The Bizz by AnyPromo.com

Business & marketing advice, news and features, design inspiration, and the art of gifting.

Advertisers Beware: 2013 Is the Worst Year in Traditional TV’s History


The past 12 months have made up the worst year in traditional TV’s history. Advertisers need to be wary of TV as a primary marketing channel, and may need to invest in other marketing channels to reach younger crowds.


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by Fausto Mendez / graph & data by The Atlantic, Quartz (Ritchie King), Moffett Research, Netflix

    If you’re a young person in America, the likelihood that you’ll ever sign up (or continue paying) for a traditional TV subscription, such as Cable, is at an all-time low since TV blew up as a staple in American culture. The total number of cable subscriptions continue to free fall off the charts, and satellite and telecom service providers can’t attract new customers fast enough to counter Cable’s fall. It looks like the trends will only get stronger over time, but your TV shows aren’t in peril.

    Netflix, Hulu, Amazon and iTunes will take care of your shows (and even produce new shows and/or episodes) as TV producers, directors, writers and actors take to the Web as a primary, first-rate broadcasting channel. Actually, it’s the TV networks that have a lot to worry about. Their cash cow, the TV commercial, is losing value fast, and other marketing channels are eating up all the left-over profit.

   Suddenly, companies with innovative and incredibly sophisticated targeting techniques, like Google and AdRoll, are moving in on TV’s territory while historically stable marketing channels, like promotional giveaways, trade shows, direct mail/email, and billboards, remain strong.

    Furthermore, mainstream social networks tout massive audiences that dwarf those of even the biggest TV networks, and it’s easier than ever to accurately target your audience on these networks, ensuring that you don’t pay for irrelevant impressions or clicks. Topical blog sites also do a great job of attracting smaller niche audiences of the Web, and many of those sites employ creative advertising teams that partner with businesses to build and serve relevant ads to their audiences.

Ditching Traditional TV in My 20s 

    In my own experience of 27 years on this planet, I ditched cable on my way to college. I was an avid TV fan growing up in my parents’ home with Battlestar Galactica, Buffy the Vampire Slayer, Lost, The X-Files and much more. Sadly, I would often construct my daily schedule around my favorite shows and not the other way around. Clearly, that’s not how life should be. TV should adjust to my schedule. 

     As a college student with robust university-grade Wi-Fi, I discovered a beautiful truth. The Web and a-la-carte methods, such as Netflix DVD subscriptions, are more liberating and satisfying ways of watching TV. The best part is that it costs much less than cable or satellite.

    No, scratch that. The best part is I’m no longer forced to sit through long stretches of ads in between cliffhangers of my favorite shows. 

    Don’t get me wrong. I don’t mind the occasional commercial as long as it’s relevant to me, but I can’t stand a long stream of irrelevant commercials every seven to ten minutes. Neither can my peers.

    For example, if I was ever in the mood for Saturday morning cartoons during a weekend study session, Cable would force me to sit through tons of relentless ads for too-sugary cereals, poorly-designed action figures, and make-your-own jewelry kits. As a 19-year-old male, these ads would be wasted on me, but no matter what I watch on the Web, the shows either come ad free or only slightly interrupted with very relevant ads.

    As a result, TV’s fatal flaw is that it can’t segments audiences very well, and TV networks are way too greedy, steadily and stealthily increasing total ad-broadcasting time throughout the history of TV. Marketers, be careful of your strategy on TV; depending on your audience, the marketing channel could turn into a huge waste of money for your business. If your goal is to reach folks under 40, your best bet is probably not TV.


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

Promo Giveaway Success Story: Clean-Up Brush & Dust Pan for Janitorial Firm


We bring you real-life examples of businesses that successfully employed customized promotional giveaways and event supplies into their marketing strategies and business plans. 


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By Fausto Mendez

    A janitorial firm needed a low-cost and effective way to promote its post-construction cleanup services at a local business expo, so the company ordered a big box of custom clean-up brush & pan sets. The customization printed onto the brushes read, “Our Services Will Sweep You Away.” Unfortunately, we can’t share the name of the firm due to an NDA agreement. 

The Results

    The promotional item was a hit at the local business expo. In the following six months, the janitorial firm’s sales grew by over 30%. The relationships that were made and/or developed at the expo significantly contributed that 30% growth, and the clean-up brush & pan played a significant role in cementing those relationships for the long term.

    As potential customers used the clean-up brush & pan around the office or construction site, it served as a subtle reminder of the janitorial firm’s services. When their construction gigs ended and it was finally time to hire a post-construction cleanup crew, there was clearly only one brand on their minds.


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

We Bid Farewell & Congratulations to Breaking Bad’s Cast & Crew

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By Fausto Mendez

    It’s been a wild ride, but all good bad things have to come to an end. In the spirit of Breaking Bad's Walter White, let's hustle our asses off and make absurd amounts of money for the rest of the year.

