The Bizz by AnyPromo.com

Business & marketing advice, news and features, design inspiration, and the art of gifting.

Download this Free Font: Beautiful Title Fonts for Commercial Use, Vol. 3

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By Fausto Mendez

    Finding the best free #fonts isn’t easy (except when we post them here), but it’s always good for business to have some extra out-of-the-box fonts within arm’s reach. That’s why we’re always searching the Web for its best-kept-secret fonts.

    We continue our free-font series “Beautiful Title Fonts for Commercial Use” with another round of five gorgeous title fonts that are pre-cleared for commercial use, so you don’t need to seek the copyright holder’s permission to use these in your marketing materials, ads, promotional giveaways, retail items, event supplies, websites, business cards and any other commercial purpose. 

    Of course, it’s good etiquette to credit the font creator with a link to their profile or website. After all, the designers behind these fonts deserve at least a mention, and they always love to hear about how their fonts are used. So shoot them a friendly message with some photos if you’re feeling nice.

    Actually, we love it when people send us photos of their creations that use the fonts we post here, so don’t be shy. Show off your creations on our Google+ page. Download the fonts at the links below.

Dan by Font Fabric

Donovan by Nathan Brown

Kilogram by KalleGraphics

Illegal Curves by WESLO GFx

Hyped by Med Ness


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

Finished Work: Mug for Chippendales of Las Vegas

By Fausto Mendez

    AnyPromo’s design and production teams love to display their #finished work. This is just another design of the many designs they finalize on a daily basis.

    Hey, whether or not you’re into Chippendales, you have to admit. That’s a fine looking mug right there. The glossy finish wraps around the curves very nicely, and each one is perfectly prepared to last much longer than you’d keep it. You know how it is; they usually lose their attractiveness early in life. But these are designed to keep going and going.

    Yup, that’s a good mug. You knew I was talking about the mug, right? What’d you think I was talking about? Anyway, if you need customizable mugs, we got ‘em right here.


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

Don’t Say These Five Things in Your Next Business Email to Someone Important

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By Fausto Mendez

    Encourage intelligent and useful responses in your next business email to someone important by avoiding phrases that miscommunicate your intentions or that make you look like a dumb robotic (thoughtless) employee.

    Business emails are a tricky thing; actually, navigating the social norms of non-business email can be rather weird too. Email culture carries a lot of influence from the good-ol’ snail mail days, and it’s also influenced by well-intentioned manners (or lack of) that can turn fairly standard conversations with important folks into awkward moments of miscommunication. With that in mind, you should probably avoid the following five phrases in your next business email - whether or not the recipient is “important” - in order to sound like a real and intelligent person that deserves a real and intelligent response.

    Of course, you may find that there really are situations in which the following five phrases should be used, but more often than not, they are overused without a second thought - thrown in because we don’t know what else to write.

Don’t Say, “I Hope You Are Well.”

    Please, don’t say this unless you really know the person and actively do things to show that you care because if you don’t actively care, the recipient will assume that you just want something from them. And that’s actually OK, but successful people tend to be very realistic. So if you’re trying to manipulate them, they will sense it right away. After all, they didn’t get to where they are by being naive to manipulation. They don’t like it, and they try to gravitate towards people that don’t try to manipulate them.

Don’t Say, “I Thought I Would Reach Out.”

    Obviously, you had that thought; otherwise, you wouldn’t have reached out. Important people don’t have time for thoughtless conversation. By limiting your email’s content to what is immediately relevant, you show the recipient that you understand how valuable their time is. Important people always value time over anything else, so if you throw in meaningless phrases like this, you are basically saying one of two things: 1. Your time is not valuable. or 2. I’m too stupid to understand how valuable your time is, so I don’t deserve a response.

Don’t Say, “Can I Pick Your Brain.”

    As I noted earlier, there are times when these overused phrases are certainly appropriate, and this is probably one that is harder to misuse. But the reason it’s often misused is not because it’s not relevant, not polite or utterly thoughtless. Actually, it’s misused because you asking for a very important person to spend their extremely expensive time and wisdom on you, not on anything else that he or she would like to get done today. If the recipient is not in a good mood, what seems like a compliment may actually be interpreted as an insult. 

Don’t Say, “Bounce an Idea Off You.”

    This is probably better than “can I pick your brain” because at least you’re going into it with the attitude that you’re going to contribute to the brainstorming that you’d like the recipient to do. It’s not just the recipeitn doing the work; however, it suffers from the same major problem. You probably misunderstand how much it costs for the recipient to do anything for anyone.

Don’t Say, “Sincerely Yours.”

