The Bizz by AnyPromo.com

Business & marketing advice, news and features, design inspiration, and the art of gifting.

Finished Work: Embroidered Polos for the American Heart Association

By Fausto Mendez

    Our partner AnyPromo.com is a promotional products retailer/supplier, and the company’s graphic and production teams love to show off their #finished work. This is just another design of the many, many designs they finalize on a daily basis.

    The production team is running full steam this week. They’re working on a variety of embroidered polos, business card holders, and customized pens. Take a peep at what they’re up to below.

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

#MarketingMonday - iPhone 5S May Change Shopping Habits and Marketing Techniques

image

By Fausto Mendez

    Apple traditionally uses the Fall season to launch major new products, especially iPhones and iPods, and in precedent, it looks like the iPhone 5S may be set for a September or October release. More importantly, a built-in feature may forever change shopping habits and marketing techniques. 

    It’s that time of year again; everybody’s watching Apple with more intensity than a dog with eyes locked on the dinner table, but it’s not because we expect a major iPhone redesign. Actually, the iPhone 5S will probably look exactly like the iPhone 5, but there will be a different beast under the hood and a fingerprint reader on your home button, according to AppleInsider. More importantly, those changes could seriously alter the way businesses engage customers.

    That brand-spankin’ new fingerprint reader may forever change the way consumers interact with their iPhones, and StableyTimes describes a few possibilities. We break down Stabley’s most important points into our easy-to-read summaries below. 

+ Fingerprints may replace your passwords, including your lock-screen code. Passwords would become obsolete, which opens up a whole new world of possibilities and conveniences.

+ iPhones may replace wallets. We’ve heard it before, and we’ll hear it again. But that’s probably because the industry is trying to make it happen, and it has so far has been an unsuccessful venture because of security reasons. Fortunately, the fingerprint reader may prevent some security issues since no one can fake your fingerprint - at least not yet.  

+ An API can open up the sensor to third-party developers, who may develop unthinkable ways implementing the sensor with their apps. 

    Of course, the above changes describe what’s most likely to occur WITHIN the iPhone, but the big deal is how a fingerprint-sensor-equipped iPhone will change shopping habits and marketing tactics out in the real world. Imagine the scenarios we’ve fantasized below.

Scenario 1: Retail Shopping

    You walk by a store of one of your favorite brands: H&M Clothes. Your iPhone knows you love this brand because you recently installed the H&M catalog app, which is connected to a database of receipts that relates recent purchases credited to your email address (the same email address registered to the app). The store then pushes a special offer to your H&M app because you’ve been such a great customer during the first half of the year: “Congratulations! You now have $50 store credit to this H&M store. Expires in one week.”

    Because your fingerprint now enables you to use your iPhone as a wallet, you pay using your iPhone. What isn’t covered by the store credit is instantly covered by a credit or debit card registered to the iPhone.

    Advertisers can tailor special offers to best fit the targeted individual, so no one feels like they are getting left out. The bigger upside for advertisers is that it would be much easier to push consumers to impulse buy, which is important to retail stores and restaurants. 

Scenario 2: Easier No-Interest Financing Offers

    It’s pretty common for stores to push special offers with no-interest financing, which have a proven effect of boosting sales. A fingerprint-equipped iPhone could make it much easier to process applicants for such offers.

    Imagine a new app called “ID Packer”. It sends “ID Packs”, or “IDPs”, to other secure devices in order to speed up application processes. An IDP would be a small packet of information that contains all the required details for a financing offer. 

    You would setup ID packer in advance, of course. It may load up all your basic info, such as name and address automatically, and you’d finish off by adding your social security number and monthly income. 

    The next time that you want to apply for a special offer, all you have to do is walk up to an application machine and open the app. Within the app, you would identify and target the application machine; then, you’d scan your thumbprint to confirm that it’s really you and you really want to do this. The app sends the details to the machine, and the machine instantly approves you or denies you.

