The Bizz by AnyPromo.com

Business & marketing advice, news and features, design inspiration, and the art of gifting.

Content Marketing Explained, Defined and Dissected

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By Fausto Mendez

    Content (marketing) is King! Let’s define and discuss the fundamentals of web-based content marketing because, frankly, too many business owners misunderstand the purpose and methodology of this marketing strategy. To start, let’s get one thing clear: content marketing is brand building. I know it’s hard to believe, but hear me out.

Hard Sell vs. Soft Sell

    Let’s start by defining the two basic schools of thought in marketing: the hard sell vs. the soft sell (AKA outbound marketing vs. inbound marketing).

    The “hard sell” refers to finding customers and directly offering your pitch, such as through a targeted ad or a marketing email. The “soft sell” refers to attracting customers by going to where they are and offering help or entertainment that is in some way related to your product, service or brand.

    The soft sell succeeds by making customers feel as if it was always their own idea to do business with you, which is not the effect achieved through the hard sell. 

Brand Building is Soft Selling

    Soft selling can feel synonymous with brand building because that’s essentially what you’re doing. You make your brand obvious, entertaining and/or useful in the places where your customers spend much of their time, whether it’s a live event at the Staples Center, Facebook on a smartphone, or the checkout page on your website. But you should always do it in a way that improves the audience’s perception and awareness of your brand.

    By building up your brand within your target audience, you ensure future success because those potential customers will eventually need your actual product or service - either from you or a competitor - so it really helps to close the deal if your brand is the first brand that they think about when they’re suddenly ready to buy.

    It’s a very convenient form of marketing for both the customer and the brand because customers feel as if they aren’t being pushed to buy, and once a brand is aware of where the target spends time, 50% of the work is just being there while the audience is there. 

Content Marketing is Brand Building

    Content marketing is a strategy that marketers use to raise brand awareness by engaging the interests and needs of the target audience through the distribution of free tutorials, free entertainment, free advice, free downloadables, and other free media. The goal is to convince your audience that your brand is THE authority in your industry, so your brand naturally comes to mind when the customer thinks of your industry or related topics. If you do this correctly, when the customer is finally ready to buy, he naturally turns to your brand, not the competitors.

    But if you’re giving away all your secrets, advice and tutorials for free, why would any customer ever want to pay you?

    You may find that you offer a lot of free advice, free tools, free documents and much more than the customer could ever use in a lifetime, but he probably doesn’t have the time to do it all himself, much less understand it all. That’s why he’s always looking for help on your blog - after all, you’ve been his indirect mentor for weeks, months or years! And now that he’s ready to commit, he wants to do it the right way, your way. That’s when the customer will hire you.

The Difference Between a Battle and a War

    Every blog post is a miniscule battle (one of thousands of battles) that could eventually turn into a small victory in a never-ending war, so don’t expect any single post to be “the one that goes viral and makes you millions”. It almost never happens that way, and when it does, it’s almost never intentional. Content marketing is about building up your brand by gaining the audience’s trust and respect in a memorable way.

In Summary…

1. Soft selling is a type of marketing that makes the customer feel as if it was always his idea to do business with you.

2. Brand building is a type of soft sell.

3. Content marketing is a type of brand building.

4. Content marketing works by distributing free media that is clearly related to your brand and labeled with your brand.

5. The goal, of course, is to make the customer think of your brand whenever they think of your field of expertise, so when they are ready to buy, they start with your brand.


    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

When Social-Media Marketing Goes Bad: Newcastle vs. Budweiser - #MarketingMonday

By Fausto Mendez

    Newcastle steps into the social-media ring with Budweiser, but the outcome of the fight may surprise you. In the social space, it turns out the fans are in control, not the brands. 

    Towards the end of July, Newcastle had a seemingly brilliant idea: poke fun at Budweiser’s latest marketing ploy, a bow-tie-shaped can. This fight is about a month old, but that’s just enough time for the dust to settle in order to clearly examine the results.

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    Budweiser’s new can takes the shape of the bow tie in the Budweiser logo, a silly change that clearly has no effect on the beer inside the can.

    In an attempt to differentiate itself from beer brands that focus countless dollars on pointless changes to the can instead of the actual beer, Newcastle posted the below image on its social media channels with the the following message.

