The Bizz by AnyPromo.com

Business & marketing advice, news and features, design inspiration, and the art of gifting.

Southern Comfort’s New Ad Hypnotizes with Bad Karate

By Fausto Mendez

    This liquor brand isn’t known for conforming to traditional advertising techniques, and Southern Comfort’s new TV commercial continues that tradition in same, beautiful, head-scratching fashion. Watch as this faux karate master partakes in “whatever’s comfortable” as he waits for his hair dye to set in at a small hair salon.

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing advice. Brought to you by AnyPromo.com.

Thank you, Evening Entertainment Group!

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By Fausto Mendez

    AnyPromo customers love to share stories of their shopping experiences with the company and its massive catalog of over 40,000 promotional products, marketing giveaways and event supplies.

    Stephanie Lowe of the Evening Entertainment Group reached out to us in search of high-quality promotional hats that they would like to give away to customers that win online tournaments. We embroidered their logo onto a beautiful baseball cap, and Lowe and her co-workers loved it.

"We love the hats we ordered from you guys. We use them as promotional giveaways for online tournaments, and will also be wearing them when some of the staff goes to the WSOP finals in vegas."

- Stephanie Lowe, The Evening Entertainment Group

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

3 Smarter Promotional Giveaways for Trade Shows, Expos

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By Fausto Mendez

    At massive trade shows, like CES in Las Vegas, promotional giveaways have morphed into an art form as companies from around the world aim to outdo each other with more effective giveaways, and it’s become clear that the best promotional campaigns are more creative, utilizing a strategic combination of products, messaging and distribution.

    Below, I list three (smarter, more effective) promotional giveaway ideas that can apply to most trade shows. We haven’t seen these ideas out in the real world - not exactly as we present them here - so they might give you the winning edge over the guys at the next both. 

Flash-Drive Bracelet as a Contest Entry

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    We’ve seen wearable flash drives at CES and other press-heavy shows, but they are almost always used to distribute basic information, like brochures and links. These are especially popular with companies that target reporters because they make it easy to deliver press shots, link lists and other important details while allowing the reporter’s attention to stick to whatever’s more important. This is a pretty smart tactic, but you’re limiting the bang per buck if you stop here. 

    Remember that the main goal of most giveaways at any trade show is to act as a billboard for your brand, so you should design your campaign in a way that keeps these bracelets on your targets’ wrists. One way to do that  is to launch a contest around the bracelets.

    As you hand out the bracelets, tell your targets that one of your employees randomly delivers prizes to people that wear the bracelets on the show floor, but you won’t know who or where he is because he’ll be dressed like everyone else.

    Make sure that you have the prize on display at your booth to tempt your audience. Of course, the more valuable the prize, the more likely that people will wear it, so it’s probably better to hand out a few big prizes than many low-quality ones. Still, there may be situations in which your target audience might prefer an inexpensive prize. For example, condoms might be a very popular prize at SXSW.

 Promotional T-Shirts, Tote Bags or Backpacks as Coupons

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     This idea can work for any trade show where you aim to sell to attendees, and all you need to do is print a coupon on your promotional shirts, tote bags or backpacks, preferably next to a very large version of your logo and slogan.

    The key is to hand out shirts away from your booth and to require the customer to wear the promotional item during purchase in order to redeem the coupon. As a result, attendees will put it on and later walk to your booth to make the purchase. The result is crowds of people wearing your logo and buying your stuff; of course, that’s assuming you have a product that people want. 

 Mugs, Tumblers or Cups for Access to Free Coffee, Alcohol or Water

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    Promotional mugs, tumblers and cups are some of AnyPromo’s hottest sellers, but if you hand someone a free cup, you’re not pushing your campaign to the max if he hides it in his tote bag right away. As a result, your best bet is to offer free drinks to attendees that have your mug, tumbler or cup in hand. 

    Whether you offer caffeinated drinks, alcohol or water depends on your specific situation, but the goal is to create a buzz of “that brand that is giving everyone free drinks if you just use their cups.” Furthermore, you can use the opportunity the catalyze important conversations with individuals that may be interested in your product, brand or cause, and the cup will serve as a friendly, non-intrusive ad after the show. 

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

Finished Work: Vinyl Slap Bracelets for iKon Lounge

By Fausto Mendez

    Our partner AnyPromo.com is a promotional products retailer/supplier, and the company’s graphic artists love to show off their #finished work. This is just another design of the many, many designs they finalize on a daily basis.

    New Jersey’s iKon Lounge just put in an order for red vinyl slap bracelets, customized with the night club’s famous logo. Though they didn’t share with us how they’re going to use the bracelets, we can imagine several  possibilities, such as tickets to an event, an indicator of membership, a coupon, or a VIP marker.

     These promotional bracelets measure about 9.5” x 1”, and they are available in a variety of colors. They cost about $0.66, depending on the quantity ordered, and the print itself features one color. When you slap these bracelets onto your wrist, they automatically and securely close. They are often used as children’s toys for that reason, but as iKon Lounge illustrates, you are only limited by your creativity. 

    Promotional items like these take advertising to a whole new level because they convert customers to walking billboards for your brand, cause or organization, so take the opportunity to one up your competitors with an out-of-the-box promotional campaign. Need help finding the best promotional giveaway for your specific situation? Don’t worry, our experienced customer care reps are only a call away. 

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

Check Out This Interactive Image of Obama’s 20lb bag of Promotional Gifts and Giveaways

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By Fausto Mendez

    The White House held a Correspondent’s Party with People & Time Magazine at the end of April, and as usual, businesses from all walks of life were eager to get their swag in front of the House’s top brass. 

    The above image of Obama’s 20lb swag bag from the Time/People WH Correspondent’s Party is making its way around the Web this week, courtesy of the Washington Post. There’s a ton of stuff to check out, and it might even give you ideas for your own promotional giveaway campaign. Hover your mouse over the image to reveal red markers (dots), and when your mouse hovers over the red markers, it reveals some basic details of the promotional giveaway. 

    Join the conversation on FacebookTwitterPinterestGoogle+ orLinkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you byAnyPromo.com.

Finished Work: Jumbo Tote Bag for the YMCA

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By Fausto Mendez

    Our partner AnyPromo.com is a promotional products retailer/supplier, and the company’s graphic artists love to show off their finished work. This is just another design of the many, many designs they finalize on a daily basis.

    The YMCA of Somerset Hills reached out to us this week for a low-cost, high-quality and lightweight promotional tote bag. It’s a rather simple project, and the Y’s imprint is a mere one color. Still, we’re excited and honored to serve such a well-known and established organization, such as the YMCA. 

    Promotional tote bags are some of our hottest sellers, and this one is made of eco-friendly and non-woven polypropylene. The bag opens to reveal a ten-inch gusset, and its face measures 13”  x 15”. A removable insert for the bottom keeps it sturdy and flat when lifted off the ground. The reinforced handles measure 20 inches from one end to the other, so this promotional tote is rather easy to carry. 

    Our clients love to hand out promotional tote bags at industry events, trade shows and corporate meetups because most attendees don’t bring bags to these events, but it’s pretty common for businesses to offer attendees informative media, free gifts and promotional giveaways. Of course, two hands can only hold so much. As a result, people really appreciate a nice tote bag, and if you flood the event with your bags (so that your logo is visible no matter where people look), you WILL make a lasting impression on the attending audience. 

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

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