The Bizz by AnyPromo.com

Business & marketing advice, news and features, design inspiration, and the art of gifting.

Creative Advertising Gone Wild: Kmart’s First 2013 Xmas Ad Goes Balls Out


Ads are a dime a dozen, but great ads are rare. This week, we profile Kmart’s first TV commercial for the 2013 Holiday Season.


by Fausto Mendez

    Kmart proudly toutes the Joe Boxer brand and a set of talented male models in its latest TV ad for this year’s Holiday Season. It’s a funny and memorable video that is conveniently slipping into the sharing streams of web surfers around the world, so it is, of course, making its way across the Web as the marketing industry’s latest viral sensation.

    Like the best TV ads of the modern era, its lifespan stretches across several screens - from HDTV to smartphones - making it the epitome of a successful TV ad in 2013 and effectively multiplying its ROI again and again. 


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

Creative Advertising Gone Wild: Print Ads for Toothpaste


Ads are a dime a dozen, but great ads are rare. This week, we profile a recent print/street campaign for Signal Sensitive Toothpaste.


image

by Fausto Mendez / photo by agency Lowe

    Signal’s advertising team is on fire with these fascinating print/street ads. If you’ve ever felt the merciless tooth pain from biting into too-cold cold ice cream, the above ad will certainly speak to you. But I’m sure the brand’s target audience has had much more traumatic experiences with their own tooth pain, hence the hilarious contraptions in the ads.

    The ads pull the oldest trick in the book. They force the viewer to relive an unforgettable emotional experience in their lives, which makes the ads much harder to forget. Emotional experiences themselves are hard to forget, so if you can call up a strong emotional experience as the viewer watches your ad, you have a pretty effective campaign on your hands.


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

(Source: ibelieveinadv.com)

At Least You’re Not This Guy - #GoodMorning


Cheer up! I know it’s a sleepy Monday, but at least you’re not taking a trip down south.


2013’s Cutest Children’s Halloween Costumes - #GoodMorning


#GoodMorning, here’s some stuff that’ll wake you with a smile; now, get back to work!


image

By Fausto Mendez

    I know it’s a sleepy Monday, but here’s something to cheer you up. I’m lovin’ Lt. Dan and Forrest Gump, but Batman and Robin have to be my faves. Check out the rest at Tastefully Offensive.


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

How the Government Shutdown Affects Your Nachos


The government shutdown is in full effect… kind of. It’s in full effect on your nachos, at least.


image

By Fausto Mendez

    We should all be aware of the government shutdown by now, but are you aware of how it will affect your nachos? We’ve already summarized the effects of the shutdown using yesterday’s top memes (with time-tested journalistic principles), but today, College Humor has a very educational and insightful piece on the shutdown’s effects as it relates to your nachos, including future nacho meals. 

"After Democrats and Republicans failed to find common ground on the Affordable Care Act, more commonly known as Obamacare, the United States Government has shut down. Although we have seen many articles detailing how this will affect our day to day life, no one has yet addressed how this shutdown will affect everyone’s favorite party food: nachos.

Will this shutdown affect the taste of my nachos?

Short answer: No.

Long answer: It shouldn’t. The government shutdown causes many nonessential federal employees to be placed on furlough, but it should not affect the way that cheese tastes when melted onto tortilla chips and dipped into salsa.”

Finish reading What The Government Shutdown Means For Your Nachos


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

Brace Yourselves: Government Shutdown Memes are Coming


    What does the government shutdown mean? We know it means some people won’t come into work today, but what does it really mean? Perhaps, some memes will clarify the situation.


image

By Fausto Mendez

    As of Midnight last night, the US government is officially “shut down”. What that means is a lot of government employees won’t be allowed to go to work today, and other other government workers will be forced to work but without pay. However, that doesn’t mean ALL government workers won’t clock in today. Don’t expect the Highway Patrol to turn a blind eye to speeders just yet. Plus, security and military forces are still active in all the necessary places.

    But what are the greater implications of a government shutdown under these circumstances? The truth is I really don’t know. Even experienced politicians and political commentators aren’t 100% sure. This situation is all sorts of WTF.

image

    It’s never happened this way in history, so all I can do offer you relevant memes to help the Internet explain it to you in layman’s terms. Let’s start with a meme posted by the famed Star Trek actor George Takei.

image

    This next meme below summarizes every politician’s explanation for why we have to have this government shutdown.

image

    In other words, our House of Representatives is full of BS, as usual. In any case, I’m sure some of you feel like this is just everyday business for Congress. And I have to agree, I never thought they were doing much in the first place.

image

    But if some parts of the government really are shutting down today, what does that mean for the NSA and all the unnecessary spying on US citizens?

image

    Oh, that’s right, they only shut down the parts that actually do good things for Americans. 

image

    Well, keep your head up, kids. I have a feeling the government shutdown is just a big publicity stunt for attention, and as long as the IRS is clocking in, so am I.

image

    More importantly, try to keep in mind (as the media delivers terror and apocalypse into your living room) that news organizations exaggerate a lot. I’m sure that if you take every word literally as it comes out of your TV set, you probably would think the apocalypse is just around the corner… since cable news depend on end-of-the-world themes to attract a lot of attention (which is great for delivering car ads and soda commercials).


