Our partner AnyPromo.com is a promotional products retailer/supplier, and the company’s graphic artists love to show off their #finished work. This is just another design of the many, many designs they finalize on a daily basis.
New Jersey’s iKon Lounge just put in an order for red vinyl slap bracelets, customized with the night club’s famous logo. Though they didn’t share with us how they’re going to use the bracelets, we can imagine several possibilities, such as tickets to an event, an indicator of membership, a coupon, or a VIP marker.
These promotional bracelets measure about 9.5” x 1”, and they are available in a variety of colors. They cost about $0.66, depending on the quantity ordered, and the print itself features one color. When you slap these bracelets onto your wrist, they automatically and securely close. They are often used as children’s toys for that reason, but as iKon Lounge illustrates, you are only limited by your creativity.
Promotional items like these take advertising to a whole new level because they convert customers to walking billboards for your brand, cause or organization, so take the opportunity to one up your competitors with an out-of-the-box promotional campaign. Need help finding the best promotional giveaway for your specific situation? Don’t worry, our experienced customer care reps are only a call away.
April Fools has become a big holiday on the Web, and big brands are taking notice. It’s become an easy and effective way to reach out to target audiences with a fun and entertaining message that isn’t always tied back to a real product, but the message’s marketing power is real and effective. Below is our list of the funniest and most effective April Fools pranks of the year.
Though April Fools may not directly boost sales for most brands, it certainly increases brand awareness and makes fans out of otherwise oblivious web users. As usual, Google leads the pack with another absurd product launch.
This year, Google launched Google Nose Beta, which enables your Android phone to excrete smells the way a speaker broadcasts sounds to the surrounding area. For example, if you find a picture of a lemon on the Web, you would smell it through your phone (without any additional hardware upgrades). It sounds as magical as any other technology that we use today, but it’s far from a real product.
Though many companies are working on a version of this for TVs and desktop computers, Google’s implementation is absurd because it would require an expensive hardware upgrade. On Google’s end, it also requires a massive database of smells and a way to associate those smells with media on the Web. Perhaps one day, but not today.
Google-owned YouTube also pulled its own prank this year. Riding on the Web’s frustration with the the recent shut down of some highly-beloved and popular products, such as Labs and Reader, Google announced that it is officially shutting down YouTube. Actually, YouTube was just a massive contest to find the best user-submitted video, and now, the company is ready to select a winner.
Twitter also joined in the fun with a new tool, though it’s not known for its April shenanigans. The company announced a web-based that allows users to tweet without vowels, enabling them to broadcast significantly longer messages. It’s not much of a prank because it really does work, and we wouldn’t be surprised if Twitter launched an official version of this tool.
Sony launched Animalia, a new electronics line for pets, including tablets and headphones for dogs/cats and speakers for hamsters.
Hulu’s prank should appeal to fans of popular TV shows. The company added a variety of new TV shows to its online offering, but there’s one problem. These shows don’t exist! They only exist within other TV shows. For example, you’ll find Itchy & Scratchy episodes from The Simpsons, Inspector Space Time episodes from Community and Mock Trial with J. Reinhold episodes from Arrested Development.
Apparently, the US Army is training cats as soldiers. The caption for the below photo reads, “Gino, military working cat, 947th Police Detachment, 3d U.S. Infantry Regiment (The Old Guard), takes his class photo after graduating from the military working cat program.”
Rounding out our list, Virgin Atlantic announced a new glass-bottom airplane. If I could choose any one of these pranks to be a real, I’d choose this one. Sure, it would be a bit scary at first - or during emergencies - but it would be damn fun.
Apparently, life is more than coffee. I was unaware of this, but this is the message of Caribou Coffee’s new marketing campaign. Well, I’m glad someone finally told me because I’ve been working inside this cubicle, sipping on lattes and green tea all day. The brilliant marketing campaign is a stark contrast from the classic message that coffee is all about focus and office productivity.
“Life is more than coffee. That’s why there’s coffee,” says Caribou Coffee via its new marketing campaign. The campaign launched in March with a series of innovative cups that aim to inspire and exercise your creativity with designs that you can draw on, color in or paint yourself.
The coffee shop’s napkins also offer similar function with inspirational and time-wasting fun while you sip, sip, sip.
Of course, that part of the campaign is great at marketing to current customers, but what is Caribou doing outside of its shop to attract the attention of the rest of us? Images coupled with messages that promote a love of life beyond the office and coffee shop populate the company’s consumer-facing marketing materials, including billboards.
The message is quite the opposite of the message of the marketing campaign that popularized the term “coffee break”. Back in the ’50s and ’60s, the Pan American Coffee Bureau launched radio, magazine and newspaper campaigns that touted the benefits of coffee, mostly as it relates to work. Prior to this marketing campaign, employers didn’t allow for coffee breaks. The idea of a coffee break was absurd, but people didn’t associate coffee with productivity at the time.
The absurdly successful slogan, which took many forms over the years, originally read: “Give yourself a coffee break, and get what coffee gives to you.” And the promotion worked. Employers learned about the benefits of coffee, and they made room for it during work hours. Cigarette companies tried a similar scheme, though it didn’t work as well.
Today, Caribou Coffee is taking a different approach, disassociating coffee with the drab office. Why should marketers limit the benefits to work? Now that everyone understands the benefits of coffee, the association to the boring office is actually a downer, not a positive message. After all, coffee can boost any moment, so take a cup with you wherever you go and smile. Marketers and advertisers, take notes.