The Bizz by AnyPromo.com

Business & marketing advice, news and features, design inspiration, and the art of gifting.

Activision’s Brilliant Marketing Strategy on YouTube: Target the Content Creators and Curators

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By Fausto Mendez

    Social-media marketing is often perceived as a mysterious and powerful beast, but video game maker Activision doesn’t see it that way. Activision has tamed YouTube for its national and international marketing campaigns, and this is how the company is doing it.

    Though it may seem like YouTube is all about funny animal videos and poorly produced cover songs, the video-centric social network has been a staple in video game culture for about as long as the site’s been around. Passionate gamers know the site for its healthy library of game trailers, homemade walkthroughs (guides), news, commentary, parodies and more. Activision understands this, and the company develops content exclusively for YouTube in order to rouse up passion for new and upcoming games.

    You may be surprised to learn that YouTube viewers watched over double the hours of gaming videos than other types of videos in 2012. In other words, YouTube is one of the industry’s cultural hubs, where gamers of all types and ages unite to enjoy gaming beyond games. As usual, the old saying applies, “go to where your audience is.”

    Ad Age does a great job of breaking down Activision’s entire strategy for YouTube, so I suggest you check out the full article. However, one tactic really stands out. 

Harnessing the Content Creators and Curators

    Prior to major gaming expos, trade shows and premieres, Activision invites some of YouTube’s most popular content creators and curators to real-world presentations, which include the distribution of exclusive information and video assets, such as clips and trailers. Promotional giveaways also play an important role at these events. The YouTube stars are sent home with brag-worthy bags of promotional swag, such as custom shirts, cups, accessories and keychains, which the YouTube stars sometimes give out to their own audiences. As a result, the promotional items are a low-cost and effective way to catalyze buzz about the brand between fans, not just the YouTube stars.

    The exclusive events make it easy for Activision to spread information, hype, trailers and clips on YouTube because the company doesn’t need to directly develop and hold an audience. The content creators and curators have already taken care of that. All Activision has to do is get the right content to the right people, and those “right” people will repackage the content into a form that best suits their audiences. From there, the information will naturally spread throughout Activision’s fan base. Easy, right?

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

Finished Work: Laser-Engraved Pocket Knives for BioDiesel

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    Our partner AnyPromo.com is a promotional products retailer/supplier, and the company’s graphic artists love to show off their #finished work. This is just another design of the many, many designs they finalize on a daily basis.

    Today, we’re shipping out a set of promotional pocket knives for BioDiesel: America’s Advanced Biofuel. The Kansas Soy Bean Commission reached out to us this month for their newest promotional giveaway, and - as always - we’re more than happy to serve another beautiful customer.

AnyPromo’s Low Prices and High-Tech Services Win the Order

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    We were chosen to produce these beautiful knives for a few reasons, mainly because of our low prices. But we also have some of the industry’s most advanced and most precise laser machines right here in our warehouse. As a result, we often have more control over our laser engravings than our competitors.

    For example, if you were to purchase this knife through another company,  the available imprint area on this item would not include the tall side of the casing, where the cloud at the top of the BioDiesel logo sits. We can push the limits of the imprint area because we remain in complete control of the engraving, which is not possible with our competitors because they don’t own their laser machines. They rely on third-party engraving companies to do the work for them.

Your Custom Pocket Knife in a Variety of Colors and Sizes

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    This custom, promotional knife comes with a gift/retail box, and it’s available in a smaller, three-function size and a larger, 13-function size. You may order any size in either metallic blue, metallic pink, matte black or shiny steel - as long as supplies last. So get your orders in because the vendor that supplies these knives won’t send us any more as of today!

+ Order the Small Three-Function Pocket Knife

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+ Order the Medium Seven-Function Pocket Knife in Black or in Silver

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+ Order the Large 13-Function Pocket Knife

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    If you encounter trouble ordering for any reason, please, shoot us a call at 1-877-368-5678. As you know, websites aren’t always reliable, so we always have an in-house staff at our California location that is ready to serve you (during the weekdays, of course).

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

3 Smarter Promotional Giveaways for Trade Shows, Expos

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By Fausto Mendez

    At massive trade shows, like CES in Las Vegas, promotional giveaways have morphed into an art form as companies from around the world aim to outdo each other with more effective giveaways, and it’s become clear that the best promotional campaigns are more creative, utilizing a strategic combination of products, messaging and distribution.

    Below, I list three (smarter, more effective) promotional giveaway ideas that can apply to most trade shows. We haven’t seen these ideas out in the real world - not exactly as we present them here - so they might give you the winning edge over the guys at the next both. 

