The Bizz by AnyPromo.com

Business & marketing advice, news and features, design inspiration, and the art of gifting.

Need a Stylus?

Ever had one of those days where you were so busy you tried to use your pen as a stylus? Maybe you you just wished that your pen could double as a stylus so you wouldn’t have to keep switching from pen to stylus and back while working on a project. Or maybe you find yourself in constant need of a screen cleaner at the end of the day. If you’ve ever thought about these things chances are your customer has too, and we have a solution for you! 

Introducing our extremely popular iWriter series! These ingenious ball point pens all come with a stylus tip perfect for use with any touch screen device you have at home or in the office. Make sure your customer remembers you every time they pull out their phone, ipad, or sit in front of their touch screen computer with your imprint emblazoned onto one of these combo pens. With rock bottom prices and more color and style choices than you could ask for you’ll get the most bang for your marketing buck with these! 

Southern Comfort’s New Ad Hypnotizes with Bad Karate

By Fausto Mendez

    This liquor brand isn’t known for conforming to traditional advertising techniques, and Southern Comfort’s new TV commercial continues that tradition in same, beautiful, head-scratching fashion. Watch as this faux karate master partakes in “whatever’s comfortable” as he waits for his hair dye to set in at a small hair salon.

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing advice. Brought to you by AnyPromo.com.

Activision’s Brilliant Marketing Strategy on YouTube: Target the Content Creators and Curators

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By Fausto Mendez

    Social-media marketing is often perceived as a mysterious and powerful beast, but video game maker Activision doesn’t see it that way. Activision has tamed YouTube for its national and international marketing campaigns, and this is how the company is doing it.

    Though it may seem like YouTube is all about funny animal videos and poorly produced cover songs, the video-centric social network has been a staple in video game culture for about as long as the site’s been around. Passionate gamers know the site for its healthy library of game trailers, homemade walkthroughs (guides), news, commentary, parodies and more. Activision understands this, and the company develops content exclusively for YouTube in order to rouse up passion for new and upcoming games.

    You may be surprised to learn that YouTube viewers watched over double the hours of gaming videos than other types of videos in 2012. In other words, YouTube is one of the industry’s cultural hubs, where gamers of all types and ages unite to enjoy gaming beyond games. As usual, the old saying applies, “go to where your audience is.”

    Ad Age does a great job of breaking down Activision’s entire strategy for YouTube, so I suggest you check out the full article. However, one tactic really stands out. 

Harnessing the Content Creators and Curators

    Prior to major gaming expos, trade shows and premieres, Activision invites some of YouTube’s most popular content creators and curators to real-world presentations, which include the distribution of exclusive information and video assets, such as clips and trailers. Promotional giveaways also play an important role at these events. The YouTube stars are sent home with brag-worthy bags of promotional swag, such as custom shirts, cups, accessories and keychains, which the YouTube stars sometimes give out to their own audiences. As a result, the promotional items are a low-cost and effective way to catalyze buzz about the brand between fans, not just the YouTube stars.

    The exclusive events make it easy for Activision to spread information, hype, trailers and clips on YouTube because the company doesn’t need to directly develop and hold an audience. The content creators and curators have already taken care of that. All Activision has to do is get the right content to the right people, and those “right” people will repackage the content into a form that best suits their audiences. From there, the information will naturally spread throughout Activision’s fan base. Easy, right?

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

Recipes to Boost Focus in Meetings: “Ooey-Gooey” Butter Cookies #RBFM

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By Fausto Mendez

    Pitching to a hungry audience is shooting yourself in the foot, so bring along some tasty treats - preferably sugary stuff - to boost client focus and mood. It WILL make a significant difference in the success or productivity of your meeting or pitch. This week’s #RBFM sugar spell: “Ooey-Gooey” Butter Cookies. 

    Our favorite and most popular #RBFM recipes often mash up two different deserts into one delicious concoction that most people don’t even realize is possible, and this week’s treat follows that tradition closely by combining cake and cookies. You can thank Lil Luna for the original “Ooey-Gooey” recipe, which we summarize down to the short-and-sweet version below. Let’s start by preheating your oven to 350 degrees Fahrenheit.

