The Bizz by AnyPromo.com

Business & marketing advice, news and features, design inspiration, and the art of gifting.

Thanks, Jackie of Painting Unlimited!


Another day, another happy customer. Here’s Jackie’s success story with a recent purchase from AnyPromo.com.


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by Fausto Mendez

    Jackie Fromdahl had a very successful presence at her company’s latest industry event. With a box of hand sanitizers and and staple removers in hand, she entered the show floor with a confident step.

"I absolutely love the products that I ordered from AnyPromo! The art department was very easy to work with and left me with zero headache. The staple remover and hand sanitizers turned out just how I imagined them. The communication that was involved in this whole process was very timely and thorough! In the future, I will definitely call on AnyPromo…"

    We’re happy to serve another great business. Keep up the hustle, Jackie!


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

Advertisers Beware: 2013 Is the Worst Year in Traditional TV’s History


The past 12 months have made up the worst year in traditional TV’s history. Advertisers need to be wary of TV as a primary marketing channel, and may need to invest in other marketing channels to reach younger crowds.


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by Fausto Mendez / graph & data by The Atlantic, Quartz (Ritchie King), Moffett Research, Netflix

    If you’re a young person in America, the likelihood that you’ll ever sign up (or continue paying) for a traditional TV subscription, such as Cable, is at an all-time low since TV blew up as a staple in American culture. The total number of cable subscriptions continue to free fall off the charts, and satellite and telecom service providers can’t attract new customers fast enough to counter Cable’s fall. It looks like the trends will only get stronger over time, but your TV shows aren’t in peril.

    Netflix, Hulu, Amazon and iTunes will take care of your shows (and even produce new shows and/or episodes) as TV producers, directors, writers and actors take to the Web as a primary, first-rate broadcasting channel. Actually, it’s the TV networks that have a lot to worry about. Their cash cow, the TV commercial, is losing value fast, and other marketing channels are eating up all the left-over profit.

   Suddenly, companies with innovative and incredibly sophisticated targeting techniques, like Google and AdRoll, are moving in on TV’s territory while historically stable marketing channels, like promotional giveaways, trade shows, direct mail/email, and billboards, remain strong.

    Furthermore, mainstream social networks tout massive audiences that dwarf those of even the biggest TV networks, and it’s easier than ever to accurately target your audience on these networks, ensuring that you don’t pay for irrelevant impressions or clicks. Topical blog sites also do a great job of attracting smaller niche audiences of the Web, and many of those sites employ creative advertising teams that partner with businesses to build and serve relevant ads to their audiences.

Ditching Traditional TV in My 20s 

    In my own experience of 27 years on this planet, I ditched cable on my way to college. I was an avid TV fan growing up in my parents’ home with Battlestar Galactica, Buffy the Vampire Slayer, Lost, The X-Files and much more. Sadly, I would often construct my daily schedule around my favorite shows and not the other way around. Clearly, that’s not how life should be. TV should adjust to my schedule. 

     As a college student with robust university-grade Wi-Fi, I discovered a beautiful truth. The Web and a-la-carte methods, such as Netflix DVD subscriptions, are more liberating and satisfying ways of watching TV. The best part is that it costs much less than cable or satellite.

    No, scratch that. The best part is I’m no longer forced to sit through long stretches of ads in between cliffhangers of my favorite shows. 

    Don’t get me wrong. I don’t mind the occasional commercial as long as it’s relevant to me, but I can’t stand a long stream of irrelevant commercials every seven to ten minutes. Neither can my peers.

    For example, if I was ever in the mood for Saturday morning cartoons during a weekend study session, Cable would force me to sit through tons of relentless ads for too-sugary cereals, poorly-designed action figures, and make-your-own jewelry kits. As a 19-year-old male, these ads would be wasted on me, but no matter what I watch on the Web, the shows either come ad free or only slightly interrupted with very relevant ads.

    As a result, TV’s fatal flaw is that it can’t segments audiences very well, and TV networks are way too greedy, steadily and stealthily increasing total ad-broadcasting time throughout the history of TV. Marketers, be careful of your strategy on TV; depending on your audience, the marketing channel could turn into a huge waste of money for your business. If your goal is to reach folks under 40, your best bet is probably not TV.


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

Promo Giveaway Success Story: Clean-Up Brush & Dust Pan for Janitorial Firm


We bring you real-life examples of businesses that successfully employed customized promotional giveaways and event supplies into their marketing strategies and business plans. 


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By Fausto Mendez

    A janitorial firm needed a low-cost and effective way to promote its post-construction cleanup services at a local business expo, so the company ordered a big box of custom clean-up brush & pan sets. The customization printed onto the brushes read, “Our Services Will Sweep You Away.” Unfortunately, we can’t share the name of the firm due to an NDA agreement. 