    The end of a really great TV show is really fun and really disappointing at the same time. You grow with these characters. You learn their strengths, weaknesses and everything else about them, and you learn to love them. Then, they’re gone… just like that. For those really great TV shows, such as Breaking Bad, it’s almost like ending a romantic relationship or feeling the withdrawal from a bad addiction.

    We’ll miss the cast and crew. It’s sad the actors will rarely (if ever) share a stage together again. Oh well… I need to catch up on House of Cards anyway, and I’m not finished with Attack on Titan either. What show/book/game will be filling that empty hole in your heart over the next few months?


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

Add a 3D Version of Your Logo to Colored Headphones - #NewProducts

By Fausto Mendez

    Your fans are walking billboards; they are your greatest brand ambassadors. Equip them with gear that’ll make everyone around them focus on your company. 

    These custom colored headphones just arrived at our headquarters in Southern California. They feature a 3D version of your logo on the end of the bud, which makes them the perfect advertising tool for your brand. Hand these out to loyal fans to spread awareness of your brand amongst their peers.

    This product is so fresh, it’s not even in our online store as of the time of this writing, but if you are interested in placing an order, just call 877-368-5678 and ask for item #715290. Another option is to send this page’s URL to one of our customer care reps by email, sales@anypromo.com. 

    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

Finished Work: “We Love the UK” Pins for Bloomingdale’s

By Fausto Mendez

    AnyPromo's design and production teams love to show off their #finished work  This is just another design of the many, many designs they finalize on a daily basis. 

    You may have heard about a small clothing store called Bloomingdale’s out of New York. No? Well, if you find yourself at a Bloomingdale’s over the next couple months, you may notice store employees wearing or giving out customized safety pins, featuring a gorgeous design that merges both American and British flags. We’re more than honored to provide the retail legend with these fabulous pins. 

    The design is extremely similar to the flag-heart graphics currently on the Bloomingdale’s homepage, which we screenshotted above.

    These promotional giveaways sell for a buck per piece, which includes custom graphics and artwork assistance. If you increase your order to 500+, the price drops to less than $0.50 each. At 1,000+, the price drops down to $0.37 per piece. Not a bad deal at all. 

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

Finished Work: Custom Rally Towels for Achievers Realty Group

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By Fausto Mendez

    AnyPromo’s design and production teams love to show off their #finished work. This is just another design of the many, many designs they finalize on a daily basis.

    We proudly salute the Achievers Realty Group with a sizable box of promotional rally towels, screenprinted with an unbeatable red paint that will last as long as the towel itself. We’re happy to serve another fantastic customer, actually a fellow Californian neighbor out of Burlingame.

    We customized these ourselves in Southern California, thanks to our experienced and growing production team. We just updated our warehouse with a variety of new machinery, including “The Spider”, an extra-large screen printing machine that automates for big orders. We just shipped in this bad boy - along with a couple of amazing embroidery machines - to help us meet the increased demand for custom apparel. 

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    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, free fonts, easy lunch recipes and more. Brought to you by AnyPromo.com.

#DIY Promotional Giveaway: Personalized Inkjet Napkins

By Fausto Mendez

    If you’re a fan of #DIY crafts for personalized gifts, promotional giveaways and event supplies, you should consider adding a personal touch to your next gift, giveaway or event with custom inkjet napkins.

    Custom inkjet napkins are an amazing idea, the kind of idea that makes me ponder, “why didn’t I think of that?” The process to make them is rather simple, so it doesn’t warrant a good-‘ol-fashioned step-by-step guide.

How to Make Personalized Inkjet Napkins

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    All you need is a computer, an inkjet printer and some napkins. Start by designing the art or text in your computer program of choice. I prefer Photoshop, but a simple text editor, such as Microsoft Word, would do the trick too. Next, load up the napkin into the printer. Unfortunately, most unfolded napkins are too thin for inkjet printers, but leaving at least one fold in the the napkin is enough to fix the problem. Finally, you’ll print your napkin as you would any other document, according to A Subtle Revelry.

Beauty in Simplicity

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    The beauty of this #DIY project is that, with short notice, you can easily customize a set of napkins for any small event, such as a personal dinner party with friends - even if the event is happening that same day! However, this may not be the best solution for larger events since the print quality and location may be inconsistent from napkin to napkin, and it would be a real pain to print more than 25 or 30 through an inkjet printer. Fortunately, AnyPromo.com has your back. High-quality personalized napkins are available for as low as $0.02 per unit.

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis.

Thank You, Illinois Retina Institute!

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By Fausto Mendez

    AnyPromo customers love to share stories of their shopping experiences with the company and its massive catalog of over 40,000 promotional products, marketing giveaways and event supplies. 

    Another day, another happy customer. We’re honored to serve the Illinois Retina Institute with a sizable box of low-cost but high-quality promotional pens that write “silky smooth”, like the more expensive pens on the market. Susanne was more than pleased with the build quality of the pen at its absurdly low price point.

"There are literally a thousand different pen choices on the market, so it seems like a needle in a haystack to find a good pen at a great price. As important as well is working with a company that actually provides customer service and for being a major online retailer, the service at AnyPromo.com feels like the store next door.

