The Bizz by AnyPromo.com

Business & marketing advice, news and features, design inspiration, and the art of gifting.

#DIY Promotional Giveaway: Two-Tone Concrete Letters

By Fausto Mendez

    If you’re a fan of #DIY crafts for personalized gifts, promotional giveaways and event supplies, you should consider adding a personal touch to your next gift, giveaway or event with two-tone concrete letters.

    While browsing the Web for interesting fonts this morning, we stumbled upon a handy DIY guide for two-tone concrete letters. Wit And Whistle has the full guide, but we break it down to the essential steps below.

Step 0 - Hit the Shops for Some Essential Ingredients

+ Hollow Cardboard Letter(s), found at many craft shops

+ Box Cutter

+ Breathing Mask

+ Disposable Gloves

+ Two Plastic Spoons

+ Two Disposable Plastic Bowls

+ One Disposable Cup

+ Concrete Mix

+ Cement Color

+ Water

Step 1 - Hollow Out the Letter

+ Cut the back of the cardboard letter off. This will serve as your concrete mold.

+ Remove any filler material from the inside of the letter.

Step 2 - Prepare the Concrete and Letter’s Interior

 If this filler is simply cardboard strips, you can use it to create the divider for the two tones. Otherwise, you’ll have to find another solution. 

+ Mix two separate batches of concrete using your gloves and mask. You don’t want to breathe in any toxic dust. Don’t forget to add some color to at least one of your concrete mixes; the goal is two achieve a two-tone look. 

Step 3 - Add the Concrete

+ Fill in the letter interior.

+ Once you’ve filled in the interior as much as you can, remove the divider and add any concrete to any holes or gaps that are left. Don’t forget to check the sides for gaps too. 

Step 4 - Remove the Mold

+ Wait 24 hours for the concrete to dry.

+ Finally, cut away the mold to revel the letter.

    If you’re going to use the letter as a promotional gift (that raises brand awareness) to a special client, lead or partner, I recommend bundling it with other promotional giveaways that actually show the name and logo of your brand. Check out AnyPromo’s no-minimum page for promotional products that can be ordered in smaller quantities, such as iPad Cases, iPad Cases with built-in keyboardsBuilt Messenger Bags, leather shoulder bags and high-end  portfolio / writing pads - all of which feature your own logo, name and message. 

    The letters can also make for some very interesting, custom supplies for events and parties. For example, you might assign guests a letter or number, and they would then sit at the table that features the letter or number. You can also make a whole name or sign from several letters, such as “happy birthday”. You might also use the letters to make an attention-attracting sign for your booth at the next trade show.

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

Marketing in the Sun: Promotional Giveaways for Summer Events and Outdoor Venues

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    Our partner AnyPromo.com is a promotional products supplier/retailer, and the company’s graphic artists love to show off their finished work. This is just another design of the many, many designs they finalize on a daily basis.

    Brands attending events at outdoor venues can really benefit from a smart promotional giveaway campaign, so I highly recommend stocking up on a variety of outdoor giveaways, such as sun glasses, hand sanitizer and SPF-15 chap stick.

    Low-cost giveaways like this often have a big impact at concerts, music festivals, hotels, beach parties, raves and outdoor bars. People tend to be in a good mood - probably a not-so-sober mood - so the products often have a strong emotional impact despite the fact they’re rather low-end products. That’s because a lot of people forget to bring along these basic items, so they really appreciate it when somebody, such as your company, solves this problem for them. Your brand can really benefit from that positive and memorable association.

    Other effective ideas include: water bottles, color-changing cupstumblers and tote bags. AnyPromo is also running a sale on custom beach balls this month, so you can choose from an assortment of outdoor promotional items that can really boost your promotional efforts. By the way, the products in the above picture are brand-spankin’ new, so they’re not on the AnyPromo.com website yet. Call 1-877-368-5678 to order

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis.

Build Your Own Promotional Giveaway: #DIY Food-Shaped Envelopes

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    If you’re a fan of #DIY crafts for party favors and trade show giveaways, you should consider adding a personal touch to your event with homemade envelopes in the shape of a related object. This guide is specifically for dumpling-shaped envelopes, but with a little creativity, you can adjust the instructions to create other shapes, such as tacos or muffins.

    Themed envelopes can carry anything, including an invite to a lunch pitch or a thanks note coupled with a restaurant gift card. In this case, Erin Jang of The Indigo Bunting put together a set of custom invitations for a friend’s baby shower. The invitations take the shape of a dumpling, and this is how she did it (along with our advice on customizing the project for other shapes/themes).

