The Bizz by AnyPromo.com

Business & marketing advice, news and features, design inspiration, and the art of gifting.

#DIY Promotional Giveaway: Personalized Inkjet Napkins

By Fausto Mendez

    If you’re a fan of #DIY crafts for personalized gifts, promotional giveaways and event supplies, you should consider adding a personal touch to your next gift, giveaway or event with custom inkjet napkins.

    Custom inkjet napkins are an amazing idea, the kind of idea that makes me ponder, “why didn’t I think of that?” The process to make them is rather simple, so it doesn’t warrant a good-‘ol-fashioned step-by-step guide.

How to Make Personalized Inkjet Napkins

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    All you need is a computer, an inkjet printer and some napkins. Start by designing the art or text in your computer program of choice. I prefer Photoshop, but a simple text editor, such as Microsoft Word, would do the trick too. Next, load up the napkin into the printer. Unfortunately, most unfolded napkins are too thin for inkjet printers, but leaving at least one fold in the the napkin is enough to fix the problem. Finally, you’ll print your napkin as you would any other document, according to A Subtle Revelry.

Beauty in Simplicity

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    The beauty of this #DIY project is that, with short notice, you can easily customize a set of napkins for any small event, such as a personal dinner party with friends - even if the event is happening that same day! However, this may not be the best solution for larger events since the print quality and location may be inconsistent from napkin to napkin, and it would be a real pain to print more than 25 or 30 through an inkjet printer. Fortunately, AnyPromo.com has your back. High-quality personalized napkins are available for as low as $0.02 per unit.

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis.

#DIY Promotional Giveaway: “Thanks for your Commit-Mint” Gift Bag / Gift Basket

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By Fausto Mendez

    If you’re a fan of #DIY crafts for personalized gifts and promotional giveaways, you should consider adding a personal touch to your next giveaway with a “thank you” gift bag / gift basket that plays on the word “mint”.

    This project is an inexpensive bag or basket of mint candies and perhaps other goodies and gifts. The goal is to find some relevant words that end with “ment” or “mint”, such as: commitment, encouragement, involvement, investment, enjoyment, environment, development, meant, etc. The words should be related to the effort that the gift receiver did for you or with you.

    After you assemble your bag or basket of mint candies, you attach a note that plays on the word “mint”.

    For example, if you’d like to thank a client for being such a dedicated and pleasant customer, your note might say, “Thank you for your relentless commit-mint. I hope your involve-mint and invest-mint in our firm continues tomorrow and long into the future.” The more often you throw “mint” into the mix, the better the note.

    Beneath my Heart developed the concept with an excellent example of a thank you note that plays on the word “mint”; we suggest you check it out if you have an extra few minutes to spare.

    If you’re offering this gift within a business context, you can also use the opportunity as a promotion for your brand, product or organization. Depending on your situation, you should include product samples and/or a handful of promotional giveaways, customized with your logo and message. AnyPromo is the Web’s low-price leader for promotional products, and with a catalog of over 40,000 products, you WILL find the right product for your promotional campaign. From custom iPad cases to custom travel mugs, there’s a custom giveaway to fit fit any price point. 

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis.

#DIY Promotional Giveaway: Super-Easy Themed Envelopes / Note Holders

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By Fausto Mendez

    If you’re a fan of #DIY crafts for personalized gifts and promotional giveaways, you should consider adding a personal touch to your next promotional gift with a super easy-to-make themed envelope or note holder. 

    This DIY project is so easy, it’s hard to write at any length on the concept. In fact, Sweet Tidings managed to explain the whole project with a simple photo (seen above) and the following caption: “cookie-cutter cut-out note holder.” Basically, you use cookie cutters to cut folded, colored paper. The key is to cut right at the folded edge so that it folds open like a greeting card. The fold also enables it to stand upright, which is a pretty cool feature if you’re trying to make someone feel special or appreciated. 

    You can use the same process (with bigger cookie cutters) to make a larger version, though I’d hesitate to call it a note holder at that size. It’s more like a greeting card. 

    If you’re planning a promotional giveaway or promotional gift basket, I highly recommend mixing in a DIY gift, such as this one, to further impress your target. Promotional gifts are very common in the realm of business, but few individuals think about adding a personal touch to a promo. In this case, you can use the note holder as a way to deliver a fun, appreciative note, or you might just use it to identify the recipient. I’m sure there are more interesting ways to mix these into your promos; you’re only limited by your creativity.

