The Bizz by AnyPromo.com

Business & marketing advice, news and features, design inspiration, and the art of gifting.

Your Employees health is good for your business too!

Just remember, keeping your employees happy and health is an important part of keeping your business happy and healthy! 

Achieving Business Sustainability

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Top 3 Models for Achieving Business Sustainability (Environmental Focus)

by Rina Dakanay

 A growing number of businesses and organizations are making changes, shifting long held paradigms, and introducing new processes to achieve a sustainable enterprise.  Their bottom line: to create lasting value for customers, investors, and the environment.

In a recent study by the consulting group, SustainAbility, called: “Model Behavior: 20 Business Model Innovations for Sustainability”, they describe how companies are executing certain procedures aiming to improve collaboration, innovation and technology.  Not only are they making financial and environmental gains with these processes—they are also broadening their social appeal and impact.

In the spirit of Earth Day next month (April 22), we’re highlighting 3 models and practices that are making lasting *positive* impact for businesses and the environment. 

1.)    Closed Loop Production:  All materials used in manufacturing products are recycled through an ongoing process.  This reduces the amount of waste produced, requiring less materials in the cycle.  Additionally, this model allows the company to engage with customers if a take-back program is implemented.

Ex. Novelis (an aluminum company that produces beverage cans, architectural structures, and consumer electronics)

2.)    Physical to Virtual: We live in a mobile, connected world and consumers are more accustomed to making their purchases online.  Therefore it is no longer necessary to erect a brick and mortar store to establish a brand or to sell products.  Setting up a business online/virtually not only requires less resources and funds—it has also become a convenience.

Ex. FreshDirect (a grocery delivery company)

3.)    Produce on Demand: Some companies will only produce items based on the consumers’ demands.  For example, Threadless, an online t-shirt company encourages artists to create designs- which others can vote on, and the most popular items will go on to production.  These companies will provide further incentives aside from recognition.  Monetary compensation can also be rewarded.

ExLay’s (National Potato Chip Contest called “Do Us A Flavor” – consumers are encouraged to create their own flavor, the top 3 voted flavors will be produced and distributed)

—-

Are you working towards a sustainable business?  What are you implementing to create a greener enterprise?

Let us know on FacebookPinterestGoogle+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, DIY and more. Brought to you by AnyPromo.com. 

Here at AnyPromo.com, we work with some inspiring businesses. Today we place a spotlight on an individual who’s making a positive impact on the lives of the children in her community.  Mrs. Martinez is a physical education instructor who creates programs to empower and motivate children, schools, and families to lead active and healthy lives.  We caught up with her to discuss where she draws inspiration from and shares some words for other entrepreneurs—

What drove you to create “Move Your Body Everyday”?

 ”As a physical educator, I know that so many kids dislike moving these days— especially when they would rather sit inside on technology all day.  I wanted to share with kids how fun exercising can be and how important it is do it daily.  It’s natural for kids to be movers, so once they get started it does not take long for them to start smiling.  That is my biggest joy, to see kids smile while moving.”

Where do you go for / how do you find the inspiration for some of your programs and events?

"I share most of my ideas with my nine and seven year old girls. Once my girls give me the green light that the ideas sound good, then I start creating. I love Pinterest, iTunes, clipart, fun equipment and collaborating with other educators.  I usually get an idea off of one of those resources and then the ideas start flowing."

What’s the most rewarding part of your job?

"The most rewarding part of my job is hearing that the kids took my messages home and implemented them on their own.  (Messages like: Moving every day, not being a couch potato, moving to their family members, going outside and playing, etc.)"

How do you get the word out about your business and services?  What has been the most effective way for you?

"I do traditional marketing like flyers, postcards, and brochures. I love social media and feel that it is a great resource. Word of mouth is the most effective way to get into a school. People see my work online, receive stuff in the mail, however until someone usually says, ‘I know her and she does good work’, I then get the phone call.    This is my second school year in business and I have lots of repeat schools. Once the principals, teachers, parents and students experience what I do and offer, they have happily welcomed me back."  

