The Bizz by AnyPromo.com

Business & marketing advice, news and features, design inspiration, and the art of gifting.

Need a Stylus?

Ever had one of those days where you were so busy you tried to use your pen as a stylus? Maybe you you just wished that your pen could double as a stylus so you wouldn’t have to keep switching from pen to stylus and back while working on a project. Or maybe you find yourself in constant need of a screen cleaner at the end of the day. If you’ve ever thought about these things chances are your customer has too, and we have a solution for you! 

Introducing our extremely popular iWriter series! These ingenious ball point pens all come with a stylus tip perfect for use with any touch screen device you have at home or in the office. Make sure your customer remembers you every time they pull out their phone, ipad, or sit in front of their touch screen computer with your imprint emblazoned onto one of these combo pens. With rock bottom prices and more color and style choices than you could ask for you’ll get the most bang for your marketing buck with these! 

Today, we’re introducing our Vendor Relationship Manager, Alicia Servin, who is celebrating 12 years with AnyPromo!  Alicia took some time out of her busy schedule to share some of the insights she’s gained from her role and as our resident coffee fiend, reveals which coffee mug she favors over them all.
 
What’s the most rewarding part of your job at AnyPromo?
“I must say the best reward is reaching a goal.  You need to set goals along the way, no matter how big or how small they are and work towards it every single day.  Once it is reached the feeling is so rewarding.  Meeting sales goals are of course rewarding; however, meeting high standard customer care services are weighed in just the same way.  I want customers to leave with a great impression of AnyPromo. Having a customer return and place a repeated order is rewarding as well.  It does not matter if the order is too small or too large, what matters is that they returned and that means we are doing something right!”
 Quote I can relate to:  “After every call, no matter how well you did- even if you closed a million-dollar deal- ask yourself how you could have done it better.”
 
What are your favorite gifts to give / most meaningful gift you’ve received and why?
“I really enjoy giving something to someone that is useful. I want to know my money is being used wisely.  Personally I like to give away Wearables.”
 “My beautiful two children [mean the World to me]!!”
 
If you could choose one promo item to market/promote yourself— which one would you choose? and why?
 “There are too many promotional items I can think of.. but I must say the one I use the most and must have is my Coffee Mug!  This is used daily and I love it, especially Monday mornings!”
[Below is Alicia’s personal favorite.  You can find the mug on  AnyPromo.com.]
 

Today, we’re introducing our Vendor Relationship Manager, Alicia Servin, who is celebrating 12 years with AnyPromo!  Alicia took some time out of her busy schedule to share some of the insights she’s gained from her role and as our resident coffee fiend, reveals which coffee mug she favors over them all.

 

What’s the most rewarding part of your job at AnyPromo?

“I must say the best reward is reaching a goal.  You need to set goals along the way, no matter how big or how small they are and work towards it every single day.  Once it is reached the feeling is so rewarding.  Meeting sales goals are of course rewarding; however, meeting high standard customer care services are weighed in just the same way.  I want customers to leave with a great impression of AnyPromo. Having a customer return and place a repeated order is rewarding as well.  It does not matter if the order is too small or too large, what matters is that they returned and that means we are doing something right!”

 Quote I can relate to:  “After every call, no matter how well you did- even if you closed a million-dollar deal- ask yourself how you could have done it better.”

 

What are your favorite gifts to give / most meaningful gift you’ve received and why?

“I really enjoy giving something to someone that is useful. I want to know my money is being used wisely.  Personally I like to give away Wearables.”

 “My beautiful two children [mean the World to me]!!”

 

If you could choose one promo item to market/promote yourself— which one would you choose? and why?

 “There are too many promotional items I can think of.. but I must say the one I use the most and must have is my Coffee Mug!  This is used daily and I love it, especially Monday mornings!”

[Below is Alicia’s personal favorite.  You can find the mug on  AnyPromo.com.]

 http://www.anypromo.com/mugs-drinkware/mugs/ceramicstainless-steel-12-oz-square-bottom-mug-p622190

(Source: artofgifting)

AnyPromo’s 2014 Fitness/Health Wishlist 
by Rina Dakanay

Whatever your fitness or health goals are for the coming year— whether they’re personal or you’ve joined a collective effort, you’ve got our support.
We’ve also got you covered if you need some specific items and gear along the way.  Here, we’ve handpicked some of our favorite must-haves (all available at AnyPromo.com):
1. 25 oz. Fruit Fusion Bottle | 2. Salad To Go | 3. Go Go Rally Towel | 4. Wood & Nylon Jump Rope | 5. Prime Solid Color Hand Grip Exercise | 6. Clearview Pedometer | 7. Brookstone Cool Vibes Mini Speaker - Black | 8. Everlast Fitness & Exercise Pilates Aerobic Bands | 9. Mini Basketball Hoop Set 

AnyPromo’s 2014 Fitness/Health Wishlist 

by Rina Dakanay

Whatever your fitness or health goals are for the coming year— whether they’re personal or you’ve joined a collective effort, you’ve got our support.

