The Bizz by AnyPromo.com

Business & marketing advice, news and features, design inspiration, and the art of gifting.

We Love Hot/Cold Packs!

Seriously, we love these things! They even make great wrist rests! And their colors are super vibrant!

Who’s Got Spirit? We’ve Got Spirit!

Check out the gang showing team spirit! In the first photo are the sales reps and in the second are the graphic designers. We may be in separate photos but we’re definitely on the same page!

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Thanks, Jackie of Painting Unlimited!


Another day, another happy customer. Here’s Jackie’s success story with a recent purchase from AnyPromo.com.


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by Fausto Mendez

    Jackie Fromdahl had a very successful presence at her company’s latest industry event. With a box of hand sanitizers and and staple removers in hand, she entered the show floor with a confident step.

"I absolutely love the products that I ordered from AnyPromo! The art department was very easy to work with and left me with zero headache. The staple remover and hand sanitizers turned out just how I imagined them. The communication that was involved in this whole process was very timely and thorough! In the future, I will definitely call on AnyPromo…"

    We’re happy to serve another great business. Keep up the hustle, Jackie!


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

Advertisers Beware: 2013 Is the Worst Year in Traditional TV’s History


The past 12 months have made up the worst year in traditional TV’s history. Advertisers need to be wary of TV as a primary marketing channel, and may need to invest in other marketing channels to reach younger crowds.


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by Fausto Mendez / graph & data by The Atlantic, Quartz (Ritchie King), Moffett Research, Netflix

    If you’re a young person in America, the likelihood that you’ll ever sign up (or continue paying) for a traditional TV subscription, such as Cable, is at an all-time low since TV blew up as a staple in American culture. The total number of cable subscriptions continue to free fall off the charts, and satellite and telecom service providers can’t attract new customers fast enough to counter Cable’s fall. It looks like the trends will only get stronger over time, but your TV shows aren’t in peril.

    Netflix, Hulu, Amazon and iTunes will take care of your shows (and even produce new shows and/or episodes) as TV producers, directors, writers and actors take to the Web as a primary, first-rate broadcasting channel. Actually, it’s the TV networks that have a lot to worry about. Their cash cow, the TV commercial, is losing value fast, and other marketing channels are eating up all the left-over profit.

   Suddenly, companies with innovative and incredibly sophisticated targeting techniques, like Google and AdRoll, are moving in on TV’s territory while historically stable marketing channels, like promotional giveaways, trade shows, direct mail/email, and billboards, remain strong.

    Furthermore, mainstream social networks tout massive audiences that dwarf those of even the biggest TV networks, and it’s easier than ever to accurately target your audience on these networks, ensuring that you don’t pay for irrelevant impressions or clicks. Topical blog sites also do a great job of attracting smaller niche audiences of the Web, and many of those sites employ creative advertising teams that partner with businesses to build and serve relevant ads to their audiences.

Ditching Traditional TV in My 20s 

    In my own experience of 27 years on this planet, I ditched cable on my way to college. I was an avid TV fan growing up in my parents’ home with Battlestar Galactica, Buffy the Vampire Slayer, Lost, The X-Files and much more. Sadly, I would often construct my daily schedule around my favorite shows and not the other way around. Clearly, that’s not how life should be. TV should adjust to my schedule. 

     As a college student with robust university-grade Wi-Fi, I discovered a beautiful truth. The Web and a-la-carte methods, such as Netflix DVD subscriptions, are more liberating and satisfying ways of watching TV. The best part is that it costs much less than cable or satellite.

    No, scratch that. The best part is I’m no longer forced to sit through long stretches of ads in between cliffhangers of my favorite shows. 

    Don’t get me wrong. I don’t mind the occasional commercial as long as it’s relevant to me, but I can’t stand a long stream of irrelevant commercials every seven to ten minutes. Neither can my peers.

    For example, if I was ever in the mood for Saturday morning cartoons during a weekend study session, Cable would force me to sit through tons of relentless ads for too-sugary cereals, poorly-designed action figures, and make-your-own jewelry kits. As a 19-year-old male, these ads would be wasted on me, but no matter what I watch on the Web, the shows either come ad free or only slightly interrupted with very relevant ads.

    As a result, TV’s fatal flaw is that it can’t segments audiences very well, and TV networks are way too greedy, steadily and stealthily increasing total ad-broadcasting time throughout the history of TV. Marketers, be careful of your strategy on TV; depending on your audience, the marketing channel could turn into a huge waste of money for your business. If your goal is to reach folks under 40, your best bet is probably not TV.


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

Promo Giveaway Success Story: Clean-Up Brush & Dust Pan for Janitorial Firm


We bring you real-life examples of businesses that successfully employed customized promotional giveaways and event supplies into their marketing strategies and business plans. 


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By Fausto Mendez

    A janitorial firm needed a low-cost and effective way to promote its post-construction cleanup services at a local business expo, so the company ordered a big box of custom clean-up brush & pan sets. The customization printed onto the brushes read, “Our Services Will Sweep You Away.” Unfortunately, we can’t share the name of the firm due to an NDA agreement. 

The Results

    The promotional item was a hit at the local business expo. In the following six months, the janitorial firm’s sales grew by over 30%. The relationships that were made and/or developed at the expo significantly contributed that 30% growth, and the clean-up brush & pan played a significant role in cementing those relationships for the long term.