Do you have any words of advice for today’s entrepreneur?

"I am still in the early stages of my business and learning so much.  Each idea takes 100 steps to make it happen, BE PATIENT, and take one step at a time." 

For more information on Mrs Martinez and her “MoveYourBodyEveryDay” programs, please visit her website: http://www.mrsmartinez.com/ or Facebook  Page: https://www.facebook.com/MovingEveryday

Cause Marketing: 5 Things to Consider
by Rina Dakanay

From choosing the right cause to align your business with, to launching a marketing campaign around a socially responsible project, we’ve outlined some simple steps for any business related ventures in giving and philanthropy.
1.) Shared Values - Link up with a cause your company can identify with—from shared values to potential reach.  Many successful campaigns have been created from a strong company initiative to answer pressing social issues.  For example, the Nike Foundation’s work with the “Girl Effect” prioritizes girls’ education, health, and economic investment in impoverished areas of the world.  Initially a venture with the Novo Foundation, United Nations Foundation and Coalition for Adolescent Girls, this collaboration has managed to become a movement it its own right.
2.) Beyond Corporate Responsibility - Keep in mind, your contributions as a company should go beyond your corporate responsibilities and donations (in monetary and product forms).  Be willing and be prepared to spend time outside of the office to attend events or to offer your own expertise in your field of work.  For example, if you work in the world of marketing, share your skills and knowledge to generate awareness for an event or to help plan an upcoming fundraiser with your colleagues.
3.) Long Term Goals - In establishing this alliance, think about your long term goals and how you can benefit one another.  Discuss how cross promotions will work and how you can develop each other’s brands and networks through the exchange of logos, marketing collateral, and through the dispersal of newsletters.   Dedicate a webpage to the cause on your company website—update it regularly with current projects or with upcoming events.
4.) Launch A Campaign - Solidify your partnership by launching a unique campaign around your core group of followers. The best way to elicit action and support is through a promotion, pledge of support, or even a scheduled event held every year.
5.) Genuine Interest & Passion - Consumers have shown growing interest in companies that are strongly tied to cause related campaigns and non-profit organizations (think Toms Shoes and its retail success).  Now, more than ever, it is imperative that your intentions to align with a particular cause come from a good place within.  Your customers want to be a part of something good and will gladly invest their time and money in a worthwhile initiative. Imagine the mountains you can move with the support of your employees, audience, and fans.  Just as long as your passion is genuine and others pick up on that, you can make a lasting difference.


Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, DIY and more. Brought to you by AnyPromo.com.

Cause Marketing: 5 Things to Consider

by Rina Dakanay

From choosing the right cause to align your business with, to launching a marketing campaign around a socially responsible project, we’ve outlined some simple steps for any business related ventures in giving and philanthropy.

1.) Shared Values - Link up with a cause your company can identify with—from shared values to potential reach.  Many successful campaigns have been created from a strong company initiative to answer pressing social issues.  For example, the Nike Foundation’s work with the “Girl Effect” prioritizes girls’ education, health, and economic investment in impoverished areas of the world.  Initially a venture with the Novo Foundation, United Nations Foundation and Coalition for Adolescent Girls, this collaboration has managed to become a movement it its own right.

2.) Beyond Corporate Responsibility - Keep in mind, your contributions as a company should go beyond your corporate responsibilities and donations (in monetary and product forms).  Be willing and be prepared to spend time outside of the office to attend events or to offer your own expertise in your field of work.  For example, if you work in the world of marketing, share your skills and knowledge to generate awareness for an event or to help plan an upcoming fundraiser with your colleagues.

3.) Long Term Goals - In establishing this alliance, think about your long term goals and how you can benefit one another.  Discuss how cross promotions will work and how you can develop each other’s brands and networks through the exchange of logos, marketing collateral, and through the dispersal of newsletters.   Dedicate a webpage to the cause on your company website—update it regularly with current projects or with upcoming events.