"Introducing the new, #Newcastle bow-tie can. It’s our regular can with the sides pushed in. Innovation! #NoBollocks".

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    The intent is to get “real” beer fans to pay attention to Newcastle - the kind of fans that don’t care for color-changing paint, bigger mouth holes, and bow-tie cans. However, the social-media battle sparked up some backlash from those “real” beer fans, the same ones Newcastle was trying to attract. Soon after Newcastle’s joke, a Facebook user posted the following comment to the photo. 

"Is that to hide that fact Newcastle is not using Toasted barley to get its golden or deep brown color; however, in this case, Newcastle is colored artificially with caramel color?

This caramel coloring is manufactured by heating ammonia and sulfites under high pressure, which creates carcinogenic compounds. If beer companies were required by law to list the ingredients, Newcastle would likely have to have a cancer warning label under California law because it is a carcinogen proven to cause liver tumors, lung tumors, and thyroid tumors in rats and mice.”

    It turns out that calling attention to Budweiser’s “fakeness” caused fans to shine a super-bright spotlight on Newcastle’s “fakeness”. The comment was just one of the first in a massive social-media backlash over a simple joke. Newcastle later responded with an official statement that suggests that the company will look into alternative ingredients that achieve the caramel color, but it’s so far unknown if Newcastle is just calming the crowd with empty promises.

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and downloadable fonts for your marketing materials. Brought to you by AnyPromo.com.

(Source: beerpulse.com)

Email is no longer private. What that means for marketers and the businesses they serve. #MarketingMonday

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By Fausto Mendez

    Email was never an extremely secure medium, but today, it’s as insecure as your “private” Facebook page. In other words, it’s open to any hacker or government agency that wants to get inside. But what does that mean for business owners and the marketing guys that serve them?

    If you’re reading this article, you’re probably aware that the US government is currently spying on you and the rest of its citizens by accessing private and corporate email accounts in mass, and it may have a tremendous effect on American businesses and the marketers that serve them. 

Why Businesses Are Paranoid of Spying

    IT and security experts are paranoid, but it’s not because American businesses are often breaking laws. However, it is true that unlawful businesses have a lot to fear. The real problem is that this kind of spying occurs without warrants, which means a judge doesn’t have to determine if it’s actually necessary to access your email. And a judge won’t be there to make sure that government agents did not abuse their powers when accessing your data. Normally, judges keep tabs on law enforcers that spy on citizens, but today, nobody is monitoring the depth or breadth of information that is accessed.

    The National Security Agency and its partners may access your digital data without restraint, and this wouldn’t be such a big deal if governments always acted in ways that benefit their citizens. But like people, governments are open to corruption, so all it takes is one corrupt NSA agent to start auctioning off your data to the highest bidder. Then, your company secrets are out on the open web. 

How Businesses Will Respond to Digital Spying

    The way that companies and consumers react to this news can have a major impact on the way that marketers, like me, do business. It’s easy to imagine the following reactions.

+ As it was before the ’00s, face-to-face encounters, including video calls, may become the standard way of meeting with clients. Of course, traditional phone calls will continue to occur as often as they do now, but I imagine that anyone that wants to hide behind an email will come off as an amateur or uninformed. A marketer that understands the value of a client’s privacy will be more important than ever, so email will not be the standard way of discussing company secrets.

+ Email marketing may get harder, especially B2B email marketing. If companies and their customers stop relying on email so much, it will be harder to reach them via email because that’s not where they will be. Private forms of communication, such as custom IM software, may become rather common at big corporations. There are probably more practical ways of working around email, but that’s a topic for another article. 

+ If email marketing gets harder, social-media marketing may get easier. I know what you’re thinking, “doesn’t social media have the same vulnerabilities as email?” Yes, it does, but social media is not often used to discuss and share company secrets. From the most successful CEOs to the greenest interns, we will all continue our use of social media even if we all abandon email. And just like email, a marketer can easily message a list of Facebook fans and Twitter followers with special offers and sale flyers, so you can think of your social-media profiles as replacements to the holiness of your email list. 

+ If email is no longer secure and private, email service providers that offer a truly private experience will go out of business. That’s exactly what’s happening to companies like Silent Circle, which has officially closed its doors because the National Security Agency has made it impossible for the company to deliver on its promise to offer a truly secure and private email experience.

