Here at AnyPromo, we have a dedicated intern that values our industry. He’s written a blog about his experience with promotional products.
The following post is by Kaiwei Ma. He’s a double major in quantitative economics and urban studies at UC Irvine.
The very first promotional product I received was a mascot hoodie from my high school’s bookstore.
I was really excited at the time because I thought it was pretty cool to wear matching outfits with my friends to class.
More importantly, this white hoodie was absolutely chic.
It was designed in a very simple way: there’s neither a word nor a pattern in the front but a huge mascot pattern and the bookstore’s tagline in the back.
The saturation of the pattern’s color was really high, thus, making a very sharp contrast with the white color.
The tagline was written in an old style font.
This design provided a strong visual appeal and it had drawn everyone.
We loved it and wore it everywhere. Later, everybody began recognizing our mascot.
Now, you can see the importance of artwork design of a promotional product.
In fact, every promotional product needs a good design.
Look at the text fonts on your pencil, the pattern on your towels, or the color combination of your mugs and tumblers.
Artwork design is definitely not only about printing the logo, it is supposed to please customers aesthetically for a better result of marketing and promotion.
Let’s see an example of two Pepsi tote bags:
Which one do you prefer?
I believe more customers would choose the one on the right.
For the left one, although it meets the standard of a promotional product such as a centered logo and a large-enough brand name, its graphic design is way too simple compared to the other.
In other words, it can only show the logo to customers but rather attract them to use it frequently.
On the contrary, the right one plays smarter.
The image is large enough to cover both sides of the tote bag, which makes it more appealing.
For the graphic design, selective coloring puts all colors except red and purple in grayscale, thus, making the brand name more noticeable in this detailed image.
The font is also a significant feature of promotional products.
Nearly all promotional products have printed words, usually, they are the brand name or slogans.
The font of the printed words has to keep in the same style with its graphic design and also be suitable for the use of the product.
Let’s see another example:
You can easily see the font on the padfolio is very ordinary since this black leather executive padfolio is normally for offices or other formal business occasions.
Customers are definitely expecting a decent and simple graphic design.
However, for the glow frisbee, it is designed to play for fun.
So the Harry Potter-style font connects the eyeball pattern in the center to create a sense of horror and mystery, attracting customers to bring it to a beach, a park, or even a party, to maximize the impact of this promotional product.
At AnyPromo.com, we understand the importance of the artistic design of promotional products.
That’s why we are offering numerous types of fonts including basic, cursive, and futuristic type — we will help you figure it out!
Besides, please feel free to use your creativity to sketch your artwork; you can send us your artwork in any file format.
AnyPromo artists will help recreate it and bring your idea to reality.