Step 0 - Gather Your Ingredients

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+ One box of Yellow Cake Mix

+ Half cup butter

+ Half teaspoon vanilla

+ One 8 oz. cream cheese bar

+ 1 Egg

+ Powdered Sugar

Step 1 - Beat the vanilla, egg and cream cheese until fluffy.

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Step 2 - Add the cake mix.

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Step 3 - Let it chill for 30 min. Roll into balls. Dip in sugar. Eat leftovers.

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Step 4 - Bake for 10-12 minutes at 350. Drizzle sugar.

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    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

3 Smarter Promotional Giveaways for Trade Shows, Expos

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By Fausto Mendez

    At massive trade shows, like CES in Las Vegas, promotional giveaways have morphed into an art form as companies from around the world aim to outdo each other with more effective giveaways, and it’s become clear that the best promotional campaigns are more creative, utilizing a strategic combination of products, messaging and distribution.

    Below, I list three (smarter, more effective) promotional giveaway ideas that can apply to most trade shows. We haven’t seen these ideas out in the real world - not exactly as we present them here - so they might give you the winning edge over the guys at the next both. 

Flash-Drive Bracelet as a Contest Entry

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    We’ve seen wearable flash drives at CES and other press-heavy shows, but they are almost always used to distribute basic information, like brochures and links. These are especially popular with companies that target reporters because they make it easy to deliver press shots, link lists and other important details while allowing the reporter’s attention to stick to whatever’s more important. This is a pretty smart tactic, but you’re limiting the bang per buck if you stop here. 

    Remember that the main goal of most giveaways at any trade show is to act as a billboard for your brand, so you should design your campaign in a way that keeps these bracelets on your targets’ wrists. One way to do that  is to launch a contest around the bracelets.

    As you hand out the bracelets, tell your targets that one of your employees randomly delivers prizes to people that wear the bracelets on the show floor, but you won’t know who or where he is because he’ll be dressed like everyone else.

    Make sure that you have the prize on display at your booth to tempt your audience. Of course, the more valuable the prize, the more likely that people will wear it, so it’s probably better to hand out a few big prizes than many low-quality ones. Still, there may be situations in which your target audience might prefer an inexpensive prize. For example, condoms might be a very popular prize at SXSW.

 Promotional T-Shirts, Tote Bags or Backpacks as Coupons

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     This idea can work for any trade show where you aim to sell to attendees, and all you need to do is print a coupon on your promotional shirts, tote bags or backpacks, preferably next to a very large version of your logo and slogan.

    The key is to hand out shirts away from your booth and to require the customer to wear the promotional item during purchase in order to redeem the coupon. As a result, attendees will put it on and later walk to your booth to make the purchase. The result is crowds of people wearing your logo and buying your stuff; of course, that’s assuming you have a product that people want. 

 Mugs, Tumblers or Cups for Access to Free Coffee, Alcohol or Water

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    Promotional mugs, tumblers and cups are some of AnyPromo’s hottest sellers, but if you hand someone a free cup, you’re not pushing your campaign to the max if he hides it in his tote bag right away. As a result, your best bet is to offer free drinks to attendees that have your mug, tumbler or cup in hand. 

    Whether you offer caffeinated drinks, alcohol or water depends on your specific situation, but the goal is to create a buzz of “that brand that is giving everyone free drinks if you just use their cups.” Furthermore, you can use the opportunity the catalyze important conversations with individuals that may be interested in your product, brand or cause, and the cup will serve as a friendly, non-intrusive ad after the show. 

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

Finished Work: Vinyl Slap Bracelets for iKon Lounge

By Fausto Mendez

    Our partner AnyPromo.com is a promotional products retailer/supplier, and the company’s graphic artists love to show off their #finished work. This is just another design of the many, many designs they finalize on a daily basis.

    New Jersey’s iKon Lounge just put in an order for red vinyl slap bracelets, customized with the night club’s famous logo. Though they didn’t share with us how they’re going to use the bracelets, we can imagine several  possibilities, such as tickets to an event, an indicator of membership, a coupon, or a VIP marker.