    It’s really weird that we still say this. The phrase really belongs in a love letter, and even just “sincerely” doesn’t sound right. Of course, you are being sincere, so why would you need to say it? The fact is you don’t need to say it, and if you can come up with anything that’s more meaningful or relevant, you’ll probably stand out amongst the other tens, hundreds or thousands of emails that the recipient received today.

    Thanks to Fast Company for the original list of five phrases, but FC’s article didn’t suggest substitutions for these phrases. We offer the following suggestions.

What to Say Instead

    If you’re looking for some good substitutions when avoiding the above phrases, the best thing to do is to say something real. In other words, say something useful or relevant. I might also suggest being entertaining or funny, but that could cause more problems than it solves. If you are not familiar with the recipient’s sense of humor, you should probably avoid humor at all cost.

    More importantly, if you’re asking for something, such as to “bounce an idea off” the recipient, bring something valuable to the table that you can offer in return. I know this can be really hard in some situations, such as when a student reaches out to an experienced executive, but even the inexperienced have valuable info or stories to share. Everyone sees the world from a different perspective, and the important people that you’re trying to reach via email are surrounded by people - more like robots - that never have anything important to share. So you really make yourself stand out if you can offer something useful in return for the favor.

    No matter what happens, you should always thank the recipient for sharing their valuable time with you. That’s actually the signoff I use in most of my serious emails. Later on, I may choose a less serious signoff, such as “may the force be with you”, but I certainly make sure the recipient knows that I know their time is extremely valuable. While the above five phrases can be easily misinterpreted in many situations, thanking someone for their time is always a safe bet.


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

Download this Free Font: Vintage Title Fonts

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By Fausto Mendez

    Finding the best free #fonts isn’t easy (except when we post them here), but it’s always good for business to have some extra out-of-the-box fonts within arm’s reach. That’s why we’re always searching the Web for its best-kept-secret fonts. 

    Our “Download this Free” Font series usually offers fonts with a more modern attitude, fit for the digital realm. But fonts have a lot of uses, and it helps to keep an open mind when designing consumer-facing marketing materials, such as ads, marketing emails, promotional giveaways, event supplies and others.

    That vintage feel is exactly what you need in the right circumstances, so this font pack should help you achieve the effect. Download the fonts at the links below. Thanks to Over the Big Moon for putting together this collection.

Honey Script

Governor

Blessed Day

Carnevalee Freakshow

Nutshell Library

Beauty School Dropout

Blue Highway

Brannboll

Matchbook

Seaside Resort


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

Finished Work: Embroidered Hats for Pepsi

By Fausto Mendez

    AnyPromo’s design and production teams love to show off their #finished work. This is just another project of the many, many projects they finalize on a daily basis. 

    We just wrapped up production of these promotional hats for Pepsi, complete with an embroidered Pepsi logo. Because we have a full-scale production team in house, Pepsi got this order at a steal. Maintaining an in-house production team has been a key factor in keeping our prices the lowest on the Web. It also enables us to maintain greater control over quality of the final product. 


    Join us on FacebookPinterestGoogle+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

When Failure Precedes Success: Tommy Hilfiger’s Life Forever Changed after Bankruptcy at 25

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By Fausto Mendez

    Tommy Hilfiger shares details behind his bankruptcy at 25, when he owned several jeans stores under the brand name The People’s Place. He was never the same after this first and major business fail.

    Hilfiger’s initial reaction to his first business fail is humble and eye opening, and it set the stage for his next next business victory.

"We went bankrupt. I was devastated. I was embarrassed. I had started with nothing and worked so hard, and we were so close to making it really big, but I had taken my eye off the ball. I believed that the business would just continue to do well. But it didn’t, because I wasn’t paying attention to the ‘business’ part of the business." 

    As a creative, Hilfiger excelled, but he neglected expense control and the management of big projects with small budgets that bring in big results. Needless to say, he didn’t give up after receiving the bad news. At 28, he started a new clothing design team that eventually landed Jordache as a client. By 1988, he sold over $25 million in product. Today, he expects to pull in over $5 billion in this year alone, but it wouldn’t have been possible without that big first failure.

"My creative side still very much exists. It’s still very important. I use it to create unique designs and clothes. But really, since I was 25, I have viewed myself more as a businessman. That’s made the difference."

    Successful comedians, actors and other performers often have similar experiences at the start of their careers. They call it the first “bomb”. Everyone of them has to experience that big first failure, or bomb, in front a hateful crowd before they will ever develop the skills to succeed. I imagine it’s the same in most industries, and Hilfiger’s story perfectly illustrates that growing process in the real world. 