Scenario 3: Online Shopping

    Perhaps the only inconvenient thing about online shopping is the amount of data that you have to input to complete a purchase. With a fingerprint-equipped iPhone, you may be able to instantly push your data, including payment details, to any online store, and all you’ll need is a simple fingerprint scan. 

    Imagine browsing your favorite online store. You add all your products to the shopping cart, as usual, and you finally visit the cart to checkout. But instead of hitting the “Checkout” button, you hit a “Scan & Buy” button that requests a fingerprint scan from your iPhone. You scan your print, and in a matter of seconds, you’ve completed your purchase.

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

Bring-Your-Own-Lunch Recipes: Mini Cheeseburger Pies #BYOL #WTF

image

By Fausto Mendez

    Every week, we suggest a fascinating, unique and delicious dish that is easy to reheat at your office lunchroom. This week’s #BYOL recipe: Mini Cheeseburger Pies. 

    This is perhaps one of the most convenient and unique #BYOL recipes that we’ve ever posted, and if you love hamburgers, you have to try it out for your next in-office meal. It’s basically all the ingredients that you’d put into a burger but in the shape of a pie… or a muffin.

    It’s a pie that small looks more like a muffin, actually, but that’s enough small talk. Preheat your oven to 375 degrees Fahrenheit, and throw on an apron.

Step 1 - The Grocery List

image

+ Burger mix: one pound ground beef, one chopped onion, one tablespoon Worcestershire sauce, one teaspoon garlic salt, one cup shredded cheese.

+ Baking mix: half cup milk, half cup Original Bisquick mix, two eggs.

+ Optional garnishes: twelve mini dill pickles, one chopped tomato, ketchup, mustard. 

Step 2 - The Prep

image

+ In a skillet, preheat the beef and onion over a medium-high flame for five to seven minutes. Frequently and thoroughly stir. 

+ Let the beef chill for three to five minutes, and add the Worcestershire sauce, cheese and garlic salt. Thoroughly mix. 

+ In a separate bowl, drop in the baking ingredients, and stir, mix and poke until thoroughly blended.  

Step 3 - The Bake

image

+ Cover a 12-muffin pan with cooking spray or your favorite cooking grease.

+ Spoon a small tablespoon of your baking mixture and a one-fourth cup of burger mixture into each of the twelve muffin cups. Spoon another tablespoon of baking mixture into each muffin cup in order to “sandwich” the burger mixture in between baking mixture.

+ Bake for about 30 minutes. A sign that it’s done is if you can insert and pull out a clean toothpick and there’s a nice golden-brown shade to the tops of the mini hamburger pies. 

+ Allow the mini hamburger pies to cool for ten minutes outside of the pan. Add garnish, thank My Kitchen Magazine for the recipe, and eat!


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

#MarketingMonday - How a Coffee Brand Attracts Big Crowds at Airports by Trading Yawns for Free Giveaways

By Fausto Mendez

    Coffee is a fact of life in America. You can’t approach a crowd without eventually getting hit in the face with that odd but attractive aroma, and it’s virtually impossible to go anywhere without seeing the ever-present Starbucks cup. In the same spirit, coffee brand Douwe Egberts is making a name for itself at a local airport by making sure everyone in the building is holding a Douwe Egberts cup. 

    Exactly how is this up and coming coffee shop achieving this effect? It’s handing out free coffee, but it’s not as simple as that. As you know, a promotional giveaway, such as free coffee, is a very effective marketing tactic. It can introduce the brand to new customers and revive it to old customers, boosting positive feelings about the brand and catalyzing an emotional effect that makes the brand even more memorable.

    The emotional effect in such a campaign is critical since emotionally-charged experiences are almost impossible to forget, so Douwe Egberts maximizes the emotional effect of its promotional giveaways by setting up coffee machines that are activated by simple yawns. 

    Yup, that’s right. In order to get your free cup of coffee, you have to yawn at the machine, which will dispense a free cup of coffee in return. Trading a yawn for some coffee can easily bring a surprised smile to a weary traveler’s face - an emotional effect that should make the experience a hundred times more memorable. The campaign is called “Bye Bye Red Eye”, says Mashable, and it’s cleverly spreading the Douwe Egberts brand with one of the oldest forms of marketing, the promotional giveaway.