4.) Launch A Campaign - Solidify your partnership by launching a unique campaign around your core group of followers. The best way to elicit action and support is through a promotion, pledge of support, or even a scheduled event held every year.

5.) Genuine Interest & Passion - Consumers have shown growing interest in companies that are strongly tied to cause related campaigns and non-profit organizations (think Toms Shoes and its retail success).  Now, more than ever, it is imperative that your intentions to align with a particular cause come from a good place within.  Your customers want to be a part of something good and will gladly invest their time and money in a worthwhile initiative. Imagine the mountains you can move with the support of your employees, audience, and fans.  Just as long as your passion is genuine and others pick up on that, you can make a lasting difference.

Join us on FacebookPinterestGoogle+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, DIY and more. Brought to you by AnyPromo.com.

Today, we’re introducing our Vendor Relationship Manager, Alicia Servin, who is celebrating 12 years with AnyPromo!  Alicia took some time out of her busy schedule to share some of the insights she’s gained from her role and as our resident coffee fiend, reveals which coffee mug she favors over them all.
 
What’s the most rewarding part of your job at AnyPromo?
“I must say the best reward is reaching a goal.  You need to set goals along the way, no matter how big or how small they are and work towards it every single day.  Once it is reached the feeling is so rewarding.  Meeting sales goals are of course rewarding; however, meeting high standard customer care services are weighed in just the same way.  I want customers to leave with a great impression of AnyPromo. Having a customer return and place a repeated order is rewarding as well.  It does not matter if the order is too small or too large, what matters is that they returned and that means we are doing something right!”
 Quote I can relate to:  “After every call, no matter how well you did- even if you closed a million-dollar deal- ask yourself how you could have done it better.”
 
What are your favorite gifts to give / most meaningful gift you’ve received and why?
“I really enjoy giving something to someone that is useful. I want to know my money is being used wisely.  Personally I like to give away Wearables.”
 “My beautiful two children [mean the World to me]!!”
 
If you could choose one promo item to market/promote yourself— which one would you choose? and why?
 “There are too many promotional items I can think of.. but I must say the one I use the most and must have is my Coffee Mug!  This is used daily and I love it, especially Monday mornings!”
[Below is Alicia’s personal favorite.  You can find the mug on  AnyPromo.com.]
 

Today, we’re introducing our Vendor Relationship Manager, Alicia Servin, who is celebrating 12 years with AnyPromo!  Alicia took some time out of her busy schedule to share some of the insights she’s gained from her role and as our resident coffee fiend, reveals which coffee mug she favors over them all.

 

What’s the most rewarding part of your job at AnyPromo?

“I must say the best reward is reaching a goal.  You need to set goals along the way, no matter how big or how small they are and work towards it every single day.  Once it is reached the feeling is so rewarding.  Meeting sales goals are of course rewarding; however, meeting high standard customer care services are weighed in just the same way.  I want customers to leave with a great impression of AnyPromo. Having a customer return and place a repeated order is rewarding as well.  It does not matter if the order is too small or too large, what matters is that they returned and that means we are doing something right!”

 Quote I can relate to:  “After every call, no matter how well you did- even if you closed a million-dollar deal- ask yourself how you could have done it better.”

 

What are your favorite gifts to give / most meaningful gift you’ve received and why?

“I really enjoy giving something to someone that is useful. I want to know my money is being used wisely.  Personally I like to give away Wearables.”

 “My beautiful two children [mean the World to me]!!”

 

If you could choose one promo item to market/promote yourself— which one would you choose? and why?

 “There are too many promotional items I can think of.. but I must say the one I use the most and must have is my Coffee Mug!  This is used daily and I love it, especially Monday mornings!”

