

+ Glue Gun

+ Paint

+ Frame

+ Wine Corks

Step 1 - Paint the Frame

+ Start by painting the inside of the frame (where it would normally hold a photo). Wine corks are inconsistent, so you might have small cracks between some corks. A black background fixes this problem. 

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Step 2 -  Assemble the Corks

+ Glue the wine corks onto the frame - horizontally or vertically. Try to use corks with a consistent width and height for best results. 

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Step 3 - Spice it Up

+ The bulletin board itself is a wonderful and memorable gift, but it doesn’t do much to boost your brand on its own. You want the frame to be associated with your brand - at least in the mind of the targeted recipient. Do this by bundling the bulletin with a promotional leatherette wine box. Make sure to pack it with your client’s favorite wine, so do your homework first. Don’t forget to add your logo to the wine box for best results.

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+ Next, you’ll need a handful of cheaper (but useful or fun) promotional giveaways to maximize brand awareness. To stay within the theme of wine, order a couple of custom promotional champagne bottles filled with classic candies. To round out the gift basket, mix in a promotional mug, a stress ball and a high-end notebook. Get as creative as you want. AnyPromo sells over 50,000 promotional products. Don’t forget to add your logo for best results.

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+ For the cherry on top, I suggest a personalized pen set made of maple or rosewood. In this case, you would add target’s name instead of your brand name for maximum wow. 

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    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

Build Your Own Promotional Giveaway: #DIY Food-Shaped Envelopes

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    If you’re a fan of #DIY crafts for party favors and trade show giveaways, you should consider adding a personal touch to your event with homemade envelopes in the shape of a related object. This guide is specifically for dumpling-shaped envelopes, but with a little creativity, you can adjust the instructions to create other shapes, such as tacos or muffins.

    Themed envelopes can carry anything, including an invite to a lunch pitch or a thanks note coupled with a restaurant gift card. In this case, Erin Jang of The Indigo Bunting put together a set of custom invitations for a friend’s baby shower. The invitations take the shape of a dumpling, and this is how she did it (along with our advice on customizing the project for other shapes/themes).

Step 0 - Gather Your Materials

The envelope is made of three layers: an inner layer made of thick paper, a transparent mid layer made of tissue paper, and a touch-friendly outer layer made of cloth. You will also need scissors, a stapler and either a printer or coloring materials, such as markers.

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Step 1 - Design, Print and Cut

+ Write or print the invite details on a small piece of paper. Put it to the side. We’ll use it again in step two.

+ Cut a circle-ish shape from dark paper, and fold it in half (like a taco). You can write the first part of your message on the outside of this inner layer. To maximize interest, use a general statement that doesn’t give too much away, such as “let’s have lunch” The mid-layer of the envelope takes the shape of the dumpling itself, though it’s very flat and transparent. 

+ To customize this guide for other shapes, you can cut these inner layers in any shape that fits your theme. You can also adjust the colors to fit your desired shape. For example, if you’re building an apple, use a white circle made from construction paper for the inner layer. Use red tissue paper for the mid layer.

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Step 2 - Assemble the Inserts

+ Place the invite details into the inner layer of the envelope, and cover the inner layer of the envelope with the middle white layer.

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Step 3 - Close the Envelope

+ If you want to maximize the “wow” factor, give your envelope some depth. In this case, Jang inserted candy  between the mid layer and the outer layer.

+ Finally, close the outer layer of the envelope with staples. For custom shapes, a different closing mechanism, such as glue or stitches, may be more appropriate. For example, staples could work for muffin-shaped envelopes since the dumplings look a bit like muffin tops. You’d just add the muffin bottom. On the other hand, tacos would require glue and an additional ornament that sticks out of the top, such as spiky green paper, to represent lettuce.

+ If you can spare a few more minutes, check out the whole guide for more, including an idea for a book of comments submitted by the party attendants. Jang used this idea to collect wishes from invitees, but in a business context, you can use a similar idea to collect comments from clients or suggestions from partners. 

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

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