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

Pranksters Drop iMacs to Freak Out Mall Shoppers

By Fausto Mendez

    It’s a beautiful, late morning, but it’s still early in the week. I know some of you out there are still feeling the Monday blues, but this secretly recorded video of terrified mall shoppers should cheer you up. Watch as the young comedians at YouTube channel Awesomeness TV drop empty iMac boxes to scare shoppers into freaking out about shattering precious, expensive gadgets that haven’t even made it home.

    This prank could have easily turned into a viral publicity stunt for laptop insurance providers or warranty pushing retailers, such as Best Buy. Imagine the prankster distributing promotional giveaways, such as USB power adapters that are labeled with the insurance provider’s website. It could’ve turned into a powerful marketing campaign, but in its current form, it’s just a damn good prank video.

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

#MarketingMonday - How a Coffee Brand Attracts Big Crowds at Airports by Trading Yawns for Free Giveaways

By Fausto Mendez

    Coffee is a fact of life in America. You can’t approach a crowd without eventually getting hit in the face with that odd but attractive aroma, and it’s virtually impossible to go anywhere without seeing the ever-present Starbucks cup. In the same spirit, coffee brand Douwe Egberts is making a name for itself at a local airport by making sure everyone in the building is holding a Douwe Egberts cup. 

    Exactly how is this up and coming coffee shop achieving this effect? It’s handing out free coffee, but it’s not as simple as that. As you know, a promotional giveaway, such as free coffee, is a very effective marketing tactic. It can introduce the brand to new customers and revive it to old customers, boosting positive feelings about the brand and catalyzing an emotional effect that makes the brand even more memorable.

    The emotional effect in such a campaign is critical since emotionally-charged experiences are almost impossible to forget, so Douwe Egberts maximizes the emotional effect of its promotional giveaways by setting up coffee machines that are activated by simple yawns. 

    Yup, that’s right. In order to get your free cup of coffee, you have to yawn at the machine, which will dispense a free cup of coffee in return. Trading a yawn for some coffee can easily bring a surprised smile to a weary traveler’s face - an emotional effect that should make the experience a hundred times more memorable. The campaign is called “Bye Bye Red Eye”, says Mashable, and it’s cleverly spreading the Douwe Egberts brand with one of the oldest forms of marketing, the promotional giveaway.

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

#MarketingMonday - Don’t Limit Your Memes to the Web

image

By Fausto Mendez

    Just when you thought meme marketing couldn’t get any better, this pizza restaurant is using the popular “Skeptical Fry” and “Philosophical Raptor” memes on a sidewalk chalkboard to sell dollar pizza slices.

    This is definitely one of the more original uses of memes that I’ve ever seen - mostly because these memes don’t appear where memes always appear (hint: they usually appear on the Web). 

    Comedy Central broadcasts Futurama, the animated adult sitcom that stars the character Fry from the world-famous “Skeptical Fry” meme, and the TV studio actually used memes in a similar off-the-Web way to advertise new episodes of Futurama last year. However, CC didn’t post its memes to a chalkboard. The company actually used the memes on live TV. For me, it was certainly eye-opening to see a mainstream corporation employ memes in such a direct way. It was a rather brilliant move.

    Of course, CC’s use of memes occurred long after the “Skeptical Fry” meme became popular on the Web, so CC literally hijacked its own meme to market the show on which that meme is based. It’s mind-bending to think about such an unpredictable series of events, but the example illustrates the power that marketers can wield when they are in tune with Web culture. 

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

27 Truths about Advertisers and Marketers (and the People that Work with Them)

image

By Fausto Mendez

    The advertising and marketing industry is a stressful, fun and all-around weird place, but its inhabitants share a few common traits - even with their clients too.

    Below, we unpack a couple of our favorite’s from “27 Things Advertising People Know to Be True”, but we’ll start with our own original truth about advertisers: we sure do like memes, don’t we? Anyway, here’s our five favorites from the Buzzfeed post:

9. QR codes often disappoint us.

image

20. Your friends and family in other industries assume your life resembles a Hollywood production.

image

image

21. You’ll find a stereotype in every department.

image

27. Drinking happens… a lot. 

image

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

Our accountant says there’s always room in the budget for squeaky balls.
#GoodMorning

If Dogs Were Also Fonts, What Font Would Each Breed Be?

Tumblr theme by Theme Anorak