The Bizz by AnyPromo.com

Business & marketing advice, news and features, design inspiration, and the art of gifting.

Advertisers Beware: 2013 Is the Worst Year in Traditional TV’s History


The past 12 months have made up the worst year in traditional TV’s history. Advertisers need to be wary of TV as a primary marketing channel, and may need to invest in other marketing channels to reach younger crowds.


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by Fausto Mendez / graph & data by The Atlantic, Quartz (Ritchie King), Moffett Research, Netflix

    If you’re a young person in America, the likelihood that you’ll ever sign up (or continue paying) for a traditional TV subscription, such as Cable, is at an all-time low since TV blew up as a staple in American culture. The total number of cable subscriptions continue to free fall off the charts, and satellite and telecom service providers can’t attract new customers fast enough to counter Cable’s fall. It looks like the trends will only get stronger over time, but your TV shows aren’t in peril.

    Netflix, Hulu, Amazon and iTunes will take care of your shows (and even produce new shows and/or episodes) as TV producers, directors, writers and actors take to the Web as a primary, first-rate broadcasting channel. Actually, it’s the TV networks that have a lot to worry about. Their cash cow, the TV commercial, is losing value fast, and other marketing channels are eating up all the left-over profit.

   Suddenly, companies with innovative and incredibly sophisticated targeting techniques, like Google and AdRoll, are moving in on TV’s territory while historically stable marketing channels, like promotional giveaways, trade shows, direct mail/email, and billboards, remain strong.

    Furthermore, mainstream social networks tout massive audiences that dwarf those of even the biggest TV networks, and it’s easier than ever to accurately target your audience on these networks, ensuring that you don’t pay for irrelevant impressions or clicks. Topical blog sites also do a great job of attracting smaller niche audiences of the Web, and many of those sites employ creative advertising teams that partner with businesses to build and serve relevant ads to their audiences.

Ditching Traditional TV in My 20s 

    In my own experience of 27 years on this planet, I ditched cable on my way to college. I was an avid TV fan growing up in my parents’ home with Battlestar Galactica, Buffy the Vampire Slayer, Lost, The X-Files and much more. Sadly, I would often construct my daily schedule around my favorite shows and not the other way around. Clearly, that’s not how life should be. TV should adjust to my schedule. 

     As a college student with robust university-grade Wi-Fi, I discovered a beautiful truth. The Web and a-la-carte methods, such as Netflix DVD subscriptions, are more liberating and satisfying ways of watching TV. The best part is that it costs much less than cable or satellite.

    No, scratch that. The best part is I’m no longer forced to sit through long stretches of ads in between cliffhangers of my favorite shows. 

    Don’t get me wrong. I don’t mind the occasional commercial as long as it’s relevant to me, but I can’t stand a long stream of irrelevant commercials every seven to ten minutes. Neither can my peers.

    For example, if I was ever in the mood for Saturday morning cartoons during a weekend study session, Cable would force me to sit through tons of relentless ads for too-sugary cereals, poorly-designed action figures, and make-your-own jewelry kits. As a 19-year-old male, these ads would be wasted on me, but no matter what I watch on the Web, the shows either come ad free or only slightly interrupted with very relevant ads.

    As a result, TV’s fatal flaw is that it can’t segments audiences very well, and TV networks are way too greedy, steadily and stealthily increasing total ad-broadcasting time throughout the history of TV. Marketers, be careful of your strategy on TV; depending on your audience, the marketing channel could turn into a huge waste of money for your business. If your goal is to reach folks under 40, your best bet is probably not TV.


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

When Big Marketing Budgets Don’t Matter So Much: Social-Media Marketing & Trade Show Marketing


Jeremy Waite shares priceless truth & wisdom on social-media marketing, but it’s not exclusive to social media.


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By Fausto Mendez

    Waite’s graphic above (and quote below) explains why social-media marketing is not so reliant on massive budgets. The same principal can also apply to trade-show marketing too.

jeremywaite:

"Too many brands running around trying to join the dots between all their different properties and hoping that one day they may be able to compete with the top brand in their industry.

