The Bizz by AnyPromo.com

Business & marketing advice, news and features, design inspiration, and the art of gifting.

Creative Advertising Gone Wild: Print Ads for Toothpaste


Ads are a dime a dozen, but great ads are rare. This week, we profile a recent print/street campaign for Signal Sensitive Toothpaste.


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by Fausto Mendez / photo by agency Lowe

    Signal’s advertising team is on fire with these fascinating print/street ads. If you’ve ever felt the merciless tooth pain from biting into too-cold cold ice cream, the above ad will certainly speak to you. But I’m sure the brand’s target audience has had much more traumatic experiences with their own tooth pain, hence the hilarious contraptions in the ads.

    The ads pull the oldest trick in the book. They force the viewer to relive an unforgettable emotional experience in their lives, which makes the ads much harder to forget. Emotional experiences themselves are hard to forget, so if you can call up a strong emotional experience as the viewer watches your ad, you have a pretty effective campaign on your hands.


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

(Source: ibelieveinadv.com)

Creative Advertising Gone Wild: Pepsi on Halloween


Ads are a dime a dozen, but great ads are rare. This week, we profile Pepsi’s Halloween ad.


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by Fausto Mendez / ad by Buzz in a Box

    Pepsi dresses up as Coca-Cola for Halloween in the soda brand’s clever jab at its main competitor, sending the message that Coca-Cola is not the “real” cola. Coca-Cola is the fictional option.

    Sometimes I wonder if the two companies secretly work together to ensure that each company gets about 50% of the market share. If they only mention each other in their ads, consumers would, over time, become “brainwashed” that those are really the only two suitable options in the market. It would be a brilliant marketing strategy, but I don’t have any hard evidence to back up those claims.

   In any case, it seems like a no brainer. If I directed marketing for their companies, it’s exactly what’d I’d do.


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

Creative Advertising Gone Wild: UN Ads for Women’s Rights


Ads are a dime a dozen, but great ads are rare. This week, we profile the UN’s new women’s rights campaign.


By Fausto Mendez

    The UN asked women in various countries to use Google search’s autocomplete feature to find out what people are searching for - in relation to women - in those parts of the world. The ads speak for the themselves, and if you do a similar search in Google in your region, you will most likely see similar results. Below, I screenshotted the sad results from my search with the query “women cannot”.

    My regions is Southern California in the United States, so it’s pretty sad that this is what came up. See the rest of the ads at the behance profile of Kareem Shuhaibar, featuring ads that show autocomplete results from various parts of the world. 


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

Creative Advertising Gone Wild: Corona Beer for Day of the Dead


Ads are a dime a dozen, but great ads are rare. This week, we profile Corona’s 2013 Day of the Dead Campaign.


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By Fausto Mendez

   Above, we posted the full-size version  of one of the print ads for Corona’s Day of the Dead campaign, which you might see in magazines, on billboards, at bus stops and other places on the street. Below, is more of a web presentation of the same idea, though I can easily see this appearing on the side of a bus. 

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    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

Life-Boosting Ad Campaign, reblogged from: jeremyben.

"OCB Virgin Paper - Virginminded

Advertising Agency : Road, Barcelona, Spain”

(Source: ibelieveinadv.com)

#MarketingMonday: Coca-Cola’s “Small World” Machines Aim to End Wars While Boosting Soda Sales

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By Fausto Mendez

    Many brands engage in social welfare as a way to pursue bigger profits, but the reality is the charity ploy often takes a backseat to the profit ploy. In the hopes of reversing that trend, Coca-Cola launched several soda machines that actually have a tangible, instant and witness-able effect on the company’s larger and more charitable goal of world peace. 

    Coca-Cola’s “Small World” machines are soda machines that feature a Skype-like interface, which enables one machine to launch a video call with a second machine as long as the second machine is located in a country that is currently at war with the country of the first machine. To reward users for initiating a Small World session, it offers both recipients a free can of sweet cola.

    The soda company installed the innovative soda machines in some of the busiest parts of India and Pakistan, which are currently locked in a state of brutal war against each other. As a result, a session instantly connects two supposed mortal enemies as they both pursue a good time and a break from the feud.

    The concept is rather cute, and I wouldn’t blame you if you cried during the video. More important to the bottom line, the marketing buzz the campaign continues to generate since the machines launched in late May seems to cover the cost of the free soda and the machines themselves. Furthermore, Coca-Cola has an interest in keeping the peace: warring nations don’t often waste precious resources on the luxury of soda. But the same can be said about most other businesses, so I guess we can all profit from some good-ol’-fashioned peace. 

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

Download this Free Font: Metropolis

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By Fausto Mendez

    Finding the best #free fonts isn’t easy (except when we post them here), but it’s always good for business to have some extra out-of-the-box fonts on hand. That’s why we spend an hour or so per week searching the Web for its best-kept-secret fonts.

    Metropolis by Josip Kelava is a beautiful, modern and exceptional font that takes its inspiration from the industrial trends of the 1920s. It’s rather simple, but despite its minimal simplicity, the font is quite a sight to take in. Each letter is cleverly constructed from dual lines that move in and out of each other to produce a thick, bold effect. 

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    Download the free font pack directly from here, or get it straight form the source at Kelava’s personal website. He also has a lot of beautiful art posted at the site, so I suggest taking at least a few minutes to poke around. You might find your next wallpaper there.

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

Download this Free Font: Hand-Drawn Letters (15 Fonts)

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By Fausto Mendez

    Finding the best #free fonts isn’t easy (except when we post them here), but it’s always good for business to have some extra out-of-the-box fonts on hand. That’s why we spend an hour or so per week searching the Web for its best-kept-secret fonts.

    This downloadable set of free fonts feature a hand-drawn style as if they were sketched in colored pencil prior to being digitized. It’s a pretty neat style, and the fonts could really add some out-of-the-box flavor to your marketing copy, whether it’s destined for an advertisement, product packaging, promotional giveaway or other marketing tool. 

    As usual, the best font for any situation depends on a variety of factors, but if you find yourself itching for artistic, hand-drawn letters, you know where to find it. Download the fonts at Sincerely Peachy, or get ‘em straight from the source via the below links. 

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

Download this Free Font: Chalkboard Effects (13 Fonts)

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By Fausto Mendez

    Finding the best #free fonts isn’t easy (except when we post them here), but it’s always good for business to have some extra out-of-the-box fonts on hand. That’s why we spend an hour or so per week searching the Web for its best-kept-secret fonts.

    This week, we stumbled upon a set of thirteen fonts and a downloadable background that create a chalkboard effect. As usual, these fonts can be installed on any modern computer, and no photoshopping is necessary to use them. So they’re ready to go out of the box. Download them at Nest of Posies, and install them onto any Mac or Windows PC by double clicking on the downloaded file.

    We encourage customers to try new fonts for their artwork and logo submissions (when ordering custom promotional products on AnyPromo.com). Of course, the best font for any circumstance depends on a variety of factors, but if you find yourself itching for a chalkboard font, you now know where to find it. 

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

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