Moleskine’s new marketing campaign with Paper positions itself as a fun and artistic way of keeping in touch with loved ones.
I’m rather impressed with this new, beautiful and brilliant way to keep in touch with loved ones that are far away. Actually, this service can do much more than that, allowing you to print a high-quality Moleskine of any saved “notebooks” in your iPad’s Paper app.
The idea of sketching a book of the sights you’ve seen on your trip is certainly a much more artistic and touching way of saying “hello” than a simple postcard, and positioning the ad to focus on this scenario really gives the marketing campaign the kind of “wow” factor that it needs to spread virally over the Web.
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