     These promotional bracelets measure about 9.5” x 1”, and they are available in a variety of colors. They cost about $0.66, depending on the quantity ordered, and the print itself features one color. When you slap these bracelets onto your wrist, they automatically and securely close. They are often used as children’s toys for that reason, but as iKon Lounge illustrates, you are only limited by your creativity. 

    Promotional items like these take advertising to a whole new level because they convert customers to walking billboards for your brand, cause or organization, so take the opportunity to one up your competitors with an out-of-the-box promotional campaign. Need help finding the best promotional giveaway for your specific situation? Don’t worry, our experienced customer care reps are only a call away. 

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

Recipes to Boost Focus in Meetings: Pumpkin Cream Cheese Bread #RBFM

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By Fausto Mendez

    Pitching to a hungry audience is shooting yourself in the foot, so bring along some tasty treats - preferably sugary stuff - to boost everyone’s focus and mood. It WILL make a significant difference in the success or productivity of your meeting or pitch. This week’s #RBFM sugar spell: Pumpkin Cream Cheese Bread!

    Our favorite #RBFM recipes deliciously mash up two separate concepts, such as cinnamon rolls and cheesecake. That’s because, in a business setting, you definitely want to impress your meeting’s attendees. It makes your meeting that much more memorable. They will always remember that meeting as “the one where I tried a cinnamon-roll cheesecake for the first time.” If you’re making an important pitch, the incoming sugar high could be the difference between a success or a failure. 

   Anyway, let’s bake something. You can thank Recipes Quick’n Easy for original recipe. 

Step 0 - Gather your Ingredients

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+ Filling: eight ounce pack of cream cheese, 1/2 to 3/4 cup of sugar, one tablespoon of flour,one egg, 1/2 teaspoon vanilla extract.

+ Bread: 1 2/3 cups flour, one teaspoon baking soda, 1/2 teaspoon salt, 1/2 teaspoon ground cinnamon, 1/2 teaspoon ground cloves, 1/4 teaspoon ginger, 1/4 teaspoon nutmeg, one cup pumpkin puree, 1/2 cup canola oil, two large eggs, 1 1/2 cups sugar, one cup chopped pecans or walnuts. 

+ Glaze: one cup powdered sugar, two tablespoons half & half, one teaspoon cinnamon, 1/2 cup chopped pecans or walnuts. 

Step 1 - Mix & Preheat

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+ Preheat Oven to 325 degrees. 

+ Grease and flour two 8” x 4” x 3” loaf pans.

+ Start the filling. In a bowl, mix: cream cheese, sugar, flour, egg and vanilla. Mix until it feels pretty smooth, and aim for a “cream” texture. 

+ Start the bread. In a larger bowl, mix 1 2/3 cups flour, baking soda, salt cinnamon  cloves, ginger and nutmeg. In a separate bowl, mix: pumpkin puree, canola oil, eggs and sugar. Now, mix the contents of these two bowls together. Drop in your nuts for good measure. 

+ Step 2 - Prepare for the Bake

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+ Empty half the pumpkin batter into the two loaf pans. Layer on the cream cheese, followed by the rest of the pumpkin batter.

+ Create a marble effect with the cream cheese by swirling a knife in the batter. The goal is not to mix the cream cheese into the batter; instead, the cheese should remain separate from the batter. 

+ Step 3 - Let’s Get Baked!

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+ Bake for 55 to 60 minutes, or until you can stick a toothpick into your bread and pull it out clean. 

+ While we wait for that to finish, let’s make the cinnamon glaze. Take all the ingredients for the cinnamon glaze and mix them together. Add more cinnamon to darken the glaze. 

+ Pull out your bread. Let it cool for ten minutes or so. Now, drop some glaze on that B, and drop in your nuts for good measure.

Step 4 - Assimilate

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+ First, I should warn you that fireworks may shoot out of your mouth during consumption, so keep a fire extinguisher on hand. 