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

#MarketingMonday - Pretty Soon, You’ll Be Embedding Facebook Posts into Your Blog or Web Page

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    Facebook is about to unleash a new feature on the masses, which enables a user to embed a facebook post into any blog post or web page. The feature is long overdue, especially for bloggers and social-media fans.

   About 72% of Facebook users block the public from their Facebook posts and profiles, says Consumer Reports, so the company has been searching for and developing ways to increase the exposure of its public posts, profiles and pages. Embeddable posts is certainly one of the easiest and most effective ways of doing that, and since the Web is already accustomed to embedding all types of media, including Tweets and YouTube videos, it only seems natural. 

    Right now, the disadvantage with Facebook posts is that users have to visit Facebook.com in order to comment, like and share posts, which sometimes makes blogs, Twitter and YouTube more attractive platforms for announcements and big, open discussions. But embeddable posts solve that problem by allowing the discussions to occur outside of Facebook, wherever the audience is currently located.

    In 2013, Facebook hasn’t underperformed, but it is losing (or sharing more and more of) its younger audience to other niche social platforms, such as Tumblr. Post embedding can be an effective way to keep Facebook in the loop on these other platforms, but it may not be enough to re-capture the youngest Web users. Some of the Web’s youngest users see Facebook the same way that the rest of us see AOL, a walled-off garden that dumbs down the Web into a boring, predictable and forgettable experience.

    Facebook is slowly rolling out post embedding, so it’s not yet available to everyone. For now, only a few mainstream media companies, including CNN, can use the feature. 

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

Why (Not How) Social-Media Marketing Works: It’s Just Like Dating

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By Fausto Mendez

    Most people understand how social-media marketing works, but a lot of business owners and marketers can’t wrap their heads around why it works. In my most recent guest post at Smart Blogs, I break down “why” - not “how” - social-media marketing is such an effective marketing channel. 

    Actually, the answer is more closely related to the mechanics of dating than any subcategory of marketing. It turns out good daters may have it all figured out. I suggest you dive into my post at Smart Blogs for the details. It’s a short but insightful read, and if you’re involved in marketing in any form, you may find it more useful than you may have assumed.

    Once you understand why social-media marketing is so powerful, you may find a boost in your ability to execute more effective marketing campaigns in any marketing channel.

    I’m currently authoring a new guest blog for a different site, but the details are still up in the air. Needless to say, I’m excited. Of course, you’ll hear about it when it finally hits the air.

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

Activision’s Brilliant Marketing Strategy on YouTube: Target the Content Creators and Curators

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By Fausto Mendez

    Social-media marketing is often perceived as a mysterious and powerful beast, but video game maker Activision doesn’t see it that way. Activision has tamed YouTube for its national and international marketing campaigns, and this is how the company is doing it.

    Though it may seem like YouTube is all about funny animal videos and poorly produced cover songs, the video-centric social network has been a staple in video game culture for about as long as the site’s been around. Passionate gamers know the site for its healthy library of game trailers, homemade walkthroughs (guides), news, commentary, parodies and more. Activision understands this, and the company develops content exclusively for YouTube in order to rouse up passion for new and upcoming games.

    You may be surprised to learn that YouTube viewers watched over double the hours of gaming videos than other types of videos in 2012. In other words, YouTube is one of the industry’s cultural hubs, where gamers of all types and ages unite to enjoy gaming beyond games. As usual, the old saying applies, “go to where your audience is.”

    Ad Age does a great job of breaking down Activision’s entire strategy for YouTube, so I suggest you check out the full article. However, one tactic really stands out. 

Harnessing the Content Creators and Curators

    Prior to major gaming expos, trade shows and premieres, Activision invites some of YouTube’s most popular content creators and curators to real-world presentations, which include the distribution of exclusive information and video assets, such as clips and trailers. Promotional giveaways also play an important role at these events. The YouTube stars are sent home with brag-worthy bags of promotional swag, such as custom shirts, cups, accessories and keychains, which the YouTube stars sometimes give out to their own audiences. As a result, the promotional items are a low-cost and effective way to catalyze buzz about the brand between fans, not just the YouTube stars.

    The exclusive events make it easy for Activision to spread information, hype, trailers and clips on YouTube because the company doesn’t need to directly develop and hold an audience. The content creators and curators have already taken care of that. All Activision has to do is get the right content to the right people, and those “right” people will repackage the content into a form that best suits their audiences. From there, the information will naturally spread throughout Activision’s fan base. Easy, right?