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

Recipes to Boost Focus in Meetings: Slutty Brownies #RBFM

image

By Fausto Mendez

    Pitching to a hungry audience is shooting yourself in the foot, so bring along some tasty treats - preferably sugary stuff - to boost client focus and mood. It WILL make a significant difference in the success or productivity of your meeting. This week’s #RBFM sugar spell: Slutty Brownies!

    Who doesn’t love a well-made dessert smashed into some Oreos, which is then smashed into another delicious, delicious dessert? If you don’t love that, I suggest you leave now because we’re about Frakenstein a brownie, a blondie and some Oreos into one amazing concoction, otherwise known as the “Slutty Brownie.” Let’s start by preheating your oven to 350 degrees Fahrenheit.

Step 0 - What You’ll Need for 15 to 20 Slutty Brownies

image

+ The blondie mix: 8 tablespoons butter, 3/4 cup brown sugar, 2 eggs, 1 teaspoon vanilla extract, 1 1/4 cup flour, 1/2 teaspoon baking soda, pinch of salt, 1/2 cup chocolate chips (add more chocolate chips, if you want). 

+ The brownie mix: 1 1/2 cup sugar, 3/4 cup cocoa, 1/2 teaspoon baking soda, 2/3 cup butter, 1/2 boiling water, 1 teaspoon vanilla, 2 eggs, 1 cup flour, pinch of salt, 1/2 cup chocolate chips (add more chocolate chips, if you want). 

+ One package of Oreo cookies

+ One 9” x 9” brownie pan

Step 1 -  Make the Blondie and Brownie Layers (No Baking Yet)

image

+ The Blondie mix: Add melted butter and brown sugar into a bowl. Beat that mix until she’s smooth and ready. Add eggs and vanilla extract. Beat some more. In a separate bowl, mix together the flour, baking soda and salt. Next, mix both mixtures together. Stir in your chocolate chips. 

+ The brownie mix: Add sugar, cocoa, baking soda to a clean, empty bowl. Then, slowly mix in the melted butter. Add the boiling water. Stir, stir, stir. Next, add the vanilla and eggs. Stir some more. Add the flour and salt. Keep stirring. Finally, add the chocolate mix.

Step 2 - Stack the Layers in the Baking Pan

image

+ Line the baking pan with aluminum foil, which you’ll grease with baking spray.

+ Slutty brownies are, of course, made of three layers. Start with the blondie mix at the bottom of the baking pan. The middle layer is just cracked and broken Oreos, and you can use as many cookies as you prefer. The top layer is the brownie batter. If you’re feeling extra sinful, add another layer of Oreos at the top of the brownie batter. 

Step 3 - Let’s Get Baked

image

+ Bake the dessert for 35 minutes. The key is underbaking in order to achieve a soft, almost gooey texture, so be careful not to overbake. 

+ Eat your masterpiece. Then, take a nap. Wake up. Repeat until all Slutty Brownies have been vanquished. 

+ I conveniently forgot that we made these brownies for an upcoming meeting or pitch. You may need to make another batch if you took my above advice to eat all the brownies. 

+ Thank Julia’s Album for the original recipe!

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

#MarketingMonday - When All Your Advertising Fails, Try the End of the World

By Fausto Mendez

    Throughout history, when the end of the world is a popular topic in the media, all sorts of corporations jump on the bandwagon to scare America into clearing the aisles at the nearest Wal-Mart or Big Lots. Though I don’t condone such fear mongering, I love a cheerful joke about it, and a zombie reference in any marketing campaign is sure to make me smile.

    Speaking of which… you may need some promotional stress relievers when the end of the world arrives, whenever that is. It’ll be a stressful time, so stock up early!

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

Thank You, Illinois Retina Institute!

image

By Fausto Mendez

    AnyPromo customers love to share stories of their shopping experiences with the company and its massive catalog of over 40,000 promotional products, marketing giveaways and event supplies. 

