The Bizz by AnyPromo.com

Business & marketing advice, news and features, design inspiration, and the art of gifting.

Finished Work: “We Love the UK” Pins for Bloomingdale’s

By Fausto Mendez

    AnyPromo's design and production teams love to show off their #finished work  This is just another design of the many, many designs they finalize on a daily basis. 

    You may have heard about a small clothing store called Bloomingdale’s out of New York. No? Well, if you find yourself at a Bloomingdale’s over the next couple months, you may notice store employees wearing or giving out customized safety pins, featuring a gorgeous design that merges both American and British flags. We’re more than honored to provide the retail legend with these fabulous pins. 

    The design is extremely similar to the flag-heart graphics currently on the Bloomingdale’s homepage, which we screenshotted above.

    These promotional giveaways sell for a buck per piece, which includes custom graphics and artwork assistance. If you increase your order to 500+, the price drops to less than $0.50 each. At 1,000+, the price drops down to $0.37 per piece. Not a bad deal at all. 

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

Finished Work: Custom Rally Towels for Achievers Realty Group

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By Fausto Mendez

    AnyPromo’s design and production teams love to show off their #finished work. This is just another design of the many, many designs they finalize on a daily basis.

    We proudly salute the Achievers Realty Group with a sizable box of promotional rally towels, screenprinted with an unbeatable red paint that will last as long as the towel itself. We’re happy to serve another fantastic customer, actually a fellow Californian neighbor out of Burlingame.

    We customized these ourselves in Southern California, thanks to our experienced and growing production team. We just updated our warehouse with a variety of new machinery, including “The Spider”, an extra-large screen printing machine that automates for big orders. We just shipped in this bad boy - along with a couple of amazing embroidery machines - to help us meet the increased demand for custom apparel. 

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    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, free fonts, easy lunch recipes and more. Brought to you by AnyPromo.com.

Southern Comfort’s New Ad Hypnotizes with Bad Karate

By Fausto Mendez

    This liquor brand isn’t known for conforming to traditional advertising techniques, and Southern Comfort’s new TV commercial continues that tradition in same, beautiful, head-scratching fashion. Watch as this faux karate master partakes in “whatever’s comfortable” as he waits for his hair dye to set in at a small hair salon.

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing advice. Brought to you by AnyPromo.com.

Finished Work: Shirts for Saint Mary’s College of California

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By Fausto Mendez

    AnyPromo’s graphic and production teams love to show off their #finished work. This is just another design of the many, many designs finalized on a daily basis.

    Our in-house apparel team is turbo charging through a relatively large order for Saint Mary’s College of California, a private Catholic school for undergraduates in Morage, CA. As always, we’re happy to serve another high-profile customer.

    The team screen printed this inspiring design onto a thick stack of beautiful burgundy t-shirts by Port Authority, a leader in the promotional apparel industry. Port Authority is known for high-quality shirts, polos and uniforms at prices that undercut the bigger brands.

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

#MarketingMonday - How a Coffee Brand Attracts Big Crowds at Airports by Trading Yawns for Free Giveaways

By Fausto Mendez

    Coffee is a fact of life in America. You can’t approach a crowd without eventually getting hit in the face with that odd but attractive aroma, and it’s virtually impossible to go anywhere without seeing the ever-present Starbucks cup. In the same spirit, coffee brand Douwe Egberts is making a name for itself at a local airport by making sure everyone in the building is holding a Douwe Egberts cup. 

    Exactly how is this up and coming coffee shop achieving this effect? It’s handing out free coffee, but it’s not as simple as that. As you know, a promotional giveaway, such as free coffee, is a very effective marketing tactic. It can introduce the brand to new customers and revive it to old customers, boosting positive feelings about the brand and catalyzing an emotional effect that makes the brand even more memorable.

    The emotional effect in such a campaign is critical since emotionally-charged experiences are almost impossible to forget, so Douwe Egberts maximizes the emotional effect of its promotional giveaways by setting up coffee machines that are activated by simple yawns. 

    Yup, that’s right. In order to get your free cup of coffee, you have to yawn at the machine, which will dispense a free cup of coffee in return. Trading a yawn for some coffee can easily bring a surprised smile to a weary traveler’s face - an emotional effect that should make the experience a hundred times more memorable. The campaign is called “Bye Bye Red Eye”, says Mashable, and it’s cleverly spreading the Douwe Egberts brand with one of the oldest forms of marketing, the promotional giveaway.