[Below is Alicia’s personal favorite.  You can find the mug on  AnyPromo.com.]

 http://www.anypromo.com/mugs-drinkware/mugs/ceramicstainless-steel-12-oz-square-bottom-mug-p622190

(Source: artofgifting)

Connecting the Dots 1.9.14
by Rina Dakanay

These are the stories that we’re focused on this week (featuring some of my favorite gamechangers (pictured!) and the ideals and practices that drive them toward success):
1) Apple’s newly appointed Chief of Retail and former Burberry CEO Angela Ahrendt on the greatest creator of energy— EMPATHY. [photo via Fast Company]
2) NPR’s Creative Director Liz Danzico discusses how she draws inspiration from and for her various projects. [via Fast Company]
3) Under the leadership of their CEO, Marissa Mayer, Yahoo! launches their latest venture into online magazines.
4) This year’s Forbes 30 Under 30 - my generation’s cream of the crop.
5) A Tribute to Failure by Marcelo Gleiser and Failure’s relationship to one of the above.

Connecting the Dots 1.9.14

by Rina Dakanay

These are the stories that we’re focused on this week (featuring some of my favorite gamechangers (pictured!) and the ideals and practices that drive them toward success):

1) Apple’s newly appointed Chief of Retail and former Burberry CEO Angela Ahrendt on the greatest creator of energy— EMPATHY. [photo via Fast Company]

2) NPR’s Creative Director Liz Danzico discusses how she draws inspiration from and for her various projects. [via Fast Company]

3) Under the leadership of their CEO, Marissa Mayer, Yahoo! launches their latest venture into online magazines.

4) This year’s Forbes 30 Under 30 - my generation’s cream of the crop.

5) A Tribute to Failure by Marcelo Gleiser and Failure’s relationship to one of the above.

(Source: fastcompany)

How-To Be A Trade Show Success in 2014by Rina Dakanay

I’ve attended my share of Trade Shows and conventions — as a consumer and as a Team member in promotion of an organization and product, and at the conclusion of every successful one I could only hope, pray, and wish for a few days off for recovery. Considering all the preparation, strategy, travel, the show itself and its numerous social functions, conquering the Trade Show is no easy fare, but we’re here to help you dominate your next event.
What are the steps you need to take before attending your next Trade Show?  How can you engage with your potential customers and make a lasting impression?
1. Before the Show: Prepare
First things first, set your goals and objectives and know the answers to the following questions—
What do you want to accomplish at this particular show? Who are the folks you want to target and do business with?
By identifying the big guns and doing your research, you’ll know how to market yourself and your company to create the right, positive impressions.
Train your Staff— everyone on your Team needs to be on the same page.  Throughout the course of these few days, you’ll (hopefully) be vibing off each others’ energies as you switch from one customer to another, pitching the same important dream.  [Teamwork makes the dream work!]
Ensure traffic to your booth during the Show by creating some buzz prior to it.  Blast some emails out, share your booth info/# on Facebook & Twitter, Instagram a sneak peek of your booth or freebies.  It doesn’t hurt to get the word out.
2. During the Show: Engagement is Key
Your booth is a reflection of your company and its products, and its appearance and your presentation is vital.  Even on a limited budget, be creative.  Your goal is to make a lasting impression.  You’ll be able to stand out if you make customer engagement your priority.
We suggest the following:
-Giveaways and freebies that serve a purpose [Shameless Plug: AnyPromo has a wide variety of these items!].  *Bags emblazoned with your company name and logo are the best walking ads!  
-Demos are great.  Demos of your new featured products are even better, and if you don’t have a physical demo just yet, demos on iPads and tablets can even be more clutch.
-Take notes!  You’ll have an edge when you’re following up with a potential customer and you include a personal (but not creepy!) life/story detail.
-Work that booth— be genuine, and approachable.  Make sure you keep your energy up even through the final day, final hour.
-Don’t miss out on cocktail hour—people go to Trade Shows to mingle, exchange ideas, and trade contact info.  You’ll never know who you’ll meet over that first round of beers/mixed drinks (depending on your preference).  Imagine all the possibilities, all the Social Media campaigns you can create and run with potential new partners.
3. After the Show: Maintain Relationships
The fun and work begin once you go home and return back to the office.  Don’t slack off now.  Continue these conversations.  Send an email or note a few days following the Show.  Remember, personal details can help you out here, but make sure it’s appropriate.
The next email should be a call to action – whether it’s finalizing a few product orders or a proposal for a marketing campaign.  You’ve created this relationship, thus, you have no excuse not to maintain it!

