The Bizz by AnyPromo.com

Business & marketing advice, news and features, design inspiration, and the art of gifting.

Have Fun in Grad School, Fabian!

image

Today is the day we say ‘goodbye’ to our lead graphic designer, Fabian. Fabian has been with AnyPromo for the last two and a half years. You know it wouldn’t have been a proper send off without food. Everyone brought in their favorite dishes and dessert to show their appreciation for Fabian’s work. Now, he is joining the ranks of many by attending graduate school; he will be pursuing a Master’s Degree in Graphic Design. Even though we’re a bit bummed he’s leaving, we’re happy that he’s moving forward with his career goals. 

Below are a few words from some of AnyPromo’s team:

Adam - “Thank you for the opportunity to work here!”

Kevin - “Thanks Fabian. Good luck on your next journey.”

David - “A super cool dude with great potential. His skills are through the roof.”

I believe I speak for everyone when I say he’ll be missed. We wish you all the best, Fabian!

This is an original design (created by one of our artists) printed on a black tee -for major effect. Props to you, Jaymes! #jaymesgraphics

Download this Free Font: Five Wedding-Invite Font Pairs


Finding the best free #fonts isn’t easy (except when we post them here), but it’s always good for business to have some extra out-of-the-box typefaces within arm’s reach. That’s why we’re always searching the Web for its best-kept-secret fonts.


image

by Fausto Mendez / image by Peter Loves Jane

   We’re no stranger to wedding-themed font collections and complimentative font pairings, but we’ve never featured a post that combined the two concepts until now. I guess I’m not much of a wedding fiend, but I do appreciate thoughtful font pairings. This week’s free font collection comes courtesy of Peter Loves Jane.

    Above, you’ll find five font pairings that work beautifully to complete each other, as should any soon-to-be-married couple. Below, you’ll find the links to download the fonts. 

1. Branboll Small + Ostrich Sans Rounded  

2. Corneria Script + Linux Biolinum Capitals  

3. Antrokas + Franklin Gothic Book  

4. Respective + Bentham  

5. Silk Script + Orator (Actually, Orator is not a free download. A free substitute could easily be Miso.)


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

Creative Advertising Gone Wild: Print Ads for Toothpaste


Ads are a dime a dozen, but great ads are rare. This week, we profile a recent print/street campaign for Signal Sensitive Toothpaste.


image

by Fausto Mendez / photo by agency Lowe

    Signal’s advertising team is on fire with these fascinating print/street ads. If you’ve ever felt the merciless tooth pain from biting into too-cold cold ice cream, the above ad will certainly speak to you. But I’m sure the brand’s target audience has had much more traumatic experiences with their own tooth pain, hence the hilarious contraptions in the ads.

    The ads pull the oldest trick in the book. They force the viewer to relive an unforgettable emotional experience in their lives, which makes the ads much harder to forget. Emotional experiences themselves are hard to forget, so if you can call up a strong emotional experience as the viewer watches your ad, you have a pretty effective campaign on your hands.


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

(Source: ibelieveinadv.com)

How to do Better Business: Stellar Graphic Design Caused Massive Boost in Sales of Classic Novel Pride & Prejudice


In marketing, stellar design and great presentation are critical if your goal is to maximize brand awareness and sales, and this point is clearly illustrated with the sales spike in 2009 of the classic, heart-wrenching novel Pride & Prejudice


image

by Fausto Mendez / photo by New York

    Design and presentation are often overlooked by too many small businesses because it can be costly (if you don’t know how to manage a graphic designer), and many hard-core, data-driven, business managers don’t believe that good design is worth their time and money. Personal opinions aside, it’s hard to argue with hard data, such as sales numbers. 

    In the above graphic, New York magazine put together an insightful bar graph of total sales of Pride & Prejudice at different points in time. For each point in time, Pride features a unique cover design. As you can see, less-exciting covers, such as the 1993’s text-book-looking Pride failed miserably. 

    However, the recent success of the Twilight novel series prompted Pride’s marketing team to design a cover that features a similar attitude as Twilight's cover. Clearly, Twilight's cover designer has a much better understanding of what moves the genre's target audience. The result was a massive spike in sales after the cover launched in 2009.


