The Bizz by AnyPromo.com

Business & marketing advice, news and features, design inspiration, and the art of gifting.

Creative Advertising Gone Wild: Kmart’s First 2013 Xmas Ad Goes Balls Out


Ads are a dime a dozen, but great ads are rare. This week, we profile Kmart’s first TV commercial for the 2013 Holiday Season.


by Fausto Mendez

    Kmart proudly toutes the Joe Boxer brand and a set of talented male models in its latest TV ad for this year’s Holiday Season. It’s a funny and memorable video that is conveniently slipping into the sharing streams of web surfers around the world, so it is, of course, making its way across the Web as the marketing industry’s latest viral sensation.

    Like the best TV ads of the modern era, its lifespan stretches across several screens - from HDTV to smartphones - making it the epitome of a successful TV ad in 2013 and effectively multiplying its ROI again and again. 


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

Creative Advertising Gone Wild: Print Ads for Toothpaste


Ads are a dime a dozen, but great ads are rare. This week, we profile a recent print/street campaign for Signal Sensitive Toothpaste.


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by Fausto Mendez / photo by agency Lowe

    Signal’s advertising team is on fire with these fascinating print/street ads. If you’ve ever felt the merciless tooth pain from biting into too-cold cold ice cream, the above ad will certainly speak to you. But I’m sure the brand’s target audience has had much more traumatic experiences with their own tooth pain, hence the hilarious contraptions in the ads.

    The ads pull the oldest trick in the book. They force the viewer to relive an unforgettable emotional experience in their lives, which makes the ads much harder to forget. Emotional experiences themselves are hard to forget, so if you can call up a strong emotional experience as the viewer watches your ad, you have a pretty effective campaign on your hands.


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

(Source: ibelieveinadv.com)

Creative Advertising Gone Wild: Pepsi on Halloween


Ads are a dime a dozen, but great ads are rare. This week, we profile Pepsi’s Halloween ad.


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by Fausto Mendez / ad by Buzz in a Box

    Pepsi dresses up as Coca-Cola for Halloween in the soda brand’s clever jab at its main competitor, sending the message that Coca-Cola is not the “real” cola. Coca-Cola is the fictional option.

    Sometimes I wonder if the two companies secretly work together to ensure that each company gets about 50% of the market share. If they only mention each other in their ads, consumers would, over time, become “brainwashed” that those are really the only two suitable options in the market. It would be a brilliant marketing strategy, but I don’t have any hard evidence to back up those claims.

   In any case, it seems like a no brainer. If I directed marketing for their companies, it’s exactly what’d I’d do.


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

Creative Advertising Gone Wild: UN Ads for Women’s Rights


Ads are a dime a dozen, but great ads are rare. This week, we profile the UN’s new women’s rights campaign.


By Fausto Mendez

    The UN asked women in various countries to use Google search’s autocomplete feature to find out what people are searching for - in relation to women - in those parts of the world. The ads speak for the themselves, and if you do a similar search in Google in your region, you will most likely see similar results. Below, I screenshotted the sad results from my search with the query “women cannot”.

    My regions is Southern California in the United States, so it’s pretty sad that this is what came up. See the rest of the ads at the behance profile of Kareem Shuhaibar, featuring ads that show autocomplete results from various parts of the world. 


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

Life-Boosting Ad Campaign, reblogged from: jeremyben.

"OCB Virgin Paper - Virginminded

Advertising Agency : Road, Barcelona, Spain”

(Source: ibelieveinadv.com)

Moleskine + Paper App = Future of Notebooks? Kind of… It’s an amazing marketing campaign either way.


Moleskine’s new marketing campaign with Paper positions itself as a fun and artistic way of keeping in touch with loved ones.


By Fausto Mendez

    I’m rather impressed with this new, beautiful and brilliant way to keep in touch with loved ones that are far away. Actually, this service can do much more than that, allowing you to print a high-quality Moleskine of any saved “notebooks” in your iPad’s Paper app.

    The idea of sketching a book of the sights you’ve seen on your trip is certainly a much more artistic and touching way of saying “hello” than a simple postcard, and positioning the ad to focus on this scenario really gives the marketing campaign the kind of “wow” factor that it needs to spread virally over the Web.


    Join us on FacebookPinterestGoogle+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

#MarketingMonday - When All Your Advertising Fails, Try the End of the World

By Fausto Mendez

    Throughout history, when the end of the world is a popular topic in the media, all sorts of corporations jump on the bandwagon to scare America into clearing the aisles at the nearest Wal-Mart or Big Lots. Though I don’t condone such fear mongering, I love a cheerful joke about it, and a zombie reference in any marketing campaign is sure to make me smile.

    Speaking of which… you may need some promotional stress relievers when the end of the world arrives, whenever that is. It’ll be a stressful time, so stock up early!

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

#MarketingMonday: Coca-Cola’s “Small World” Machines Aim to End Wars While Boosting Soda Sales

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By Fausto Mendez

    Many brands engage in social welfare as a way to pursue bigger profits, but the reality is the charity ploy often takes a backseat to the profit ploy. In the hopes of reversing that trend, Coca-Cola launched several soda machines that actually have a tangible, instant and witness-able effect on the company’s larger and more charitable goal of world peace. 

    Coca-Cola’s “Small World” machines are soda machines that feature a Skype-like interface, which enables one machine to launch a video call with a second machine as long as the second machine is located in a country that is currently at war with the country of the first machine. To reward users for initiating a Small World session, it offers both recipients a free can of sweet cola.

    The soda company installed the innovative soda machines in some of the busiest parts of India and Pakistan, which are currently locked in a state of brutal war against each other. As a result, a session instantly connects two supposed mortal enemies as they both pursue a good time and a break from the feud.

    The concept is rather cute, and I wouldn’t blame you if you cried during the video. More important to the bottom line, the marketing buzz the campaign continues to generate since the machines launched in late May seems to cover the cost of the free soda and the machines themselves. Furthermore, Coca-Cola has an interest in keeping the peace: warring nations don’t often waste precious resources on the luxury of soda. But the same can be said about most other businesses, so I guess we can all profit from some good-ol’-fashioned peace. 

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

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