 Need some ideas for your next Trade Show giveaways or freebies?  Visit our website for these items and many more: http://www.anypromo.com/event/conference-tradeshow

How-To Be A Trade Show Success in 2014
by 
Rina Dakanay

I’ve attended my share of Trade Shows and conventions — as a consumer and as a Team member in promotion of an organization and product, and at the conclusion of every successful one I could only hope, pray, and wish for a few days off for recovery. Considering all the preparation, strategy, travel, the show itself and its numerous social functions, conquering the Trade Show is no easy fare, but we’re here to help you dominate your next event.

What are the steps you need to take before attending your next Trade Show?  How can you engage with your potential customers and make a lasting impression?

1. Before the Show: Prepare

First things first, set your goals and objectives and know the answers to the following questions—

What do you want to accomplish at this particular show? Who are the folks you want to target and do business with?

By identifying the big guns and doing your research, you’ll know how to market yourself and your company to create the right, positive impressions.

Train your Staff— everyone on your Team needs to be on the same page.  Throughout the course of these few days, you’ll (hopefully) be vibing off each others’ energies as you switch from one customer to another, pitching the same important dream.  [Teamwork makes the dream work!]

Ensure traffic to your booth during the Show by creating some buzz prior to it.  Blast some emails out, share your booth info/# on Facebook & Twitter, Instagram a sneak peek of your booth or freebies.  It doesn’t hurt to get the word out.

2. During the Show: Engagement is Key

Your booth is a reflection of your company and its products, and its appearance and your presentation is vital.  Even on a limited budget, be creative.  Your goal is to make a lasting impression.  You’ll be able to stand out if you make customer engagement your priority.

We suggest the following:

-Giveaways and freebies that serve a purpose [Shameless Plug: AnyPromo has a wide variety of these items!].  *Bags emblazoned with your company name and logo are the best walking ads!  

-Demos are great.  Demos of your new featured products are even better, and if you don’t have a physical demo just yet, demos on iPads and tablets can even be more clutch.

-Take notes!  You’ll have an edge when you’re following up with a potential customer and you include a personal (but not creepy!) life/story detail.

-Work that booth— be genuine, and approachable.  Make sure you keep your energy up even through the final day, final hour.

-Don’t miss out on cocktail hour—people go to Trade Shows to mingle, exchange ideas, and trade contact info.  You’ll never know who you’ll meet over that first round of beers/mixed drinks (depending on your preference).  Imagine all the possibilities, all the Social Media campaigns you can create and run with potential new partners.

3. After the Show: Maintain Relationships

The fun and work begin once you go home and return back to the office.  Don’t slack off now.  Continue these conversations.  Send an email or note a few days following the Show.  Remember, personal details can help you out here, but make sure it’s appropriate.

The next email should be a call to action – whether it’s finalizing a few product orders or a proposal for a marketing campaign.  You’ve created this relationship, thus, you have no excuse not to maintain it!

 Need some ideas for your next Trade Show giveaways or freebies?  Visit our website for these items and many more: http://www.anypromo.com/event/conference-tradeshow

We’re gearing up for 2014 here at AnyPromo and for the next few weeks, we’ll be sharing the best trends and what to look out for in the coming year!Thank you for a memorable 2013 and we look forward to working with you in 2014!*All items pictured and more are available onhttp://www.anypromo.com/!**Don’t miss out on our Winter Sale! Up to 40% off promotional items!

Advertisers Beware: 2013 Is the Worst Year in Traditional TV’s History


The past 12 months have made up the worst year in traditional TV’s history. Advertisers need to be wary of TV as a primary marketing channel, and may need to invest in other marketing channels to reach younger crowds.


