Written by a promo expert as a part of our guest blog series.
In today’s unique business climate, it’s more important than ever for companies to stay connected and top of mind with prospective clients, loyal customers, and employees during the holidays. Though we’ve been connecting with these groups virtually, a physical gift can give lasting, tangible feelings. Here are some tips to make a memorable holiday connection.
Connect Through Food
Nothing conjures up feelings of nostalgia and togetherness more than food — particularly during the holidays. Bring on the warm, sentimental feelings by gifting the comfort food they’re craving most — chocolate.
Chocolate has been a top quarantine purchase, with 90% of people admitting to purchasing chocolate in the last few months. A classically elegant personalized chocolate gift box of sea salt caramels lets customers and employees know they are valued. Mix nostalgia with function via a gift set featuring a coveted brand like Godiva® and a refined travel mug (even if they are working remotely, a travel mug keeps those beverages hot or cold for hours).
Drinkware Keeps the Connection Going
Creative holiday gifts with an instant “wow factor” can be enjoyed year-round. Drinkware gift sets are a great option. With a new awareness about our ecological impact, many folks are “going green,” so reusable drinkware is trending. In fact, Americans spent $8 billion on reusable bottles in 2018.
It’s the holidays! Let the cup runneth over with abundance and feelings of nostalgia. Pair drinkware with comfort foods like saltwater taffy, s’mores, mints, candy buttons, nut mixes, and coffee. Use your logo, or consider a holiday phrase for the mug like “Let it Snow” to give the gift more holiday appeal. Don’t forget to incorporate your branding through the gift tags and wrappings.
Connect Through Self-Care
During these times, stress levels are high, and we sometimes forget to take care of ourselves. Self-care gifts will make a big and lasting statement — particularly this holiday season. Customers and employees will appreciate feeling pampered with a festive collection of lip balms in shining packaging, or a personalized glass jar aromatherapy candle in a calming scent to achieve a spa-like experience anywhere.
This holiday may not look like holidays past, which is why it’s more important than ever to demonstrate to key customers and employees that you appreciate their loyalty and you’re in this together. Play to the current climate by gifting items in top demand like comfort foods, drinkware, health and beauty, and PPE products. As always, don’t forget to use bold packaging and ribbons for a polished presentation.
Feel free to shop our wide selection of holiday products on our site for many more ideas. Also, check out our other guest blog on Making Smart Choices: Eco-Friendly and Affordable Products.