The Bizz by AnyPromo.com

Business & marketing advice, news and features, design inspiration, and the art of gifting.

Creative Advertising Gone Wild: Pepsi on Halloween


Ads are a dime a dozen, but great ads are rare. This week, we profile Pepsi’s Halloween ad.


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by Fausto Mendez / ad by Buzz in a Box

    Pepsi dresses up as Coca-Cola for Halloween in the soda brand’s clever jab at its main competitor, sending the message that Coca-Cola is not the “real” cola. Coca-Cola is the fictional option.

    Sometimes I wonder if the two companies secretly work together to ensure that each company gets about 50% of the market share. If they only mention each other in their ads, consumers would, over time, become “brainwashed” that those are really the only two suitable options in the market. It would be a brilliant marketing strategy, but I don’t have any hard evidence to back up those claims.

   In any case, it seems like a no brainer. If I directed marketing for their companies, it’s exactly what’d I’d do.


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Happy Halloween (week)!

Happy Halloween (week)!

(Source: designstroy)

2013’s Cutest Children’s Halloween Costumes - #GoodMorning


#GoodMorning, here’s some stuff that’ll wake you with a smile; now, get back to work!


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By Fausto Mendez

    I know it’s a sleepy Monday, but here’s something to cheer you up. I’m lovin’ Lt. Dan and Forrest Gump, but Batman and Robin have to be my faves. Check out the rest at Tastefully Offensive.


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

Creative Advertising Gone Wild: Corona Beer for Day of the Dead


Ads are a dime a dozen, but great ads are rare. This week, we profile Corona’s 2013 Day of the Dead Campaign.


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By Fausto Mendez

   Above, we posted the full-size version  of one of the print ads for Corona’s Day of the Dead campaign, which you might see in magazines, on billboards, at bus stops and other places on the street. Below, is more of a web presentation of the same idea, though I can easily see this appearing on the side of a bus. 

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    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

Download this Free Font: Halloween Fonts for October Events


Finding the best free #fonts isn’t easy (except when we post them here), but it’s always good for business to have some extra out-of-the-box typefaces within arm’s reach. That’s why we’re always searching the Web for its best-kept-secret fonts.


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By Fausto Mendez

    This week, we feature a font pack with a focus on Halloween events. Unlike our free font series "Free Title Fonts for Commercial Use", this font pack is not pre-cleared for commercial use. The fonts are good to go for personal use in any setting, including parties, haunted houses, house decorations (interior and exterior) and more, but you’ll have to reach out to the font creator (or the current copyright holder) for permission to use these in consumer-facing marketing materials.

    Click the links below to download the fonts, but if you pay close attention, the fonts that I used for the title and footer are not listed in the graphic. Those fonts are Raleway, a free font that is pre-cleared for commercial use, and KiloGram, another free font that is pre-cleared for commercial use. Thanks to Misty Cato Designs for the original list of fonts.

Angel Tears

Bleeding Freaks

Ugly Qua,Nightmare

Black Widow

DCC-Ash

October Crow

Beyond Wonderland


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

I have a special announcement to make…

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By Fausto Mendez

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