    Another day, another happy customer. We’re honored to serve the Illinois Retina Institute with a sizable box of low-cost but high-quality promotional pens that write “silky smooth”, like the more expensive pens on the market. Susanne was more than pleased with the build quality of the pen at its absurdly low price point.

"There are literally a thousand different pen choices on the market, so it seems like a needle in a haystack to find a good pen at a great price. As important as well is working with a company that actually provides customer service and for being a major online retailer, the service at AnyPromo.com feels like the store next door.

After ordering the VIVID pen along with a more expensive pen from another retailer, the VIVID pen, purchased for just .32 each, has the perfect grip, it comes in our logo blue, and writes fantastic, not too thin and not too thick.  It doesn’t leave blotches of ink, and can be held at any angle and still produces a silky smooth line of ink It’s not super lightweight like a cheap pen, but is just the perfect weight. I’m not embarrassed to give these pens out to our referring doctors who are used to being treated royally.”

Susanne Myers, the Illinois Retina Institute, SC

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

Why (Not How) Social-Media Marketing Works: It’s Just Like Dating

image

By Fausto Mendez

    Most people understand how social-media marketing works, but a lot of business owners and marketers can’t wrap their heads around why it works. In my most recent guest post at Smart Blogs, I break down “why” - not “how” - social-media marketing is such an effective marketing channel. 

    Actually, the answer is more closely related to the mechanics of dating than any subcategory of marketing. It turns out good daters may have it all figured out. I suggest you dive into my post at Smart Blogs for the details. It’s a short but insightful read, and if you’re involved in marketing in any form, you may find it more useful than you may have assumed.

    Once you understand why social-media marketing is so powerful, you may find a boost in your ability to execute more effective marketing campaigns in any marketing channel.

    I’m currently authoring a new guest blog for a different site, but the details are still up in the air. Needless to say, I’m excited. Of course, you’ll hear about it when it finally hits the air.

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

Bring-Your-Own-Lunch Recipe: Mini Spiced Chicken Burgers with Mint Greek Yogurt #BYOL

image

By Fausto Mendez

    Every week, we suggest a fascinating, unique and delicious dish that is easy to reheat at your office lunchroom. This week’s #BYOL recipe: Mini Spiced Chicken Burgers with Mint Greek Yogurt.

    I’m a sucker for Greek foods and interesting burgers, so this recipe for mini spiced chicken burgers caught my attention right away. Just look at that photo! I can’t take it anymore; let’s hurry up and cook one or two. You can thank Aapplemint for the original recipe, and below, we post the Bizz’s short & easy version. 

What You’ll Need: The Ingredients

image

+ Chicken Mince, 250 grams

+ Fresh Veggies, Spices & Herbs: Two chopped red chillies (seed removed), three chopped garlic cloves, one finely chopped red onion, one handful of chopped coriander, one teaspoon of red chili, some leaves of crunchy lettuce, one teaspoon of cumin, one teaspoon of kafta, salt (as much as you prefer), chopped mint, one sliced Lebanese cucumber (skin on).

+ Greek Yogurt

Next, Prep the Patty

image

+ In a mixing bowl, mix together (with your hands): the mince, spices, coriander, chillies, garlic and onion. Form multiple flat patties.

+ Fry the patties in a non-stick pan or skillet over olive oil. 

Finally, Assemble the Burgers

image

+ In a separate bowl, whip the Greek yogurt, mint and salt. 

+ If you’ve ever assembled a hamburger, the rest of the process is rather straightforward. Warm up the pita bread and stuff everything inside. Delicious!

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

#MarketingMonday - Don’t Limit Your Memes to the Web

image

By Fausto Mendez

    Just when you thought meme marketing couldn’t get any better, this pizza restaurant is using the popular “Skeptical Fry” and “Philosophical Raptor” memes on a sidewalk chalkboard to sell dollar pizza slices.

    This is definitely one of the more original uses of memes that I’ve ever seen - mostly because these memes don’t appear where memes always appear (hint: they usually appear on the Web). 

