The Bizz by AnyPromo.com

Business & marketing advice, news and features, design inspiration, and the art of gifting.

Need a Stylus?

Ever had one of those days where you were so busy you tried to use your pen as a stylus? Maybe you you just wished that your pen could double as a stylus so you wouldn’t have to keep switching from pen to stylus and back while working on a project. Or maybe you find yourself in constant need of a screen cleaner at the end of the day. If you’ve ever thought about these things chances are your customer has too, and we have a solution for you! 

Introducing our extremely popular iWriter series! These ingenious ball point pens all come with a stylus tip perfect for use with any touch screen device you have at home or in the office. Make sure your customer remembers you every time they pull out their phone, ipad, or sit in front of their touch screen computer with your imprint emblazoned onto one of these combo pens. With rock bottom prices and more color and style choices than you could ask for you’ll get the most bang for your marketing buck with these! 

Here’s to making every day Earth Day! http://www.anypromo.com/eco-friendly-products …
Commit this to ‘memory’ — *11% of US Consumers own a logoed USB Flash Drive.Place your logo on these flash drives - more shapes, colors, and sizes available on www.anypromo.com.*Data from ASI Ad Impressions Study
Top 5 Things About Drinkware 
ASI (Advertising Specialty Institute) surveyed more than 7,000 consumers in 21 different metro areas spanning the globe—including major cities in the US, Canada, Europe and Australia.  Their annual Ad Impressions Study survey breaks down consumer preference and behavior regarding promotional items in comparison to other advertising media (radio, TV and internet advertising) and aims to support and prove the influential power of promotional products.
Placing a spotlight on drinkware items, these are the top 5 takeaways from this survey:
In the US alone, 21% of consumers surveyed own branded drinkware. (that’s a lot of ad space at residential homes, offices, etc.).
The residents of Phoenix, Arizona own the most promotional drinkware out of the 21 metro areas surveyed.  (Do you think it may have to do with the warm climate?)
More women own branded drinkware than men (24% of Women vs. 17% of Men who reported their gender).
Consumers under the age of 35 (21-34 year olds) own more drinkware than their older counterparts.
On average, consumers hold on to promotional drinkware for a total of 7.1 months.  Drinkware ranks 3rd for this particular product category/measurement.
Interested in promoting your business or organization on drinkware items?  We’ve got thousands of products to choose from:  www.anypromo.com.

Top 5 Things About Drinkware 

ASI (Advertising Specialty Institute) surveyed more than 7,000 consumers in 21 different metro areas spanning the globe—including major cities in the US, Canada, Europe and Australia.  Their annual Ad Impressions Study survey breaks down consumer preference and behavior regarding promotional items in comparison to other advertising media (radio, TV and internet advertising) and aims to support and prove the influential power of promotional products.

Placing a spotlight on drinkware items, these are the top 5 takeaways from this survey:

  1. In the US alone, 21% of consumers surveyed own branded drinkware. (that’s a lot of ad space at residential homes, offices, etc.).
  2. The residents of Phoenix, Arizona own the most promotional drinkware out of the 21 metro areas surveyed.  (Do you think it may have to do with the warm climate?)
  3. More women own branded drinkware than men (24% of Women vs. 17% of Men who reported their gender).
  4. Consumers under the age of 35 (21-34 year olds) own more drinkware than their older counterparts.
  5. On average, consumers hold on to promotional drinkware for a total of 7.1 months.  Drinkware ranks 3rd for this particular product category/measurement.

Interested in promoting your business or organization on drinkware items?  We’ve got thousands of products to choose from:  www.anypromo.com.

Here at AnyPromo.com, we work with some inspiring businesses. Today we place a spotlight on an individual who’s making a positive impact on the lives of the children in her community.  Mrs. Martinez is a physical education instructor who creates programs to empower and motivate children, schools, and families to lead active and healthy lives.  We caught up with her to discuss where she draws inspiration from and shares some words for other entrepreneurs—

What drove you to create “Move Your Body Everyday”?

 ”As a physical educator, I know that so many kids dislike moving these days— especially when they would rather sit inside on technology all day.  I wanted to share with kids how fun exercising can be and how important it is do it daily.  It’s natural for kids to be movers, so once they get started it does not take long for them to start smiling.  That is my biggest joy, to see kids smile while moving.”

Where do you go for / how do you find the inspiration for some of your programs and events?