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

#DIY Gifts & Giveaways: Origami-Heart Notes

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By Fausto Mendez

    If you’re a fan of #DIY crafts for personalized gifts, promotional giveaways and event supplies, you should consider adding a personal touch to your next gift, giveaway or event with gorgeous origami-heart notes. 

    We’re always looking for innovative ways to say “thanks” to special clients that deserve some extra attention, and promotional giveaways are great for that. But nothing says “thanks” like a #DIY gift from the heart. These special origami-heart notes are relatively easy to build, and the graphic below explains it very clearly (even if the instructions are in Chinese). 

    Though they appear to be envelopes, what you are looking at is actually the notes themselves. Even the heart is apart of the note sheet. You would write or print your note on the inside, of course.

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    You’ll need two separate sheets of paper in a square cut for this project. To maximize the marketing effect of this note, you should use a sheet of paper that features your company logo in a tasteful way. You can also add your logo to promotional mints or candy, and attach the mints or candy as a part of the gift. Thanks to Duitang for posting the image.


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice and insightful copywriting tips - plus, free fonts, easy lunch recipes and more. Brought to you by AnyPromo.com.

How to Get Everyone to Wear Your Promotional Shirt at the Next Trade Show - #MarketingMonday

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By Fausto Mendez

    Trade show giveaways, such as free shirts, are one of the most effective ways to boost brand awareness within your target audience, but the key is making sure your giveaway is not prematurely chucked into a trash can or hidden in a bag. Achieve this effect by designing a marketing campaign around your promotional giveaway instead of just handing out free stuff. 

    Handing out promotional giveaways at trade shows is one of the oldest marketing tricks in the book. The goal is to turn fans and potential customers into walking billboards for your brand - and also sell to those same swag-wielding folks - but since everyone at the show is handing out promotional items to everyone else, it’s harder than ever to get attendants to use your giveaway in public. 

Giveaways Are Not Marketing Campaigns

    Most trade-show exhibitors assume their free giveaways are their marketing campaigns, but that’s not how you should craft your presence at the show. The giveaway should only be a small component of a larger marketing machine, not the machine itself. Below, I craft an easy example for a video game publisher, but you may need to adjust the details of the plan to better fit your business and audience.

+ It all starts with a brand that other people want. If no one could ever want your brand, no amount of skillful marketing is going to change that. However, if your brand is worthy, you should see great success from this campaign. If you are confident that your brand would sell if people were introduced to it, you are on the right track. For this example, let’s pretend we run the marketing team for a gaming company.

+ You’ll need a low-cost promotional shirt or hat to give away at the trade show. Of course, you’ll add your logo, URL and/or message to the shirt, which is a service provided by a company like AnyPromo.com. You’ll need a lot of shirts, which is why they shouldn’t be expensive, but you don’t want to go so cheap as to encourage folks to prematurely trash your giveaway. If the shirt is of decent quality, fans will wear it long after trade show. For this example, let’s pretend we ordered 2,500 Hanes tees for less than $2.00 each from AnyPromo.com. These shirts brandish our brand logo, game logo, store URL and fashionable artwork.

+ Before you arrive at the trade show, craft a plan that encourages others to actually wear the shirts on the show floor. It is not good enough to simply give the shirts away. One of my favorite ideas is a contest that awards random shirt-wearing attendants at random times throughout the show.

A video-game publisher would bring along a few extra employees to covertly search for shirt-wearing attendants all over the show floor in order to offer them free copies of games. Coupons, gift cards and actual money are also great prizes. The goal of the campaign is the buzz it can produce as fans, potential customers and competitors will certainly discuss the masses of shirt-wearing fans, and once word spreads, you may even find a line at your booth for free shirts. A long line is also one of the best marketing tools your brand can have at a trade show.

+ For the next trade show, you may switch out the shirts for tote bags or another promotional giveaway that appeals to your audience. You don’t want to repeat the same campaign at every show as its effect will wear out if it’s used too often. However, you may decide to pull the same stunt at the same show every year. It could be a fun and memorable tradition that your fans anticipate.   


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice and insightful copywriting tips - plus, free fonts, easy lunch recipes and more. Brought to you by AnyPromo.com.

Finished Work: Custom Nike Golf Hats for Bud Light

By Fausto Mendez

    AnyPromo’s design and production teams love to show off their #finished work. This is just another design of the many, many designs they finalize on a daily basis.

    The production team in our Southern California warehouse is working full steam on a thick stack of custom embroidered hats for Bud Light. These customizable Nike Golf hats are customized by our state-of-the-art embroidery machines.

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    We also carry customizable apparel by other mainstream brands, such as Adidas, Hanes, Port Authority, Fruit of the Loom and more.