Social business doesn’t work like that. It’s a level playing field. It’s like moneyball economics. Social “media” or whatever we chose to call it these days is still one of the only areas of business where you don’t need to outspend your competitors in order to beat them.”

    The big disconnect between trade-show marketing  and social is that having a big budget can make a pretty big difference at trade shows. Fortunately, trade show marketing is not all about big budgets, massive booths and extravagant displays.

    A little creativity can go a long way, and the fact that your smaller company shares the same space and traffic as much bigger companies really helps to even out the playing field despite budget differences. You don’t get that kind of “equality” on TV, paper ads, billboards or any other marketing space except for social media. Of course, it’s not an easy feat to outshow a showy brand like Sony or Samsung, but you can attract massive amounts of attention anyway. 

    There are lots of ways to do this, and you’re only limited by your creativity. One relatively easy way is to flood the trade show with attendees that are wearing your company shirts, hats or other apparel. But how can you coerce masses of people to wear your promotional apparel?

    One way is to launch a contest that requires participants to wear your shirt during the trade show to win prizes. I put together a detailed plan on that strategy at a previous blog post titled, "How to Get Everyone to Wear Your Promotional Shirt at the Next Trade Show.”

    The basic idea is to bring along some extra employees to walk and search the show floor, randomly handing out prizes - such as free products, gift cards, money or coupons - to attendees wearing your shirt. In order to attract the most attention from each prize giveaway, the key is to use bold extroverts with a showman’s attitude as your prize patrol. They should be loud, attractive, attention-grabbing people that you can’t ignore - perhaps accompanied by music, a short siren and/or light effects. Like I said, you’re only limited by your creativity.


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

How to Get Everyone to Wear Your Promotional Shirt at the Next Trade Show - #MarketingMonday

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By Fausto Mendez

    Trade show giveaways, such as free shirts, are one of the most effective ways to boost brand awareness within your target audience, but the key is making sure your giveaway is not prematurely chucked into a trash can or hidden in a bag. Achieve this effect by designing a marketing campaign around your promotional giveaway instead of just handing out free stuff. 

    Handing out promotional giveaways at trade shows is one of the oldest marketing tricks in the book. The goal is to turn fans and potential customers into walking billboards for your brand - and also sell to those same swag-wielding folks - but since everyone at the show is handing out promotional items to everyone else, it’s harder than ever to get attendants to use your giveaway in public. 

Giveaways Are Not Marketing Campaigns

    Most trade-show exhibitors assume their free giveaways are their marketing campaigns, but that’s not how you should craft your presence at the show. The giveaway should only be a small component of a larger marketing machine, not the machine itself. Below, I craft an easy example for a video game publisher, but you may need to adjust the details of the plan to better fit your business and audience.

+ It all starts with a brand that other people want. If no one could ever want your brand, no amount of skillful marketing is going to change that. However, if your brand is worthy, you should see great success from this campaign. If you are confident that your brand would sell if people were introduced to it, you are on the right track. For this example, let’s pretend we run the marketing team for a gaming company.

+ You’ll need a low-cost promotional shirt or hat to give away at the trade show. Of course, you’ll add your logo, URL and/or message to the shirt, which is a service provided by a company like AnyPromo.com. You’ll need a lot of shirts, which is why they shouldn’t be expensive, but you don’t want to go so cheap as to encourage folks to prematurely trash your giveaway. If the shirt is of decent quality, fans will wear it long after trade show. For this example, let’s pretend we ordered 2,500 Hanes tees for less than $2.00 each from AnyPromo.com. These shirts brandish our brand logo, game logo, store URL and fashionable artwork.

+ Before you arrive at the trade show, craft a plan that encourages others to actually wear the shirts on the show floor. It is not good enough to simply give the shirts away. One of my favorite ideas is a contest that awards random shirt-wearing attendants at random times throughout the show.

A video-game publisher would bring along a few extra employees to covertly search for shirt-wearing attendants all over the show floor in order to offer them free copies of games. Coupons, gift cards and actual money are also great prizes. The goal of the campaign is the buzz it can produce as fans, potential customers and competitors will certainly discuss the masses of shirt-wearing fans, and once word spreads, you may even find a line at your booth for free shirts. A long line is also one of the best marketing tools your brand can have at a trade show.

