The Bizz by AnyPromo.com

Business & marketing advice, news and features, design inspiration, and the art of gifting.

Here’s to making every day Earth Day! http://www.anypromo.com/eco-friendly-products …
Finished Work: White Tees for “Wellness is Now” — we’re loving the color transition and crossover on them!

Our Production Team continues to learn and improve their skills in Screenprinting.  Here they are picking up some new techniques and putting them to practice—

We’re counting down to the Sochi 2014 Winter Olympics with some of our favorite -Made in the USA- products on Pinterest: http://www.pinterest.com/AnyPromo/team-usa/
Today, we’re introducing our Vendor Relationship Manager, Alicia Servin, who is celebrating 12 years with AnyPromo!  Alicia took some time out of her busy schedule to share some of the insights she’s gained from her role and as our resident coffee fiend, reveals which coffee mug she favors over them all.
 
What’s the most rewarding part of your job at AnyPromo?
“I must say the best reward is reaching a goal.  You need to set goals along the way, no matter how big or how small they are and work towards it every single day.  Once it is reached the feeling is so rewarding.  Meeting sales goals are of course rewarding; however, meeting high standard customer care services are weighed in just the same way.  I want customers to leave with a great impression of AnyPromo. Having a customer return and place a repeated order is rewarding as well.  It does not matter if the order is too small or too large, what matters is that they returned and that means we are doing something right!”
 Quote I can relate to:  “After every call, no matter how well you did- even if you closed a million-dollar deal- ask yourself how you could have done it better.”
 
What are your favorite gifts to give / most meaningful gift you’ve received and why?
“I really enjoy giving something to someone that is useful. I want to know my money is being used wisely.  Personally I like to give away Wearables.”
 “My beautiful two children [mean the World to me]!!”
 
If you could choose one promo item to market/promote yourself— which one would you choose? and why?
 “There are too many promotional items I can think of.. but I must say the one I use the most and must have is my Coffee Mug!  This is used daily and I love it, especially Monday mornings!”
[Below is Alicia’s personal favorite.  You can find the mug on  AnyPromo.com.]
 

Today, we’re introducing our Vendor Relationship Manager, Alicia Servin, who is celebrating 12 years with AnyPromo!  Alicia took some time out of her busy schedule to share some of the insights she’s gained from her role and as our resident coffee fiend, reveals which coffee mug she favors over them all.

 

What’s the most rewarding part of your job at AnyPromo?

“I must say the best reward is reaching a goal.  You need to set goals along the way, no matter how big or how small they are and work towards it every single day.  Once it is reached the feeling is so rewarding.  Meeting sales goals are of course rewarding; however, meeting high standard customer care services are weighed in just the same way.  I want customers to leave with a great impression of AnyPromo. Having a customer return and place a repeated order is rewarding as well.  It does not matter if the order is too small or too large, what matters is that they returned and that means we are doing something right!”

 Quote I can relate to:  “After every call, no matter how well you did- even if you closed a million-dollar deal- ask yourself how you could have done it better.”

 

What are your favorite gifts to give / most meaningful gift you’ve received and why?

“I really enjoy giving something to someone that is useful. I want to know my money is being used wisely.  Personally I like to give away Wearables.”

 “My beautiful two children [mean the World to me]!!”

 

If you could choose one promo item to market/promote yourself— which one would you choose? and why?

 “There are too many promotional items I can think of.. but I must say the one I use the most and must have is my Coffee Mug!  This is used daily and I love it, especially Monday mornings!”

[Below is Alicia’s personal favorite.  You can find the mug on  AnyPromo.com.]

 http://www.anypromo.com/mugs-drinkware/mugs/ceramicstainless-steel-12-oz-square-bottom-mug-p622190

(Source: artofgifting)

2014 Apparel Trends
by Rina Dakanay

Which of these popular apparel trends will be a part of your promotional campaigns in 2014?
We’re seeing a lot of clothing/accessories trends from 2013 that will continue to be at play this year.  So whether you’re a budding fashionista, a small business owner, or a marketing specialist, keep the following items in mind when it’s time to order any promo items—
Tartan Plaid
Camouflage
Vibrant Colors
Performance Wear

The photoset above features some of our promotional items.  Details below (click on the desired item’s number for a direct link):
1. alo Ladies’ Quarter Zip Lightweight Pullover | 2. Port Authority Ladies Concept Shrug | 3. Nike Golf Dri-Fit  1/2 Zip Cover-up | 4.  District Juniors 1x1 Rib Crewneck Tee | 5. Hickory Run Throw | 6. Stromberg Brand for Leeds Highlander Auto 42” Folding Umbrella | 7. Camo Drawstring Backpack | 8. Anvil Adult Camouflage T-Shirt
*Did you know?  The Pantone Color of the Year is Radiant Orchid? Let it spark your imagination and inspire your creative pursuits this year!
Photos courtesy of AnyPromo.com & Pantone.com

2014 Apparel Trends

by Rina Dakanay

Which of these popular apparel trends will be a part of your promotional campaigns in 2014?

