The Bizz by AnyPromo.com

Business & marketing advice, news and features, design inspiration, and the art of gifting.

Creative Advertising Gone Wild: Kmart’s First 2013 Xmas Ad Goes Balls Out


Ads are a dime a dozen, but great ads are rare. This week, we profile Kmart’s first TV commercial for the 2013 Holiday Season.


by Fausto Mendez

    Kmart proudly toutes the Joe Boxer brand and a set of talented male models in its latest TV ad for this year’s Holiday Season. It’s a funny and memorable video that is conveniently slipping into the sharing streams of web surfers around the world, so it is, of course, making its way across the Web as the marketing industry’s latest viral sensation.

    Like the best TV ads of the modern era, its lifespan stretches across several screens - from HDTV to smartphones - making it the epitome of a successful TV ad in 2013 and effectively multiplying its ROI again and again. 


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

Creative Advertising Gone Wild: UN Ads for Women’s Rights


Ads are a dime a dozen, but great ads are rare. This week, we profile the UN’s new women’s rights campaign.


By Fausto Mendez

    The UN asked women in various countries to use Google search’s autocomplete feature to find out what people are searching for - in relation to women - in those parts of the world. The ads speak for the themselves, and if you do a similar search in Google in your region, you will most likely see similar results. Below, I screenshotted the sad results from my search with the query “women cannot”.

    My regions is Southern California in the United States, so it’s pretty sad that this is what came up. See the rest of the ads at the behance profile of Kareem Shuhaibar, featuring ads that show autocomplete results from various parts of the world. 


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

Creative Advertising Gone Wild: Corona Beer for Day of the Dead


Ads are a dime a dozen, but great ads are rare. This week, we profile Corona’s 2013 Day of the Dead Campaign.


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By Fausto Mendez

   Above, we posted the full-size version  of one of the print ads for Corona’s Day of the Dead campaign, which you might see in magazines, on billboards, at bus stops and other places on the street. Below, is more of a web presentation of the same idea, though I can easily see this appearing on the side of a bus. 

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    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

Life-Boosting Ad Campaign, reblogged from: jeremyben.

"OCB Virgin Paper - Virginminded

Advertising Agency : Road, Barcelona, Spain”

(Source: ibelieveinadv.com)

Creative Advertising Gone Wild: Print Ads for Hovis Bread


British brand Hovis just launched a new advertising campaign, and it’s really hard to stop staring.


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By Fausto Mendez

    Creating an effective ad that keeps your eyes glued for more than a few seconds is actually pretty hard to do - unless you’re exploiting sex. In that case, it’s actually pretty easy. Whatever the product, just make sure a naked model is holding it. That’s why we’re really impressed with a new set of ads out of agency JWT in London for Hovis, a popular bread brand in the UK. The ads keep eyes glued without the use of sex.

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     As you can see, there’s a lot to look at. The ads spark a sense of nostalgia (or parenthood in those of us with kids). The longer I stare, the more I seem to appreciate the smaller details, the more I long for that simple time when life was just about school grades, silly pranks, quick sandwiches and lots of dirt. Ah, the good-ol’ days.

    I think I want a sandwich now. I guess the marketing effects are kicking in, or maybe it’s just lunch time.


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

(Source: ibelieveinadv.com)

#MarketingMonday: Coca-Cola’s “Small World” Machines Aim to End Wars While Boosting Soda Sales

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By Fausto Mendez

    Many brands engage in social welfare as a way to pursue bigger profits, but the reality is the charity ploy often takes a backseat to the profit ploy. In the hopes of reversing that trend, Coca-Cola launched several soda machines that actually have a tangible, instant and witness-able effect on the company’s larger and more charitable goal of world peace. 

    Coca-Cola’s “Small World” machines are soda machines that feature a Skype-like interface, which enables one machine to launch a video call with a second machine as long as the second machine is located in a country that is currently at war with the country of the first machine. To reward users for initiating a Small World session, it offers both recipients a free can of sweet cola.

    The soda company installed the innovative soda machines in some of the busiest parts of India and Pakistan, which are currently locked in a state of brutal war against each other. As a result, a session instantly connects two supposed mortal enemies as they both pursue a good time and a break from the feud.

    The concept is rather cute, and I wouldn’t blame you if you cried during the video. More important to the bottom line, the marketing buzz the campaign continues to generate since the machines launched in late May seems to cover the cost of the free soda and the machines themselves. Furthermore, Coca-Cola has an interest in keeping the peace: warring nations don’t often waste precious resources on the luxury of soda. But the same can be said about most other businesses, so I guess we can all profit from some good-ol’-fashioned peace. 

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

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