+ For the next trade show, you may switch out the shirts for tote bags or another promotional giveaway that appeals to your audience. You don’t want to repeat the same campaign at every show as its effect will wear out if it’s used too often. However, you may decide to pull the same stunt at the same show every year. It could be a fun and memorable tradition that your fans anticipate.   


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice and insightful copywriting tips - plus, free fonts, easy lunch recipes and more. Brought to you by AnyPromo.com.

Thank you, Evening Entertainment Group!

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By Fausto Mendez

    AnyPromo customers love to share stories of their shopping experiences with the company and its massive catalog of over 40,000 promotional products, marketing giveaways and event supplies.

    Stephanie Lowe of the Evening Entertainment Group reached out to us in search of high-quality promotional hats that they would like to give away to customers that win online tournaments. We embroidered their logo onto a beautiful baseball cap, and Lowe and her co-workers loved it.

"We love the hats we ordered from you guys. We use them as promotional giveaways for online tournaments, and will also be wearing them when some of the staff goes to the WSOP finals in vegas."

- Stephanie Lowe, The Evening Entertainment Group

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

#MarketingMonday - How a Coffee Brand Attracts Big Crowds at Airports by Trading Yawns for Free Giveaways

By Fausto Mendez

    Coffee is a fact of life in America. You can’t approach a crowd without eventually getting hit in the face with that odd but attractive aroma, and it’s virtually impossible to go anywhere without seeing the ever-present Starbucks cup. In the same spirit, coffee brand Douwe Egberts is making a name for itself at a local airport by making sure everyone in the building is holding a Douwe Egberts cup. 

    Exactly how is this up and coming coffee shop achieving this effect? It’s handing out free coffee, but it’s not as simple as that. As you know, a promotional giveaway, such as free coffee, is a very effective marketing tactic. It can introduce the brand to new customers and revive it to old customers, boosting positive feelings about the brand and catalyzing an emotional effect that makes the brand even more memorable.

    The emotional effect in such a campaign is critical since emotionally-charged experiences are almost impossible to forget, so Douwe Egberts maximizes the emotional effect of its promotional giveaways by setting up coffee machines that are activated by simple yawns. 

    Yup, that’s right. In order to get your free cup of coffee, you have to yawn at the machine, which will dispense a free cup of coffee in return. Trading a yawn for some coffee can easily bring a surprised smile to a weary traveler’s face - an emotional effect that should make the experience a hundred times more memorable. The campaign is called “Bye Bye Red Eye”, says Mashable, and it’s cleverly spreading the Douwe Egberts brand with one of the oldest forms of marketing, the promotional giveaway.

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

3 Smarter Promotional Giveaways for Trade Shows, Expos

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By Fausto Mendez

    At massive trade shows, like CES in Las Vegas, promotional giveaways have morphed into an art form as companies from around the world aim to outdo each other with more effective giveaways, and it’s become clear that the best promotional campaigns are more creative, utilizing a strategic combination of products, messaging and distribution.

    Below, I list three (smarter, more effective) promotional giveaway ideas that can apply to most trade shows. We haven’t seen these ideas out in the real world - not exactly as we present them here - so they might give you the winning edge over the guys at the next both. 

Flash-Drive Bracelet as a Contest Entry

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    We’ve seen wearable flash drives at CES and other press-heavy shows, but they are almost always used to distribute basic information, like brochures and links. These are especially popular with companies that target reporters because they make it easy to deliver press shots, link lists and other important details while allowing the reporter’s attention to stick to whatever’s more important. This is a pretty smart tactic, but you’re limiting the bang per buck if you stop here. 

    Remember that the main goal of most giveaways at any trade show is to act as a billboard for your brand, so you should design your campaign in a way that keeps these bracelets on your targets’ wrists. One way to do that  is to launch a contest around the bracelets.

    As you hand out the bracelets, tell your targets that one of your employees randomly delivers prizes to people that wear the bracelets on the show floor, but you won’t know who or where he is because he’ll be dressed like everyone else.

    Make sure that you have the prize on display at your booth to tempt your audience. Of course, the more valuable the prize, the more likely that people will wear it, so it’s probably better to hand out a few big prizes than many low-quality ones. Still, there may be situations in which your target audience might prefer an inexpensive prize. For example, condoms might be a very popular prize at SXSW.