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

How Marketing Can Save the World: A Graphic Designer’s Mission to Love His “Enemy”

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By Fausto Mendez

    An Israeli graphic designer’s poster campaign to prevent war between his country and Iran is a viral hit on the Web, and now people around the world are designing and sharing their own posters with the same purpose of peace. It turns out marketing can do much more than sell a product; it can sell peace. 

    Enemies of war are almost always defined by the nations at war, not the people of those nations, but isn’t that rather unfair? After all, the media can only thrive in the midst of conflict, and that means we’ll only see the worst of our “enemies” when we watch TV, listen to the radio, or browse our favorite blogs. But what happens when we aim to see our supposed enemies as brothers, simple folk just trying to make it in this world? That’s what Ronny Edry has achieved with his non-profit campaign to illustrate the commonality and bonds that we share with the people of the nations that our political leaders hope to shoot and bomb

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    At TEDxJaffa, Edry shared his story with an eager crowd of marketers and out-of-the-box thinkers. It all started when he listened in on two people casually discussing War against Iran as if it was just another topic in the news, and that’s when he began thinking about how he could change the way we all perceive Iran, or at least the people of Iran. His answer to the problem would be in graphic design, a poster campaign to be more specific. As a graphic designer, this was the obvious way forward. 

    His first poster would feature his own daughter, a simple shot of his daughter in his arms with an Israeli flag in her hand. The poster reads, “Iranians, We <3 You.” It quickly went viral all over the Web, and then… 

"…I start answering this girl [on Facebook], and she’s telling me she saw the poster and she asked her family to come, because they don’t have a computer. She asked her family to come to see the poster, and they’re all sitting in the living room crying…

So my first reflex, as a graphic designer, is, you know, to show everybody what I’d just seen, and people started to see them and to share them, and that’s how it started … I went to my neighbors and friends and students and I just asked them, ‘Give me a picture, I will make you a poster.’ … And that’s how, really, [it] unleashed, because suddenly people from Facebook, friends and others, just understand that they can be part of it. It’s not just one dude making one poster, it’s — we can be part of it”

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    It seems that when regular, everyday people realize that their supposed enemies are also regular, everyday people just like themselves - people just going to work, raising their families and reaching for their own dreams - the conversation about potential war shifts to a conversation about potential peace. And if this conversation continues, the politicians in either nation may not have the support that they need to volunteer their people to slaughter others and to be slaughtered themselves.

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    The campaign continues to be a hit on the Web and in the physical world as well. This sensation is spreading not just in the Middle East but in all nations, such as the United States, where war is a very real possibility in the next few years.

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    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com, raising cause awareness with promotional giveaways and marketing supplies.

(Source: blog.tedx.com)

#MarketingMonday - When All Your Advertising Fails, Try the End of the World

By Fausto Mendez

    Throughout history, when the end of the world is a popular topic in the media, all sorts of corporations jump on the bandwagon to scare America into clearing the aisles at the nearest Wal-Mart or Big Lots. Though I don’t condone such fear mongering, I love a cheerful joke about it, and a zombie reference in any marketing campaign is sure to make me smile.

    Speaking of which… you may need some promotional stress relievers when the end of the world arrives, whenever that is. It’ll be a stressful time, so stock up early!

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

Thank You, Illinois Retina Institute!

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By Fausto Mendez

    AnyPromo customers love to share stories of their shopping experiences with the company and its massive catalog of over 40,000 promotional products, marketing giveaways and event supplies. 

    Another day, another happy customer. We’re honored to serve the Illinois Retina Institute with a sizable box of low-cost but high-quality promotional pens that write “silky smooth”, like the more expensive pens on the market. Susanne was more than pleased with the build quality of the pen at its absurdly low price point.

"There are literally a thousand different pen choices on the market, so it seems like a needle in a haystack to find a good pen at a great price. As important as well is working with a company that actually provides customer service and for being a major online retailer, the service at AnyPromo.com feels like the store next door.

After ordering the VIVID pen along with a more expensive pen from another retailer, the VIVID pen, purchased for just .32 each, has the perfect grip, it comes in our logo blue, and writes fantastic, not too thin and not too thick.  It doesn’t leave blotches of ink, and can be held at any angle and still produces a silky smooth line of ink It’s not super lightweight like a cheap pen, but is just the perfect weight. I’m not embarrassed to give these pens out to our referring doctors who are used to being treated royally.”