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

How Wendy’s Uses Social Media to Influence (Good) Business Decisions

By Fausto Mendez

    It’s probably safe to say that we haven’t seen everything that #social media can do for businesses. Most brands use it to post company updates and engage customers with sharable content, but Wendy’s is thinking way outside the box for social. And the rest of us should be taking notes.

    Beyond marketing, Wendy’s employs social media to influence important decisions, and it’s becoming a core component of the company’s decision-making process. That’s because effective social-media management involves a ton of listening, so Wendy’s leadership listens to the customer base via Facebook, Twitter and other social channels to find out what motivates them. Then, they act upon the information they gather, according to Brandon Rhoten, director of Digital at the company.

    At his recent BlogWell presentation in New York, Rhoten described Wendy’s fresh, effective approach to social, and we beak down three of his more eye-opening examples below. 

+ Earlier this year, the “pink slime” issue hit the news with full force. Fast food chains, supermarkets and restaurants that sell the cheap, disgusting slime quickly came under public scrutiny. As the beef industry clamored to keep everyone quiet, Wendy’s was more interested in what the company’s fan base had to say about it, and the fans had a lot of negative things to say. As a result, Wendy’s determined that it had to effectively spread the word that it doesn’t serve pink slime, and the company did this successfully through its various channels, including social media.

+ You can say the 1” x 1” real estate on a smartphone’s home screen is more valuable than 100 highway billboards. That’s because every time a fan opens his phone, you have an opportunity to make a connection with him, so when Wendy’s found out that its social audience was complaining about the restaurant’s lack of healthy meals, the company was quick to respond with an app that features each menu item’s nutritional details. Though it’s technically not a nutritional meal, Wendy’s understood that the app would alleviate many concerns of the healthy conscious. 

+ Wendy’s recently set a goal to raise sales of value items, and it would do this with the help of social media. Unfortunately, value items don’t make for great social content, and the company’s social channels seemed to be hush on the topic. But the company wouldn’t give up so easily. As a result, Rhoten’s team came up with a new plan: ask customers to rename the value items through its social channels. When the company finally decided on the new names, there was a significant increase in orders of items from the value menu. 

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    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

(Source: smartblogs.com)

The 80 Rules of Social Media Every Social Specialist Must Know

jeremywaite:

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1. Obey the rules
2. Social media is ALL about your audience, be they consumers, viewers, fans, followers or users. It has nothing to do with you, or what you think.
3. Followers lead from the middle of the pack – usually by example.
4. 1 active user is a BIG deal. They have 140 friends.
And…

How Social-Media Marketing Boosts Sales by 30% in the Video Game Industry

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By Fausto Mendez

    The effectiveness of SMM (social-media marketing) is a widely debated topic, but the video game industry is done with that debate. And its verdict is in. It turns out SMM may be its most powerful marketing channel yet. 

     Twitter broadcasts over 400 million tweets everyday. That’s a lot of talk - most of it gibberish, but the video game industry is learning that guiding those conversations towards upcoming video-game releases has a very significant impact on sales, according Twitter and Deloitte LLP. Twitter UK commissioned Deloitte LLP to measure the impact of those 400 million daily Tweets on the sales of 100 best-selling PS3 and Xbox 360 games, and you can see the results for yourself in the full infographic below (click to enlarge it). 

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The Lesson: Creatively Integrate Multiple Channels in Your Marketing Campaigns

    The point is not to rely solely on Twitter - or even social-media marketing - but to shape your campaign using a variety of tools that guide your audience towards positive online conversations about your products or brand. 

    Now, let’s use this lesson to design an effective marketing campaign for a company like Rockstar, maker of the famed Grand Theft Auto series. As a marketer for a major gaming company, you have to think bigger than an unforgettable TV ad, a beautiful billboard, a hilarious Twitter author, or a well-designed Facebook page. You want to design marketing tactics that start conversations that move to and from various marketing channels. 

The Example: How to Move Customers From Channel to Channel

    For example, you might design a set of TV commercials that confuses and surprises viewers. Throughout the commercial, you’d display a unique hash tag at one of the corners of the screen. The confusing ad would encourage users to search for the video or the hash tag online. The confusing ad also airs between 4PM and 8PM because that’s when the target audience watches TV. By 9PM, the audience is most likely playing video games and/or browsing the Web.