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by Fausto Mendez / graph & data by The Atlantic, Quartz (Ritchie King), Moffett Research, Netflix

    If you’re a young person in America, the likelihood that you’ll ever sign up (or continue paying) for a traditional TV subscription, such as Cable, is at an all-time low since TV blew up as a staple in American culture. The total number of cable subscriptions continue to free fall off the charts, and satellite and telecom service providers can’t attract new customers fast enough to counter Cable’s fall. It looks like the trends will only get stronger over time, but your TV shows aren’t in peril.

    Netflix, Hulu, Amazon and iTunes will take care of your shows (and even produce new shows and/or episodes) as TV producers, directors, writers and actors take to the Web as a primary, first-rate broadcasting channel. Actually, it’s the TV networks that have a lot to worry about. Their cash cow, the TV commercial, is losing value fast, and other marketing channels are eating up all the left-over profit.

   Suddenly, companies with innovative and incredibly sophisticated targeting techniques, like Google and AdRoll, are moving in on TV’s territory while historically stable marketing channels, like promotional giveaways, trade shows, direct mail/email, and billboards, remain strong.

    Furthermore, mainstream social networks tout massive audiences that dwarf those of even the biggest TV networks, and it’s easier than ever to accurately target your audience on these networks, ensuring that you don’t pay for irrelevant impressions or clicks. Topical blog sites also do a great job of attracting smaller niche audiences of the Web, and many of those sites employ creative advertising teams that partner with businesses to build and serve relevant ads to their audiences.

Ditching Traditional TV in My 20s 

    In my own experience of 27 years on this planet, I ditched cable on my way to college. I was an avid TV fan growing up in my parents’ home with Battlestar Galactica, Buffy the Vampire Slayer, Lost, The X-Files and much more. Sadly, I would often construct my daily schedule around my favorite shows and not the other way around. Clearly, that’s not how life should be. TV should adjust to my schedule. 

     As a college student with robust university-grade Wi-Fi, I discovered a beautiful truth. The Web and a-la-carte methods, such as Netflix DVD subscriptions, are more liberating and satisfying ways of watching TV. The best part is that it costs much less than cable or satellite.

    No, scratch that. The best part is I’m no longer forced to sit through long stretches of ads in between cliffhangers of my favorite shows. 

    Don’t get me wrong. I don’t mind the occasional commercial as long as it’s relevant to me, but I can’t stand a long stream of irrelevant commercials every seven to ten minutes. Neither can my peers.

    For example, if I was ever in the mood for Saturday morning cartoons during a weekend study session, Cable would force me to sit through tons of relentless ads for too-sugary cereals, poorly-designed action figures, and make-your-own jewelry kits. As a 19-year-old male, these ads would be wasted on me, but no matter what I watch on the Web, the shows either come ad free or only slightly interrupted with very relevant ads.

    As a result, TV’s fatal flaw is that it can’t segments audiences very well, and TV networks are way too greedy, steadily and stealthily increasing total ad-broadcasting time throughout the history of TV. Marketers, be careful of your strategy on TV; depending on your audience, the marketing channel could turn into a huge waste of money for your business. If your goal is to reach folks under 40, your best bet is probably not TV.


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

Too-Busy Chris Hardwick Shares His Time-Management Philosophy


Chris Hardwick is considered one of the busiest TV professionals today, hosting and contributing to a wide range of shows across several networks. The man somehow does too much with too little time, and here’s how he does it without burning out.


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by Fausto Mendez / photo by Fast Co.

    When Chris Hardwick isn’t hosting the new Comedy Central talk show @Midnight, he’s hosting AMC’s The Talking Dead, voicing Nickelodeon cartoons, getting nerdy on BBC’s The Nerdist, releasing podcasts, cracking up audiences as a stand-up comedian, pitching his next project, or…. well, the list goes on. I think you get the picture. He’s obviously Superman’s buddy the Flash in a suit & tie, or maybe he knows something we don’t.

