The Bizz by AnyPromo.com

Business & marketing advice, news and features, design inspiration, and the art of gifting.

Download this Free Font: Langdon


Finding the best free #fonts isn’t easy (except when we post them here), but it’s always good for business to have some extra out-of-the-box typefaces within arm’s reach. That’s why we’re always searching the Web for its best-kept-secret fonts.


By Fausto Mendez

    This week, we bring you Langdon, a free typeface by XLN Telecom in the UK. The company describes the typeface as “solid, serious, dependable.”

    It’s easy to see why. The typeface stands out above all other language on the page, offering evenly spaced letters that are ripe for manipulation in your favorite graphics software. This one’s only for uppercase letters.

    The font is free to use for both commercial and private purposes, so it’s unnecessary to contact the copyright holder for permission to use these fonts in your consumer-facing marketing materials, such as promotional giveaways, branded items for retail, event supplies, ads and more. Download the font for free at XLN’s website.


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

When Big Marketing Budgets Don’t Matter So Much: Social-Media Marketing & Trade Show Marketing


Jeremy Waite shares priceless truth & wisdom on social-media marketing, but it’s not exclusive to social media.


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By Fausto Mendez

    Waite’s graphic above (and quote below) explains why social-media marketing is not so reliant on massive budgets. The same principal can also apply to trade-show marketing too.

jeremywaite:

"Too many brands running around trying to join the dots between all their different properties and hoping that one day they may be able to compete with the top brand in their industry.

Social business doesn’t work like that. It’s a level playing field. It’s like moneyball economics. Social “media” or whatever we chose to call it these days is still one of the only areas of business where you don’t need to outspend your competitors in order to beat them.”

    The big disconnect between trade-show marketing  and social is that having a big budget can make a pretty big difference at trade shows. Fortunately, trade show marketing is not all about big budgets, massive booths and extravagant displays.

    A little creativity can go a long way, and the fact that your smaller company shares the same space and traffic as much bigger companies really helps to even out the playing field despite budget differences. You don’t get that kind of “equality” on TV, paper ads, billboards or any other marketing space except for social media. Of course, it’s not an easy feat to outshow a showy brand like Sony or Samsung, but you can attract massive amounts of attention anyway. 

    There are lots of ways to do this, and you’re only limited by your creativity. One relatively easy way is to flood the trade show with attendees that are wearing your company shirts, hats or other apparel. But how can you coerce masses of people to wear your promotional apparel?

    One way is to launch a contest that requires participants to wear your shirt during the trade show to win prizes. I put together a detailed plan on that strategy at a previous blog post titled, "How to Get Everyone to Wear Your Promotional Shirt at the Next Trade Show.”

    The basic idea is to bring along some extra employees to walk and search the show floor, randomly handing out prizes - such as free products, gift cards, money or coupons - to attendees wearing your shirt. In order to attract the most attention from each prize giveaway, the key is to use bold extroverts with a showman’s attitude as your prize patrol. They should be loud, attractive, attention-grabbing people that you can’t ignore - perhaps accompanied by music, a short siren and/or light effects. Like I said, you’re only limited by your creativity.


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

Download this Free Font: Beautiful Title Fonts for Commercial Use, Vol. 3

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By Fausto Mendez

    Finding the best free #fonts isn’t easy (except when we post them here), but it’s always good for business to have some extra out-of-the-box fonts within arm’s reach. That’s why we’re always searching the Web for its best-kept-secret fonts.

    We continue our free-font series “Beautiful Title Fonts for Commercial Use” with another round of five gorgeous title fonts that are pre-cleared for commercial use, so you don’t need to seek the copyright holder’s permission to use these in your marketing materials, ads, promotional giveaways, retail items, event supplies, websites, business cards and any other commercial purpose. 

    Of course, it’s good etiquette to credit the font creator with a link to their profile or website. After all, the designers behind these fonts deserve at least a mention, and they always love to hear about how their fonts are used. So shoot them a friendly message with some photos if you’re feeling nice.

    Actually, we love it when people send us photos of their creations that use the fonts we post here, so don’t be shy. Show off your creations on our Google+ page. Download the fonts at the links below.

