If you live in the USA, you may have heard a rumor or two that Apple’s releasing a new iPhone in October, and those rumors came true today. Introducing… the iPhone 5C .
Featuring the good ol’s fashioned internals of the iPhone 5, the new iPhone 5C ships with a 4-inch Retina Display and plastic, solid-colored case. The Facetime camera on the front and the flash on the back is upgraded, so camera fiends have something to look forward to. Data fiends may appreciate that this iPhone ships with more LTE bands than any other phone on the market today.
Otherwise, it’s exactly the same as the iPhone 5. Of course, it ships with the brand new and gorgeous iOS 7. Thanks to The Verge for the beautiful, live pics.
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Colors are a critical factor when designing ads, branding materials and marketing campaigns. That’s because, whether you know it or not, colors can evoke certain moods in most people. Colors can even stimulate your appetite!
We stumbled upon this fascinating infographic on the impact of colors on consumer behavior. The whole thing is rather interesting, but we were really moved by the following facts (check out the full infographic below - click to enlarge):
+ Colors can improve comprehension, learning and reading ability in individuals.
+ A significant majority of consumers make purchasing decisions based on color alone.
+ 93% of consumers buy products based on visual appearance.
+ Strategic use of colors increases the rate that people pay attention to ads.
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Colors are a critical factor when designing ads, branding materials and marketing campaigns. That’s because, whether you know it or not, colors can evoke certain moods in most people - and Ninja Turtles.
During this morning’s reading spree, I stumbled upon an insightful list of colors and the emotions that each color evokes within people. .
Our favorite is, perhaps, black as it paints a picture of boldness and distinctiveness. We also love gray as a catalyst of authority. Certainly, these are useful considerations when dressing for a presentation, pitch or meeting, but you’ll want to add some “real” color when designing graphics in most situations.
Red tends to arouse feelings of passion and aggressiveness. Orange, on the other hand, signals fun and joy. Purple paints a picture of sophistication, and people tend to associate blue with dignity and authority. Did I just describe the Teenage Mutant Ninja Turtles? Yes, I did.
It turns out that the original creators of the Ninja Turtles follow this same color logic, assigning a personality to each turtle based on the emotions evoked by their chosen colors. We suggest you read the full list at Lost at E Minor to learn how each color affects people differently, but it’s also fun to imagine the Ninja Turtles that could have been but never were.
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