We’re seeing a lot of clothing/accessories trends from 2013 that will continue to be at play this year.  So whether you’re a budding fashionista, a small business owner, or a marketing specialist, keep the following items in mind when it’s time to order any promo items—

  • Tartan Plaid
  • Camouflage
  • Vibrant Colors
  • Performance Wear

The photoset above features some of our promotional items.  Details below (click on the desired item’s number for a direct link):

1. alo Ladies’ Quarter Zip Lightweight Pullover | 2. Port Authority Ladies Concept Shrug | 3. Nike Golf Dri-Fit  1/2 Zip Cover-up | 4.  District Juniors 1x1 Rib Crewneck Tee | 5. Hickory Run Throw | 6. Stromberg Brand for Leeds Highlander Auto 42” Folding Umbrella | 7. Camo Drawstring Backpack | 8. Anvil Adult Camouflage T-Shirt

*Did you know?  The Pantone Color of the Year is Radiant Orchid? Let it spark your imagination and inspire your creative pursuits this year!

Photos courtesy of AnyPromo.com & Pantone.com

How-To Be A Trade Show Success in 2014by Rina Dakanay

I’ve attended my share of Trade Shows and conventions — as a consumer and as a Team member in promotion of an organization and product, and at the conclusion of every successful one I could only hope, pray, and wish for a few days off for recovery. Considering all the preparation, strategy, travel, the show itself and its numerous social functions, conquering the Trade Show is no easy fare, but we’re here to help you dominate your next event.
What are the steps you need to take before attending your next Trade Show?  How can you engage with your potential customers and make a lasting impression?
1. Before the Show: Prepare
First things first, set your goals and objectives and know the answers to the following questions—
What do you want to accomplish at this particular show? Who are the folks you want to target and do business with?
By identifying the big guns and doing your research, you’ll know how to market yourself and your company to create the right, positive impressions.
Train your Staff— everyone on your Team needs to be on the same page.  Throughout the course of these few days, you’ll (hopefully) be vibing off each others’ energies as you switch from one customer to another, pitching the same important dream.  [Teamwork makes the dream work!]
Ensure traffic to your booth during the Show by creating some buzz prior to it.  Blast some emails out, share your booth info/# on Facebook & Twitter, Instagram a sneak peek of your booth or freebies.  It doesn’t hurt to get the word out.
2. During the Show: Engagement is Key
Your booth is a reflection of your company and its products, and its appearance and your presentation is vital.  Even on a limited budget, be creative.  Your goal is to make a lasting impression.  You’ll be able to stand out if you make customer engagement your priority.
We suggest the following:
-Giveaways and freebies that serve a purpose [Shameless Plug: AnyPromo has a wide variety of these items!].  *Bags emblazoned with your company name and logo are the best walking ads!  
-Demos are great.  Demos of your new featured products are even better, and if you don’t have a physical demo just yet, demos on iPads and tablets can even be more clutch.
-Take notes!  You’ll have an edge when you’re following up with a potential customer and you include a personal (but not creepy!) life/story detail.
-Work that booth— be genuine, and approachable.  Make sure you keep your energy up even through the final day, final hour.
-Don’t miss out on cocktail hour—people go to Trade Shows to mingle, exchange ideas, and trade contact info.  You’ll never know who you’ll meet over that first round of beers/mixed drinks (depending on your preference).  Imagine all the possibilities, all the Social Media campaigns you can create and run with potential new partners.
3. After the Show: Maintain Relationships
The fun and work begin once you go home and return back to the office.  Don’t slack off now.  Continue these conversations.  Send an email or note a few days following the Show.  Remember, personal details can help you out here, but make sure it’s appropriate.
The next email should be a call to action – whether it’s finalizing a few product orders or a proposal for a marketing campaign.  You’ve created this relationship, thus, you have no excuse not to maintain it!

 Need some ideas for your next Trade Show giveaways or freebies?  Visit our website for these items and many more: http://www.anypromo.com/event/conference-tradeshow

How-To Be A Trade Show Success in 2014
by 
Rina Dakanay

I’ve attended my share of Trade Shows and conventions — as a consumer and as a Team member in promotion of an organization and product, and at the conclusion of every successful one I could only hope, pray, and wish for a few days off for recovery. Considering all the preparation, strategy, travel, the show itself and its numerous social functions, conquering the Trade Show is no easy fare, but we’re here to help you dominate your next event.

What are the steps you need to take before attending your next Trade Show?  How can you engage with your potential customers and make a lasting impression?