"I share most of my ideas with my nine and seven year old girls. Once my girls give me the green light that the ideas sound good, then I start creating. I love Pinterest, iTunes, clipart, fun equipment and collaborating with other educators.  I usually get an idea off of one of those resources and then the ideas start flowing."

What’s the most rewarding part of your job?

"The most rewarding part of my job is hearing that the kids took my messages home and implemented them on their own.  (Messages like: Moving every day, not being a couch potato, moving to their family members, going outside and playing, etc.)"

How do you get the word out about your business and services?  What has been the most effective way for you?

"I do traditional marketing like flyers, postcards, and brochures. I love social media and feel that it is a great resource. Word of mouth is the most effective way to get into a school. People see my work online, receive stuff in the mail, however until someone usually says, ‘I know her and she does good work’, I then get the phone call.    This is my second school year in business and I have lots of repeat schools. Once the principals, teachers, parents and students experience what I do and offer, they have happily welcomed me back."  

Do you have any words of advice for today’s entrepreneur?

"I am still in the early stages of my business and learning so much.  Each idea takes 100 steps to make it happen, BE PATIENT, and take one step at a time." 

For more information on Mrs Martinez and her “MoveYourBodyEveryDay” programs, please visit her website: http://www.mrsmartinez.com/ or Facebook  Page: https://www.facebook.com/MovingEveryday

Cause Marketing: 5 Things to Consider
by Rina Dakanay

From choosing the right cause to align your business with, to launching a marketing campaign around a socially responsible project, we’ve outlined some simple steps for any business related ventures in giving and philanthropy.
1.) Shared Values - Link up with a cause your company can identify with—from shared values to potential reach.  Many successful campaigns have been created from a strong company initiative to answer pressing social issues.  For example, the Nike Foundation’s work with the “Girl Effect” prioritizes girls’ education, health, and economic investment in impoverished areas of the world.  Initially a venture with the Novo Foundation, United Nations Foundation and Coalition for Adolescent Girls, this collaboration has managed to become a movement it its own right.
2.) Beyond Corporate Responsibility - Keep in mind, your contributions as a company should go beyond your corporate responsibilities and donations (in monetary and product forms).  Be willing and be prepared to spend time outside of the office to attend events or to offer your own expertise in your field of work.  For example, if you work in the world of marketing, share your skills and knowledge to generate awareness for an event or to help plan an upcoming fundraiser with your colleagues.
3.) Long Term Goals - In establishing this alliance, think about your long term goals and how you can benefit one another.  Discuss how cross promotions will work and how you can develop each other’s brands and networks through the exchange of logos, marketing collateral, and through the dispersal of newsletters.   Dedicate a webpage to the cause on your company website—update it regularly with current projects or with upcoming events.
4.) Launch A Campaign - Solidify your partnership by launching a unique campaign around your core group of followers. The best way to elicit action and support is through a promotion, pledge of support, or even a scheduled event held every year.
5.) Genuine Interest & Passion - Consumers have shown growing interest in companies that are strongly tied to cause related campaigns and non-profit organizations (think Toms Shoes and its retail success).  Now, more than ever, it is imperative that your intentions to align with a particular cause come from a good place within.  Your customers want to be a part of something good and will gladly invest their time and money in a worthwhile initiative. Imagine the mountains you can move with the support of your employees, audience, and fans.  Just as long as your passion is genuine and others pick up on that, you can make a lasting difference.


Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, DIY and more. Brought to you by AnyPromo.com.

Cause Marketing: 5 Things to Consider

by Rina Dakanay

From choosing the right cause to align your business with, to launching a marketing campaign around a socially responsible project, we’ve outlined some simple steps for any business related ventures in giving and philanthropy.

1.) Shared Values - Link up with a cause your company can identify with—from shared values to potential reach.  Many successful campaigns have been created from a strong company initiative to answer pressing social issues.  For example, the Nike Foundation’s work with the “Girl Effect” prioritizes girls’ education, health, and economic investment in impoverished areas of the world.  Initially a venture with the Novo Foundation, United Nations Foundation and Coalition for Adolescent Girls, this collaboration has managed to become a movement it its own right.

2.) Beyond Corporate Responsibility - Keep in mind, your contributions as a company should go beyond your corporate responsibilities and donations (in monetary and product forms).  Be willing and be prepared to spend time outside of the office to attend events or to offer your own expertise in your field of work.  For example, if you work in the world of marketing, share your skills and knowledge to generate awareness for an event or to help plan an upcoming fundraiser with your colleagues.