    At this point, those gamers that aren’t gaming are probably searching for the video or hash tag in order to discuss it and share it with their friends. After discussing with their friends, they probably want more information, so they would search for related websites later that night. This campaign would have three important effects.

+ By adding social and online components (that are easily searchable and sharable) to the TV ads, the ads are viewed by many, many more people than if they were developed without those social and online components. 

+ Conversations with friends about upcoming games has a more powerful effect than ads that intrude on the audience’s time and attention. Friends are often entertaining, welcomed participants in such conversations. Ads that try to dictate how you think, on the other hand, run the risk of being an annoyance if they appear in the wrong situations. In other words, your friends’ excitement for the next Madden NFL game is more effective than a tv ad for the same game, but the conversation that exposed you to that excitement may have never occurred if it wasn’t for the TV ad in the first place.

+ The search-engine performance of your website is increasingly becoming dependent on the performance of your social-media profiles and content. As your profiles and content are shared across social-media sites, your website’s SEO grows too, so by catalyzing conversations that involve your social-media profiles, critical keywords and links to your website, you should increase the traffic that your website receives from search engines beyond the traffic that arises from curiosity just after a new ad airs. 

Why does it work?

    In the previous example, the process starts in the living room. That means you have to know when your audience will be there. If you do your homework, your customer will see your ad on TV at the perfect moment. They would then search for your hash tag or video online (which would cause the initial search-engine traffic boost). As the audience start conversations about the video and any related content, they would share this content on social networks, and then you get a second search-engine traffic boost as Google notices that your brand name and content are being shared on social-media sites. As excitement, rumors and information spreads, sales grow. Just rinse, and repeat.

    Whether you’re ordering promotional products for a trade show or finalizing the details for your next TV commercial, a strong and wise marketing campaign can go a long way. Take notes, people!

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

#MarketingMonday - How Refinery29 Launched a Multi-Million-Dollar E-Commerce Store Built Around Content Marketing

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By Fausto Mendez

    Content marketing is a powerful but often underestimated tool in the world of business, and despite being misunderstood, it is the vehicle that is turning average Joes from all walks of life into millionaires.

    Justin Stefano and Phillippe von Borries are the owners and founders of Refinery29, a fashion content and e-commerce company out of New York. It’s raking in multimillion-dollar sums every year, but it didn’t start out that way. About eight years ago, the website could barely pay a $28,000 salary to each member of the founding duo, but thanks to a smart and evolved approach to content marketing, it pulled in $14.2 million dollars last year. Stefano and Borries expect that number to increase by another ten million for 2013, according to Business Insider

    Prior to launching Refinery29, both Stefano and Borries held down relatively cushy jobs in law and politics, but they quit their careers to launch the website in 2005. It started out as a somewhat traditional blog on fashion, music and design in New York City, but their dedication and taste finally paid off after three years. Riding on a $28k salary purely from ads, the blog took off around 2008 as smaller, niche brands found a growing and receptive audience at Refinery29. 

    Oddly enough, Stefano and Borries know nothing - and continue to know mostly nothing - about the fashion industry. But Refinery29 eventually became the place on the Web to talk about emerging fashions and up-and-coming brands. What they didn’t realize at the time was that they were perfecting the practice of content marketing, which would set the stage for an e-commerce store that would launch Refinery29 to new heights.

    The addition of an e-commerce component to Refinery29 enables the store to generate another $3-4 million per year, and it doesn’t cost the duo much time or effort to get the store off the ground. After all the, Stefano and Borries don’t even buy inventory. They just take a cut from the products sold by the smaller, niche brands that their audience loves to read about.

    What Stefano and Borries did with Refinery29 is what content marketers all around the world aim to do everyday, but content marketing doesn’t always produce such favorable results. Their success stems from a few basic principles: 

+ They are genuinely passionate about their jobs (as owners of Refinery29) and the content they produce. People are attracted to passion, and passion makes it easier to work harder and more effectively.

+ They write for the reader, not for search engines. Writing for search engines can help you boost traffic in the short term, but writing for real readers produces passionate, dedicated fans that love to come back to the site on a regular basis.