    Join us on FacebookPinterestGoogle+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice and insightful copywriting tips - plus, free fonts, easy lunch recipes and more. Brought to you by AnyPromo.com.

Download this Free Font: Beautiful Title Fonts for Commercial Use, Volume 2

By Fausto Mendez

    Finding the best free #fonts isn’t easy (except when we post them here), but it’s always good for business to have some extra out-of-the-box fonts within arm’s reach. That’s why we’re always searching the Web for its best-kept-secret fonts.

    This week, we present a tasty new round of fonts for the next installment of “Beautiful Title Fonts for Commercial Use”. In Volume Two, we feature a variety of FREE title fonts that are pre-cleared for your consumer-facing marketing materials, including logos, promotional giveaways, event supplies, brochures, ads, posters and anything else you can think of.

    That means you don’t have to seek the copyright holder’s permission to use any of these fonts for commercial purposes, but the graphic designers that invented these typefaces do appreciate an occasional mention as it helps to boost their careers. And if you ever feel like reaching out to pay them, I’m sure they’d appreciate it. Get the fonts at links below.

Dubtronic by Astro Studios

Betlog Square by Quikijiki

Canter by Font Fabric

Intro by Font Fabric

Phorion by Elkins Design

Serious Man by Iordanis Passas

LOT by Font Fabric

Cube 02 (Vector Graphics) by Font Fabric


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice and insightful copywriting tips - plus, free fonts, easy lunch recipes and more. Brought to you by AnyPromo.com.

Yahoo! Logo Generator Transforms Text to Match Company’s New Logo

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By Fausto Mendez

    The Yahoo! Logo Generator has arrived, and it’s ready to transform your company name - or any text phrase - into a logo that matches the style of the company’s brand new, redesigned logo. 

    You may have heard over the weekend that Yahoo! just updated its logo, and whether or not you think the change makes sense or is worth the time/money, the entire Web is talking about it. So it definitely achieved at least one of its purposes: get everyone to focus on Yahoo! This week, the company’s making sure that the spotlight remains on itself by unveiling the Yahoo! Logo Generator, a single-serving website (a toy, really) that matches text to Yahoo!’s logo style.

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    The five-minute time waster was developed by Flickr employee Bertrand Fan, not Yahoo!, so it’s not an official Yahoo! project. Flickr being a property of Yahoo!, it’s likely that the Logo Generator is not only sanctioned by the company itself, but it was probably encouraged by the company’s marketing team too.

    However, the story getting passed around the Web certainly makes it feel like a quirky, on-the-fly idea, which is great for marketing, and in any case, it’s an effective marketing strategy that has ensured the continuation of the conversation for at least another week. 


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice and insightful copywriting tips - plus, free fonts, easy lunch recipes and more. Brought to you by AnyPromo.com.

Recipes to Boost Focus in Meetings: Strawberries & Cream Dessert Cups #RBFM

By Fausto Mendez

    Pitching to a hungry audience is shooting yourself in the foot, so bring along some tasty treats - preferably sugary stuff - to boost client focus and mood. It WILL make a significant difference in the success or productivity of your meeting. This week’s #RBFM sugar spell: Strawberries & Cream Dessert Cups!

    This is certainly an interesting recipe. As always with our RBFM series, we search for outstanding and unique recipes that shock & awe with flavors, textures and visual appeal. The goal is to wow clients, partners and/or co-workers at your next meeting with a dessert that is so amazing (and sugary) that it actually improves their moods and nudges their opinions in your favor. Hunger is your enemy in the meeting room, so come prepared!

Step 1: The Grocery List

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+ Heavy whipping cream, (non-GMO) Chunks ‘O Fruit bars (available at Sam’s Club), strawberries, mini phyllo cups, vanilla, sugar, love. 

Step 2: Beat that Cream

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+ Beat the whipping cream, sugar, vanilla until you get some soft peaks. Mix in a melted Strawberry fruit bar for extra flavor.

Step 3: Fill ‘Em Up

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+ Fill the mini phyllo cups with the cream mix.

+ Cut some strawberries into little squares.

+ Cut some fruit bars into little squares. If you’re serving these at work (or away from where you’re preparing the dessert), you should dice the fruit bar at your destination. Obviously, ice cream melts, so you should refreeze the fruit bar at the destination, and then, cut the bar and add it to the cups. 

+ Next, add the squares of fruit bars, and finally top it all off with the strawberries. Serve ‘em quick; I imagine these would lose their visual appeal as they warm up to room temperature. 

+ Finally, thank The Gunny Sack for the original recipe and the gorgeous photos. 

    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

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