We’ve also got you covered if you need some specific items and gear along the way.  Here, we’ve handpicked some of our favorite must-haves (all available at AnyPromo.com):

1. 25 oz. Fruit Fusion Bottle | 2. Salad To Go | 3. Go Go Rally Towel | 4. Wood & Nylon Jump Rope | 5. Prime Solid Color Hand Grip Exercise | 6. Clearview Pedometer | 7. Brookstone Cool Vibes Mini Speaker - Black | 8. Everlast Fitness & Exercise Pilates Aerobic Bands | 9. Mini Basketball Hoop Set 

We’re gearing up for 2014 here at AnyPromo and for the next few weeks, we’ll be sharing the best trends and what to look out for in the coming year!Thank you for a memorable 2013 and we look forward to working with you in 2014!*All items pictured and more are available onhttp://www.anypromo.com/!**Don’t miss out on our Winter Sale! Up to 40% off promotional items!

Promo Giveaway Success Story: Clean-Up Brush & Dust Pan for Janitorial Firm


We bring you real-life examples of businesses that successfully employed customized promotional giveaways and event supplies into their marketing strategies and business plans. 


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By Fausto Mendez

    A janitorial firm needed a low-cost and effective way to promote its post-construction cleanup services at a local business expo, so the company ordered a big box of custom clean-up brush & pan sets. The customization printed onto the brushes read, “Our Services Will Sweep You Away.” Unfortunately, we can’t share the name of the firm due to an NDA agreement. 

The Results

    The promotional item was a hit at the local business expo. In the following six months, the janitorial firm’s sales grew by over 30%. The relationships that were made and/or developed at the expo significantly contributed that 30% growth, and the clean-up brush & pan played a significant role in cementing those relationships for the long term.

    As potential customers used the clean-up brush & pan around the office or construction site, it served as a subtle reminder of the janitorial firm’s services. When their construction gigs ended and it was finally time to hire a post-construction cleanup crew, there was clearly only one brand on their minds.


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

#DIY Gifts & Giveaways: Origami-Heart Notes

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By Fausto Mendez

    If you’re a fan of #DIY crafts for personalized gifts, promotional giveaways and event supplies, you should consider adding a personal touch to your next gift, giveaway or event with gorgeous origami-heart notes. 

    We’re always looking for innovative ways to say “thanks” to special clients that deserve some extra attention, and promotional giveaways are great for that. But nothing says “thanks” like a #DIY gift from the heart. These special origami-heart notes are relatively easy to build, and the graphic below explains it very clearly (even if the instructions are in Chinese). 

    Though they appear to be envelopes, what you are looking at is actually the notes themselves. Even the heart is apart of the note sheet. You would write or print your note on the inside, of course.

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    You’ll need two separate sheets of paper in a square cut for this project. To maximize the marketing effect of this note, you should use a sheet of paper that features your company logo in a tasteful way. You can also add your logo to promotional mints or candy, and attach the mints or candy as a part of the gift. Thanks to Duitang for posting the image.


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice and insightful copywriting tips - plus, free fonts, easy lunch recipes and more. Brought to you by AnyPromo.com.

Finished Work: Custom Nike Golf Hats for Bud Light

By Fausto Mendez

    AnyPromo’s design and production teams love to show off their #finished work. This is just another design of the many, many designs they finalize on a daily basis.

    The production team in our Southern California warehouse is working full steam on a thick stack of custom embroidered hats for Bud Light. These customizable Nike Golf hats are customized by our state-of-the-art embroidery machines.

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    We also carry customizable apparel by other mainstream brands, such as Adidas, Hanes, Port Authority, Fruit of the Loom and more.


    Join us on FacebookPinterestGoogle+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice and insightful copywriting tips - plus, free fonts, easy lunch recipes and more. Brought to you by AnyPromo.com.

Pranksters Drop iMacs to Freak Out Mall Shoppers

By Fausto Mendez

    It’s a beautiful, late morning, but it’s still early in the week. I know some of you out there are still feeling the Monday blues, but this secretly recorded video of terrified mall shoppers should cheer you up. Watch as the young comedians at YouTube channel Awesomeness TV drop empty iMac boxes to scare shoppers into freaking out about shattering precious, expensive gadgets that haven’t even made it home.

    This prank could have easily turned into a viral publicity stunt for laptop insurance providers or warranty pushing retailers, such as Best Buy. Imagine the prankster distributing promotional giveaways, such as USB power adapters that are labeled with the insurance provider’s website. It could’ve turned into a powerful marketing campaign, but in its current form, it’s just a damn good prank video.

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

Thank You, Illinois Retina Institute!