    As potential customers used the clean-up brush & pan around the office or construction site, it served as a subtle reminder of the janitorial firm’s services. When their construction gigs ended and it was finally time to hire a post-construction cleanup crew, there was clearly only one brand on their minds.


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

We Bid Farewell & Congratulations to Breaking Bad’s Cast & Crew

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By Fausto Mendez

    It’s been a wild ride, but all good bad things have to come to an end. In the spirit of Breaking Bad's Walter White, let's hustle our asses off and make absurd amounts of money for the rest of the year.

    The end of a really great TV show is really fun and really disappointing at the same time. You grow with these characters. You learn their strengths, weaknesses and everything else about them, and you learn to love them. Then, they’re gone… just like that. For those really great TV shows, such as Breaking Bad, it’s almost like ending a romantic relationship or feeling the withdrawal from a bad addiction.

    We’ll miss the cast and crew. It’s sad the actors will rarely (if ever) share a stage together again. Oh well… I need to catch up on House of Cards anyway, and I’m not finished with Attack on Titan either. What show/book/game will be filling that empty hole in your heart over the next few months?


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, and insightful business analysis - plus: free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

Finished Work: Custom Nike Golf Hats for Bud Light

By Fausto Mendez

    AnyPromo’s design and production teams love to show off their #finished work. This is just another design of the many, many designs they finalize on a daily basis.

    The production team in our Southern California warehouse is working full steam on a thick stack of custom embroidered hats for Bud Light. These customizable Nike Golf hats are customized by our state-of-the-art embroidery machines.

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    We also carry customizable apparel by other mainstream brands, such as Adidas, Hanes, Port Authority, Fruit of the Loom and more.


    Join us on FacebookPinterestGoogle+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice and insightful copywriting tips - plus, free fonts, easy lunch recipes and more. Brought to you by AnyPromo.com.

Add a 3D Version of Your Logo to Colored Headphones - #NewProducts

By Fausto Mendez

    Your fans are walking billboards; they are your greatest brand ambassadors. Equip them with gear that’ll make everyone around them focus on your company. 

    These custom colored headphones just arrived at our headquarters in Southern California. They feature a 3D version of your logo on the end of the bud, which makes them the perfect advertising tool for your brand. Hand these out to loyal fans to spread awareness of your brand amongst their peers.

    This product is so fresh, it’s not even in our online store as of the time of this writing, but if you are interested in placing an order, just call 877-368-5678 and ask for item #715290. Another option is to send this page’s URL to one of our customer care reps by email, sales@anypromo.com. 

    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

Finished Work: “We Love the UK” Pins for Bloomingdale’s

By Fausto Mendez

    AnyPromo's design and production teams love to show off their #finished work  This is just another design of the many, many designs they finalize on a daily basis. 

    You may have heard about a small clothing store called Bloomingdale’s out of New York. No? Well, if you find yourself at a Bloomingdale’s over the next couple months, you may notice store employees wearing or giving out customized safety pins, featuring a gorgeous design that merges both American and British flags. We’re more than honored to provide the retail legend with these fabulous pins. 

    The design is extremely similar to the flag-heart graphics currently on the Bloomingdale’s homepage, which we screenshotted above.

    These promotional giveaways sell for a buck per piece, which includes custom graphics and artwork assistance. If you increase your order to 500+, the price drops to less than $0.50 each. At 1,000+, the price drops down to $0.37 per piece. Not a bad deal at all. 

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, free fonts, easy-lunch recipes and more. Brought to you by AnyPromo.com.

Finished Work: Custom Rally Towels for Achievers Realty Group

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By Fausto Mendez

    AnyPromo’s design and production teams love to show off their #finished work. This is just another design of the many, many designs they finalize on a daily basis.

    We proudly salute the Achievers Realty Group with a sizable box of promotional rally towels, screenprinted with an unbeatable red paint that will last as long as the towel itself. We’re happy to serve another fantastic customer, actually a fellow Californian neighbor out of Burlingame.

    We customized these ourselves in Southern California, thanks to our experienced and growing production team. We just updated our warehouse with a variety of new machinery, including “The Spider”, an extra-large screen printing machine that automates for big orders. We just shipped in this bad boy - along with a couple of amazing embroidery machines - to help us meet the increased demand for custom apparel. 

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    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice, free fonts, easy lunch recipes and more. Brought to you by AnyPromo.com.

Coming Soon: How 3D Embroidered Hats & Screen-Printed Shirts Are Made

By Fausto Mendez

    Next week, we’ll drop some new behind-the-scenes video of our warehouse operations, specifically for two types of our most popular custom apparel: 3D embroidered hats and screen-printed shirts. Above, you can see the (finished) embroidered hat that we’ll showcase in the short video. It’s a rather short process, but it’s not like traditional embroidery. Stay tuned!

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing advice. Brought to you by AnyPromo.com.

Finished Work: Shirts for Saint Mary’s College of California

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By Fausto Mendez

    AnyPromo’s graphic and production teams love to show off their #finished work. This is just another design of the many, many designs finalized on a daily basis.

    Our in-house apparel team is turbo charging through a relatively large order for Saint Mary’s College of California, a private Catholic school for undergraduates in Morage, CA. As always, we’re happy to serve another high-profile customer.

    The team screen printed this inspiring design onto a thick stack of beautiful burgundy t-shirts by Port Authority, a leader in the promotional apparel industry. Port Authority is known for high-quality shirts, polos and uniforms at prices that undercut the bigger brands.

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

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