After ordering the VIVID pen along with a more expensive pen from another retailer, the VIVID pen, purchased for just .32 each, has the perfect grip, it comes in our logo blue, and writes fantastic, not too thin and not too thick.  It doesn’t leave blotches of ink, and can be held at any angle and still produces a silky smooth line of ink It’s not super lightweight like a cheap pen, but is just the perfect weight. I’m not embarrassed to give these pens out to our referring doctors who are used to being treated royally.”

Susanne Myers, the Illinois Retina Institute, SC

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

Activision’s Brilliant Marketing Strategy on YouTube: Target the Content Creators and Curators

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By Fausto Mendez

    Social-media marketing is often perceived as a mysterious and powerful beast, but video game maker Activision doesn’t see it that way. Activision has tamed YouTube for its national and international marketing campaigns, and this is how the company is doing it.

    Though it may seem like YouTube is all about funny animal videos and poorly produced cover songs, the video-centric social network has been a staple in video game culture for about as long as the site’s been around. Passionate gamers know the site for its healthy library of game trailers, homemade walkthroughs (guides), news, commentary, parodies and more. Activision understands this, and the company develops content exclusively for YouTube in order to rouse up passion for new and upcoming games.

    You may be surprised to learn that YouTube viewers watched over double the hours of gaming videos than other types of videos in 2012. In other words, YouTube is one of the industry’s cultural hubs, where gamers of all types and ages unite to enjoy gaming beyond games. As usual, the old saying applies, “go to where your audience is.”

    Ad Age does a great job of breaking down Activision’s entire strategy for YouTube, so I suggest you check out the full article. However, one tactic really stands out. 

Harnessing the Content Creators and Curators

    Prior to major gaming expos, trade shows and premieres, Activision invites some of YouTube’s most popular content creators and curators to real-world presentations, which include the distribution of exclusive information and video assets, such as clips and trailers. Promotional giveaways also play an important role at these events. The YouTube stars are sent home with brag-worthy bags of promotional swag, such as custom shirts, cups, accessories and keychains, which the YouTube stars sometimes give out to their own audiences. As a result, the promotional items are a low-cost and effective way to catalyze buzz about the brand between fans, not just the YouTube stars.

    The exclusive events make it easy for Activision to spread information, hype, trailers and clips on YouTube because the company doesn’t need to directly develop and hold an audience. The content creators and curators have already taken care of that. All Activision has to do is get the right content to the right people, and those “right” people will repackage the content into a form that best suits their audiences. From there, the information will naturally spread throughout Activision’s fan base. Easy, right?

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

Thank you, Chuck Corica Golf Complex!

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By Fausto Mendez

    Happy customers love to share stories of their experiences with AnyPromo and its massive catalog of over 40,000 promotional products, marketing giveaways and event supplies.

    This week, we’re profiling the Chuck Corica Golf Complex, which recently submitted an order for a thick stack of custom reusable tote bags. As always, we’re happy to serve another budding and successful business.

"Our logo reusable grocery bags turned out great! Our golf complex is in a county that recently banned plastic bags so these have been a fantastic giveaway for our customers. Not only do we surprise them with a gift they can use but we are getting extra exposure around town since people are using them while shopping! We will likely order more again in the future."

- Rose Agracewicz, Chuck Corica Golf Complex

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

Finished Work: Embroidered Polos for Safe Home Systems

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By Fausto Mendez

    Our partner AnyPromo.com is a promotional products retailer/supplier, and the company’s graphic team and production team love to show off their #finished work. This is just another design of the many, many designs they finalize on a daily basis.

   ADT reseller Safe Home Systems reached out to us this month for a set of custom polo shirts featuring the company’s embroidered logo on the left chest and ADT’s embroidered logo on one sleeve. We just upgraded our in-house production team, so we’ve been itching for an opportunity to test our new, state-of-the-art embroidery machines. 

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    The ADT logo is a perfect test of our new production capabilities. Though it is a relatively basic logo, the letters”ADT” within the logo cross over each other, making it a difficult logo to stitch for some embroidery machines. But with our state of the art machines and experienced and production staff, complicated logos are not a problem. 

    The above photos are of fresh polos straight off the production line, so you’ll notice a ring around the embroidery. This ring is where the machine held the shirt down. It’s only temporary, and it quickly disappears like a wrinkle would (some customers just wash it or iron it out if they need to wear the shirts ASAP).

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

27 Truths about Advertisers and Marketers (and the People that Work with Them)

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By Fausto Mendez

    The advertising and marketing industry is a stressful, fun and all-around weird place, but its inhabitants share a few common traits - even with their clients too.

    Below, we unpack a couple of our favorite’s from “27 Things Advertising People Know to Be True”, but we’ll start with our own original truth about advertisers: we sure do like memes, don’t we? Anyway, here’s our five favorites from the Buzzfeed post:

9. QR codes often disappoint us.

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20. Your friends and family in other industries assume your life resembles a Hollywood production.

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21. You’ll find a stereotype in every department.

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27. Drinking happens… a lot. 

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    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

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