 Promotional T-Shirts, Tote Bags or Backpacks as Coupons

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     This idea can work for any trade show where you aim to sell to attendees, and all you need to do is print a coupon on your promotional shirts, tote bags or backpacks, preferably next to a very large version of your logo and slogan.

    The key is to hand out shirts away from your booth and to require the customer to wear the promotional item during purchase in order to redeem the coupon. As a result, attendees will put it on and later walk to your booth to make the purchase. The result is crowds of people wearing your logo and buying your stuff; of course, that’s assuming you have a product that people want. 

 Mugs, Tumblers or Cups for Access to Free Coffee, Alcohol or Water

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    Promotional mugs, tumblers and cups are some of AnyPromo’s hottest sellers, but if you hand someone a free cup, you’re not pushing your campaign to the max if he hides it in his tote bag right away. As a result, your best bet is to offer free drinks to attendees that have your mug, tumbler or cup in hand. 

    Whether you offer caffeinated drinks, alcohol or water depends on your specific situation, but the goal is to create a buzz of “that brand that is giving everyone free drinks if you just use their cups.” Furthermore, you can use the opportunity the catalyze important conversations with individuals that may be interested in your product, brand or cause, and the cup will serve as a friendly, non-intrusive ad after the show. 

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

3 Copywriting Tips Supported by Scientific Research

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By Fausto Mendez

    Copywriting is very much an art, but that doesn’t mean there isn’t hard science behind some of the principles used by more successful writers. These scientifically-backed #copywriting tips should graduate your game to the next level, no matter your skill level.

    Teaching copywriting is difficult. You can only lay some ground rules that point people in the right direction, and most tips and advice are merely opinions based in anecdotal evidence, relentless practice and educated guesses. So it can be hard to know what works and what doesn’t. Thankfully, Gregory Ciotti put together a list of seven copywriting tips that are supported by some level of scientific research. We summarize three of his more useful tips below.

1. Leverage an Emotion That’s Already There.

+ Tip: Find an emotion that your target often feels, and make them feel that again. Don’t tell them what to feel. Like a novelist, the goal is to craft copy that leads them to that place on their own. Then, mix your message into that good emotion.

+ Science: Mirror neurons can make you feel what you see. It’s why men cringe when they see another man get hit in the balls. Make your target relive the emotion by showing them a scene that takes them back to it. The emotion makes your message more attractive and more memorable. 

2. Don’t Sell Money. Sell Time.

+ Tip: Even low-quality brands hardly advertise their low prices. It’s something stores do for brands, but you almost never see a brand thumping its chest about its absurdly low prices. That’s because it doesn’t really work. Time is a more precious resource, so sell good times, not good prices. Miller’s slogan (“It’s Miller Time”) is the perfect example. 

+ Science: Customers are willing to pay more for good service, which means they are generally more concerned about quality than price. That doesn’t mean lower prices can’t help you outsell your competitors, but it does mean that you’ll have to convince your target audience that your lower prices don’t mean a reduction in quality as well. Focus on the quality of the product. The low prices market themselves.

3. Don’t Avoid the Counter Argument

+ Tip: Your product, service or brand is not the answer to your target audience’s every problem. More importantly, there is usually a clear argument against it. Don’t ignore the opposing argument because it will be recalled by the target when you present yours. As a result, it’s best to tackle those opposing viewpoints head on. Think about it: Pepsi doesn’t ignore the existence of Coca Cola, not even in its own ads. Apple doesn’t ignore the existence of Windows, and I’m sure you’ve seen car commercials that feature the competitors’ products. 

+ Science: Psychologist Charlan Nemeth tested two styles of debating, one that acknowledged the opposing viewpoint and one that didn’t. Of course, the arguments that did better are those that didn’t pretend there is no opposing viewpoint. That’s because when you’re “real” with your target audience, they are more likely to trust you, and when you answer their questions, they don’t have the opportunity or the desire to find answers elsewhere.  

   Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

How SoBe® Used Promotional Giveaways to Go Mainstream

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By Fausto Mendez

    John Bello used promotional giveaways to grow his beverage brand, SoBe®, from a niche set of bottled drinks to a mainstream phenomenon that PepsiCo eventually bought out. Today, he’s building up new brands with strikingly similar marketing strategies. 

    Promotional giveaway campaigns work. Need proof? Just ask John Bello, founder of SoBe, which he sold for $370 million, and the architect of SoBe’s wildly successful promotional campaigns. How’d he do it?

Promotional Products 

    Bello leveraged the power of promotional products and a fascinating and unforgettable logo. Combine the two, and you have a series of high-quality promotional products branded with SoBe’s iconic lizard. Here’s how it went down.

    His team would deliver a box of promotional giveaways, such as keychains, to as many SoBe dealers as possible, and the SoBe dealers would hand out the branded products to SoBe customers. The SoBe customers are already fans of the product, and the iconic lizard logo is beautiful and striking enough that it can be appreciated on its own. So the giveaway has two main effects.

Customers as Brand Ambassadors

    First, it makes the customer feel appreciated, and in the customer’s mind, it creates an association between those positive feelings and SoBe (and sometimes the store itself). That effect makes SoBe more memorable, so the customer is more likely purchase SoBe products in the future. The store owners tend to appreciate the free marketing as well. 

    Second, the customer would wear or use the promotional product in his or her day-to-day life, and the eye-catching lizard logo would attract others’ attention. As a result, the product becomes a conversation starter for the customer’s friends, family and acquaintances, and this introduces the brand to new fans.

Rinse & Repeat

    As Bello continued SoBe’s relentless promotional campaign, his effort slowly paid off as the brand grew to mainstream proportions, but he’s not one to take too many days off. After selling the company to PepsiCo, Bello launched a new beverage brand, and he’s using the same proven marketing strategies all over again. 

    In similar fashion, the new company’s logo is often sought for the mere fact that’s beautiful. “Part of the trick is having cool giveaways and a cooler logo,” says Marketing Officer Bruce Burke. The second half of the trick is getting those products into the hands of the target audience.

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

Finished Work: Custom Notebook w/ Strap Closure and PVC Cover

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    Our partner AnyPromo.com is a promotional products retailer/supplier, and the company’s graphic artists love to show off their finished work. This is just another design of the many, many designs they finalize on a daily basis.

    L3 Technologies of of McAllen, TX is purchasing a fat stack of custom, high-quality, 5” x 7” notebooks featuring a strap closure. With the cloth bookmark, this 80-page notebook is the perfect note-taking companion for any professional, and the PVC cover will help the notebook last well beyond the lifespan of the notes inside the book. 

    Though these books may be used internally, they are also the perfect promotional giveaway for past clients, potential customers, loyal partners and generous vendors that take note-taking seriously. The recipient would appreciate the high-quality, long-lasting nature of the notebook, but more importantly, your company’s logo and message should be often viewed by the owner of the notebook and everyone around him or her. 

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. 

#MarketingMonday - Purposely Misspelling Your Brand Name in Ads Can Be a Smart Marketing Strategy

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By Fausto Mendez

    Sometimes, the best marketing strategies take advantage of the most unlikely tools, glitches or places. For example, Lego famously leverages construction sites to send an inspiring and unforgettable message. In the same spirit, Snickers took over one of Google Search’s most beloved features - spell check.

    Snickers and Google partnered up for the snack brand’s latest marketing campaign, and if you’ve seen some of the more recent Snickers TV ads, such as the one with Joe Pesci at a party, you may already know the slogan, “you’re not you when you’re hungry.” Taking that same concept and plastering it all over Google Search, Snickers bought ads for about 25,000 misspelled search terms.

    When you search for these commonly misspelled terms, such as “snikkers candy”, you’ll notice an ad or two at the top of your search results. The ad varies depending on your specific situation, but our test pulled up an ad for the brand’s YouTube channel and also product ads to buy the candy at online stores. Some users are directed to a page dedicated to the campaign.

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    More importantly, it doesn’t matter if you click on the ads themselves. If you know the slogan from the TV commercials, you should be amused by the same message after you misspell a word.