3.) Long Term Goals - In establishing this alliance, think about your long term goals and how you can benefit one another.  Discuss how cross promotions will work and how you can develop each other’s brands and networks through the exchange of logos, marketing collateral, and through the dispersal of newsletters.   Dedicate a webpage to the cause on your company website—update it regularly with current projects or with upcoming events.

4.) Launch A Campaign - Solidify your partnership by launching a unique campaign around your core group of followers. The best way to elicit action and support is through a promotion, pledge of support, or even a scheduled event held every year.

5.) Genuine Interest & Passion - Consumers have shown growing interest in companies that are strongly tied to cause related campaigns and non-profit organizations (think Toms Shoes and its retail success).  Now, more than ever, it is imperative that your intentions to align with a particular cause come from a good place within.  Your customers want to be a part of something good and will gladly invest their time and money in a worthwhile initiative. Imagine the mountains you can move with the support of your employees, audience, and fans.  Just as long as your passion is genuine and others pick up on that, you can make a lasting difference.

Join us on FacebookPinterestGoogle+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, DIY and more. Brought to you by AnyPromo.com.

Today, we’re introducing our Vendor Relationship Manager, Alicia Servin, who is celebrating 12 years with AnyPromo!  Alicia took some time out of her busy schedule to share some of the insights she’s gained from her role and as our resident coffee fiend, reveals which coffee mug she favors over them all.
 
What’s the most rewarding part of your job at AnyPromo?
“I must say the best reward is reaching a goal.  You need to set goals along the way, no matter how big or how small they are and work towards it every single day.  Once it is reached the feeling is so rewarding.  Meeting sales goals are of course rewarding; however, meeting high standard customer care services are weighed in just the same way.  I want customers to leave with a great impression of AnyPromo. Having a customer return and place a repeated order is rewarding as well.  It does not matter if the order is too small or too large, what matters is that they returned and that means we are doing something right!”
 Quote I can relate to:  “After every call, no matter how well you did- even if you closed a million-dollar deal- ask yourself how you could have done it better.”
 
What are your favorite gifts to give / most meaningful gift you’ve received and why?
“I really enjoy giving something to someone that is useful. I want to know my money is being used wisely.  Personally I like to give away Wearables.”
 “My beautiful two children [mean the World to me]!!”
 
If you could choose one promo item to market/promote yourself— which one would you choose? and why?
 “There are too many promotional items I can think of.. but I must say the one I use the most and must have is my Coffee Mug!  This is used daily and I love it, especially Monday mornings!”
[Below is Alicia’s personal favorite.  You can find the mug on  AnyPromo.com.]
 

Today, we’re introducing our Vendor Relationship Manager, Alicia Servin, who is celebrating 12 years with AnyPromo!  Alicia took some time out of her busy schedule to share some of the insights she’s gained from her role and as our resident coffee fiend, reveals which coffee mug she favors over them all.

 

What’s the most rewarding part of your job at AnyPromo?

“I must say the best reward is reaching a goal.  You need to set goals along the way, no matter how big or how small they are and work towards it every single day.  Once it is reached the feeling is so rewarding.  Meeting sales goals are of course rewarding; however, meeting high standard customer care services are weighed in just the same way.  I want customers to leave with a great impression of AnyPromo. Having a customer return and place a repeated order is rewarding as well.  It does not matter if the order is too small or too large, what matters is that they returned and that means we are doing something right!”

 Quote I can relate to:  “After every call, no matter how well you did- even if you closed a million-dollar deal- ask yourself how you could have done it better.”

 

What are your favorite gifts to give / most meaningful gift you’ve received and why?

“I really enjoy giving something to someone that is useful. I want to know my money is being used wisely.  Personally I like to give away Wearables.”

 “My beautiful two children [mean the World to me]!!”

 

If you could choose one promo item to market/promote yourself— which one would you choose? and why?

 “There are too many promotional items I can think of.. but I must say the one I use the most and must have is my Coffee Mug!  This is used daily and I love it, especially Monday mornings!”