1. Before the Show: Prepare

First things first, set your goals and objectives and know the answers to the following questions—

What do you want to accomplish at this particular show? Who are the folks you want to target and do business with?

By identifying the big guns and doing your research, you’ll know how to market yourself and your company to create the right, positive impressions.

Train your Staff— everyone on your Team needs to be on the same page.  Throughout the course of these few days, you’ll (hopefully) be vibing off each others’ energies as you switch from one customer to another, pitching the same important dream.  [Teamwork makes the dream work!]

Ensure traffic to your booth during the Show by creating some buzz prior to it.  Blast some emails out, share your booth info/# on Facebook & Twitter, Instagram a sneak peek of your booth or freebies.  It doesn’t hurt to get the word out.

2. During the Show: Engagement is Key

Your booth is a reflection of your company and its products, and its appearance and your presentation is vital.  Even on a limited budget, be creative.  Your goal is to make a lasting impression.  You’ll be able to stand out if you make customer engagement your priority.

We suggest the following:

-Giveaways and freebies that serve a purpose [Shameless Plug: AnyPromo has a wide variety of these items!].  *Bags emblazoned with your company name and logo are the best walking ads!  

-Demos are great.  Demos of your new featured products are even better, and if you don’t have a physical demo just yet, demos on iPads and tablets can even be more clutch.

-Take notes!  You’ll have an edge when you’re following up with a potential customer and you include a personal (but not creepy!) life/story detail.

-Work that booth— be genuine, and approachable.  Make sure you keep your energy up even through the final day, final hour.

-Don’t miss out on cocktail hour—people go to Trade Shows to mingle, exchange ideas, and trade contact info.  You’ll never know who you’ll meet over that first round of beers/mixed drinks (depending on your preference).  Imagine all the possibilities, all the Social Media campaigns you can create and run with potential new partners.

3. After the Show: Maintain Relationships

The fun and work begin once you go home and return back to the office.  Don’t slack off now.  Continue these conversations.  Send an email or note a few days following the Show.  Remember, personal details can help you out here, but make sure it’s appropriate.

The next email should be a call to action – whether it’s finalizing a few product orders or a proposal for a marketing campaign.  You’ve created this relationship, thus, you have no excuse not to maintain it!

 Need some ideas for your next Trade Show giveaways or freebies?  Visit our website for these items and many more: http://www.anypromo.com/event/conference-tradeshow

AnyPromo’s 2014 Fitness/Health Wishlist 
by Rina Dakanay

Whatever your fitness or health goals are for the coming year— whether they’re personal or you’ve joined a collective effort, you’ve got our support.
We’ve also got you covered if you need some specific items and gear along the way.  Here, we’ve handpicked some of our favorite must-haves (all available at AnyPromo.com):
1. 25 oz. Fruit Fusion Bottle | 2. Salad To Go | 3. Go Go Rally Towel | 4. Wood & Nylon Jump Rope | 5. Prime Solid Color Hand Grip Exercise | 6. Clearview Pedometer | 7. Brookstone Cool Vibes Mini Speaker - Black | 8. Everlast Fitness & Exercise Pilates Aerobic Bands | 9. Mini Basketball Hoop Set 

AnyPromo’s 2014 Fitness/Health Wishlist 

by Rina Dakanay

Whatever your fitness or health goals are for the coming year— whether they’re personal or you’ve joined a collective effort, you’ve got our support.

We’ve also got you covered if you need some specific items and gear along the way.  Here, we’ve handpicked some of our favorite must-haves (all available at AnyPromo.com):

1. 25 oz. Fruit Fusion Bottle | 2. Salad To Go | 3. Go Go Rally Towel | 4. Wood & Nylon Jump Rope | 5. Prime Solid Color Hand Grip Exercise | 6. Clearview Pedometer | 7. Brookstone Cool Vibes Mini Speaker - Black | 8. Everlast Fitness & Exercise Pilates Aerobic Bands | 9. Mini Basketball Hoop Set 

We’re gearing up for 2014 here at AnyPromo and for the next few weeks, we’ll be sharing the best trends and what to look out for in the coming year!Thank you for a memorable 2013 and we look forward to working with you in 2014!*All items pictured and more are available onhttp://www.anypromo.com/!**Don’t miss out on our Winter Sale! Up to 40% off promotional items!

Advertisers Beware: 2013 Is the Worst Year in Traditional TV’s History


The past 12 months have made up the worst year in traditional TV’s history. Advertisers need to be wary of TV as a primary marketing channel, and may need to invest in other marketing channels to reach younger crowds.


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by Fausto Mendez / graph & data by The Atlantic, Quartz (Ritchie King), Moffett Research, Netflix

    If you’re a young person in America, the likelihood that you’ll ever sign up (or continue paying) for a traditional TV subscription, such as Cable, is at an all-time low since TV blew up as a staple in American culture. The total number of cable subscriptions continue to free fall off the charts, and satellite and telecom service providers can’t attract new customers fast enough to counter Cable’s fall. It looks like the trends will only get stronger over time, but your TV shows aren’t in peril.

