The Bizz by AnyPromo.com

Business & marketing advice, news and features, design inspiration, and the art of gifting.

The New iPhone 5S Hits Stores September 20

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By Fausto Mendez

    Apple just wrapped up its keynote announcement for the new iPhone 5S (and, of course, the iPhone 5C). It’s coming to a store near you on September 20th with a variety of small but significant upgrades.

    The first thing fans will talk about is the upgraded processor, which Apple claims performs 40x faster. Graphics capabilities are supposedly boosted 56x thanks to a combination of a 64-bit kernel, re-engineered built-in apps, 2x floating-point registers (whatever that is) and other developer jargon that I don’t quite understand. 

    Apple also released a motion co-processor to accompany the new smartphone. The co-processor continuously measures motion data with the help of the usual suspects, such as an accelerometer, gyroscope, compass and, of course, GPS. The motion co-processor is meant to identify how you’re moving and adjusts an app’s settings and UX to best fit your mode of travel. For example, it can tell if you’re walking vs. driving, etc. 

    Additional upgrades include a better battery and an improved camera with F2.2 aperture, so photo fiends have something to celebrate too. The case features the classic iPhone 5 design with minor adjustments to the color scheme, and it ships with the brand-spankin’ new iOS 7.


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The New iPhone 5C Announced Today!

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By Fausto Mendez

    If you live in the USA, you may have heard a rumor or two that Apple’s releasing a new iPhone in October, and those rumors came true today. Introducing… the iPhone 5C . 

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   Featuring the good ol’s fashioned internals of the iPhone 5, the new iPhone 5C ships with a 4-inch Retina Display and plastic, solid-colored case. The Facetime camera on the front and the flash on the back is upgraded, so camera fiends have something to look forward to. Data fiends may appreciate that this iPhone ships with more LTE bands than any other phone on the market today.

    Otherwise, it’s exactly the same as the iPhone 5. Of course, it ships with the brand new and gorgeous iOS 7. Thanks to The Verge for the beautiful, live pics.


    Join us on Facebook, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh, non-stop marketing advice and insightful copywriting tips - plus, free fonts, easy lunch recipes and more. Brought to you by AnyPromo.com.

Businesses and Advertisers May Not Use Google Glass for Ads

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By Fausto Mendez

    Google Glass is the smartphone of the future, a wearable computer that sits on your head like a pair of glasses. Though it seems rather futuristic, the technology that powers Glass is hardly any different than the same stuff that powers your smartphone. Needless to say, advertisers and businesses continue to line up and compete for a chance to start using and building software for Glass - mostly programs and experiences centered around ads other types of marketing content (as is the custom in smartphone app development). There’s just one problem: no one is allowed to serve ads on Glass!

    Google recently announced that a set of Glass headsets would arrive at the doorsteps of some lucky developers and a few enthusiastic fans, and with that announcement, the company released the API (and guidelines) for developing software for Glass. It turns out the API specifically states that Glass and the user’s data connection may not be used to serve advertisements. Section Two of the API reads:

No Ads. You may not serve or include any advertisements in your API Client. Data Usage. You may not use user data from your API Client for advertising purposes. You may not sell or transmit any user data received from your API Client(s) to a third-party ad network or service, data broker, or other advertising or marketing provider. For the avoidance of doubt, user data from the API Client(s) may not be used for Third-Party Ad Serving (‘3PAS’).”

    This development poses problems for businesses that have become accustomed to Google’s traditional business model: ads everywhere and anywhere, but whether or not Google will maintain this stance is unknown. It could very well be a temporary measure to ensure that only the most passionate developers jump on the bandwagon. On the other hand, Google may have a business model in mind that we’ve never seen before. 

    Google is no stranger to revolutionizing business models. After all, it is the company that shaped the modern Web and the way businesses to business on the it (with the help of the masses, of course). We look forward to seeing what Google has planned throughout the rest of this decade. It will certainly be an interesting ride.

    We’ll  watch the story as it develops, so stay tuned. In the meantime, join the conversation on Facebook, Twitter, Pinterest, or Google+, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

Does it Make (Business) Sense that Facebook’s Launching a Custom Version of Android Deeply Integrated with Facebook?

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By Fausto Mendez

  Facebook announced a custom version of Android for smartphones today (in some ways, it’s more like a big app suite), but by relying on Android, it’s automatically supporting Google. Does this make (business) sense? Furthermore, with the launch of open graph, Facebook is openly challenging Google in its main line of work - search. Now, Facebook is trying to take over smartphones? Is Mark Zuckerberg provoking a sleeping beast?

    Personally, it’s hard for me to see how Facebook will outsmart Google. Google seems to be three steps ahead for everything Facebook does, though it isn’t always obvious. For example, Google was analyzing social signals for SEO long before Facebook launched Open Graph (Facebook’s system for measuring social signals for a new search engine). And by relying on Android for it’s new smartphone OS, Facebook is automatically supporting Google - its main foe.

    Big #changes are happening in #socialmedia. As expected, #Google and #Facebook will fight it out to the death. Who do you think will #win? Why?

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    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com. Thanks to The Verge for the pics.

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