The Results

    The promotional item was a hit at the local business expo. In the following six months, the janitorial firm’s sales grew by over 30%. The relationships that were made and/or developed at the expo significantly contributed that 30% growth, and the clean-up brush & pan played a significant role in cementing those relationships for the long term.

    As potential customers used the clean-up brush & pan around the office or construction site, it served as a subtle reminder of the janitorial firm’s services. When their construction gigs ended and it was finally time to hire a post-construction cleanup crew, there was clearly only one brand on their minds.


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

How to Run Killer Trade Shows: Get Fans to Brandish Your Promotional Swag with a Scavenger Hunt & Social Media


We introduce a new strategy to flood trade-show floors with fans brandishing your logo. Bonus: get exposure on social media at the same time!


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By Fausto Mendez / Original Photo by Scott Swigart

    Promotional giveaways are an excellent way to advertise your brand at trade shows, but the vast majority of the time, they are tucked away into bags and backpacks, never to be seen again. Avoid that problem and maximize brand awareness with your limited budget by carefully planning a more strategic giveaway campaign. Today’s tutorial leverages a scavenger hunt and social media to flood trade-show floors with fans that brandish swag with your logo. 

    We previously covered a very different strategy with a focus on apparel, though it achieves a similar goal. But this new strategy incorporates a variety of promotional items that feature your brand name, so you’re not limited to just apparel. Here’s the plan.

How to Put Your Logo on Everyone

    You can get a lot of people to rush around the show floor in your shirts - carrying your bags, using your pens, brandishing your notebooks and other swag -  with a well-planned scavenger hunt that features a few grand prizes for the best players. You will, of course, have to advertise the scavenger hunt ahead of time in your regular marketing channels, including social media; otherwise, nobody will know about it.

    Start by posting the rules and requirements of the scavenger hunt on your social media channels. The first requirement should be to find follow/like/fan your most relevant social media channel. That could easily be Facebook, Twitter, Pinterest or Google+ for most companies. The second requirement should be to find one of your promotional shirts (or tote bag) at the trade show, put it on, and post the photo to your most relevant social media channel. 

    In this day and age, you should cleverly add a healthy dose of social media into all of your marketing campaigns, especially your presence at trade shows. In this case, I recommend using social media as the way to record each participant’s collection of the items to be found in the scavenger hunt. It’s best to use your own promotional items, such as pens with your logo, as the items for the scavenger hunt, but you can also throw in some items from sister companies or other companies that you work with.

    You should also mix in visually spectacular elements of the trade show show as items to be photographed - such as a celebrity, an impressive booth, a video presentation, a performer, a concert, a keynote address, a work of art, etc. - in order to make the participants feel like it’s not just one giant advertisement for your brand. And the reality is it is one giant advertisement for your brand, but the key is to make it feel like it’s just a fun game for attendees of the trade show.  

    Most major trade shows occur over several days, so it’s best to break up the scavenger hunt into “rounds”, one round being one day of the show. That allows players to feel like if they don’t do well one day, they still have the opportunity to win the next day. Each round should feature a few grand prizes for the best performers, and there should be one final grand prize for the best performer of all rounds. 

Example: Scavenger Hunt for a Fashionable Bag Maker at CES 2014

    For this example, let’s pretend that we’re a fashionable bag & case maker for gadgets and laptops, and we’re attending CES (the Consumer Electronics Show) as an exhibitor. Your most relevant social channel is Pinterest, so we require all players to record their collection of items by pinning the items to two boards on Pinterest. The first board is our own company board. The second is the player’s own board, specifically dedicated to the scavenger hunt. That’s is how you’ll verify items for the hunt. 

    Let’s pretend CES occurs over three days in 2014. The first day, you post the item list on pinterest. The item list is shared and re-shared by fans at the show, and it includes a good mix of hidden promotional items, shoutouts to partner companies, and fun sights and activities that should be experienced by attendees of CES. 

    Your promotional items should be relevant to your fans, so avoid items that your fans don’t care for, and you’ll have to hide them at different parts of the show, including no more than one or two items at your booth. As a result, you’ll have to pull some strings and favors to get other companies to allow you to use their space for your scavenger hunt. But that shouldn’t be too hard if you’re sending traffic towards their booths. If you ask very nicely and present a good case for why it benefits them, you may be able to use their space to hide some of your stuff; however, if you’re presenting at CES, I’m sure you have at least a few connections, such as partners or suppliers, at the show. Leverage your connections as well.

    You should incorporate time-sensitive experiences and items into the hunt, so eager hunters can’t finish the whole thing too fast. The key is to make the hunt last the whole day. Usually, at least a few attendees visit CES as announcers or promoters, so capturing a shot with one of them would be a fun item for the list. Flashy keynote addresses, important video presentations (such as the trailer for a new game), concerts and performances are also great ideas. 