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

DIY Promotional Giveaway: Chocolate Bouquet

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By Fausto Mendez

    If you’re a fan of DIY crafts for personalized gifts and promotional giveaways, you should consider adding a personal touch to your next promotional gift with a homemade chocolate bouquet.

    This DIY giveaway is perfect for courting leads that happen to be recent grads - especially masters and PHDs - since they might be moving up the corporate ladder soon. You might also send one to your clients’ kids if you’re close enough and not creepy about it. Top it off with some relevant promotional giveaways, such as a pen set or an iPad case, to add some brand boosting power to your gift. Don’t forget that the point of a promotional gift is to raise awareness of your brand in your target audience.

    Furthermore, you can adjust the design to fit a variety of themes, holidays and events. You are only limited by your creativity. Now, let’s make a chocolate bouquet.

    First, you should do some basic research to determine the best type of chocolate to buy. Some people really prefer dark over milk, and others love white chocolate. Some people love caramel while others prefer (or have allergies to) certain nuts. A little bit of homework goes a long way.

Step 0 - Gather Your Cooking Materials

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+ Mini Reese’s peanut butter cups or a similarly shaped chocolate candy.

+ Square-shaped (not cubed) chocolate candies or candy melts (that you melt and reshape into a square). Reshaped candy melts work best.

+ Lollipop sticks

+ Mini M&Ms

+ Colored candy decorating pen

+ Flower pot

+ Styrofoam cylinder (that fits inside the flower pot)

Step 1 - Prepare the Cups

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+ Insert each stick into the top of the peanut butter cup. You might need to make a hole with a toothpick before inserting the lollipop stick. This helps to keep the cup intact as you insert the stick.

+ Most likely, your hands are too warm for the peanut butter cups, so they are starting to melt. Place each of peanut butter cup right side up on a plate. Stick them in the refrigerator for ten minutes to help them solidify. 

Step 2 - Assemble the Hats

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+ Use the candy pen as adhesive to stick the square chocolate onto the bottom of the peanut butter cup. Do not penetrate the square chocolate with the stick.

+ Sit the hats upside down for about ten minutes to allow the adhesive to set.

+ Create the graduation cap tassel with the candy pen, and use an M&M to create the button that holds the tassel onto the hat.

+ Arrange the caps within the flower pot by using the Styrofoam to hold them in place.

Step 3 -  Dress it Up

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+ Use tissue paper (preferably cut into thin, long strands) to add some flare and hide the Styrofoam. 

+ Decorate the flower pot with a message or art.

Step 4 - Add Promotional Products that Raise Brand Awareness

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+ If you’re using this concept as a promotional gift, you’ll need to add some customized promotional products with your brand logo on it. We have a number of suggestions below, but can also browse the AnyPromo No-Minimum section for products that don’t have to be ordered in bulk. Don’t forget to add your brand’s logo to any of these products.

+ Many grads have a laptop, and have developed some level of addiction to it. A promotional messenger bag for 11-inch or 13-inch notebooks would be a useful and long-lasting gift.

+ Some grads might enjoy a custom flag or vinyl banner customized with a band or sports team’s logo. 

+ If your target is a drinker, he or she might enjoy a corkscrew / coaster gift setWriters or heavy note takers might prefer the leather notebook version.

+ Targets with business cards may enjoy a custom sculpture shaped out of their business cards and then placed inside a glass bottle. It’s a new take on the boat-in-a-bottle concept. From 18 wheelers to aircraft carriers, there’s definitely a sculpture that will appeal to your target.There’s even a sculpture of business man behind a desk!

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com. Thanks to Chica Circle for the pictures.

DIY Promotional Giveaway: The Wine Cork Bulletin Board & Gift Basket

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By Fausto Mendez

    If you’re a fan of #DIY crafts for personalized gifts and promotional giveaways, you should consider adding a personal touch to your next gift basket with a bulletin board made of real wine corks. This concept is perfect for any wine-loving lead at the targeted company of your choice, and you’ll have to down a few bottles to make it happen. It turns out you’ll finally have an excuse to drink on the job!

    When courting leads with promotional gifts, you’ll need to up your game if you want your gift to make a memorable impact. Stress balls and mugs are great, but they can only go so far. Attract leads with a high-end or DIY promotional giveaway as the main course, and add in some stress balls and mugs (with your logo) on the side. That’s how it’s done. 

