Fast Company Design: Rio 2016 Olympic Games Pictograms
by Rina Dakanay
Here at AnyPromo, we’ve got more than a penchant for design and logos. Our graphics and design team is the best in the business. Therefore, when the London and Brazil based design house Dalton Maag revealed their logo for the upcoming Summer Olympic and Paralympic Games in Rio for 2016, we’ve been looking forward to see the rest of the visual elements for each event.
Unique to each Olympic Games and host city, these pictograms depict every event and Maag’s complete set for the Rio Games tie in the fluid and rounded aesthetic of the initial logo.
The Maag Team elaborates:
“The bod[ies] of the athletes and sports equipment were constructed from the character or part of them, in a continuous line, with thickness variations to give the idea of depth. The pebbles, which are a feature of the visual language of 2016, support the designs and alter its shape according to the different movements of athletes.”
Before we get to Rio De Janeiro, though, we’ll be getting acquainted with the graphics from Sochi Russia. The Winter Olympic Games will begin on February 6, 2014. For a sneak peek of the Sochi games, you can find some of the pictograms here: LINK.
Photo courtesy of Fast Company Design