    Make sure that you throw in at least one or two items or landmarks that aren’t directly on the show floor to get folks visiting the outside area, if it’s worth visiting. CES is held in Las Vegas, so that’s a no brainer. A famous statue, hotel, sign or art piece should be easy to find and photograph, so use a few landmarks as items for your list. 

    You’ll end each day by posting a new item list for the following day and by announcing the winners, which are the players that found the items first. In order for a player’s list to be evaluated, he or she should visit your booth, and you’ll have an employee review the player’s items. If it is determined that the player won, he or she will take the prize right there and then. Of course, you’ll capture a photo with of the winner and prize, and you’ll post that to your social media channels. The player, of course, must be wearing your promotional shirt and/or bag the whole time. You might also award a larger grand prize to anyone that wins more than one day. 

The Results

    If you play your cards right, the end result should be a ton of people running around the show floor in your promotional shirts and/or other promotional apparel, finding and keeping promotional items that feature your brand or the brand’s of other companies that you’ve partnered with. The sheer spectacle of the hunt will shine a giant spotlight on your brand during the show, attracting the attention of the media, potential customers, skilled professionals that need jobs, and future partners. And, of course, you should receive a lot of social media engagement.

Download this Free Font: Langdon


Finding the best free #fonts isn’t easy (except when we post them here), but it’s always good for business to have some extra out-of-the-box typefaces within arm’s reach. That’s why we’re always searching the Web for its best-kept-secret fonts.


By Fausto Mendez

    This week, we bring you Langdon, a free typeface by XLN Telecom in the UK. The company describes the typeface as “solid, serious, dependable.”

    It’s easy to see why. The typeface stands out above all other language on the page, offering evenly spaced letters that are ripe for manipulation in your favorite graphics software. This one’s only for uppercase letters.

    The font is free to use for both commercial and private purposes, so it’s unnecessary to contact the copyright holder for permission to use these fonts in your consumer-facing marketing materials, such as promotional giveaways, branded items for retail, event supplies, ads and more. Download the font for free at XLN’s website.


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

When Big Marketing Budgets Don’t Matter So Much: Social-Media Marketing & Trade Show Marketing


Jeremy Waite shares priceless truth & wisdom on social-media marketing, but it’s not exclusive to social media.


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By Fausto Mendez

    Waite’s graphic above (and quote below) explains why social-media marketing is not so reliant on massive budgets. The same principal can also apply to trade-show marketing too.

jeremywaite:

"Too many brands running around trying to join the dots between all their different properties and hoping that one day they may be able to compete with the top brand in their industry.

Social business doesn’t work like that. It’s a level playing field. It’s like moneyball economics. Social “media” or whatever we chose to call it these days is still one of the only areas of business where you don’t need to outspend your competitors in order to beat them.”

    The big disconnect between trade-show marketing  and social is that having a big budget can make a pretty big difference at trade shows. Fortunately, trade show marketing is not all about big budgets, massive booths and extravagant displays.

    A little creativity can go a long way, and the fact that your smaller company shares the same space and traffic as much bigger companies really helps to even out the playing field despite budget differences. You don’t get that kind of “equality” on TV, paper ads, billboards or any other marketing space except for social media. Of course, it’s not an easy feat to outshow a showy brand like Sony or Samsung, but you can attract massive amounts of attention anyway. 

    There are lots of ways to do this, and you’re only limited by your creativity. One relatively easy way is to flood the trade show with attendees that are wearing your company shirts, hats or other apparel. But how can you coerce masses of people to wear your promotional apparel?

    One way is to launch a contest that requires participants to wear your shirt during the trade show to win prizes. I put together a detailed plan on that strategy at a previous blog post titled, "How to Get Everyone to Wear Your Promotional Shirt at the Next Trade Show.”

    The basic idea is to bring along some extra employees to walk and search the show floor, randomly handing out prizes - such as free products, gift cards, money or coupons - to attendees wearing your shirt. In order to attract the most attention from each prize giveaway, the key is to use bold extroverts with a showman’s attitude as your prize patrol. They should be loud, attractive, attention-grabbing people that you can’t ignore - perhaps accompanied by music, a short siren and/or light effects. Like I said, you’re only limited by your creativity.


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

Download this Free Font: Beautiful Title Fonts for Commercial Use, Vol. 3

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By Fausto Mendez

    Finding the best free #fonts isn’t easy (except when we post them here), but it’s always good for business to have some extra out-of-the-box fonts within arm’s reach. That’s why we’re always searching the Web for its best-kept-secret fonts.