Step 0 - Gather Your Materials

The envelope is made of three layers: an inner layer made of thick paper, a transparent mid layer made of tissue paper, and a touch-friendly outer layer made of cloth. You will also need scissors, a stapler and either a printer or coloring materials, such as markers.

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Step 1 - Design, Print and Cut

+ Write or print the invite details on a small piece of paper. Put it to the side. We’ll use it again in step two.

+ Cut a circle-ish shape from dark paper, and fold it in half (like a taco). You can write the first part of your message on the outside of this inner layer. To maximize interest, use a general statement that doesn’t give too much away, such as “let’s have lunch” The mid-layer of the envelope takes the shape of the dumpling itself, though it’s very flat and transparent. 

+ To customize this guide for other shapes, you can cut these inner layers in any shape that fits your theme. You can also adjust the colors to fit your desired shape. For example, if you’re building an apple, use a white circle made from construction paper for the inner layer. Use red tissue paper for the mid layer.

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Step 2 - Assemble the Inserts

+ Place the invite details into the inner layer of the envelope, and cover the inner layer of the envelope with the middle white layer.

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Step 3 - Close the Envelope

+ If you want to maximize the “wow” factor, give your envelope some depth. In this case, Jang inserted candy  between the mid layer and the outer layer.

+ Finally, close the outer layer of the envelope with staples. For custom shapes, a different closing mechanism, such as glue or stitches, may be more appropriate. For example, staples could work for muffin-shaped envelopes since the dumplings look a bit like muffin tops. You’d just add the muffin bottom. On the other hand, tacos would require glue and an additional ornament that sticks out of the top, such as spiky green paper, to represent lettuce.

+ If you can spare a few more minutes, check out the whole guide for more, including an idea for a book of comments submitted by the party attendants. Jang used this idea to collect wishes from invitees, but in a business context, you can use a similar idea to collect comments from clients or suggestions from partners. 

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

Caribou Coffee’s Brilliant and Fresh Marketing Campaign: Life is More than Coffee

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By Fausto Mendez

Apparently, life is more than coffee. I was unaware of this, but this is the message of Caribou Coffee’s new marketing campaign. Well, I’m glad someone finally told me because I’ve been working inside this cubicle, sipping on lattes and green tea all day. The brilliant marketing campaign is a stark contrast from the classic message that coffee is all about focus and office productivity. 

    “Life is more than coffee. That’s why there’s coffee,” says Caribou Coffee via its new marketing campaign. The campaign launched in March with a series of innovative cups that aim to inspire and exercise your creativity with designs that you can draw on, color in or paint yourself.

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     The coffee shop’s napkins also offer similar function with inspirational and time-wasting fun while you sip, sip, sip. 

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    Of course, that part of the campaign is great at marketing to current customers, but what is Caribou doing outside of its shop to attract the attention of the rest of us? Images coupled with messages that promote a love of life beyond the office and coffee shop populate the company’s consumer-facing marketing materials, including billboards. 

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    The message is quite the opposite of the message of the marketing campaign that popularized the term “coffee break”. Back in the ’50s and ’60s, the Pan American Coffee Bureau launched radio, magazine and newspaper campaigns that touted the benefits of coffee, mostly as it relates to work. Prior to this marketing campaign, employers didn’t allow for coffee breaks. The idea of a coffee break was absurd, but people didn’t associate coffee with productivity at the time.

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    The absurdly successful slogan, which took many forms over the years, originally read: “Give yourself a coffee break, and get what coffee gives to you.” And the promotion worked. Employers learned about the benefits of coffee, and they made room for it during work hours. Cigarette companies tried a similar scheme, though it didn’t work as well. 

    Today, Caribou Coffee is taking a different approach, disassociating coffee with the drab office. Why should marketers limit the benefits to work? Now that everyone understands the benefits of coffee, the association to the boring office is actually a downer, not a positive message. After all, coffee can boost any moment, so take a cup with you wherever you go and smile. Marketers and advertisers, take notes.

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    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

Finished Work: Custom Glass Beer Mug / Pitcher for Engine 403 Medic Truck

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    Our partner AnyPromo.com is a promotional products supplier/retailer, and the company’s graphic artists love to show off their finished work. This is just another design of the many, many designs they finalize on a daily basis.

    This promotional glass mug, or pitcher (depends on how thirsty you are), starts production this week. The fire fighters from the City of Fairfax just approved the design, and we’re excited to ship it out with a new design. This mason jar turned promotional drinkware is one of our favorite glass mugs in the AnyPromo catalog, which includes about 40,000 to 50,000 different promotional giveaways, customizable office supplies and personalized gifts!

    New customers, don’t forget to enter promo code “AnyPromo” during checkout for a 10% discount on orders of $250 or more. 

  Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis.

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