+ Once you have your extinguisher, grab some bread, and put it in your mouth. I guess you can save some for a friend or whatever, but I wouldn’t blame you for being selfish. Oh yeah, don’t forget to save some for your next meeting, or… never mind, you’ll probably have to cook another batch.

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com, the Web’s low-price leader in promotional products. 

Check Out This Interactive Image of Obama’s 20lb bag of Promotional Gifts and Giveaways

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By Fausto Mendez

    The White House held a Correspondent’s Party with People & Time Magazine at the end of April, and as usual, businesses from all walks of life were eager to get their swag in front of the House’s top brass. 

    The above image of Obama’s 20lb swag bag from the Time/People WH Correspondent’s Party is making its way around the Web this week, courtesy of the Washington Post. There’s a ton of stuff to check out, and it might even give you ideas for your own promotional giveaway campaign. Hover your mouse over the image to reveal red markers (dots), and when your mouse hovers over the red markers, it reveals some basic details of the promotional giveaway. 

    Join the conversation on FacebookTwitterPinterestGoogle+ orLinkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you byAnyPromo.com.

Finished Work: Jumbo Tote Bag for the YMCA

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By Fausto Mendez

    Our partner AnyPromo.com is a promotional products retailer/supplier, and the company’s graphic artists love to show off their finished work. This is just another design of the many, many designs they finalize on a daily basis.

    The YMCA of Somerset Hills reached out to us this week for a low-cost, high-quality and lightweight promotional tote bag. It’s a rather simple project, and the Y’s imprint is a mere one color. Still, we’re excited and honored to serve such a well-known and established organization, such as the YMCA. 

    Promotional tote bags are some of our hottest sellers, and this one is made of eco-friendly and non-woven polypropylene. The bag opens to reveal a ten-inch gusset, and its face measures 13”  x 15”. A removable insert for the bottom keeps it sturdy and flat when lifted off the ground. The reinforced handles measure 20 inches from one end to the other, so this promotional tote is rather easy to carry. 

    Our clients love to hand out promotional tote bags at industry events, trade shows and corporate meetups because most attendees don’t bring bags to these events, but it’s pretty common for businesses to offer attendees informative media, free gifts and promotional giveaways. Of course, two hands can only hold so much. As a result, people really appreciate a nice tote bag, and if you flood the event with your bags (so that your logo is visible no matter where people look), you WILL make a lasting impression on the attending audience. 

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

Honda Leveraged Pinterest to Reach 5 Million Users With Tiny Budget - #MarketingMonday

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By Fausto Mendez

    Every Monday, we analyze a successful marketing campaign, or we assemble a set of tips on a relevant marketing topic to help you boost your business to the next level. This week, we dissect Honda’s very successful #Pintermission campaign.

    Social-media marketing is a tricky landscape to navigate, but some out-of-the-box creativity can go a long way. Big brands know this well, and Honda knows this better than most. In fact, Honda’s #Pintermission campaign reached about five million users, according to Marketing Mag, including 5,000 repins and 2,000 “likes” so far. Overall, Honda measured 16 million impressions when the campaign (which included traditional advertising) was said and done, and that’s not including Facebook and Twitter conversations. But exactly how did Honda leverage Pinterest to such great effect? 

    The campaign specifically advertised the new CR-V, which encourages the concept of enjoying life beyond the walls of home. The CR-V is also targeted at younger adults that are about to settle down, and these young adults grew up with social media. They are accustomed to making plans online, and a good chunk of this demographic are on Pinterest too. Now, here’s the tricky part. How do you reach all of these people with a minuscule budget?

    The name of the game is creativity. If you have it, you can probably be an amazing social-media marketer, and whoever’s working for Honda apparently has it. 

    Honda reached out to Pinterest users with profiles that have massive follower numbers, and a significant chunk of these followers are individuals from the target demographic. The company offered these users $500 each. All they have to do in return is to make or complete one of their pinned images. Honda calls this concept - taking a day off of Pinterest to give life to a pin - a #Pintermission. 

