We’re not saying Q3 (July-September) isn’t important.
But when it comes down to executing Q3 well, a large part is preparation for Q4 (October-December).
Here are 5 reasons why:
1. Create Some Momentum
During the typical fourth quarter of the year, there is often a race to catch up a goal set at the beginning of the year. You have a much better chance of winning that race if you start strong with momentum from the third quarter.
Q3 is also a great time to re-evaluate Q4 goals now that you half the year is behind you.
2. Put Your Money Where It Counts
For many companies, Q3 can be one of the slowest periods of the year.
When there simply aren’t any customers out, dedicating some of your marketing budgets to preparing for busier times is a great way to maximize ROI.
3. Make Holiday Memories With Customers
The Holidays can be a great time to create special memories with your audience.
You can be ready to capitalize on this by making sure you have everything you need for a big Christmas promotion from lists to gifts.
4. Get Some Black Friday Door Busters
Q3 is a great opportunity to get everything lined up for Black Friday.
The most important parts of creating a good doorbuster offer are the marketing, the product, and the audience. If you don’t know or have the perfect thing for your audience yet, now is the time to start testing.
5. Q4 Is A Time For Giving
The best times of the year to make a charitable effort on behalf of your company are Thanksgiving and Christmas. That’s when America gets the most sentimental.
If you’re planning to make sure families don’t have to spend the holidays out in the cold, make sure you get the best charity sponsorships lined-up before your competitors.