High Fashion x Football Helmets For A Good Cause
With the Super Bowl drawing near (and conveniently taking place at the fashion capitol of the world, NYC!), Bloomingdale’s and the CFDA have partnered up in support of the NFL Foundation, to bespoke 48 football helmets.
According to the CFDA:
“All 48 helmets will be auctioned. Fans may visit Bloomingdales.com/superbowlhelmets to access the NFL Auction and bid on the designer Super Bowl XLVIII helmets from January 15 – February 4, with 100% of the net proceeds benefiting the NFL Foundation, a non-profit organization dedicated to improving the lives of those touched by the game of football. Through its grant programs the Foundation supports youth and high school football programs, health and safety efforts, as well as community health initiatives, including NFL PLAY 60. The minimum bid for each helmet will be $248, celebrating the 48th Super Bowl which is taking place across two states.”
Donna Karan, Monique Lhuillier, John Varvatos, and Rachel Zoe are among the 48 designers who have contributed to this project.
To view all the helmets, visit Bloomingdales.com and let us know which ones have caught your eye! Even better, how would you design your own?
(Photos courtesy of Bloomingdales.com; Helmets designed by: Alejandro Ingelmo, Rachel Zoe, Bloomingdale’s, and Alice + Olivia)