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

Creative Advertising Gone Wild: Pepsi on Halloween


Ads are a dime a dozen, but great ads are rare. This week, we profile Pepsi’s Halloween ad.


image

by Fausto Mendez / ad by Buzz in a Box

    Pepsi dresses up as Coca-Cola for Halloween in the soda brand’s clever jab at its main competitor, sending the message that Coca-Cola is not the “real” cola. Coca-Cola is the fictional option.

    Sometimes I wonder if the two companies secretly work together to ensure that each company gets about 50% of the market share. If they only mention each other in their ads, consumers would, over time, become “brainwashed” that those are really the only two suitable options in the market. It would be a brilliant marketing strategy, but I don’t have any hard evidence to back up those claims.

   In any case, it seems like a no brainer. If I directed marketing for their companies, it’s exactly what’d I’d do.


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

Download this Free Font: The Hand-Drawn Set


Finding the best free #fonts isn’t easy (except when we post them here), but it’s always good for business to have some extra out-of-the-box typefaces within arm’s reach. That’s why we’re always searching the Web for its best-kept-secret fonts.


image

By Fausto Mendez

    Your advertising materials, event supplies and promotional giveaways are only as good as your typefaces (and perhaps the graphic designer on your payroll). With or without a stellar graphic designer, the right fonts can make a huge difference, and these hand-drawn fonts should fit into any project that aims for a rough-ish, not-so-polished feel. Get the fonts at the links below (list courtesy of Uber Chic for Cheap).

Fonts:

Dingbats (symbols):

    Our goal is to help our customers find the right fonts for their advertising materials, promotional giveaways and event supplies, so if you’re in the mood to go font hunting, search for the #fonts tag on this blog. If you’re in the mood to add a logo, some custom artwork, or a fontified message to apparel or other promotional giveaways, check out the massive selection of over 40,000 products at AnyPromo.com.


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

Happy Halloween (week)!

Happy Halloween (week)!

(Source: designstroy)

Creative Advertising Gone Wild: UN Ads for Women’s Rights


Ads are a dime a dozen, but great ads are rare. This week, we profile the UN’s new women’s rights campaign.


By Fausto Mendez

    The UN asked women in various countries to use Google search’s autocomplete feature to find out what people are searching for - in relation to women - in those parts of the world. The ads speak for the themselves, and if you do a similar search in Google in your region, you will most likely see similar results. Below, I screenshotted the sad results from my search with the query “women cannot”.

    My regions is Southern California in the United States, so it’s pretty sad that this is what came up. See the rest of the ads at the behance profile of Kareem Shuhaibar, featuring ads that show autocomplete results from various parts of the world. 


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

Finished Work: Screenprinted T-Shirts for #BarkforLife Campaign


AnyPromo’s design and production teams love to show off their #finished work. This is just another project of the many, many projects they finalize on a daily basis.


By Fausto Mendez

    Above, our shirt screenprinter is hard at work, decorating a big stack of shirts for the Bark for Life campaign. These specific shirts are for an event this weekend in Southern California, but the Bark for Life campaign is actually a nation-wide cause by the American Cancer Society.

    The events celebrate the life-giving powers of cancer patients’ canine caregivers, though I’m sure other canine fans will pass thru to show their support. Check out the finished shirts below.


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

Creative Advertising Gone Wild: Corona Beer for Day of the Dead


Ads are a dime a dozen, but great ads are rare. This week, we profile Corona’s 2013 Day of the Dead Campaign.


image

By Fausto Mendez

   Above, we posted the full-size version  of one of the print ads for Corona’s Day of the Dead campaign, which you might see in magazines, on billboards, at bus stops and other places on the street. Below, is more of a web presentation of the same idea, though I can easily see this appearing on the side of a bus. 

image


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

Marketing Major Asks Reddit: “Is a Marketing Degree What I Need?” - #MarketingMonday


A Reddit user asks marketing professionals to comment on the viability of a marketing degree. I offer my thoughts on that, coupled with advice on how to choose a degree that actually boosts your marketing career.


image

By Fausto Mendez

    During my morning Reddit reading spree, I came across a thread by a college student that recently switched his major to marketing. He asks, “how viable is it as a degree, or is it a bit common?” He’s trying to plan out a career in marketing, specifically in the finance industry.

