The Bizz by AnyPromo.com

Business & marketing advice, news and features, design inspiration, and the art of gifting.

Meet Our New Team Member, Daniel!

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by Brittani Parker-Berdeguez

We would like to welcome Daniel to the AnyPromo Customer Service team. When he’s not answering phone calls, Daniel is assisting customers via the Live Chat feature of our website. 

Daniel has been gracious enough to give us a small glimpse into his life, by answering a few random questions. 

AnyPromo: What are a few of your hobbies?

Daniel B: I’m a big writer; I love writing short stories! I’m also really big into the online game ‘League of Legends’, and I love to go camping and hiking on the weekends.

AP: Do you have any special talents? If so, what are they?

DB: My only special talent has to be being good at video games. I can pick up any game and play it like I’ve been playing for years in only a few hours.

AP: What is one thing people would not believe about you?

DB: Most people don’t believe that I’m the second oldest out of 12 kids!

AP: Where do you spend most of your time when you access the Internet?

DB: I’m usually on Facebook and Youtube but I also spend a lot of time listening to Radio Lab podcasts.

AP: If you could be a superhero, who would you be and why?

DB: I’d have to be the Wolverine. Not only do I get to keep my good looks for such a long time, but I also get my own line of movies, too!

Connecting the Dots 1.9.14
by Rina Dakanay

These are the stories that we’re focused on this week (featuring some of my favorite gamechangers (pictured!) and the ideals and practices that drive them toward success):
1) Apple’s newly appointed Chief of Retail and former Burberry CEO Angela Ahrendt on the greatest creator of energy— EMPATHY. [photo via Fast Company]
2) NPR’s Creative Director Liz Danzico discusses how she draws inspiration from and for her various projects. [via Fast Company]
3) Under the leadership of their CEO, Marissa Mayer, Yahoo! launches their latest venture into online magazines.
4) This year’s Forbes 30 Under 30 - my generation’s cream of the crop.
5) A Tribute to Failure by Marcelo Gleiser and Failure’s relationship to one of the above.

Connecting the Dots 1.9.14

by Rina Dakanay

These are the stories that we’re focused on this week (featuring some of my favorite gamechangers (pictured!) and the ideals and practices that drive them toward success):

1) Apple’s newly appointed Chief of Retail and former Burberry CEO Angela Ahrendt on the greatest creator of energy— EMPATHY. [photo via Fast Company]

2) NPR’s Creative Director Liz Danzico discusses how she draws inspiration from and for her various projects. [via Fast Company]

3) Under the leadership of their CEO, Marissa Mayer, Yahoo! launches their latest venture into online magazines.

4) This year’s Forbes 30 Under 30 - my generation’s cream of the crop.

5) A Tribute to Failure by Marcelo Gleiser and Failure’s relationship to one of the above.

(Source: fastcompany)

Activision’s Brilliant Marketing Strategy on YouTube: Target the Content Creators and Curators

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By Fausto Mendez

    Social-media marketing is often perceived as a mysterious and powerful beast, but video game maker Activision doesn’t see it that way. Activision has tamed YouTube for its national and international marketing campaigns, and this is how the company is doing it.

    Though it may seem like YouTube is all about funny animal videos and poorly produced cover songs, the video-centric social network has been a staple in video game culture for about as long as the site’s been around. Passionate gamers know the site for its healthy library of game trailers, homemade walkthroughs (guides), news, commentary, parodies and more. Activision understands this, and the company develops content exclusively for YouTube in order to rouse up passion for new and upcoming games.

    You may be surprised to learn that YouTube viewers watched over double the hours of gaming videos than other types of videos in 2012. In other words, YouTube is one of the industry’s cultural hubs, where gamers of all types and ages unite to enjoy gaming beyond games. As usual, the old saying applies, “go to where your audience is.”

    Ad Age does a great job of breaking down Activision’s entire strategy for YouTube, so I suggest you check out the full article. However, one tactic really stands out. 

Harnessing the Content Creators and Curators

    Prior to major gaming expos, trade shows and premieres, Activision invites some of YouTube’s most popular content creators and curators to real-world presentations, which include the distribution of exclusive information and video assets, such as clips and trailers. Promotional giveaways also play an important role at these events. The YouTube stars are sent home with brag-worthy bags of promotional swag, such as custom shirts, cups, accessories and keychains, which the YouTube stars sometimes give out to their own audiences. As a result, the promotional items are a low-cost and effective way to catalyze buzz about the brand between fans, not just the YouTube stars.

    The exclusive events make it easy for Activision to spread information, hype, trailers and clips on YouTube because the company doesn’t need to directly develop and hold an audience. The content creators and curators have already taken care of that. All Activision has to do is get the right content to the right people, and those “right” people will repackage the content into a form that best suits their audiences. From there, the information will naturally spread throughout Activision’s fan base. Easy, right?

    Join the conversation on Facebook, Twitter, Pinterest, Google+ or Linkedin, and stay ahead of the game with an occasional laugh and non-stop marketing & business advice, news and analysis. Brought to you by AnyPromo.com.

The 80 Rules of Social Media Every Social Specialist Must Know

jeremywaite:

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1. Obey the rules
2. Social media is ALL about your audience, be they consumers, viewers, fans, followers or users. It has nothing to do with you, or what you think.
3. Followers lead from the middle of the pack – usually by example.
4. 1 active user is a BIG deal. They have 140 friends.
And…

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