Google Glass is the smartphone of the future, a wearable computer that sits on your head like a pair of glasses. Though it seems rather futuristic, the technology that powers Glass is hardly any different than the same stuff that powers your smartphone. Needless to say, advertisers and businesses continue to line up and compete for a chance to start using and building software for Glass - mostly programs and experiences centered around ads other types of marketing content (as is the custom in smartphone app development). There’s just one problem: no one is allowed to serve ads on Glass!
Google recently announced that a set of Glass headsets would arrive at the doorsteps of some lucky developers and a few enthusiastic fans, and with that announcement, the company released the API (and guidelines) for developing software for Glass. It turns out the API specifically states that Glass and the user’s data connection may not be used to serve advertisements. Section Two of the API reads:
“No Ads. You may not serve or include any advertisements in your API Client. Data Usage. You may not use user data from your API Client for advertising purposes. You may not sell or transmit any user data received from your API Client(s) to a third-party ad network or service, data broker, or other advertising or marketing provider. For the avoidance of doubt, user data from the API Client(s) may not be used for Third-Party Ad Serving (‘3PAS’).”
This development poses problems for businesses that have become accustomed to Google’s traditional business model: ads everywhere and anywhere, but whether or not Google will maintain this stance is unknown. It could very well be a temporary measure to ensure that only the most passionate developers jump on the bandwagon. On the other hand, Google may have a business model in mind that we’ve never seen before.
Google is no stranger to revolutionizing business models. After all, it is the company that shaped the modern Web and the way businesses to business on the it (with the help of the masses, of course). We look forward to seeing what Google has planned throughout the rest of this decade. It will certainly be an interesting ride.
We’ll watch the story as it develops, so stay tuned. In the meantime, join the conversation on Facebook, Twitter, Pinterest, or Google+, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.