    Netflix, Hulu, Amazon and iTunes will take care of your shows (and even produce new shows and/or episodes) as TV producers, directors, writers and actors take to the Web as a primary, first-rate broadcasting channel. Actually, it’s the TV networks that have a lot to worry about. Their cash cow, the TV commercial, is losing value fast, and other marketing channels are eating up all the left-over profit.

   Suddenly, companies with innovative and incredibly sophisticated targeting techniques, like Google and AdRoll, are moving in on TV’s territory while historically stable marketing channels, like promotional giveaways, trade shows, direct mail/email, and billboards, remain strong.

    Furthermore, mainstream social networks tout massive audiences that dwarf those of even the biggest TV networks, and it’s easier than ever to accurately target your audience on these networks, ensuring that you don’t pay for irrelevant impressions or clicks. Topical blog sites also do a great job of attracting smaller niche audiences of the Web, and many of those sites employ creative advertising teams that partner with businesses to build and serve relevant ads to their audiences.

Ditching Traditional TV in My 20s 

    In my own experience of 27 years on this planet, I ditched cable on my way to college. I was an avid TV fan growing up in my parents’ home with Battlestar Galactica, Buffy the Vampire Slayer, Lost, The X-Files and much more. Sadly, I would often construct my daily schedule around my favorite shows and not the other way around. Clearly, that’s not how life should be. TV should adjust to my schedule. 

     As a college student with robust university-grade Wi-Fi, I discovered a beautiful truth. The Web and a-la-carte methods, such as Netflix DVD subscriptions, are more liberating and satisfying ways of watching TV. The best part is that it costs much less than cable or satellite.

    No, scratch that. The best part is I’m no longer forced to sit through long stretches of ads in between cliffhangers of my favorite shows. 

    Don’t get me wrong. I don’t mind the occasional commercial as long as it’s relevant to me, but I can’t stand a long stream of irrelevant commercials every seven to ten minutes. Neither can my peers.

    For example, if I was ever in the mood for Saturday morning cartoons during a weekend study session, Cable would force me to sit through tons of relentless ads for too-sugary cereals, poorly-designed action figures, and make-your-own jewelry kits. As a 19-year-old male, these ads would be wasted on me, but no matter what I watch on the Web, the shows either come ad free or only slightly interrupted with very relevant ads.

    As a result, TV’s fatal flaw is that it can’t segments audiences very well, and TV networks are way too greedy, steadily and stealthily increasing total ad-broadcasting time throughout the history of TV. Marketers, be careful of your strategy on TV; depending on your audience, the marketing channel could turn into a huge waste of money for your business. If your goal is to reach folks under 40, your best bet is probably not TV.


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

Promo Giveaway Success Story: Clean-Up Brush & Dust Pan for Janitorial Firm


We bring you real-life examples of businesses that successfully employed customized promotional giveaways and event supplies into their marketing strategies and business plans. 


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By Fausto Mendez

    A janitorial firm needed a low-cost and effective way to promote its post-construction cleanup services at a local business expo, so the company ordered a big box of custom clean-up brush & pan sets. The customization printed onto the brushes read, “Our Services Will Sweep You Away.” Unfortunately, we can’t share the name of the firm due to an NDA agreement. 

The Results

    The promotional item was a hit at the local business expo. In the following six months, the janitorial firm’s sales grew by over 30%. The relationships that were made and/or developed at the expo significantly contributed that 30% growth, and the clean-up brush & pan played a significant role in cementing those relationships for the long term.

    As potential customers used the clean-up brush & pan around the office or construction site, it served as a subtle reminder of the janitorial firm’s services. When their construction gigs ended and it was finally time to hire a post-construction cleanup crew, there was clearly only one brand on their minds.


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

We Bid Farewell & Congratulations to Breaking Bad’s Cast & Crew

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By Fausto Mendez

    It’s been a wild ride, but all good bad things have to come to an end. In the spirit of Breaking Bad's Walter White, let's hustle our asses off and make absurd amounts of money for the rest of the year.

    The end of a really great TV show is really fun and really disappointing at the same time. You grow with these characters. You learn their strengths, weaknesses and everything else about them, and you learn to love them. Then, they’re gone… just like that. For those really great TV shows, such as Breaking Bad, it’s almost like ending a romantic relationship or feeling the withdrawal from a bad addiction.

    We’ll miss the cast and crew. It’s sad the actors will rarely (if ever) share a stage together again. Oh well… I need to catch up on House of Cards anyway, and I’m not finished with Attack on Titan either. What show/book/game will be filling that empty hole in your heart over the next few months?


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

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