    In this case, we’ll put together a wine-cork bulletin board, but because it’s often difficult to add your brand’s logo in a tasteful way to a DIY gift, we’ll bundle it with traditional promotional giveaways to add some brand-boosting power to the package. 

    The wine-cork bulletin board is a pretty basic project. You don’t need much, and you can easily finish it in less than 24 hours.

Step 0 - Gather Your Materials

+ Glue Gun

+ Paint

+ Frame

+ Wine Corks

Step 1 - Paint the Frame

+ Start by painting the inside of the frame (where it would normally hold a photo). Wine corks are inconsistent, so you might have small cracks between some corks. A black background fixes this problem. 

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Step 2 -  Assemble the Corks

+ Glue the wine corks onto the frame - horizontally or vertically. Try to use corks with a consistent width and height for best results. 

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Step 3 - Spice it Up

+ The bulletin board itself is a wonderful and memorable gift, but it doesn’t do much to boost your brand on its own. You want the frame to be associated with your brand - at least in the mind of the targeted recipient. Do this by bundling the bulletin with a promotional leatherette wine box. Make sure to pack it with your client’s favorite wine, so do your homework first. Don’t forget to add your logo to the wine box for best results.

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+ Next, you’ll need a handful of cheaper (but useful or fun) promotional giveaways to maximize brand awareness. To stay within the theme of wine, order a couple of custom promotional champagne bottles filled with classic candies. To round out the gift basket, mix in a promotional mug, a stress ball and a high-end notebook. Get as creative as you want. AnyPromo sells over 50,000 promotional products. Don’t forget to add your logo for best results.

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+ For the cherry on top, I suggest a personalized pen set made of maple or rosewood. In this case, you would add target’s name instead of your brand name for maximum wow. 

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    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

Build Your Own Promotional Giveaway: #DIY Food-Shaped Envelopes

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    If you’re a fan of #DIY crafts for party favors and trade show giveaways, you should consider adding a personal touch to your event with homemade envelopes in the shape of a related object. This guide is specifically for dumpling-shaped envelopes, but with a little creativity, you can adjust the instructions to create other shapes, such as tacos or muffins.

    Themed envelopes can carry anything, including an invite to a lunch pitch or a thanks note coupled with a restaurant gift card. In this case, Erin Jang of The Indigo Bunting put together a set of custom invitations for a friend’s baby shower. The invitations take the shape of a dumpling, and this is how she did it (along with our advice on customizing the project for other shapes/themes).

Step 0 - Gather Your Materials

The envelope is made of three layers: an inner layer made of thick paper, a transparent mid layer made of tissue paper, and a touch-friendly outer layer made of cloth. You will also need scissors, a stapler and either a printer or coloring materials, such as markers.

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Step 1 - Design, Print and Cut

+ Write or print the invite details on a small piece of paper. Put it to the side. We’ll use it again in step two.

+ Cut a circle-ish shape from dark paper, and fold it in half (like a taco). You can write the first part of your message on the outside of this inner layer. To maximize interest, use a general statement that doesn’t give too much away, such as “let’s have lunch” The mid-layer of the envelope takes the shape of the dumpling itself, though it’s very flat and transparent. 

+ To customize this guide for other shapes, you can cut these inner layers in any shape that fits your theme. You can also adjust the colors to fit your desired shape. For example, if you’re building an apple, use a white circle made from construction paper for the inner layer. Use red tissue paper for the mid layer.

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Step 2 - Assemble the Inserts

+ Place the invite details into the inner layer of the envelope, and cover the inner layer of the envelope with the middle white layer.

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Step 3 - Close the Envelope

+ If you want to maximize the “wow” factor, give your envelope some depth. In this case, Jang inserted candy  between the mid layer and the outer layer.

+ Finally, close the outer layer of the envelope with staples. For custom shapes, a different closing mechanism, such as glue or stitches, may be more appropriate. For example, staples could work for muffin-shaped envelopes since the dumplings look a bit like muffin tops. You’d just add the muffin bottom. On the other hand, tacos would require glue and an additional ornament that sticks out of the top, such as spiky green paper, to represent lettuce.

+ If you can spare a few more minutes, check out the whole guide for more, including an idea for a book of comments submitted by the party attendants. Jang used this idea to collect wishes from invitees, but in a business context, you can use a similar idea to collect comments from clients or suggestions from partners. 

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

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