    I can’t comment on the popularity of marketing degrees, but I am a marketing professional. I can comment on what I’ve seen from my perspective.

    I’m currently the Director of Marketing at AnyPromo.com, and to be honest, I’ve never worked with anyone that actually has a marketing degree (as far as I know). I’ve worked with a wide range of majors, including artists, software engineers, accountants, IT pros, and more, but never a marketing major. We sometimes work with an advertising consultant, and he is not a marketing/advertising major. I also know a marketing manager at Disney, and his degree is not directly related to marketing too.

    However, my perspective is rather limited. I’m not even 30 yet (still have three years to go). Plus, I only have about two years in a management role. Fortunately, I’ve seen others climb the ladder, so I do have an opinion on how you should choose your major for a marketing career.

How to Plan College for a Successful Career in Marketing

    It all starts with your passion. The best marketing professionals are passionate about what they do. Whether they’re graphic artists or data analysts, their daily work excites them. Focus on a major that excites. 

    Next, refine your passion to a set of specialized skills. Your major should help you develop a set of specialized skills for your chosen marketing field. If you love to illustrate, you should major in graphic design. I’m a writer at heart, so I majored in English. Do not choose a degree in marketing as you won’t have a more refined specialty, and gigs that require specialty skills are more abundant . 

    Your major should help you refine your specialized skills, but don’t become too reliant on school. There’s a lot that school can’t teach you, so your best bet is to supplement your studies with internships, community service and real work. I started my sophomore year as a professional blogger. This added  invaluable real-world experiences alongside everything I was learning in class.

    Use your specialized skills to get your foot in the door at the marketing department in your company of choice. For me, this meant getting hired as a low-level copywriter and social-media guru. My organizational skills and leadership qualities made it really easy to move up the ranks to a management position, so it was only a matter of time.

    If you can squeeze into a startup company, you’ll move up the ranks more easily because the company is (supposed to be) growing. So your bosses will prefer managers that know the company well, especially if you know your department and co-workers better than outsiders. 

Advice from Other Marketing Dudes

    As I mentioned above, my perspective is really limited, so you should probably look into the opinions of other marketing professionals. Below, marketers that also happen to be Redditors chime in with their opinions in the same thread.

    A successful marketer with an MBA in marketing strategy had no trouble breaking into a marketing role. He sees Bachelor degrees everywhere but very few MBA degrees anywhere.

"I work a lot with advertising agencies and while there are few MBAs there, there are many undergrads. I do think it’s a difficult career, though, especially if you’re someone who’s more into the numbers than the creativity."

    Another successful marketer experienced great success from an internship at a B2B company that makes adhesives. This company did not have an official marketing department, but he came on as a marketing intern. During his stay at the company, he made his work indispensable to the growth of the company.  

"As an intern, expect to get grunt work that makes someone else’s job easier. You’ll be ‘greasing the wheels’ to make sales, negotiations, etc, easier for the people who actually handle marketing & sales. If you can prove yourself productive and intelligent, you may be tasked with greater responsibility.

I now have a job at one of the fastest-growing companies in the U.S. doing digital marketing for various clients. It’s the best job I’ve ever had, easily.”

   One marketing major could not break into the marketing industry, but that doesn’t mean he wasn’t successful.

"I got a marketing degree, just graduated this past May. I am a supervisor in a factory, making great money. A degree is a degree, you can spin your degree anyway you want to get the kind of job you want to have."

   In similar fashion, another Redditor passes on sage wisdom from his career counselor.

"My career counselor said it doesn’t matter what you get a degree in as long as you have a great cover letter."

    Well, it is true that a cover letter can make a massive difference. Honing your writing skills so that you can assemble stellar CVs is critical in any career path. 

    But my favorite career advice is straight out of an episode of It’s Always Sunny in Philadelphia: get a job cannon.

image


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

1 / 4

Tumblr theme by Theme Anorak