+ Like in TV, high-quality (entertaining and/or useful) content comes first because that what attracts people. Without the content, there is no audience.

+ Many e-commerce stores underpay content marketers, copywriters and bloggers in the belief that their contribution is not as important as, let’s say, a web developer. But to underpay your writers and bloggers is like ABC underpaying its sitcom-writing staff. The writers of a major sitcom at ABC are some of the highest-paid employees of the company. Think about that the next time you expect a minimum-wage employee to generate major traffic. Appreciate your content creators.

+ A content marketer should have (or at least strive to have) the same skills and professionalism as a staff writer for Time Magazine or Mashable.com.

+ Don’t forget to broadcast a healthy sense of humor. The Web is full of humor and people that appreciate a good joke. This is a fact of modern Web culture, and if you’re not in tune with modern Web culture, you won’t succeed as a content marketer.

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    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

Honda Leveraged Pinterest to Reach 5 Million Users With Tiny Budget - #MarketingMonday

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By Fausto Mendez

    Every Monday, we analyze a successful marketing campaign, or we assemble a set of tips on a relevant marketing topic to help you boost your business to the next level. This week, we dissect Honda’s very successful #Pintermission campaign.

    Social-media marketing is a tricky landscape to navigate, but some out-of-the-box creativity can go a long way. Big brands know this well, and Honda knows this better than most. In fact, Honda’s #Pintermission campaign reached about five million users, according to Marketing Mag, including 5,000 repins and 2,000 “likes” so far. Overall, Honda measured 16 million impressions when the campaign (which included traditional advertising) was said and done, and that’s not including Facebook and Twitter conversations. But exactly how did Honda leverage Pinterest to such great effect? 

    The campaign specifically advertised the new CR-V, which encourages the concept of enjoying life beyond the walls of home. The CR-V is also targeted at younger adults that are about to settle down, and these young adults grew up with social media. They are accustomed to making plans online, and a good chunk of this demographic are on Pinterest too. Now, here’s the tricky part. How do you reach all of these people with a minuscule budget?

    The name of the game is creativity. If you have it, you can probably be an amazing social-media marketer, and whoever’s working for Honda apparently has it. 

    Honda reached out to Pinterest users with profiles that have massive follower numbers, and a significant chunk of these followers are individuals from the target demographic. The company offered these users $500 each. All they have to do in return is to make or complete one of their pinned images. Honda calls this concept - taking a day off of Pinterest to give life to a pin - a #Pintermission. 

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    Pinterest is a popular place for sharing how-to articles and images of places or activities that people would love to be a part of, so the rest of the campaign was rather easy. Honda created boards for these users to post their #Pintermission photos, and the company also requested that these users create their own dedicated boards for the campaign (with Honda’s Pinterest profile as a collaborator). In addition, Honda also posted and shared custom images that advertised the concept of a “Pintermission”. With the stage set: online discussions, viral shares and “likes” took off. 

    Most importantly, Honda understands that Pinterest is not the best place for marketing many of its other vehicles. The CR-V has a unique target audience. As a result, Honda found those users online, and then, it developed a plan to engage those users with the CR-V as the centerpiece for discussion. That’s the big lesson here: find the customers, understand them and engage them.

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

Does it Make (Business) Sense that Facebook’s Launching a Custom Version of Android Deeply Integrated with Facebook?

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By Fausto Mendez

  Facebook announced a custom version of Android for smartphones today (in some ways, it’s more like a big app suite), but by relying on Android, it’s automatically supporting Google. Does this make (business) sense? Furthermore, with the launch of open graph, Facebook is openly challenging Google in its main line of work - search. Now, Facebook is trying to take over smartphones? Is Mark Zuckerberg provoking a sleeping beast?

    Personally, it’s hard for me to see how Facebook will outsmart Google. Google seems to be three steps ahead for everything Facebook does, though it isn’t always obvious. For example, Google was analyzing social signals for SEO long before Facebook launched Open Graph (Facebook’s system for measuring social signals for a new search engine). And by relying on Android for it’s new smartphone OS, Facebook is automatically supporting Google - its main foe.

    Big #changes are happening in #socialmedia. As expected, #Google and #Facebook will fight it out to the death. Who do you think will #win? Why?

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    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com. Thanks to The Verge for the pics.

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