Flash-Drive Bracelet as a Contest Entry

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    We’ve seen wearable flash drives at CES and other press-heavy shows, but they are almost always used to distribute basic information, like brochures and links. These are especially popular with companies that target reporters because they make it easy to deliver press shots, link lists and other important details while allowing the reporter’s attention to stick to whatever’s more important. This is a pretty smart tactic, but you’re limiting the bang per buck if you stop here. 

    Remember that the main goal of most giveaways at any trade show is to act as a billboard for your brand, so you should design your campaign in a way that keeps these bracelets on your targets’ wrists. One way to do that  is to launch a contest around the bracelets.

    As you hand out the bracelets, tell your targets that one of your employees randomly delivers prizes to people that wear the bracelets on the show floor, but you won’t know who or where he is because he’ll be dressed like everyone else.

    Make sure that you have the prize on display at your booth to tempt your audience. Of course, the more valuable the prize, the more likely that people will wear it, so it’s probably better to hand out a few big prizes than many low-quality ones. Still, there may be situations in which your target audience might prefer an inexpensive prize. For example, condoms might be a very popular prize at SXSW.

 Promotional T-Shirts, Tote Bags or Backpacks as Coupons

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     This idea can work for any trade show where you aim to sell to attendees, and all you need to do is print a coupon on your promotional shirts, tote bags or backpacks, preferably next to a very large version of your logo and slogan.

    The key is to hand out shirts away from your booth and to require the customer to wear the promotional item during purchase in order to redeem the coupon. As a result, attendees will put it on and later walk to your booth to make the purchase. The result is crowds of people wearing your logo and buying your stuff; of course, that’s assuming you have a product that people want. 

 Mugs, Tumblers or Cups for Access to Free Coffee, Alcohol or Water

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    Promotional mugs, tumblers and cups are some of AnyPromo’s hottest sellers, but if you hand someone a free cup, you’re not pushing your campaign to the max if he hides it in his tote bag right away. As a result, your best bet is to offer free drinks to attendees that have your mug, tumbler or cup in hand. 

    Whether you offer caffeinated drinks, alcohol or water depends on your specific situation, but the goal is to create a buzz of “that brand that is giving everyone free drinks if you just use their cups.” Furthermore, you can use the opportunity the catalyze important conversations with individuals that may be interested in your product, brand or cause, and the cup will serve as a friendly, non-intrusive ad after the show. 

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

How SoBe® Used Promotional Giveaways to Go Mainstream

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By Fausto Mendez

    John Bello used promotional giveaways to grow his beverage brand, SoBe®, from a niche set of bottled drinks to a mainstream phenomenon that PepsiCo eventually bought out. Today, he’s building up new brands with strikingly similar marketing strategies. 

    Promotional giveaway campaigns work. Need proof? Just ask John Bello, founder of SoBe, which he sold for $370 million, and the architect of SoBe’s wildly successful promotional campaigns. How’d he do it?

Promotional Products 

    Bello leveraged the power of promotional products and a fascinating and unforgettable logo. Combine the two, and you have a series of high-quality promotional products branded with SoBe’s iconic lizard. Here’s how it went down.

    His team would deliver a box of promotional giveaways, such as keychains, to as many SoBe dealers as possible, and the SoBe dealers would hand out the branded products to SoBe customers. The SoBe customers are already fans of the product, and the iconic lizard logo is beautiful and striking enough that it can be appreciated on its own. So the giveaway has two main effects.

Customers as Brand Ambassadors

    First, it makes the customer feel appreciated, and in the customer’s mind, it creates an association between those positive feelings and SoBe (and sometimes the store itself). That effect makes SoBe more memorable, so the customer is more likely purchase SoBe products in the future. The store owners tend to appreciate the free marketing as well. 

    Second, the customer would wear or use the promotional product in his or her day-to-day life, and the eye-catching lizard logo would attract others’ attention. As a result, the product becomes a conversation starter for the customer’s friends, family and acquaintances, and this introduces the brand to new fans.

Rinse & Repeat

    As Bello continued SoBe’s relentless promotional campaign, his effort slowly paid off as the brand grew to mainstream proportions, but he’s not one to take too many days off. After selling the company to PepsiCo, Bello launched a new beverage brand, and he’s using the same proven marketing strategies all over again. 

    In similar fashion, the new company’s logo is often sought for the mere fact that’s beautiful. “Part of the trick is having cool giveaways and a cooler logo,” says Marketing Officer Bruce Burke. The second half of the trick is getting those products into the hands of the target audience.

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

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