Susanne Myers, the Illinois Retina Institute, SC

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

Why (Not How) Social-Media Marketing Works: It’s Just Like Dating

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By Fausto Mendez

    Most people understand how social-media marketing works, but a lot of business owners and marketers can’t wrap their heads around why it works. In my most recent guest post at Smart Blogs, I break down “why” - not “how” - social-media marketing is such an effective marketing channel. 

    Actually, the answer is more closely related to the mechanics of dating than any subcategory of marketing. It turns out good daters may have it all figured out. I suggest you dive into my post at Smart Blogs for the details. It’s a short but insightful read, and if you’re involved in marketing in any form, you may find it more useful than you may have assumed.

    Once you understand why social-media marketing is so powerful, you may find a boost in your ability to execute more effective marketing campaigns in any marketing channel.

    I’m currently authoring a new guest blog for a different site, but the details are still up in the air. Needless to say, I’m excited. Of course, you’ll hear about it when it finally hits the air.

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

#MarketingMonday - Don’t Limit Your Memes to the Web

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By Fausto Mendez

    Just when you thought meme marketing couldn’t get any better, this pizza restaurant is using the popular “Skeptical Fry” and “Philosophical Raptor” memes on a sidewalk chalkboard to sell dollar pizza slices.

    This is definitely one of the more original uses of memes that I’ve ever seen - mostly because these memes don’t appear where memes always appear (hint: they usually appear on the Web). 

    Comedy Central broadcasts Futurama, the animated adult sitcom that stars the character Fry from the world-famous “Skeptical Fry” meme, and the TV studio actually used memes in a similar off-the-Web way to advertise new episodes of Futurama last year. However, CC didn’t post its memes to a chalkboard. The company actually used the memes on live TV. For me, it was certainly eye-opening to see a mainstream corporation employ memes in such a direct way. It was a rather brilliant move.

    Of course, CC’s use of memes occurred long after the “Skeptical Fry” meme became popular on the Web, so CC literally hijacked its own meme to market the show on which that meme is based. It’s mind-bending to think about such an unpredictable series of events, but the example illustrates the power that marketers can wield when they are in tune with Web culture. 

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

Finished Work: Embroidered Polos for Safe Home Systems

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By Fausto Mendez

    Our partner AnyPromo.com is a promotional products retailer/supplier, and the company’s graphic team and production team love to show off their #finished work. This is just another design of the many, many designs they finalize on a daily basis.

   ADT reseller Safe Home Systems reached out to us this month for a set of custom polo shirts featuring the company’s embroidered logo on the left chest and ADT’s embroidered logo on one sleeve. We just upgraded our in-house production team, so we’ve been itching for an opportunity to test our new, state-of-the-art embroidery machines. 

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    The ADT logo is a perfect test of our new production capabilities. Though it is a relatively basic logo, the letters”ADT” within the logo cross over each other, making it a difficult logo to stitch for some embroidery machines. But with our state of the art machines and experienced and production staff, complicated logos are not a problem. 

    The above photos are of fresh polos straight off the production line, so you’ll notice a ring around the embroidery. This ring is where the machine held the shirt down. It’s only temporary, and it quickly disappears like a wrinkle would (some customers just wash it or iron it out if they need to wear the shirts ASAP).

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

#MarketingMonday: Coca-Cola’s “Small World” Machines Aim to End Wars While Boosting Soda Sales

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By Fausto Mendez

    Many brands engage in social welfare as a way to pursue bigger profits, but the reality is the charity ploy often takes a backseat to the profit ploy. In the hopes of reversing that trend, Coca-Cola launched several soda machines that actually have a tangible, instant and witness-able effect on the company’s larger and more charitable goal of world peace. 

    Coca-Cola’s “Small World” machines are soda machines that feature a Skype-like interface, which enables one machine to launch a video call with a second machine as long as the second machine is located in a country that is currently at war with the country of the first machine. To reward users for initiating a Small World session, it offers both recipients a free can of sweet cola.

    The soda company installed the innovative soda machines in some of the busiest parts of India and Pakistan, which are currently locked in a state of brutal war against each other. As a result, a session instantly connects two supposed mortal enemies as they both pursue a good time and a break from the feud.

    The concept is rather cute, and I wouldn’t blame you if you cried during the video. More important to the bottom line, the marketing buzz the campaign continues to generate since the machines launched in late May seems to cover the cost of the free soda and the machines themselves. Furthermore, Coca-Cola has an interest in keeping the peace: warring nations don’t often waste precious resources on the luxury of soda. But the same can be said about most other businesses, so I guess we can all profit from some good-ol’-fashioned peace. 

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

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