The Bizz by AnyPromo.com

Business & marketing advice, news and features, design inspiration, and the art of gifting.

Why (Not How) Social-Media Marketing Works: It’s Just Like Dating

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By Fausto Mendez

    Most people understand how social-media marketing works, but a lot of business owners and marketers can’t wrap their heads around why it works. In my most recent guest post at Smart Blogs, I break down “why” - not “how” - social-media marketing is such an effective marketing channel. 

    Actually, the answer is more closely related to the mechanics of dating than any subcategory of marketing. It turns out good daters may have it all figured out. I suggest you dive into my post at Smart Blogs for the details. It’s a short but insightful read, and if you’re involved in marketing in any form, you may find it more useful than you may have assumed.

    Once you understand why social-media marketing is so powerful, you may find a boost in your ability to execute more effective marketing campaigns in any marketing channel.

    I’m currently authoring a new guest blog for a different site, but the details are still up in the air. Needless to say, I’m excited. Of course, you’ll hear about it when it finally hits the air.

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

#Marketing #Infographic: The #Psychology of #Color

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By Fausto Mendez

    Colors are a critical factor when designing ads, branding materials and marketing campaigns. That’s because, whether you know it or not, colors can evoke certain moods in most people. Colors can even stimulate your appetite!

    We stumbled upon this fascinating infographic on the impact of colors on consumer behavior. The whole thing is rather interesting, but we were really moved by the following facts (check out the full infographic below - click to enlarge): 

+ Colors can improve comprehension, learning and reading ability in individuals.

+ A significant majority of consumers make purchasing decisions based on color alone.

+ 93% of consumers buy products based on visual appearance.

+ Strategic use of colors increases the rate that people pay attention to ads.

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    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com. Thanks to Web Page FX for the image.

The Best Way to Deal with Difficult or Mean Clients

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By Fausto Mendez

    Business is business - until it gets personal. Actually, when big money and reputations are on the line, it’s almost always personal. It’s really easy for your clients to step on your toes (or the other way around), but no matter who’s at fault, you need to be ready to deal with moody, rude or emotionally unstable customers in a positive and calm way that moves you closer to your business goals without sacrificing top-tier service.

    Law firms are a perfect example of a business atmosphere that is bursting with emotions. When you’re serving a client that’s on the verge of losing his house, business, freedom or a ton of cash, it’s silly not to expect some frustration to surface in ugly ways - not just from the client but perhaps from yourself too. That’s why the Harvard Business Review's Mark Goulston is sharing the lessons he’s learned as a lawyer who’s served some of the rudest and downright meanest clients in his industry. His entire article is worth a read if you have the time, but we break down his advice to some actionable basics below. His tips can apply to any industry, so take notes. 

+ Start out by preparing yourself for the worst. Don’t expect your clients to respect you. This attitude prevents clients from surprising you with outbursts or insults.

+ If your career requires you to deliver really bad news to clients, it’s best to ask your clients how to approach them with bad news. When the time comes, bring up your previous conversation about how to deliver bad news, recap the client’s advice on delivering bad news, and then deliver the bad news in the way the client recommended.

+ In the event that insults come your way, detach yourself from the insults. It’s much easier said than done, especially when you’re caught off guard, but that’s why your start by preparing for the worst. It’s also important to keep in mind that the client doesn’t really know you as a whole person, so insults, in this case, are just a symptom of frustration. 

+ When shit finally goes down, the client may insult you, yell and maybe even threaten to fire you. Your ego won’t want to take it, and you may be tempted to yell back. Don’t. Just take a deep breath. Look them in the eyes, and pause. Though it’s not acceptable behavior, now would be a good time to remember that circumstances can drive anyone to behave this way.

+ When the insults finally come your way, ask a question that forces the client to examine and repeat what he or she just said, “do you really believe what you just said?” Another great question: “What was that all about?” Chances are that they expect you to fight back, so they won’t know how to respond.

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

Why Social-Media Marketing Works: The Psychology of SMM

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By Fausto Mendez

    I’m honored to be a guest contributor at SmartBlogs, one of the most useful digests for marketers, business owners and industry leaders that seek to improve both their own day-to-day performance and the performance of the organizations that they steer.

    This is an excerpt from my latest post on the psychology of social-media marketing at the SmartBrief blogs.

"Today, social-media is one of the most effective marketing channels for any company. Why? Most experts explain away the phenomenon with the how, not the why: "social is an excellent venue for content sharing and a useful tool for subscribing to news of your favorite brands." While that is true, it only scrapes the surface. There must be a better answer, and I’ve found it.

Social media is unlike any other marketing channel because it requires the customer to reach out to the brand before the brand reaches out to the customer with a message that leads to customer action. Normally, it works the other way around, but why is it so effective when the roles are reversed? The explanation boils down to a basic rule about relationships between people.”

    Read the rest of “The Secret Psychology of Effective Social-Media Relationships” at SmartBlogs.

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

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