    Comedy Central broadcasts Futurama, the animated adult sitcom that stars the character Fry from the world-famous “Skeptical Fry” meme, and the TV studio actually used memes in a similar off-the-Web way to advertise new episodes of Futurama last year. However, CC didn’t post its memes to a chalkboard. The company actually used the memes on live TV. For me, it was certainly eye-opening to see a mainstream corporation employ memes in such a direct way. It was a rather brilliant move.

    Of course, CC’s use of memes occurred long after the “Skeptical Fry” meme became popular on the Web, so CC literally hijacked its own meme to market the show on which that meme is based. It’s mind-bending to think about such an unpredictable series of events, but the example illustrates the power that marketers can wield when they are in tune with Web culture. 

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

Bring-Your-Own-Lunch Recipe: Chicken Enchilada Stack #BYOL

image

By Fausto Mendez

    Every week, we suggest a fascinating, unique and delicious dish that is easy to reheat at your office lunchroom. This week’s #BYOL recipe: Chicken Enchilada Stack. 

    I will happily gorge on well-made enchilada, but the problem with enchilada recipes is that they aren’t usually designed for a single serving. If I’m trying to whip up something fresh and easy for tomorrow’s lunch, I’m definitely not aiming for more than one serving. That’s why I love this recipe, courtesy of Recipe by Photos. It’s got the full flavor and ingredient set of traditional enchiladas, and you can easily modify it for single servings.

    If single servings are your goal, I suggest making multiple stacks with smaller tortillas instead of a single stack with larger tortillas. Now, let’s rev up the slow cooker. 

Step 0 - What You’ll Need

image

+ Pan and slow cooker.

+ Fresh veggies: 1 cup chopped onions, 1/2 cup chopped seeded poblano chile, 2 minced garlic cloves, 1 cup frozen baby white & yellow corn, cilantro sprigs.

+ 1 tsp. canola oil 

+ 1 1/2 chipotle chile powder

+ 2 cups shredded rotisserie chicken breast

+ 5 corn and flour tortillas

+ 8 bounces shredded cheddar cheese

+ 1 (14.5 oz) can of diced tomatoes (with no salt added), drained

+ 1 (8 oz.) can of tomato sauce with basil, garlic, and oregano

+ 1 (15 oz.) can of black beans, rinsed and drained

Cooking spray

Step 1 - Heat It Up

image

+ Oil a pan, and place it on a stove over medium-high heat. Mix in onions, poblano chile, garlic. Cook until veggies are tender, but do not cook over six mix minutes.

Step 2 - Mix It Up

image

+ In the same pan, mix in chile powder, tomatoes and tomato sauce. Add half of this mixture to a blender, and blend until almost smooth. Pour the blended mixture into a bowl. Repeat the process with the other half of the mixture.

Step 3 -  Prep It Up

image

+ Line your slow cooker with cooking spray.

+ Add 3 tablespoons of your blended mixture to the bottom of the slow cooker.

+ Add chicken, corn and beans to the to the blended mixture (that is not in the slow cooker). 

Step 4 - Cook It Up

image

+ Place one tortilla on the sauce that’s in the slow cooker. Next, add 1 cup of the chicken mixture over the tortilla. Sprinkle with 1/3 cup cheese.

+ Stack another tortilla. Add another cup of chicken mixture. Sprinkle cheese. Repeat the process until you run out of ingredients, or you are satisfied with the size of your stack. 

+ Cover your slow cooker, and cook on low for about two hours. When you’re done, the cheese should be melted and the edges slightly brown. Add cilantro garnish. 

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

#MarketingMonday - Regular memes are down?

image

By Fausto Mendez

    Memes are a hot item on the Web, but it seems animated .GIFs are making a comeback. Despite the sharp turn in the market, I’m glad to see “Skeptical Fry” is up a few points, but I guess my investments in “Confession Bear” won’t be paying off any time soon.

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

4 / 9

Tumblr theme by Theme Anorak