[Below is Alicia’s personal favorite.  You can find the mug on  AnyPromo.com.]

 http://www.anypromo.com/mugs-drinkware/mugs/ceramicstainless-steel-12-oz-square-bottom-mug-p622190

(Source: artofgifting)

Connecting the Dots 1.9.14
by Rina Dakanay

These are the stories that we’re focused on this week (featuring some of my favorite gamechangers (pictured!) and the ideals and practices that drive them toward success):
1) Apple’s newly appointed Chief of Retail and former Burberry CEO Angela Ahrendt on the greatest creator of energy— EMPATHY. [photo via Fast Company]
2) NPR’s Creative Director Liz Danzico discusses how she draws inspiration from and for her various projects. [via Fast Company]
3) Under the leadership of their CEO, Marissa Mayer, Yahoo! launches their latest venture into online magazines.
4) This year’s Forbes 30 Under 30 - my generation’s cream of the crop.
5) A Tribute to Failure by Marcelo Gleiser and Failure’s relationship to one of the above.

Connecting the Dots 1.9.14

by Rina Dakanay

These are the stories that we’re focused on this week (featuring some of my favorite gamechangers (pictured!) and the ideals and practices that drive them toward success):

1) Apple’s newly appointed Chief of Retail and former Burberry CEO Angela Ahrendt on the greatest creator of energy— EMPATHY. [photo via Fast Company]

2) NPR’s Creative Director Liz Danzico discusses how she draws inspiration from and for her various projects. [via Fast Company]

3) Under the leadership of their CEO, Marissa Mayer, Yahoo! launches their latest venture into online magazines.

4) This year’s Forbes 30 Under 30 - my generation’s cream of the crop.

5) A Tribute to Failure by Marcelo Gleiser and Failure’s relationship to one of the above.

(Source: fastcompany)

How-To Be A Trade Show Success in 2014by Rina Dakanay

I’ve attended my share of Trade Shows and conventions — as a consumer and as a Team member in promotion of an organization and product, and at the conclusion of every successful one I could only hope, pray, and wish for a few days off for recovery. Considering all the preparation, strategy, travel, the show itself and its numerous social functions, conquering the Trade Show is no easy fare, but we’re here to help you dominate your next event.
What are the steps you need to take before attending your next Trade Show?  How can you engage with your potential customers and make a lasting impression?
1. Before the Show: Prepare
First things first, set your goals and objectives and know the answers to the following questions—
What do you want to accomplish at this particular show? Who are the folks you want to target and do business with?
By identifying the big guns and doing your research, you’ll know how to market yourself and your company to create the right, positive impressions.
Train your Staff— everyone on your Team needs to be on the same page.  Throughout the course of these few days, you’ll (hopefully) be vibing off each others’ energies as you switch from one customer to another, pitching the same important dream.  [Teamwork makes the dream work!]
Ensure traffic to your booth during the Show by creating some buzz prior to it.  Blast some emails out, share your booth info/# on Facebook & Twitter, Instagram a sneak peek of your booth or freebies.  It doesn’t hurt to get the word out.
2. During the Show: Engagement is Key
Your booth is a reflection of your company and its products, and its appearance and your presentation is vital.  Even on a limited budget, be creative.  Your goal is to make a lasting impression.  You’ll be able to stand out if you make customer engagement your priority.
We suggest the following:
-Giveaways and freebies that serve a purpose [Shameless Plug: AnyPromo has a wide variety of these items!].  *Bags emblazoned with your company name and logo are the best walking ads!  
-Demos are great.  Demos of your new featured products are even better, and if you don’t have a physical demo just yet, demos on iPads and tablets can even be more clutch.
-Take notes!  You’ll have an edge when you’re following up with a potential customer and you include a personal (but not creepy!) life/story detail.
-Work that booth— be genuine, and approachable.  Make sure you keep your energy up even through the final day, final hour.
-Don’t miss out on cocktail hour—people go to Trade Shows to mingle, exchange ideas, and trade contact info.  You’ll never know who you’ll meet over that first round of beers/mixed drinks (depending on your preference).  Imagine all the possibilities, all the Social Media campaigns you can create and run with potential new partners.
3. After the Show: Maintain Relationships
The fun and work begin once you go home and return back to the office.  Don’t slack off now.  Continue these conversations.  Send an email or note a few days following the Show.  Remember, personal details can help you out here, but make sure it’s appropriate.
The next email should be a call to action – whether it’s finalizing a few product orders or a proposal for a marketing campaign.  You’ve created this relationship, thus, you have no excuse not to maintain it!