    His achievements in the past few years would make anyone jealous. Thankfully, he’s willing to share his secret to success: utterly amazing time management. He shares 7 eye-opening tips in an interview with Fast Co, and the one about overcoming a creative block (similar to a “writer’s block”) is perhaps the most inspiring. 

"Even if what you’re coming up with is gibberish at first, you’re unsqueaking the wheel, and you might not notice the benefits right away, but after 15 minutes or so, you’ll find them. You just have to push through it. There’s no trick."

   Though he finds value in pushing through a creative or even physical slump, he warns not to over exhaust yourself.

"Your body tells you when you’ve taken on more than capacity. That’s when you start getting really anxious, or getting insomnia … It’s important to take some time off to recharge, even if it’s just a day or two. Sometimes my girlfriend and I will go to Disneyland, just to take a day off.”

   Keep in mind that you have limits. Sometimes, pushing through the block isn’t worth it, and your relentless drive starts to backfire. Learn how to read your body. Know what it needs in every moment, and give it that.

The Most Important Time-Management Skill: Know Yourself

    Knowing your body and decoding its messages are invaluable productivity tools, and that’s something I quickly learned after college. It’s amazing what a difference my level of performance is now compared to the first year out of school.

    For example, knowing the difference between a caffeine comedown and actual exhaustion is critical for a creative professional like myself, but I had no idea how to tell the difference during my student years. I’d caffeinate myself for way too long with way too much, and little did I know that less caffeine in the right moments goes much farther than tons of caffeine all the time.

    In a similar lesson, I had to figure out that exercise has a very positive effect on my my mental state. My focus and energy were annoyingly inconsistent as a student. As a professional, I discovered the difference between over-exhaustion and exhaustion from not being fit enough. Little did I know that my brain’s energy is directly affected by the state of fitness of my body. The more fit I am, the more my brain can handle, and I could have only learned this lesson by first learning myself.

    Knowing yourself is one the most important time-management skills that you’ll ever develop. Start there, and everything else will surprisingly fall into place. 


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

Creative Advertising Gone Wild: Print Ads for Toothpaste


Ads are a dime a dozen, but great ads are rare. This week, we profile a recent print/street campaign for Signal Sensitive Toothpaste.


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by Fausto Mendez / photo by agency Lowe

    Signal’s advertising team is on fire with these fascinating print/street ads. If you’ve ever felt the merciless tooth pain from biting into too-cold cold ice cream, the above ad will certainly speak to you. But I’m sure the brand’s target audience has had much more traumatic experiences with their own tooth pain, hence the hilarious contraptions in the ads.

    The ads pull the oldest trick in the book. They force the viewer to relive an unforgettable emotional experience in their lives, which makes the ads much harder to forget. Emotional experiences themselves are hard to forget, so if you can call up a strong emotional experience as the viewer watches your ad, you have a pretty effective campaign on your hands.


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

(Source: ibelieveinadv.com)

How to do Better Business: Stellar Graphic Design Caused Massive Boost in Sales of Classic Novel Pride & Prejudice


In marketing, stellar design and great presentation are critical if your goal is to maximize brand awareness and sales, and this point is clearly illustrated with the sales spike in 2009 of the classic, heart-wrenching novel Pride & Prejudice


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by Fausto Mendez / photo by New York

    Design and presentation are often overlooked by too many small businesses because it can be costly (if you don’t know how to manage a graphic designer), and many hard-core, data-driven, business managers don’t believe that good design is worth their time and money. Personal opinions aside, it’s hard to argue with hard data, such as sales numbers. 

    In the above graphic, New York magazine put together an insightful bar graph of total sales of Pride & Prejudice at different points in time. For each point in time, Pride features a unique cover design. As you can see, less-exciting covers, such as the 1993’s text-book-looking Pride failed miserably. 

    However, the recent success of the Twilight novel series prompted Pride’s marketing team to design a cover that features a similar attitude as Twilight's cover. Clearly, Twilight's cover designer has a much better understanding of what moves the genre's target audience. The result was a massive spike in sales after the cover launched in 2009.


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