The Bizz by AnyPromo.com

Business & marketing advice, news and features, design inspiration, and the art of gifting.

Creative Advertising Gone Wild: Print Ads for Toothpaste


Ads are a dime a dozen, but great ads are rare. This week, we profile a recent print/street campaign for Signal Sensitive Toothpaste.


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by Fausto Mendez / photo by agency Lowe

    Signal’s advertising team is on fire with these fascinating print/street ads. If you’ve ever felt the merciless tooth pain from biting into too-cold cold ice cream, the above ad will certainly speak to you. But I’m sure the brand’s target audience has had much more traumatic experiences with their own tooth pain, hence the hilarious contraptions in the ads.

    The ads pull the oldest trick in the book. They force the viewer to relive an unforgettable emotional experience in their lives, which makes the ads much harder to forget. Emotional experiences themselves are hard to forget, so if you can call up a strong emotional experience as the viewer watches your ad, you have a pretty effective campaign on your hands.


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(Source: ibelieveinadv.com)

At Least You’re Not This Guy - #GoodMorning


Cheer up! I know it’s a sleepy Monday, but at least you’re not taking a trip down south.


2013’s Cutest Children’s Halloween Costumes - #GoodMorning


#GoodMorning, here’s some stuff that’ll wake you with a smile; now, get back to work!


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By Fausto Mendez

    I know it’s a sleepy Monday, but here’s something to cheer you up. I’m lovin’ Lt. Dan and Forrest Gump, but Batman and Robin have to be my faves. Check out the rest at Tastefully Offensive.


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

Brace Yourselves: Government Shutdown Memes are Coming


    What does the government shutdown mean? We know it means some people won’t come into work today, but what does it really mean? Perhaps, some memes will clarify the situation.


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By Fausto Mendez

    As of Midnight last night, the US government is officially “shut down”. What that means is a lot of government employees won’t be allowed to go to work today, and other other government workers will be forced to work but without pay. However, that doesn’t mean ALL government workers won’t clock in today. Don’t expect the Highway Patrol to turn a blind eye to speeders just yet. Plus, security and military forces are still active in all the necessary places.

    But what are the greater implications of a government shutdown under these circumstances? The truth is I really don’t know. Even experienced politicians and political commentators aren’t 100% sure. This situation is all sorts of WTF.

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    It’s never happened this way in history, so all I can do offer you relevant memes to help the Internet explain it to you in layman’s terms. Let’s start with a meme posted by the famed Star Trek actor George Takei.

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    This next meme below summarizes every politician’s explanation for why we have to have this government shutdown.

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    In other words, our House of Representatives is full of BS, as usual. In any case, I’m sure some of you feel like this is just everyday business for Congress. And I have to agree, I never thought they were doing much in the first place.

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    But if some parts of the government really are shutting down today, what does that mean for the NSA and all the unnecessary spying on US citizens?

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    Oh, that’s right, they only shut down the parts that actually do good things for Americans. 

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    Well, keep your head up, kids. I have a feeling the government shutdown is just a big publicity stunt for attention, and as long as the IRS is clocking in, so am I.

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    More importantly, try to keep in mind (as the media delivers terror and apocalypse into your living room) that news organizations exaggerate a lot. I’m sure that if you take every word literally as it comes out of your TV set, you probably would think the apocalypse is just around the corner… since cable news depend on end-of-the-world themes to attract a lot of attention (which is great for delivering car ads and soda commercials).


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#MarketingMonday - Don’t Limit Your Memes to the Web

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By Fausto Mendez

    Just when you thought meme marketing couldn’t get any better, this pizza restaurant is using the popular “Skeptical Fry” and “Philosophical Raptor” memes on a sidewalk chalkboard to sell dollar pizza slices.

    This is definitely one of the more original uses of memes that I’ve ever seen - mostly because these memes don’t appear where memes always appear (hint: they usually appear on the Web). 

    Comedy Central broadcasts Futurama, the animated adult sitcom that stars the character Fry from the world-famous “Skeptical Fry” meme, and the TV studio actually used memes in a similar off-the-Web way to advertise new episodes of Futurama last year. However, CC didn’t post its memes to a chalkboard. The company actually used the memes on live TV. For me, it was certainly eye-opening to see a mainstream corporation employ memes in such a direct way. It was a rather brilliant move.

    Of course, CC’s use of memes occurred long after the “Skeptical Fry” meme became popular on the Web, so CC literally hijacked its own meme to market the show on which that meme is based. It’s mind-bending to think about such an unpredictable series of events, but the example illustrates the power that marketers can wield when they are in tune with Web culture. 

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

27 Truths about Advertisers and Marketers (and the People that Work with Them)

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By Fausto Mendez

    The advertising and marketing industry is a stressful, fun and all-around weird place, but its inhabitants share a few common traits - even with their clients too.

    Below, we unpack a couple of our favorite’s from “27 Things Advertising People Know to Be True”, but we’ll start with our own original truth about advertisers: we sure do like memes, don’t we? Anyway, here’s our five favorites from the Buzzfeed post:

9. QR codes often disappoint us.

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20. Your friends and family in other industries assume your life resembles a Hollywood production.

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21. You’ll find a stereotype in every department.

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27. Drinking happens… a lot. 

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Our accountant says there’s always room in the budget for squeaky balls.
#GoodMorning

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