Apple just wrapped up its keynote announcement for the new iPhone 5S (and, of course, the iPhone 5C). It’s coming to a store near you on September 20th with a variety of small but significant upgrades.
The first thing fans will talk about is the upgraded processor, which Apple claims performs 40x faster. Graphics capabilities are supposedly boosted 56x thanks to a combination of a 64-bit kernel, re-engineered built-in apps, 2x floating-point registers (whatever that is) and other developer jargon that I don’t quite understand.
Apple also released a motion co-processor to accompany the new smartphone. The co-processor continuously measures motion data with the help of the usual suspects, such as an accelerometer, gyroscope, compass and, of course, GPS. The motion co-processor is meant to identify how you’re moving and adjusts an app’s settings and UX to best fit your mode of travel. For example, it can tell if you’re walking vs. driving, etc.
Additional upgrades include a better battery and an improved camera with F2.2 aperture, so photo fiends have something to celebrate too. The case features the classic iPhone 5 design with minor adjustments to the color scheme, and it ships with the brand-spankin’ new iOS 7.
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It’s a beautiful, late morning, but it’s still early in the week. I know some of you out there are still feeling the Monday blues, but this secretly recorded video of terrified mall shoppers should cheer you up. Watch as the young comedians at YouTube channel Awesomeness TV drop empty iMac boxes to scare shoppers into freaking out about shattering precious, expensive gadgets that haven’t even made it home.
This prank could have easily turned into a viral publicity stunt for laptop insurance providers or warranty pushing retailers, such as Best Buy. Imagine the prankster distributing promotional giveaways, such as USB power adapters that are labeled with the insurance provider’s website. It could’ve turned into a powerful marketing campaign, but in its current form, it’s just a damn good prank video.
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