The Bizz by AnyPromo.com

Business & marketing advice, news and features, design inspiration, and the art of gifting.

Color Psychology: How Colors Affect Our Emotions (and Ninja Turtle Identities)

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By Fausto Mendez

Colors are a critical factor when designing ads, branding materials and marketing campaigns. That’s because, whether you know it or not, colors can evoke certain moods in most people - and Ninja Turtles.

    During this morning’s reading spree, I stumbled upon an insightful list of colors and the emotions that each color evokes within people. . 

    Our favorite is, perhaps, black as it paints a picture of boldness and distinctiveness. We also love gray as a catalyst of authority. Certainly, these are useful considerations when dressing for a presentation, pitch or meeting, but you’ll want to add some “real” color when designing graphics in most situations. 

    Red tends to arouse feelings of passion and aggressiveness. Orange, on the other hand, signals fun and joy. Purple paints a picture of sophistication, and people tend to associate blue with dignity and authority. Did I just describe the Teenage Mutant Ninja Turtles? Yes, I did. 

   It turns out that the original creators of the Ninja Turtles follow this same color logic, assigning a personality to each turtle based on the emotions evoked by their chosen colors. We suggest you read the full list at Lost at E Minor to learn how each color affects people differently, but it’s also fun to imagine the Ninja Turtles that could have been but never were.

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

How to Photoshop Like a Pro: Hand-Drawn Graphics Tutorial

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By Fausto Mendez

There’s more than one way to produce hand-drawn-style graphics with a computer, and you may know one or two techniques yourself. But it’s not always as simple as it seems, as you probably know. Here’s a breakdown of a really useful and versatile technique, perfected by a humble artist turned turned web celeb.

    Lauren Nicole Hom - the passionate graphic designer behind the famous Tumblr Daily Dishonesty - is known for the utilization of a Photoshop technique that starts with a traditional on-paper sketch. Hom received several requests for tips on creating hand-drawn-style graphics, and she happily answered their requests with a helpful tutorial. We break down the basics below:

Step 1 - Draw It

+ Start with a pencil sketch on paper. Hom prefers grid paper.

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+ Fill in the sketch with a fine pen.

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Step 2 - Scan It into Photoshop

+ Scan the drawing into Photoshop. Use a 600 DPI resolution. Higher resolutions should work just as well.

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Step 3 - Lift It off the Paper

+ Adjust the levels to quickly erase any background patterns on the paper. This is pretty easy with line paper and grid paper. The effect should also darken the blacks to produce solid, dark letters against a solid, white background.

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 Make sure layering isn’t locked down. Next, select the whites with the Color Select tool. Delete the whites. This should produce isolated letters

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Step 4 - Finalize Digitization

+ Add a new solid-white layer behind the type layer. Pixel lock the type layer.

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    Since you now have solid letters on top of a solid-white background, you’re done importing your hand sketch into the digital realm. It’s now ready for some good-ol’-fashioned Photoshopping. If you want to learn how Hom refined her “Self Medicate with Chocolate” piece using color and additional enhancements, we suggest you check out the rest of the tutorial at Daily Dishonesty. Here’s the finished piece:

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    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

 

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