Earth Day is just around the corner. For most businesses, this means the perfect time for some unique marketing! Look for some inspiration? Keep reading for great ideas to promote your business and run a successful Earth Day marketing campaign.
Giveaway Reusable Items
You’ve heard the news, plastic is horrible for the environment. It’s filling up our landfills and polluting our oceans. Earth Day is the perfect time to promote the use of reusable items and promote yourself! Get your logo printed on some awesome reusable water bottles or bags and give them to customers and employees. Not only will they be helping the environment, but your logo will also constantly be seen.
Outdoor Photo Contest
Earth Day is the perfect opportunity for some social media engagement! Host a contest where your followers can submit one of their favorite photos of them celebrating Earth Day. This can mean getting outdoors or helping the environment, it’s really up to you. Have people or employees vote on their favorite photos, and give a prize to the winners. Participation gifts are also a great idea. Check out some of our Eco-friendly promo items here.
Offer a Sale on Eco-Friendly Products
If you offer Eco-Friendly or sustainable products, you can offer a sale of those items leading up to Earth Day. This is a great time to call attention to products or items that are eco-friendly and good for the environment, as well as drive sales to those products. It’s a win-win.
Start a Community Garden
Even if you can’t commit to an *actual* garden, plant some greenery in honor of Earth Day! Start an office garden, or offer plants for everyone to keep on their desk. If you have a storefront, you can even offer mini plants or seeds for those who stop by. Everyone is sure to take part in these green festivities.
Looking for more visitors at your location? Try hosting a recycling event in honor of Earth Day. Once you schedule a time, make sure to advertise that you’ll be collecting variable recyclables at your location. Make sure to push the event on all platforms. This give-back event is sure to draw a crowd. You can even go a step further and offer the people something for dropping recyclables off!
Educate Your Customers
Make an impact! If your business has the ability to engage with customers, try hosting an educational event, or educate people through social. This is an easy way to show you care as well as informing people of sustainable practices and how they can contribute to the Earth year round! It doesn’t take much to help Mother Earth, so make sure to help people do their part.
Host an Outdoor Cleanup
Ready to put your time where your mouth is? Take the time to organize a group of people and invite others, to clean up a local outdoor space. Parks, beaches, hiking trails, there’s plenty of outdoor areas that need a little TLC. Grab some trash bags and trash cans, and clean! Create some event t-shirts with your company name on it to get some exposure as well. Make sure to promote the event as much as you can, the more the merrier.
So there you have it! Some great Earth Day marketing ideas that are sure to be successful. Earth Day is a great chance to show your clients you care about the big picture and want to give back. Every little thing helps, right?