    We continue our free-font series “Beautiful Title Fonts for Commercial Use” with another round of five gorgeous title fonts that are pre-cleared for commercial use, so you don’t need to seek the copyright holder’s permission to use these in your marketing materials, ads, promotional giveaways, retail items, event supplies, websites, business cards and any other commercial purpose. 

    Of course, it’s good etiquette to credit the font creator with a link to their profile or website. After all, the designers behind these fonts deserve at least a mention, and they always love to hear about how their fonts are used. So shoot them a friendly message with some photos if you’re feeling nice.

    Actually, we love it when people send us photos of their creations that use the fonts we post here, so don’t be shy. Show off your creations on our Google+ page. Download the fonts at the links below.

Dan by Font Fabric

Donovan by Nathan Brown

Kilogram by KalleGraphics

Illegal Curves by WESLO GFx

Hyped by Med Ness


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

Finished Work: Embroidered Hats for Pepsi

By Fausto Mendez

    AnyPromo’s design and production teams love to show off their #finished work. This is just another project of the many, many projects they finalize on a daily basis. 

    We just wrapped up production of these promotional hats for Pepsi, complete with an embroidered Pepsi logo. Because we have a full-scale production team in house, Pepsi got this order at a steal. Maintaining an in-house production team has been a key factor in keeping our prices the lowest on the Web. It also enables us to maintain greater control over quality of the final product. 


    Join us on FacebookPinterestGoogle+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

#DIY Gifts & Giveaways: Origami-Heart Notes

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By Fausto Mendez

    If you’re a fan of #DIY crafts for personalized gifts, promotional giveaways and event supplies, you should consider adding a personal touch to your next gift, giveaway or event with gorgeous origami-heart notes. 

    We’re always looking for innovative ways to say “thanks” to special clients that deserve some extra attention, and promotional giveaways are great for that. But nothing says “thanks” like a #DIY gift from the heart. These special origami-heart notes are relatively easy to build, and the graphic below explains it very clearly (even if the instructions are in Chinese). 

    Though they appear to be envelopes, what you are looking at is actually the notes themselves. Even the heart is apart of the note sheet. You would write or print your note on the inside, of course.

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    You’ll need two separate sheets of paper in a square cut for this project. To maximize the marketing effect of this note, you should use a sheet of paper that features your company logo in a tasteful way. You can also add your logo to promotional mints or candy, and attach the mints or candy as a part of the gift. Thanks to Duitang for posting the image.


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice and insightful copywriting tips - plus, free fonts, easy lunch recipes and more. Brought to you by AnyPromo.com.

Finished Work: Custom Nike Golf Hats for Bud Light

By Fausto Mendez

    AnyPromo’s design and production teams love to show off their #finished work. This is just another design of the many, many designs they finalize on a daily basis.

    The production team in our Southern California warehouse is working full steam on a thick stack of custom embroidered hats for Bud Light. These customizable Nike Golf hats are customized by our state-of-the-art embroidery machines.

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    We also carry customizable apparel by other mainstream brands, such as Adidas, Hanes, Port Authority, Fruit of the Loom and more.


    Join us on FacebookPinterestGoogle+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice and insightful copywriting tips - plus, free fonts, easy lunch recipes and more. Brought to you by AnyPromo.com.

Add a 3D Version of Your Logo to Colored Headphones - #NewProducts

By Fausto Mendez

    Your fans are walking billboards; they are your greatest brand ambassadors. Equip them with gear that’ll make everyone around them focus on your company. 

    These custom colored headphones just arrived at our headquarters in Southern California. They feature a 3D version of your logo on the end of the bud, which makes them the perfect advertising tool for your brand. Hand these out to loyal fans to spread awareness of your brand amongst their peers.

    This product is so fresh, it’s not even in our online store as of the time of this writing, but if you are interested in placing an order, just call 877-368-5678 and ask for item #715290. Another option is to send this page’s URL to one of our customer care reps by email, sales@anypromo.com. 

    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

Finished Work: “We Love the UK” Pins for Bloomingdale’s

By Fausto Mendez

    AnyPromo's design and production teams love to show off their #finished work  This is just another design of the many, many designs they finalize on a daily basis. 

    You may have heard about a small clothing store called Bloomingdale’s out of New York. No? Well, if you find yourself at a Bloomingdale’s over the next couple months, you may notice store employees wearing or giving out customized safety pins, featuring a gorgeous design that merges both American and British flags. We’re more than honored to provide the retail legend with these fabulous pins. 

    The design is extremely similar to the flag-heart graphics currently on the Bloomingdale’s homepage, which we screenshotted above.

    These promotional giveaways sell for a buck per piece, which includes custom graphics and artwork assistance. If you increase your order to 500+, the price drops to less than $0.50 each. At 1,000+, the price drops down to $0.37 per piece. Not a bad deal at all. 

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

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