 Need some ideas for your next Trade Show giveaways or freebies?  Visit our website for these items and many more: http://www.anypromo.com/event/conference-tradeshow

How-To Be A Trade Show Success in 2014
by 
Rina Dakanay

I’ve attended my share of Trade Shows and conventions — as a consumer and as a Team member in promotion of an organization and product, and at the conclusion of every successful one I could only hope, pray, and wish for a few days off for recovery. Considering all the preparation, strategy, travel, the show itself and its numerous social functions, conquering the Trade Show is no easy fare, but we’re here to help you dominate your next event.

What are the steps you need to take before attending your next Trade Show?  How can you engage with your potential customers and make a lasting impression?

1. Before the Show: Prepare

First things first, set your goals and objectives and know the answers to the following questions—

What do you want to accomplish at this particular show? Who are the folks you want to target and do business with?

By identifying the big guns and doing your research, you’ll know how to market yourself and your company to create the right, positive impressions.

Train your Staff— everyone on your Team needs to be on the same page.  Throughout the course of these few days, you’ll (hopefully) be vibing off each others’ energies as you switch from one customer to another, pitching the same important dream.  [Teamwork makes the dream work!]

Ensure traffic to your booth during the Show by creating some buzz prior to it.  Blast some emails out, share your booth info/# on Facebook & Twitter, Instagram a sneak peek of your booth or freebies.  It doesn’t hurt to get the word out.

2. During the Show: Engagement is Key

Your booth is a reflection of your company and its products, and its appearance and your presentation is vital.  Even on a limited budget, be creative.  Your goal is to make a lasting impression.  You’ll be able to stand out if you make customer engagement your priority.

We suggest the following:

-Giveaways and freebies that serve a purpose [Shameless Plug: AnyPromo has a wide variety of these items!].  *Bags emblazoned with your company name and logo are the best walking ads!  

-Demos are great.  Demos of your new featured products are even better, and if you don’t have a physical demo just yet, demos on iPads and tablets can even be more clutch.

-Take notes!  You’ll have an edge when you’re following up with a potential customer and you include a personal (but not creepy!) life/story detail.

-Work that booth— be genuine, and approachable.  Make sure you keep your energy up even through the final day, final hour.

-Don’t miss out on cocktail hour—people go to Trade Shows to mingle, exchange ideas, and trade contact info.  You’ll never know who you’ll meet over that first round of beers/mixed drinks (depending on your preference).  Imagine all the possibilities, all the Social Media campaigns you can create and run with potential new partners.

3. After the Show: Maintain Relationships

The fun and work begin once you go home and return back to the office.  Don’t slack off now.  Continue these conversations.  Send an email or note a few days following the Show.  Remember, personal details can help you out here, but make sure it’s appropriate.

The next email should be a call to action – whether it’s finalizing a few product orders or a proposal for a marketing campaign.  You’ve created this relationship, thus, you have no excuse not to maintain it!

 Need some ideas for your next Trade Show giveaways or freebies?  Visit our website for these items and many more: http://www.anypromo.com/event/conference-tradeshow

We’re gearing up for 2014 here at AnyPromo and for the next few weeks, we’ll be sharing the best trends and what to look out for in the coming year!Thank you for a memorable 2013 and we look forward to working with you in 2014!*All items pictured and more are available onhttp://www.anypromo.com/!**Don’t miss out on our Winter Sale! Up to 40% off promotional items!

Content Marketing 2.0: How To Cut Through The Clutter When Everyone's A Media Producer

Everyone’s a media producer nowadays, with companies pushing content out of all types and on all fronts.

How can you set yourself apart from the crowd?

Joe Pulizzi, author of the new book, Epic Content Marketing, shares some useful info for you to come out on top. 

Joe Pulizzi 

Photo credit: toprankonlinemarketing

Thanks, Jackie of Painting Unlimited!


Another day, another happy customer. Here’s Jackie’s success story with a recent purchase from AnyPromo.com.


image

by Fausto Mendez

    Jackie Fromdahl had a very successful presence at her company’s latest industry event. With a box of hand sanitizers and and staple removers in hand, she entered the show floor with a confident step.

"I absolutely love the products that I ordered from AnyPromo! The art department was very easy to work with and left me with zero headache. The staple remover and hand sanitizers turned out just how I imagined them. The communication that was involved in this whole process was very timely and thorough! In the future, I will definitely call on AnyPromo…"

    We’re happy to serve another great business. Keep up the hustle, Jackie!


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

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