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    Pinterest is a popular place for sharing how-to articles and images of places or activities that people would love to be a part of, so the rest of the campaign was rather easy. Honda created boards for these users to post their #Pintermission photos, and the company also requested that these users create their own dedicated boards for the campaign (with Honda’s Pinterest profile as a collaborator). In addition, Honda also posted and shared custom images that advertised the concept of a “Pintermission”. With the stage set: online discussions, viral shares and “likes” took off. 

    Most importantly, Honda understands that Pinterest is not the best place for marketing many of its other vehicles. The CR-V has a unique target audience. As a result, Honda found those users online, and then, it developed a plan to engage those users with the CR-V as the centerpiece for discussion. That’s the big lesson here: find the customers, understand them and engage them.

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

Recipes to Boost Focus in Meetings: Peach Wontons #RBFM

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By Fausto Mendez

    Pitching to a hungry audience is shooting yourself in the foot, so bring along some tasty treats - preferably sugary stuff - to boost client focus and mood. It WILL make a significant difference in the success or productivity of your meeting or pitch. This week’s #RBFM sugar spell: peach wontons.

    Last week, we combined a cheesecake with a cinnamon roll to make a tasteful absurdity I sometimes call a cinnamon-roll cheesecake, but this week, the American South meets the Asian East as we turn wontons into a delightful peach desert. Surprisingly, peach wontons are pretty easy to make. Now, let’s stop talking about it, and let’s get to cookin’ - I’m hungry!

Step 0 - Gather Your Materials

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+ Two pounds of RIPE, sweet peaches

+ Two tablespoons of all-purpose flour

+ Three tablespoons of brown sugar

+ Wonton wraps

+ Canola or vegetable oil

+ Powdered sugar

Step 1 - Prepare the Delicious Peaches

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+ Cut up the peaches into small slices. Grab a big bowl, and toss the peaches with some flour and brown sugar. 

Step 2 - Wrap the Delicious Peaches

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+ Lay down the wontons on a flat surface. Place a small pile of sliced peaches on each wrap. When you run out of peaches, it’s a good idea to drop a little bit of the leftover peach juice in the center of each pile.

+ Next, wrap the peaches by rubbing a tiny amount of water to the edges of the wonton wraps; then, fold them into any shape you want. For more intricate folds, you might need to apply more water as you do more and more folds.

Step 3 - Fry the Delicious Peaches

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+ Heat about one-inch of oil in a pan over medium-high heat. The temperature  of the oil should reach about 375°F. 

+ Dry each wonton with a dry paper towel before frying. Fry them in small batches for about two or three minutes. Turn the wontons as they cook for best results. Once they appear golden brown, they are done. 

+ Lay them on some paper towels to absorb some of the excess oil; then, sprinkle with powdered sugar. 

+ Now, eat ‘em up! And take a few seconds to thank She Wears Many Hats for the original recipe, and these beautiful pics. Check her page for more delicious photos.

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

Finished Work: 32 oz “h2go” Water Bottle for the Harrington College of Design

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By Fausto Mendez

    Our partner AnyPromo.com is a promotional products supplier/retailer, and the company’s graphic artists love to show off their finished work. This is just another design of the many, many designs they finalize on a daily basis. 

    We’re more than honored, happy, and proud to serve the Harrington College of Design with a fat order of custom promotional water bottles to be distributed on campus. The bottle features one of the school’s more inspiring and motivating slogans, “I am a 100% designer,” and it’s topped off with the school name/logo at the very bottom . Below, you can see the same bottle with the Monster logo.

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    Though water bottles are more of a sports or outdoors item, any recent college student can attest to the popularity of reusable water bottles on college campuses. They’re just as useful - if not more useful - outside of the gym as active and mobile students need to stay hydrated to push their minds and bodies to the limit.

    AnyPromo also carries a wide variety of education promotional products, or products that can be used for promotional purposes within an educational setting, and with a catalog of about 50,000 products spread out across several categories, we guarantee you will find a suitable promotional giveaway that is perfect for your circumstances.  Need help choosing the best promotional giveaway for your brand? All you need to do is to contact your Customer Care Representative for advice, and she will happily reply with a list of suggestions. 

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis.

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