Dan by Font Fabric

Donovan by Nathan Brown

Kilogram by KalleGraphics

Illegal Curves by WESLO GFx

Hyped by Med Ness


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

Download this Free Font: Beautiful Title Fonts for Commercial Use, Volume 1

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By Fausto Mendez

    Finding the best free #fonts isn’t easy (except when we post them here), but it’s always good for business to have some extra out-of-the-box fonts within arm’s reach. That’s why we’re always searching the Web for its best-kept-secret fonts.

    This week, we’re launching a new take on our weekly blog series “Download this Free Font.” Presenting Volume 1 of “Creative Title Fonts for Commercial Use”, this collection of free fonts features a handful of outstanding and gorgeous title fonts that are pre-cleared for commercial use by the fonts’ creators. 

    That means you can use these fonts in any of your marketing materials without asking the fonts’ creators for permission. Of course, any font that you find on the Web is already cleared for personal use, but it is a pain to find outstanding gems, like these, that need no license for commercial use, whether it’s used on a small-business website, a custom promotional giveaway or a massive billboard. Download the fonts at the links below:

Baron by Frank Hemmekam

London by Antonio Rodrigues Jr.

Sahara by Upper Type

Infinity by Tarin Yuangtrakul

Quadranta by About Letters

    We highly recommend that our customers check out these free commercial fonts since the production of marketing materials is what we do. By the way, if you make anything with these fonts, please, don’t hesitate to share your creation on our Google+ page

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

Thank you, Evening Entertainment Group!

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By Fausto Mendez

    AnyPromo customers love to share stories of their shopping experiences with the company and its massive catalog of over 40,000 promotional products, marketing giveaways and event supplies.

    Stephanie Lowe of the Evening Entertainment Group reached out to us in search of high-quality promotional hats that they would like to give away to customers that win online tournaments. We embroidered their logo onto a beautiful baseball cap, and Lowe and her co-workers loved it.

"We love the hats we ordered from you guys. We use them as promotional giveaways for online tournaments, and will also be wearing them when some of the staff goes to the WSOP finals in vegas."

- Stephanie Lowe, The Evening Entertainment Group

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

Thank You, Illinois Retina Institute!

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By Fausto Mendez

    AnyPromo customers love to share stories of their shopping experiences with the company and its massive catalog of over 40,000 promotional products, marketing giveaways and event supplies. 

    Another day, another happy customer. We’re honored to serve the Illinois Retina Institute with a sizable box of low-cost but high-quality promotional pens that write “silky smooth”, like the more expensive pens on the market. Susanne was more than pleased with the build quality of the pen at its absurdly low price point.

"There are literally a thousand different pen choices on the market, so it seems like a needle in a haystack to find a good pen at a great price. As important as well is working with a company that actually provides customer service and for being a major online retailer, the service at AnyPromo.com feels like the store next door.

After ordering the VIVID pen along with a more expensive pen from another retailer, the VIVID pen, purchased for just .32 each, has the perfect grip, it comes in our logo blue, and writes fantastic, not too thin and not too thick.  It doesn’t leave blotches of ink, and can be held at any angle and still produces a silky smooth line of ink It’s not super lightweight like a cheap pen, but is just the perfect weight. I’m not embarrassed to give these pens out to our referring doctors who are used to being treated royally.”

Susanne Myers, the Illinois Retina Institute, SC

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

Thank you, Chuck Corica Golf Complex!

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By Fausto Mendez

    Happy customers love to share stories of their experiences with AnyPromo and its massive catalog of over 40,000 promotional products, marketing giveaways and event supplies.

    This week, we’re profiling the Chuck Corica Golf Complex, which recently submitted an order for a thick stack of custom reusable tote bags. As always, we’re happy to serve another budding and successful business.

"Our logo reusable grocery bags turned out great! Our golf complex is in a county that recently banned plastic bags so these have been a fantastic giveaway for our customers. Not only do we surprise them with a gift they can use but we are getting extra exposure around town since people are using them while shopping! We will likely order more again in the future."

- Rose Agracewicz, Chuck Corica Golf Complex

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

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