The Bizz by AnyPromo.com

Business & marketing advice, news and features, design inspiration, and the art of gifting.

Creative Advertising Gone Wild: Pepsi on Halloween


Ads are a dime a dozen, but great ads are rare. This week, we profile Pepsi’s Halloween ad.


image

by Fausto Mendez / ad by Buzz in a Box

    Pepsi dresses up as Coca-Cola for Halloween in the soda brand’s clever jab at its main competitor, sending the message that Coca-Cola is not the “real” cola. Coca-Cola is the fictional option.

    Sometimes I wonder if the two companies secretly work together to ensure that each company gets about 50% of the market share. If they only mention each other in their ads, consumers would, over time, become “brainwashed” that those are really the only two suitable options in the market. It would be a brilliant marketing strategy, but I don’t have any hard evidence to back up those claims.

   In any case, it seems like a no brainer. If I directed marketing for their companies, it’s exactly what’d I’d do.


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

Is this the most disgusting marketing strategy ever? Probably.


The Atlantic has a fascinating piece on a new marketing strategy that cosmetic companies and other businesses in the beauty industry are seizing; however, the world is probably better off without it.


image

By Fausto Mendez

    The new marketing strategy - a product of modern tech and social media - seems rather predatory but certainly effective. 

theatlantic:

Is This The Grossest Advertising Strategy of All Time?

Most of the time, targeted ads are pretty harmless. You searched for a flight to Denver? Here are some hotels in Denver. You looked for new running sneakers? Here are a few options.

But a new “study” from marketing firm PHD recommends a strategy that crosses the line from merely targeted to outright predatory, explicitly advising brands to seize on the times of the day and week when women feel the most insecure about their bodies and overall appearance in order to sell beauty products and other goods.

Women, the study claims to have found, feel less attractive on Mondays, especially in the morning. Thus, as the release explains, “Monday becomes the day to encourage the beauty product consumer to get going and feel beautiful again, so marketing messages should focus on feeling smart, instant beauty/fashion fixes, and getting things planned and done.  Concentrate media during prime vulnerability moments, aligning with content involving tips and tricks, instant beauty rescues, dressing for the success, getting organized for the week and empowering stories.” Yuck.

Read more.

    It’s hard for me to disagree with such effective marketing, but at the same time, I don’t think it’s morally correct. What do you think?


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

Moleskine + Paper App = Future of Notebooks? Kind of… It’s an amazing marketing campaign either way.


Moleskine’s new marketing campaign with Paper positions itself as a fun and artistic way of keeping in touch with loved ones.


By Fausto Mendez

    I’m rather impressed with this new, beautiful and brilliant way to keep in touch with loved ones that are far away. Actually, this service can do much more than that, allowing you to print a high-quality Moleskine of any saved “notebooks” in your iPad’s Paper app.

    The idea of sketching a book of the sights you’ve seen on your trip is certainly a much more artistic and touching way of saying “hello” than a simple postcard, and positioning the ad to focus on this scenario really gives the marketing campaign the kind of “wow” factor that it needs to spread virally over the Web.


    Join us on FacebookPinterestGoogle+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

Tumblr theme by Theme Anorak