The Bizz by AnyPromo.com

Business & marketing advice, news and features, design inspiration, and the art of gifting.

Check Out This Interactive Image of Obama’s 20lb bag of Promotional Gifts and Giveaways

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By Fausto Mendez

    The White House held a Correspondent’s Party with People & Time Magazine at the end of April, and as usual, businesses from all walks of life were eager to get their swag in front of the House’s top brass. 

    The above image of Obama’s 20lb swag bag from the Time/People WH Correspondent’s Party is making its way around the Web this week, courtesy of the Washington Post. There’s a ton of stuff to check out, and it might even give you ideas for your own promotional giveaway campaign. Hover your mouse over the image to reveal red markers (dots), and when your mouse hovers over the red markers, it reveals some basic details of the promotional giveaway. 

    Join the conversation on FacebookTwitterPinterestGoogle+ orLinkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you byAnyPromo.com.

Finished Work: Jumbo Tote Bag for the YMCA

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By Fausto Mendez

    Our partner AnyPromo.com is a promotional products retailer/supplier, and the company’s graphic artists love to show off their finished work. This is just another design of the many, many designs they finalize on a daily basis.

    The YMCA of Somerset Hills reached out to us this week for a low-cost, high-quality and lightweight promotional tote bag. It’s a rather simple project, and the Y’s imprint is a mere one color. Still, we’re excited and honored to serve such a well-known and established organization, such as the YMCA. 

    Promotional tote bags are some of our hottest sellers, and this one is made of eco-friendly and non-woven polypropylene. The bag opens to reveal a ten-inch gusset, and its face measures 13”  x 15”. A removable insert for the bottom keeps it sturdy and flat when lifted off the ground. The reinforced handles measure 20 inches from one end to the other, so this promotional tote is rather easy to carry. 

    Our clients love to hand out promotional tote bags at industry events, trade shows and corporate meetups because most attendees don’t bring bags to these events, but it’s pretty common for businesses to offer attendees informative media, free gifts and promotional giveaways. Of course, two hands can only hold so much. As a result, people really appreciate a nice tote bag, and if you flood the event with your bags (so that your logo is visible no matter where people look), you WILL make a lasting impression on the attending audience. 

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

Finished Work: Plastic Handle Bag for KSPR ABC of Springfield, MO

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By Fausto Mendez

    Our partner AnyPromo.com is a promotional products retailer/supplier, and the company’s graphic artists love to show off their finished work. This is just another design of the many, many designs they finalize on a daily basis.

    We’re honored that ABC affiliate KSPR of Springfield, MO reached out to us this week for a fat stack of plastic handle bags. This inexpensive promotional item is currently item #668032 in our catalog, and they come in a variety of solid colors. The handles feature a fold-over, reinforced, die-cut design, and the front and back faces measure 12” x 15” with a depth of three inches. 

    Promotional handle bags function perfectly as custom gift bags (that hold other promotional giveaways), and they maximize brand awareness at industry events, retail stores, souvenir stores, music festivals, cruises, concerts, hotels, tourist spots and any place or event where members of your audience linger around each other for significant periods of time.

    AnyPromo is the low-price leader and one-stop shop for customized promotional products and personalized promotional products, and with a catalog of over 40,000 products, we guarantee you will find the promotional supplies that you need to launch the most effective promotional campaign - no matter your circumstances or budget.

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

Introducing Customizable Water Bottles by Bobble

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    AnyPromo just picked up these smart water bottles (with internal filters) by Bobble. Customize them with your logo. Then, hand them out to potential clients, clients and partners to boost brand awareness. This is a brand new addition to the AnyPromo catalog, so you might have to call to order. 

   Join the conversation on Facebook, Twitter, Pinterest, or Google+, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

Check Out this Cell Phone Stand with a Hidden Compartment

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    You’ve probably seen a similar cell phone holder on a co-worker’s desk, but it probably didn’t have this hidden compartment (see below).

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    Pretty useful, right? When you’re talking on the cell and you suddenly need to jot down a quick note, you won’t have a shortage of note supplies anymore. Finish it with your company, team or organization’s logo; then, give it away to clients and partners to promote your brand.

    Join the conversation on Facebook, Twitter, Pinterest, or Google+, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

Low-Cost Marketing Tips for $0 Budgets

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By Fausto Mendez

Whether you’re a high-level executive or a business newbie, free marketing is always a great idea. Unfortunately, effective tactics on $0 budgets aren’t always obvious. Fortunately, we’re here to help.

    We came across a helpful piece this morning that describes some valuable marketing strategies that are virtually free or extremely low cost. We break down the basics below, but whole thing is worth a read if you have a few more minutes to spare.

    Use real people to design the look and message of your emails, not automated machines, and take your time with your email campaigns. Don’t force your customer to commit on the first message. It really helps to court them over time. Once you build trust with the customer, you can subtly introduce messages that are more direct. 

    Host webinars. There’s a lot of great platforms that help businesses host small webinars for free. This is an easy way to demonstrate your product to anyone in the whole world, and you can also use it to gauge feedback about your presentation and product. Improve your presentations over time, and you should eventually see some great results. After you hone your presentation skills, upgrade to a paid option  to host bigger webinars to reach more customers in one session. and boost your odds of success.

    Give away free samples, consultations or trials. This is another great way to collect feedback, but it also puts your product in the clients’ hands. If you play your cards right, you’ll make up the cost with increased sales. Extra tip: If you’re a distributor, you may have access to samples from the manufacturer at no cost to you.

    It’s all great advice, but we add our own two cents below. There’s much more you can do on a low marketing budget. 

    Give your clients and potential clients free promotional items, which are useful office supplies, apparel or gifts with your logo, name or information on it. This isn’t really a “free” option, but it is a low-cost way to stay on the client’s mind long after contact. It is such a common tactic that it is often overlooked by impatient newbies.

    A company like AnyPromo makes it easy to stock up on promotional products and gifts for face-to-face sales, trade shows, meetings, demonstrations and more. Try offering products that the client would often use - either on his own or in a community setting, such as in his office’s lunch room. AnyPromo offers customizable cutting boards, mugs, pens, bags, clocks, notebooks, portfolios, planners, USB solar chargers (for mobile devices), backpacks, safety glasses, tumblers, hard hats, business cards and much more. 

    Of course, you can also try your hand at social-media marketing, which is technically free, but you should have on staff a social-media guru even if he’s also involved in other areas of the company. It can be pretty easy to waste your time if you don’t know what you’re doing.

    If you’re an expert in a certain field, you can offer free advice on forums, blogs or magazines. In exchange for the free content, ask for or setup a “followed” backlink to your website in a signature to help boost your SEO, but the real reward is the exposure of your brand to new audiences. More importantly, you’re showing the audience your skills and experience, so they know you’re a trustworthy and legitimate source of help or business. Virgin CEO Richard Branson is an expert at this style of self marketing, and you may have already noticed that he’s always writing articles or conducting interviews with industry-leading magazines, websites and blogs.

    Join the conversation on FacebookTwitterPinterest, or Google+, and stay updated with marketing & business advice.

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