    The tactic is brilliant SEO marketing. Most professionals and businesses tend to execute safe and easy SEO strategies, which is wise - don’t get me wrong. But if you really want your brand to reach the top of the search lists, more often than not, you’ll need to think way outside the box. 

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

Three Critical Tips to Write Better Marketing Copy (Slogans, Email Subjects, Ad Copy, Etc.)

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By Fausto Mendez

    Whether it’s a brand slogan, a promotional giveaway, a marketing email or a highway billboard, the best marketing copy is rather short and simple, but it can be far from easy to write. Effective marketing copy can take a long time (maybe even several days) to produce and revise, and it sometimes requires a draining amount of frustrating effort. But improving your copywriting skills can add a significant boost to your business’s success, so it’s important to continuously refine and hone your work.

    I’ve recognized three key principles throughout my career that have helped me improve my copy over time. Keep these principles in mind the next time you write to help you boost the quality of your work (see the #copywriting tips page for more)

Don’t Start with Words

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+ Don’t start with words; start with a feeling. You shouldn’t write if you don’t know what feelings you want to evoke, but if you identify and target a specific feeling, such as relief or confidence, you’ll have a much better idea of what you are really trying to say. After all, that’s the point of marketing copy (to evoke or sell a specific feeling, not really the product itself). People don’t care much for products or services, but they love the good feelings certain products or services bring them.

+ The example above doesn’t feature any marketing copy, but it does a good job of evoking the the childish joy and wonder of one’s imagination. Actually, the intentional lack of marketing copy amplifies the feeling, so it’s also a good example of the “less is more” principal described later in this article. 

Short Verbs Are Safe Bets

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+ Get in the habit of starting your copy with an action word; it’s beneficial to your writing process to start your copy with a short verb, such as “win” or “boost”. That’s because good marketing copy gets to the point fast, but the practice can also direct your writing process in a positive direction. You may find that this rule is too formulaic in certain situations, but most of the time, it’s a safe bet - especially if you’re pressed for time and not feeling super creative. 

+ The example above is a perfect illustration of this concept, and it gets right to the point. The feelings being evoked are joy and laughter, and that emotion leaves a positive impression with you as it associates joy and laughter with the name “Chick-Fil-A”. Furthermore, when a customer creates an emotional association to a brand, it makes the brand more memorable. 

Less is More

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+ I can’t stress this principal enough: use less words whenever you can. The shorter your message, the more people will consume it and understand it. It’s not a difficult concept to understand, but it seems to be a difficult concept for newer writers to apply. 

+ In the above Nike ad, the writer could have written: “It doesn’t matter what you do. It doesn’t matter how or why you do it. It doesn’t matter how good you are when you do it - as long as you do it and you do it for yourself.”  But the standard Nike slogan, “just do it”, works much better. It communicates the same message in a fraction of a second, so the team that designed the ad effectively maximized the audience that will consume and understand the ad. 

    Here’s an extra bonus tip that can apply to any creative professional, not just writers: develop amazing, outstanding taste. Simply by improving your taste (for example, learning to enjoy more sophisticated books or higher-quality blogs), you will improve your creative work. That’s because you can more easily and quickly identify bad ideas, so you can trash those ideas before you finish them. The best creatives kill almost all of their ideas, and they only keep a few shining gems to refine. Similarly, you should find a thick pile of unused ideas in your trash bin at the end of any writing session.

    For more copywriting advice, check out "10 Ways to Improve your Marketing Copy."

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

#Marketing #Infographic: The #Psychology of #Color

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By Fausto Mendez

    Colors are a critical factor when designing ads, branding materials and marketing campaigns. That’s because, whether you know it or not, colors can evoke certain moods in most people. Colors can even stimulate your appetite!

    We stumbled upon this fascinating infographic on the impact of colors on consumer behavior. The whole thing is rather interesting, but we were really moved by the following facts (check out the full infographic below - click to enlarge): 

+ Colors can improve comprehension, learning and reading ability in individuals.

+ A significant majority of consumers make purchasing decisions based on color alone.

+ 93% of consumers buy products based on visual appearance.

+ Strategic use of colors increases the rate that people pay attention to ads.

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    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com. Thanks to Web Page FX for the image.

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