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By Fausto Mendez

    AnyPromo customers love to share stories of their shopping experiences with the company and its massive catalog of over 40,000 promotional products, marketing giveaways and event supplies. 

    Another day, another happy customer. We’re honored to serve the Illinois Retina Institute with a sizable box of low-cost but high-quality promotional pens that write “silky smooth”, like the more expensive pens on the market. Susanne was more than pleased with the build quality of the pen at its absurdly low price point.

"There are literally a thousand different pen choices on the market, so it seems like a needle in a haystack to find a good pen at a great price. As important as well is working with a company that actually provides customer service and for being a major online retailer, the service at AnyPromo.com feels like the store next door.

After ordering the VIVID pen along with a more expensive pen from another retailer, the VIVID pen, purchased for just .32 each, has the perfect grip, it comes in our logo blue, and writes fantastic, not too thin and not too thick.  It doesn’t leave blotches of ink, and can be held at any angle and still produces a silky smooth line of ink It’s not super lightweight like a cheap pen, but is just the perfect weight. I’m not embarrassed to give these pens out to our referring doctors who are used to being treated royally.”

Susanne Myers, the Illinois Retina Institute, SC

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

27 Truths about Advertisers and Marketers (and the People that Work with Them)

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By Fausto Mendez

    The advertising and marketing industry is a stressful, fun and all-around weird place, but its inhabitants share a few common traits - even with their clients too.

    Below, we unpack a couple of our favorite’s from “27 Things Advertising People Know to Be True”, but we’ll start with our own original truth about advertisers: we sure do like memes, don’t we? Anyway, here’s our five favorites from the Buzzfeed post:

9. QR codes often disappoint us.

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20. Your friends and family in other industries assume your life resembles a Hollywood production.

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21. You’ll find a stereotype in every department.

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27. Drinking happens… a lot. 

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    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

How SoBe® Used Promotional Giveaways to Go Mainstream

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By Fausto Mendez

    John Bello used promotional giveaways to grow his beverage brand, SoBe®, from a niche set of bottled drinks to a mainstream phenomenon that PepsiCo eventually bought out. Today, he’s building up new brands with strikingly similar marketing strategies. 

    Promotional giveaway campaigns work. Need proof? Just ask John Bello, founder of SoBe, which he sold for $370 million, and the architect of SoBe’s wildly successful promotional campaigns. How’d he do it?

Promotional Products 

    Bello leveraged the power of promotional products and a fascinating and unforgettable logo. Combine the two, and you have a series of high-quality promotional products branded with SoBe’s iconic lizard. Here’s how it went down.

    His team would deliver a box of promotional giveaways, such as keychains, to as many SoBe dealers as possible, and the SoBe dealers would hand out the branded products to SoBe customers. The SoBe customers are already fans of the product, and the iconic lizard logo is beautiful and striking enough that it can be appreciated on its own. So the giveaway has two main effects.

Customers as Brand Ambassadors

    First, it makes the customer feel appreciated, and in the customer’s mind, it creates an association between those positive feelings and SoBe (and sometimes the store itself). That effect makes SoBe more memorable, so the customer is more likely purchase SoBe products in the future. The store owners tend to appreciate the free marketing as well. 

    Second, the customer would wear or use the promotional product in his or her day-to-day life, and the eye-catching lizard logo would attract others’ attention. As a result, the product becomes a conversation starter for the customer’s friends, family and acquaintances, and this introduces the brand to new fans.

Rinse & Repeat

    As Bello continued SoBe’s relentless promotional campaign, his effort slowly paid off as the brand grew to mainstream proportions, but he’s not one to take too many days off. After selling the company to PepsiCo, Bello launched a new beverage brand, and he’s using the same proven marketing strategies all over again. 

    In similar fashion, the new company’s logo is often sought for the mere fact that’s beautiful. “Part of the trick is having cool giveaways and a cooler logo,” says Marketing Officer Bruce Burke. The second half of the trick is getting those products into the hands of the target audience.

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

Finished Work: Custom Notebook w/ Strap Closure and PVC Cover

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    Our partner AnyPromo.com is a promotional products retailer/supplier, and the company’s graphic artists love to show off their finished work. This is just another design of the many, many designs they finalize on a daily basis.

    L3 Technologies of of McAllen, TX is purchasing a fat stack of custom, high-quality, 5” x 7” notebooks featuring a strap closure. With the cloth bookmark, this 80-page notebook is the perfect note-taking companion for any professional, and the PVC cover will help the notebook last well beyond the lifespan of the notes inside the book. 

    Though these books may be used internally, they are also the perfect promotional giveaway for past clients, potential customers, loyal partners and generous vendors that take note-taking seriously. The recipient would appreciate the high-quality, long-lasting nature of the notebook, but more importantly, your company’s logo and message should be often viewed by the owner of the notebook and everyone around him or her. 

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. 

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